scholarly journals SWOT Analysis of Sustainable Marketing Mix of Food Industry Enterprises

2021 ◽  
Vol 17 ◽  
pp. 997-1003
Author(s):  
Tomasz Trojanowski
Keyword(s):  
Food Industry ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Poor State ◽  
The Poor ◽  
New Knowledge ◽  
Sustainable Marketing

The article is a pioneering attempt to identify the strengths and weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises. The study enriches the poor state of literature on the sustainable marketing and marketing mix. The value of research is to acquire and present new knowledge about the four elements of marketing mix in the sustainable concept. The article may support managers who want to implement the concept of sustainable marketing mix in their companies. The aim of the study is to conduct a SWOT analysis, identifying strengths, weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises

scholarly journals MARKETING ASPECTS OF YOGHURT ENHANCED WITH TAPIOCA

2020 ◽  
Vol 12 (2) ◽  
pp. 12-20
Author(s):  
Valentina Mădălina Moga ◽  
◽  
Mihaela Adriana Tița ◽  
◽  
◽  
...  
Keyword(s):  
Food Industry ◽  
Swot Analysis ◽  
Milk Powder ◽  
New Product ◽  
Marketing Mix ◽  
Gelling Agents ◽  
Market Growth ◽  
Strategic Position ◽  
Potential Customers

This research presents aspects regarding the introduction on the Romanian market of tapioca yoghurt. This product has a better texture than classic yoghurt or than yoghurt with added milk powder (the main additive used to improve the texture of the yoghurt in Romania). Tapioca is a neutral-tasting vegetable powder and it is used in many sectors of the food industry, especially as a substitute for various gelling agents, but also due to the fact that it does not contain gluten and any other known allergen. We have identified the main competitors on the yogurt market but also the potential customers. To understand the trends on the Romanian yoghurt market and consumers interest in trying the product; consumers attitude towards a new product, we used a survey. The data provided by the survey were processed to establish the SWOT Analysis of the product which is used to determine the strategic position of the product and The Elements of the Marketing Mix that are important for market growth.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Water Infrastructure Asset Management Is Evolving

2021 ◽  
Vol 6 (6) ◽  
pp. 90
Author(s):  
Assela Pathirana ◽  
Frank den Heijer ◽  
Paul B Sayers
Keyword(s):  
Asset Management ◽  
Capacity Development ◽  
Water Infrastructure ◽  
Poor State ◽  
Technical Developments ◽  
The Poor ◽  
Development Agenda ◽  
Future Direction ◽  
Relevant Education ◽  
Infrastructure Asset Management

Infrastructure Asset Management (IAM) is the process by which decisions are made and resources allocated to ensure organisational or societal assets continue to deliver, as required. IAM is an evolving field. We discuss this evolution and present our perspectives on the future direction of IAM. IAM was born as a response to the poor state of maintenance of infrastructure, largely due to lack of resources, and emphasizes the need to prioritize maintenance and renewal using risk-based approaches. The demands on IAM have also continued to evolve as asset systems have become more complex, with multifunctionality, adaptative capacity and nature-based infrastructure, all issues that IAM must now consider. These challenges underpin the changing context of Water Infrastructure Asset Management (WIAM) and the opportunity for WIAM to harness new technical developments from other IAM domains. WIAM will need to continue to evolve, responding to these challenges and take advantage of these opportunities through research and application in collaboration with a relevant education and capacity development agenda.

scholarly journals “The Terror of their Lives”: Irish Jurors' Experiences

2011 ◽  
Vol 29 (3) ◽  
pp. 703-761 ◽  
Author(s):  
Níamh Howlin
Keyword(s):  
Nineteenth Century ◽  
Justice System ◽  
Social Economic ◽  
Poor State ◽  
Public Meetings ◽  
The Poor ◽  
Jury Service ◽  
The World ◽  
Jury System

A commentator noted in 1881 that Irishmen regarded jury service as “the greatest burden that can be inflicted upon them … they would be delighted if trial by jury was suspended tomorrow.” He later added, “[o]f course an enormous outcry would be raised about it in the national press, and in public meetings; but jurors … would give anything in the world not to serve … because it is the terror of their lives.” Much has been written about the poor state of the nineteenth-century Irish jury system, and it is certainly true that for various social, economic and political reasons, in comparison with that in England, the Irish system appears to have operated in a way that fell somewhat short of ideal. This article seeks to provide an understanding of the realities facing the jurors themselves, and will examine their experiences of the justice system before, during, and after the trial.

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals Evaluation of the Current Approach to Education of Security Issues at Selected Universities Preparing Future Pedagogues

2021 ◽  
Vol 13 (19) ◽  
pp. 10684
Author(s):  
Stepan Kavan
Keyword(s):  
Czech Republic ◽  
Swot Analysis ◽  
Current Approach ◽  
Ministry Of Education ◽  
Primary Method ◽  
The Czech Republic ◽  
Security Issues ◽  
Minimum Standards ◽  
Current State ◽  
New Knowledge

This paper deals with education in security issues. The aim of this work is to examine and evaluate the current approach to education of future educators in the field of security issues at selected universities in the Czech Republic. The primary method of research was a survey through questionnaires, where information was collected at selected universities. The evaluation is performed using SWOT analysis. The fragmentation and inconsistency of the approach of individual universities is evident from the results of the survey. New knowledge, which is based on the research, is the identification of the current state of training of future teachers in the field of security. The result of the survey is used by an expert group of the Ministry of the Interior and the Ministry of Education, Youth and Sports of the Czech Republic as input information for the development of minimum standards for pedagogical universities.

scholarly journals Knowledge management at Ukrainian industrial enterprises in the context of innovative development

2020 ◽  
Vol 12 (3) ◽  
pp. 43-56
Author(s):  
Sergii Illiashenko ◽  
Yuliia Shypulina ◽  
Nataliia Illiashenko ◽  
Olena Gryshchenko ◽  
Anna Derykolenko
Keyword(s):  
Knowledge Management ◽  
Swot Analysis ◽  
Innovative Development ◽  
Competitive Advantages ◽  
Review System ◽  
Industrial Enterprises ◽  
Sources Of Knowledge ◽  
New Knowledge ◽  
The Eu ◽  
Number Of Firms

AbstractThe research aimed to identify promising areas and outline problems associated with the transition of Ukrainian industrial enterprises towards advanced innovative development based on information and knowledge and to formulate recommendations for improving the knowledge management and commercialisation at these enterprises. The study used several methods for analysis, including a literature review; system, structural and statistical analyses; SWOT analysis; the inference method; and interpretation. The research efforts resulted in systemised major sources of knowledge in an enterprise and types of their utilisation. The performed analysis found the key ways to obtain and commercialise knowledge used by Ukrainian industrial enterprises. The results were compared with data of the EU countries. The analysis produced strengths and weaknesses of the existing knowledge management system used in Ukrainian enterprises. Strengths: growth in the number of enterprises producing new knowledge and implementing marketing and organisational innovations; intensified patent activity; and a rational structure of innovation-active enterprises by their size. Weaknesses: the new knowledge structure does not meet the needs of enterprises; an insignificant and unstable share of innovation-active enterprises in the total number of firms; and insignificant sales volumes of patents. The research revealed that Ukrainian enterprises had the potential ability to produce and commercialise new knowledge effectively and to use it as the basis to form, strengthen and implement relative competitive advantages, which would contribute to the innovative growth of the Ukrainian economy as a whole. Recommendations were designed for the formation of prerequisites necessary to improve the efficiency of knowledge management in the context of conditions required for the innovative development of domestic enterprises. The obtained results can be used as an information base for evaluating the system of knowledge production and commercialisation at Ukrainian enterprises to enhance the management and identify promising areas for innovative development.

scholarly journals SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland

2020 ◽  
Vol 12 (24) ◽  
pp. 10659
Author(s):  
Magdalena Kowalska
Keyword(s):  
Sustainable Development ◽  
Sri Lanka ◽  
Business Environment ◽  
Marketing Mix ◽  
Socioeconomic Conditions ◽  
Developed Country ◽  
The Social ◽  
Market Requirements ◽  
Sustainable Marketing

Current changes in the business environment mean that the pursuit of economic development—without accounting for social welfare and environmental constraints—is replaced by the concept of sustainable development. Enterprises, in order to meet market requirements, adopt sustainable marketing as part of their strategy to provide long-term benefits in the social, economic, and environmental dimensions. The article aims to assess the differences in the use of marketing mix tools (5P) according to the concept of sustainable development in countries with different socioeconomic conditions. The empirical study was based on 262 questionnaires conducted among small and medium-sized enterprises (SMEs) operating in two different countries, i.e., 150 companies operating in Poland (as an example of a developed country) and 112 in Sri Lanka (as an example of a developing country). The obtained results show that there are statistically significant differences between the analyzed markets in terms of implementing sustainable marketing tools. The results allow us to conclude that the sustainable marketing mix activities are significantly more important for SEM managers in Sri Lanka than in Poland.

Paediatric Medicine in India and Bottlenecks of Development in Nurturing Demographic Assets

2019 ◽  
Vol 39 (3) ◽  
pp. 323-338
Author(s):  
Shivangi
Keyword(s):  
Child Development ◽  
Critical Analysis ◽  
Institutional Development ◽  
The State ◽  
Healthy Development ◽  
Poor State ◽  
The Poor ◽  
Paediatric Medicine ◽  
Entire Nation ◽  
Healthy Growth

This article argues that the poor state of paediatric medicine in India still restrains and often prevents the healthy development of far too many young Indians. Infants as junior-most citizens deserve diligent care, as they have legal entitlements to specialised medical services, ensuring their survival and healthy growth, ultimately for the benefit of the entire nation. The article first traces the somewhat stunted colonial institutional development of paediatric medicine in India. It then proceeds to perform a critical analysis of the continuing harm of negligence concerning the health and upbringing of India’s vulnerable infants, challenging the state to become more committed to integrated child development.

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