scholarly journals La “Marca Ciudad” y su comunicación como vector de desarrollo

Author(s):  
Carlos Granda Tandazo

Este trabajo de investigación parte de la premisa de que los territorios urbanos tienen una identidad cultural subyacente y distintiva; que cuenta además con ciertas potencialidades y recursos que pueden generarle posibilidades concretas de desarrollo. Parte de la certeza de que un territorio no puede reinventarse de cero, como sí podría hacerlo un producto/servicio si es que cuenta con recursos suficientes. Los territorios responden a una identidad en constante evolución, dotada de plasticidad adaptativa que se conforma de acuerdo a la acción de sus ciudadanos, la historia que los define, el impacto de los cambios sociales en sus rasgos singulares y su capacidad de adaptación e innovación frente a las nuevas condicionantes de orden mundial. El objeto de la investigación considera distintos enfoques sobre planificación y desarrollo económico, así como el papel de los gobiernos locales en la gestión y desarrollo de las ciudades, enfocándose en aquellas de países en desarrollo. A lo largo del trabajo se considera que las ciudades y las regiones se ven abocadas a gestionar directamente los recursos para satisfacer eficientemente las necesidades de su población. En este contexto, se analiza y propone la concepción, construcción y desarrollo de una marca de ciudad (place branding) o marca de destino (destination branding), que represente y proyecte a la ciudad, a la vez que se constituya en una manifestación del poder comunicativo del espacio, cuya gestión de imagen, resulta decisiva como generadora de recursos, facilitadora de bienestar para sus pobladores, así como para su crecimiento y desarrollo sustentable a largo plazo. Abstract This research work is started from the premise that urban territories have an underlying and distinctive cultural identity; that it also has certain potentialities and resources that can generate concrete possibilities for development. It starts from the certainty that a territory cannot reinvent itself from scratch, as a product/service could if it has sufficient resources. The territories respond to an identity in constant evolution, endowed with adaptive plasticity that is shaped according to the action of its citizens, the history that defines them, the impact of social changes on their unique features and their capacity for adaptation and innovation in the face of the new conditions of world order. The object of the research considers different approaches to planning and economic development, as well as the role of local governments in the management and development of cities, focusing on those in developing countries. Throughout the work, it is considered that cities and regions are forced to directly manage resources to efficiently satisfy the needs of their population. In this context, the conception, construction and development of a city brand (place branding) or destination brand (destination branding), is analyzed and proposed, which represents and project to the city, at the same time be constituted in a manifestation of the communicative power of the space, whose image management is decisive as a generator of resources, facilitator of well-being for its inhabitants, as well as for their growth and long-term sustainable development.

Author(s):  
Lyudmyla Mishchenko ◽  
◽  
Dmytro Mishchenko ◽  

The actualization of the results of financial decentralization in Ukraine as part of the reform of decentralization of power and the development of proposals for its improvement is explained by the fact that a clear division of functions, powers and financial resources between national and regional levels is the basis for the well-being of our citizens. opportunities for its sustainable socio- economic development on a democratic basis. It is noted that financial decentralization is a process of giving authority to mobilize revenues and expenditures of local governments in order to increase the effectiveness of the implementation of these powers and better management of community budgets. It is established that unlike traditional entrepreneurship, which focuses on profit generation, the purpose of social entrepreneurship is to create and accumulate social capital. Abroad, social enterprises operate successfully in the fields of education, the environment, human rights, poverty reduction and health care, and their development and dissemination is one way to improve the living conditions of citizens. A similar mission is entrusted to local governments, which allows us to consider the revival of social entrepreneurship as an important element in improving self-government policy. It is determined that in modern conditions social entrepreneurship is one of the tools to ensure the ability of the local community to provide its members with an appropriate level of education, culture, health, housing and communal services, social protection, etc., as well as plan and implement programs efficient use of available natural and human resources, investment and infrastructural support of territorial communities. Due to financial decentralization, local governments have received additional resources that can be used to create economic incentives to promote social entrepreneurship in small and medium-sized businesses at the community level.


2019 ◽  
Vol 32 (5) ◽  
pp. 758-777
Author(s):  
Seher Razzaq ◽  
Jianglin Huang ◽  
Hongyi Sun ◽  
Min Xie

Purpose The research on people and project factors is found extensively in general but not specific to software engineering. Secondly, the existing research has not concentrated on the communication and time complexity of the teams on software economics. The purpose this paper is to develop a model to investigate and quantify the impact of time pressure (TP) on software economics through the communication influence of software team sizes (TS). Design/methodology/approach A research model and five hypotheses are developed based on the gaps in the literature. The data set from International Software Benchmarking Standards Group repository is used for testing the hypotheses. Findings Important findings include: smaller TS tends to exert less TP on average; TP is directly proportional to software economics, however; and TP does not affect the productivity required for the software. Research limitations/implications The study has the following implications: Selection of an appropriate TS for project completion that ensures minimum pressure on team members; and maximize software outcomes in stress-free environment. Practical implications This work is useful for organizations carrying out software projects with teamwork. The project managers can benefit from the results while planning the team factors for achieving the project goals. Social implications The results uphold not to exert pressure on the team as it will not only affect the duly completion of the project but also the well-being of employees. Originality/value The paper is the first one where the proposition of TP estimation is done using TS and communication complexity, and empirically evaluating the impact of TP on four major software economics are the major key contributions of this research work.


2021 ◽  
pp. 53
Author(s):  
Viktoriia Adamyk ◽  
Khrystyna Shcherbiak

Introduction. The development of bilateral relations in the context of globalization and European integration involves expanding the range of forms of cooperation, as well as those areas covered by cooperation. The implementation of medical reform in Ukraine necessitates the intensification of the exchange of experience in the medical field with other countries, including Poland. The rapid processes of digitalization against the background of the Kovid-19 pandemic determine the modernization of communication tools and cooperation in the field of health services.The purpose of the article is to study the state and prospects of exchange of experience in the field of medical services between Ukraine and Poland.Research methods. To achieve the goal set in the article, general scientific and special methods were used, namely: analysis and synthesis, induction and deduction, abstraction and concretization, systematization, as well as elements of comparative analysis. The methodological basis for the study are national and international regulations of Ukraine and Poland, which regulate the functioning of health care and bilateral relations in the field of medical services, scientific works of domestic and foreign researchers, statistical reports and more.Results. The exchange of experience in the provision of medical services between Ukraine and Poland is carried out in a slightly different state of health care and taking into account Ukraine’s integration intentions using tools such as conferences, seminars, webinars, academic mobility of scientists and students, bilateral agreements between medical institutions with the support of local governments and self-government, etc. Digitalization, on the one hand, expands opportunities for collaboration, and on the other - necessitates the need to improve the quality of technical equipment of hospitals and makes new demands on human capital. Improving the exchange of experience in the field of  medical services is enhanced by receiving technical assistance from Polish partners, including under the auspices of international institutions, such as the EU, WHO, UNICEF, etc. Perspective areas are the introduction of the eHealth system in Ukraine, as well as the involvement of Polish specialists to modernize the management system in domestic health care facilities. The article details the recommendations for intensifying the exchange of experience between Ukraine and Poland in areas and tools.Perspectives. Future research is important to focus on an interdisciplinary analysis of the consequences of health care reform in Ukraine and Poland in the context of the impact on the well-being of citizens.


2020 ◽  
pp. 1-3
Author(s):  
Aparna H

The impact of COVID-19 pandemic on the daily wage workers and migrants has been largely unsettling and it has pushed our economy to recession. Wages have an important role in maintaining the livelihood and the well-being of the work force. According to Jules Backman, a fluctuation in wage rates stands as a great concern to everyone in the economy. To a worker, wage is an important source of livelihood, to a businessman wage symbolizes cost and in the eyes of the government, wage is represented as potential taxes. Therefore, any alterations in the worker’s livelihood can cause an adverse impression on the economy. The ongoing COVID-19 pandemic has drained the livelihoods of millions of daily wage workers and migrants and their socio-economic conditions have also been shaken. This study will elucidate the disputes confronted by the daily wage workers and migrants. Two surveys have been conducted for this study. Study 1: A survey was taken among 130 daily wage workers to understand the Problems encountered by them. Study 2: To highlight the difficulties faced by the migrants, a survey was taken among 100 migrants. The research work is based on primary source of data collected by interviewing the daily wage and migrant workers of Coimbatore and Tirupur districts of Tamil Nadu.


Young ◽  
2021 ◽  
pp. 110330882110313
Author(s):  
Paola Panarese ◽  
Vittoria Azzarita

The Covid-19 pandemic is an unprecedented global event. Physical distancing and other restrictions imposed by national and local governments all over the world to contain the spread of the virus almost certainly have had a significant impact on young people, who are more sensitive to peer interaction and social stimuli than adults. This article sets out to investigate the lifestyles of young Italians during the first lockdown, with the aim of exploring how leisure becomes the object of a negotiation between social needs, regulatory requirements, and a situation of crisis. To investigate these aspects, we present the results of a quantitative study conducted on a large group of individuals in Italy, focusing on young Italians’ lifestyles and leisure activities, together with an overview of prevailing moods. Our findings indicate that young people activated various adaptation strategies in response to the crisis with possible significant effects on lifestyles and well-being.


2017 ◽  
Vol 26 (4) ◽  
pp. 452-457 ◽  
Author(s):  
Timothy F. Page ◽  
Mark L. Williams ◽  
Graziana Cassella ◽  
Jessica L. Adler ◽  
Benjamin C. Amick, III

Purpose In June 2016, the first cases of Zika were reported in the USA in the Wynwood neighborhood of Miami, Florida. The purpose of this paper is to present the results of a survey of Wynwood businesses about their perceptions of their financial well-being and the government and media’s responses to the Zika outbreak. Design/methodology/approach A survey instrument was developed, and 44 owners/managers of Wynwood businesses were interviewed by telephone or in-person during the period when the outbreak was being managed. Findings Businesses reported downturns in revenues, profits, and customer traffic following the Zika outbreak. Believing that the downturn would be temporary, few businesses laid off workers or reduced prices. All businesses reported dissatisfaction with the government’s response to the outbreak. Originality/value This is the first study to document the impact of Zika on businesses located in outbreak areas. The findings highlight the business impact of Zika outbreaks and suggest a need for improved communication and response from state and local governments to business concerns when future outbreaks occur.


Author(s):  
Harrison Kofi Belley

Local governments have been created as agents of local development in which the people in the local areas are given greater opportunities to influence policies and programs that directly affect their well-being and thereby reducing their poverty levels. But the implementation of the policies and programmes is bedeviled with many problems. Key among them is the issue of financing the local development projects in order to reduce rural poverty. The government of Ghana attempted to reduce this problem when it introduced a development fund in1994 known as the – District Assemblies Common Fund (DACF) to encourage local governance and deepen Government’s commitment to decentralization in general and fiscal devolution in particular. The study therefore, seeks to assess the impact of District Assembly Common Fund on Local Government Development in the Adaklu District Assembly in the Volta Region of Ghana. The study mainly adopted qualitative methods of research to obtain information on the experiences of the poor people in the Adaklu communities selected as study areas. Interview guides were used to obtain information from the people in the communities, staff of the Assembly and some heads of the decentralized departments. A major finding of the study is that the assembly did not involve the rural people in the poverty reduction programmes in the district.


Author(s):  
Roman Hyshchuk ◽  

In a general sense, the hotel infrastructure is a component of tourism, and its quality forms and affects the level of service and integrated development of tourism and its products. The material basis of hotels and their network is clearly correlated with the determinism of the impact on tourist flows, the number of visitors to the regions, which generates new volumes and financial revenues to them. On the other hand, tourism and the tourism market account for a significant share of the economy of many countries, and one of the features of this business is the direct subordination and interdependence of tourism infrastructure (including hotel), travel agents and contractors, their impact on society, political conditions, features and trends in different time slices. At the same time, tourism today with the hotel infrastructure due to its unpopularity with tourists, is experiencing a significant crisis caused by the COVID-19 pandemic, which has a significant impact on the reduction of various indicators in the field of services, including tourism. This has led to job РОЗВИТОК ПРОДУКТИВНИХ СИЛ І РЕГ ІОНАЛЬНА ЕКОНОМІКА 10 Випуск І (81), 2021 closures, economic losses, downtime or the closure of a number of related companies and their counterparties, prompting urgent responses to the analysis of the travel services market and crisis management practices during and after. In the process of research used literature, analysis, synthesis, induction, deduction, analogy; specific scientific: factor analysis, statistical methods. The article considers the general impact of tourism on the state of hotel infrastructure in the period before and during the pandemic of 2020-2021, forecast data for their development in the near future in global and regional dimensions as the case of Chernivtsi region, offers generalized proposals for tourism and hotel business through crisis measures, identified promising players in the market of tourist and hotel services in the post-crisis period. The results of the research can be used by local governments to develop and substantiate long-term strategic plans for the organization, management and development of tourism business and hotel infrastructure of Chernivtsi region in crisis and post-crisis periods related to the COVID-19 pandemic. Theoretical and methodological and applied developments together with the obtained results can be used in similar studies for other regions in overcoming the crisis of tourism and hotel business caused by the pandemic COVID-19.


Author(s):  
Halyna Rachynska ◽  
Iryna Harasiuk

Corporate social responsibility is the responsibility of an individual company for the impact of its decisions and actions on society, the environment, through transparent and ethical behavior that promotes sustainable development, health and well-being of society, takes into account the expectations of stakeholders, complies with applicable law and international conduct. Taking into account that the main economic role of banks is to provide financial opportunities for business by increasing the monetization of the economy through cheap credit, promoting the production of high value-added goods, so that not to become a raw material appendage and a powerful supplier of labor to other countries it is important to analyse the social responsibility of banks in the context of ensuring the social and economic development of the state. The urgent task in the near future for Ukraine involves the formation of the concept of its development, focused on people, concentrating on financial investments in the basic infrastructure of cities in the field of education, medicine, ecology. One of the tools for this strategic task is the social responsibility of banks, based on their interaction with regional and local governments in order to form and develop partnerships to ensure the efficiency of business processes, soften the monetary policy of the National Bank of Ukraine (NBU) at the expense of money issued by commercial banks in the form of cheap loans. The article monitors the main areas of social responsibility in the banks of Ukraine, identifies obstacles to the active development of social responsibility of banks. The priority tasks set for Ukrainian banks to intensify their social responsibility are the formation and publication of a mandatory Management Report, also partnership of banks with influence groups, non-governmental organizations, as well as with local authorities, their systematic transition from project-based social responsibility to program-based activity in their initiatives, adaptation of international projects and strategies of banks to the Ukrainian market, introduction of innovative products and services in the operational activities of banks, which help to solve specific social problems and create new opportunities for people.


2020 ◽  
Vol 5 (4) ◽  
pp. p142
Author(s):  
Tahereh Alavi Hojjat ◽  
Juan Daniel Morocho Ruiz ◽  
Humberto Correa Cánova

The present research work analyzes the contribution of the restriction of technical capacities to the level of human development registered in the local governments of Ayacucho during the period 2010-2012. This paper is testing to evaluate if during 2010-2012 period, the reduction of human development levels of the local governments of the department of Ayacucho is due to the restriction of technical capacities that limit the execution of public investment at the local level. In particular, the results obtained support the research hypothesis that during the reference period, the expenditure of the local governments of the department of Ayacucho is mainly limited by two factors: first, the restriction of technical capacities in municipal policy and management; and second, the strategic planning. These two factors in turn, reduce the execution of public investment by 9.32% and 6.12%, respectively. Likewise, this capacity restriction contributes to a reduction in the execution of public investment by 8.35%. Additionally, it is found that, although the impact of public investment on human development at the local level is positive, in terms of magnitude, it is relatively minor, as shown in the empirical work carried out by Correa & Morocho (2015). Finally, it is found that during the period 2010-2012, the technical capacity constraints in municipal policy and management, plus lack of appropriate strategic planning, reduced the Human Development Index (HDI) of the local governments of Ayacucho by 0.10%, 0.06% and 0.08%, respectively.


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