Evaluating the Image of Tourist Destinations

2020 ◽  
pp. 135-157
Author(s):  
Ana Ispas ◽  
Cristinel Petrisor Constantin ◽  
Adina Nicoleta Candrea
Keyword(s):  
Destination Image ◽  
Image Evaluation ◽  
Strategic Information ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Empirical Perspective ◽  
Conducting Research ◽  
Destination Management Organizations

As the tourism marketplace is currently highly competitive, Destination Management Organizations (DMOs) need to have a thorough understanding of the actual perception of their destinations and even of the desired perception they should have to adequately implement measures to alter or maintain such images. In this context, the present chapter provides an overview of tourist destination image evaluation, from both a theoretical and empirical perspective. It outlines the role of conducting research in order to evaluate destination image as key strategic information which has to be provided to DMOs. The chapter provides a theoretical framework to destination image evaluation as well as a case study on the evaluation of a Romanian city's image as a tourist destination.

Evaluating the Image of Tourist Destinations

2016 ◽  
pp. 26-48
Author(s):  
Ana Ispas ◽  
Cristinel Petrisor Constantin ◽  
Adina Nicoleta Candrea
Keyword(s):  
Destination Image ◽  
Image Evaluation ◽  
Strategic Information ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Empirical Perspective ◽  
Conducting Research ◽  
Destination Management Organizations

As the tourism marketplace is currently highly competitive, Destination Management Organizations (DMOs) need to have a thorough understanding of the actual perception of their destinations and even of the desired perception they should have to adequately implement measures to alter or maintain such images. In this context, the present chapter provides an overview of tourist destination image evaluation, from both a theoretical and empirical perspective. It outlines the role of conducting research in order to evaluate destination image as key strategic information which has to be provided to DMOs. The chapter provides a theoretical framework to destination image evaluation as well as a case study on the evaluation of a Romanian city's image as a tourist destination.

A Terrorism-Inflicted Causality in Kashmir

2021 ◽  
pp. 187-211
Author(s):  
Anubha ◽  
Mahender Reddy Gavinolla
Keyword(s):  
Political Stability ◽  
Destination Image ◽  
The Political ◽  
Structured Interviews ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Travel Agencies ◽  
Negative Impacts

Terrorist incidents at tourist destinations create several negative impacts. Many studies have focused on the intent of the tourists to visit a place affected by terrorism. However, there are no studies gauging the perceptions of travel agencies and tour operators. In this regard, this particular study intends to understand the detrimental effects of terrorism on various travel agencies and tour operators operating in Kashmir in India, which also form a part of MSMEs. Case study and semi-structured interviews have been used. The findings clearly illustrate that terrorism does have detrimental effects on a tourist destination and, in turn, deleterious effects on the travel agencies and tour operators operating in the region. It is also evident that there are political instabilities and lack of promotion and marketing of the destination. It is hoped that the political stability and proper promotion will lead to positive destination image and better management of the destination.

scholarly journals TRAVEL SELFIE DAN DESTINATION IMAGE: STUDI KASUS TAMAN BUNGA JALAN JALUR LINGKAR SELATAN (JJLS) YOGYAKARTA

2018 ◽  
Author(s):  
Ari Yuniarso ◽  
Tri Wiyana ◽  
Arif Zulkarnain ◽  
Iwan Khrisnanto
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
Qualitative Approach ◽  
Destination Image ◽  
Online Information ◽  
Case Study Method ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
The Masses

<p>Fotografi dan pariwisata saat ini dianggap tidak dapat dipisahkan. Secara umum, tren yang terjadi dalam fotografi serta teknologinya telah berubah secara signifikan dan telah menjadi jauh lebih kompleks dan berbasis <em>online</em><em> media</em>. Media sosial dan beberapa jejaring sosial telah muncul sebagai suatu fenomena yang sebagai sumber informasi online baru yang dibuat, diinisiasi, diedarkan dan digunakan oleh konsumen yang bermaksud untuk mendidik satu sama lain tentang produk, merek, layanan, kepribadian, dan masal. Pembahasan dalam penelitian ini adalah tentang <em>travel selfie</em> sebagai media alternatif promosi destinasi wisata. Obyek penelitian ini berdasarkan fenomena kebun bunga di sepanjang pinggir Jalan Jalur Lintas Selatan(JJLS) Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data yang akan dianalisis adalah hasil <em>interview</em> pengunjung dan pemilik kebun bunga. Juga dilakukan pengamatan foto-foto yang muncul di media sosial untuk melihat respon terhadap obyek wisata tersebut. Tujuan penelitian ini untuk mengetahui kategori paling populer terhadap suatu citra destinasi, dan selanjutnya analisa deskripsi dilakukan untuk mendapatkan model bahwa <em>travel selfie</em>dianggap sebagai elemen yang lebih penting untuk media alternatif destinasi wisata.</p><p> </p><p><strong>Kata Kunci: </strong>travel selfie, social media, destination image</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong><strong><em>:</em></strong><em></em></p><h5><em>Photography and tourism are now considered inseparable. In general, trends in photography and technology have changed significantly and have become much more complex and online-based media. Social media and social networks have emerged as a phenomenon as a new source of online information created, initiated, circulated and used by consumers who intend to educate each other about products, brands, services, personalities, and the masses. The discussion in this study is about travel selfie as an alternative media promotion of tourist destinations. The object of this research is based on flower garden phenomenon along the edge of Jalan Jalur Lintas Selatan (JJLS) of Desa Srigading, Kecamatan Sanden, Kabupaten Bantul, Yogyakarta. This research uses qualitative approach with case study method. The data to be analyzed is the result of interviews of visitors and flower garden owners. Also observed photographs appearing on social media to see the response to these attractions. The purpose of this research is to know the most popular category of destination image, and further description analysis is done to get the model that travel selfie considered as more important element for alternative media of tourist destination.</em></h5><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>travel selfie, social media, destination image</em></p>

scholarly journals Comparative Study of Selecting Tourist Destinations Abroad: A Case Study of Antalya and Dubai Cities

2015 ◽  
Vol 8 (9) ◽  
pp. 147 ◽  
Author(s):  
Razieh Izadi ◽  
Hamid Saberi
Keyword(s):  
Research Method ◽  
Tourist Destination ◽  
Statistical Population ◽  
Tourist Destinations ◽  
The People ◽  
Significant Difference ◽  
Water Recreation ◽  
Development And Differentiation

Planning for the development of tourism requires development and attention to needs, characteristics and demands of the market as the factors demanding tourism. In this regard, paying attention to tourists’ views, opinions, and motivations for travelling to a destination is of great importance as a necessity of marketing and tourism development planningas well as the basis for designing infrastructures related to tourism. Thus, many countries in a very close and intense competition are looking for increasing their benefits and revenues from this international activity. Several reasons are effective in the development and differentiation of tourist destinations or leaving former famous destinations by tourists and make one city more successful than others. This study aimed at identifying factors effective in selecting tourist destinations of Antalya and Dubai cities. The research method is descriptive-analytic. The statistical population was all the people who were traveling to tourist destination cities of Antalya and Dubai in the spring of 2014. The results show that there is no significant difference between Iranians’ motivation to travel to tourist destinations of Antalya and Dubai and the most important motivation and purpose of the passengers travelling to both destination of Antalya and Dubai were relaxation and recreation (using beautiful beaches and water recreation). In addition, the prominent role of costs and variety of attractions can be highlighted in selecting tourist destinations.

Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Ho Dinh Phi ◽  
Thanh Ngo Quang ◽  
Thao Huynh Thi Phuong ◽  
Nhon Nguyen Linh
Keyword(s):  
Word Of Mouth ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Revisit Intention ◽  
The Relationship ◽  
The City

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.

scholarly journals Importance of Tour Guides in Increasing the Number of Tourists at a Tourist Destination

2020 ◽  
Vol 1 (1) ◽  
pp. 18-23
Author(s):  
Aram I. Nejmeddin
Keyword(s):  
Middle Eastern ◽  
Quality Level ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tour Guides ◽  
Related Information ◽  
Media Presentation

Despite the presence of many naturally attractive tourist destinations, tourism in the Middle Eastern countries is affected because of the unfair media presentation of the geopolitical tensions in some parts of the region. In order to increase the number of tourists to this region, it becomes important to educate and train the tour guides to influence the tourists visiting these destinations by the quality level of their service and to provide destination-related information to the tourists to encourage them to revisit these destinations as well as recommend these destinations to their family and friends. In this context, this research, by undertaking a case study of the tourism in these destinations, provides a broader account of the role of tour guides in increasing the number of tourists to a tourist destination. The research also makes few recommendations in this connection along with future scope and opportunity of research.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals The Influence of Destination Image on Tourist Intention and Decision to Visit Tourist Destination (A Case Study of Pemuteran Village in Buleleng, Bali, Indonesia)

2017 ◽  
Vol 1 (1) ◽  
pp. 81 ◽  
Author(s):  
Ni Wayan Marsha Satyarini ◽  
Myrza Rahmanita ◽  
Sakchai Setarnawat
Keyword(s):  
Local Government ◽  
Significant Influence ◽  
Natural Environment ◽  
Quantitative Method ◽  
Local Communities ◽  
Destination Image ◽  
Sampling Techniques ◽  
Tourist Destination ◽  
Independent Variable

This study examines the effects of the destination image to tourist intention and decision to visit tourism destination in Pemuteran Village, Bali. Destination image is an independent variable, tourist intention to visit serves as an intervening variable and decision to visit is a dependent variable. Explanatory research with quantitative method is employed. The number of sample is 112 respondents. Purposive sampling techniques is applied with criteria of Pemuteran village tourists. Data are collected with questionnaires and processed with path analysis. These results indicate that the variable destination image has a direct and significant effect on tourist intention to visit by 11.3%. Variable destination image has a direct and significant influence on the decision to visit by 37.5%. Variable tourist intention to visit has been direct and significant influence on the decision to visit amounted to 16.2%. Based on these results, Pemuteran village should keep trying to build a positive image and to improve the communication between the local government and local communities to strengthen cooperation to improve the natural environment in Pemuteran village.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals Role of specific geographic landscapes in city break destinations

2009 ◽  
Vol 89 (1) ◽  
pp. 95-101 ◽  
Author(s):  
Snezana Stetic ◽  
Dario Simicevic
Keyword(s):  
Sustainable Development ◽  
Future Generations ◽  
Tourist Destination ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Big Cities ◽  
Further Development

Urban tourist destinations or City Break destinations are representing one of main destination products on tourist market. City Break destinations are big cities, administrative, economic and political centers of states and regions. These cities are 'open' 24 hours per day, seven days in week. Inside these tourist destination we can find different range of products (culture, entertainment, recreation, leisure, history, modern infrastructure). In these destinations season is not present and it lasts trough out the year. Promotional campaigns in City Break destinations are truing to create distinguished images in tourists mind as also as on investors, consumers and future residents. They emphasize advantages that those cities are delivering to their consumers, but often we forget that all these cities are having specific geographic landscapes. In the era of limiting of mass tourism to preserve resources for future generations and emphasizing the importance of sustainable development for tourism perspectives, the importance of specific geographic landscapes inside urban destinations for their further development as tourist destinations an their overall development is slightly neglected.

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