The Impact of the Pandemic (COVID-19) on the Change of Business Models on the Example of the Banking Industry
Due to the fundamental digitization of social/economic life, it takes on an “on” and “offline” scale image of the world. While analyzing the impact of the ongoing pandemic on the segmentation of world markets, the disruptions in the functioning of some industries, sectors, and entire economies are becoming deeper. The spread of COVID-19 has led to the dysfunction of a known ecosystem, and the destructive force of human isolation and the lockdown of economies have significantly influenced the behavior of societies and governments. Many customer-centric companies have reactively redefined their strategies, and the financial sector, especially banks, was to play an important role in absorbing the shock by providing the necessary credit to businesses and households. Meanwhile, the same institutions have experienced capital and liquidity destabilization due to increased risk reserves created and an operating in conditions of historically low interest rates. Unexpectedly, the pandemic has become another determinant of the new quality of processes, phenomena, and business models.