The Degree of SMEs Digitalization in the Context of the European Digital United Market

Author(s):  
Iulia Cristina Iuga

The purpose of this study is to evaluate, based on official statistical data, Romania's situation on SME marketing adaptation to the digital economy compared to 25 other European countries. The chapter will consist of three parts: Part 1, “Digital Economy”; Part 2, “Marketing of SMEs in the Context of the Digital Age”; Part 3, “The Analysis of the Degree of Digitisation of SMEs and the Creation of Favourable Conditions for this Process in the EU: Application - Hellwig's Classic Taxonomic Method.” The situation created by the COVID-19 pandemic will also be included. The author presents the main aspects of SME marketing and the new characteristics and trends of their marketing in the 'digital age'. This paper aims at the following objectives: 1) to show how the economy is influenced by new technologies and 2) to highlight Romania's position among other European countries in the application of electronic marketing techniques among SMEs.

2017 ◽  
Vol 9 (1) ◽  
pp. 175-190 ◽  
Author(s):  
Miroslaw Moroz

Abstract An assessment of the degree of the development of the digital economy in Poland in comparison to chosen European countries is the main purpose of the paper. The methodology of the conducted research is based on the analysis of secondary sources and applying statistical methods. In order to make the comparison in methodically correct manner, synthetic measures of the development of the e-economy were used in the form of two indexes: NRI (Networked Readiness Index) and DESI (Digital Economy and Society Index). On the basis of available statistical data, four European countries were confronted with Poland. Results of the analysis indicate a relatively unfavorable situation of Poland.


2020 ◽  
Vol 17 (2) ◽  
pp. 40-54
Author(s):  
L. P. Bakumenko ◽  
E. A. Minina

Purpose of research. The aim of the study is to conduct statistical research and assess the level of digitalization of the economy of the European Union and some non-EU countries. The focus is on assessing the level, dynamics and directions of information and communication technologies development in the European economy on the example of the international index of digital economy and society (I-DESI). The strongest and weakest countries were identified, and the impact of components (sub-indexes) of the I-DESI index on GDP was studied.Materials and methods. For this study, the digital economy and society index (DESI – Digital Economy and Society Index), which is a composite measure that studies the digital indicators of Europe, developed by DG CONNECT (the European Commission) to provide an evidence-based contribution to the assessment of digital development in the EU as a whole, is considered as an assessment of the level of digitalization. Based on this index, the international digital economy and society index (I-DESI) was developed in 2018, which reflects and expands the EU-28 digital economy and society index. Based on the sub-indexes of this index, a multidimensional classification of European countries was carried out. The main components method identifies the main factors that were used to identify their impact on the level of GDP in various clusters. The Statistica package is used for information processing and analysis.Results. This study examined the values of sub-indexes of the I-DESI index in five dimensions: communication, digital skills, citizens' use of the Internet, integration of business technologies, and digital public services. According to the hierarchical classification based on these sub-indexes, 2 groups of countries were identified. Using the k-means method, the features of each cluster are identified. Comparisons of cluster analysis results by sub-indexes were made based on data from 2016 and 2013. Using the main components method, five main factors were identified out of twenty indicators characterizing the I-DESI index and their influence on the level of GDP in various clusters was revealed. The analysis of twenty indicators of the I-DESI 2018 index, applied in the method of main components, by the directions of the index itself, the economy in the context of GDP and the social sphere (life of society) through the HDI (human development index) in various clusters was also carried out.Conclusion. According to the research, two groups of countries were identified by the level of digitalization. The first group in 2016 included twenty two countries with high indicators of digital development of the economy and society. All the countries of the first cluster are developed countries that have a significant share of services in their economy, as well as investments in high-tech products. The second cluster is represented by twenty three countries. This cluster is mainly represented by developing countries, which still have a large share of production in GDP. The level of GDP in the first cluster countries with a high I-DESI index was mainly influenced by factors that characterize fixed broadband and digital public services. Two groups of factors also influenced the GDP level of the second cluster countries. One group of factors combined variables that characterize new technologies in business, the other group – the use of the Internet by the population. The study of the development of the digital economy has allowed us to conclude that in general, the trend of rapid spread of modern technologies is developing around the world. This suggests that society in the context of the state and the individual needs to be mobile and ready to adopt new technologies in advance.


Significance Freed from the EU’s control, London insists, the United Kingdom could become a hub for new technologies. To this end, besides setting out some other objectives, it has prepared a ten-year strategy to foster innovation in artificial intelligence (AI) systems. Impacts UK plans to adapt GDPR to favour business and innovation will be opposed by consumer and privacy activists, possibly in courts. Regulatory divergence with the EU in critical sectors such as the digital economy will hurt UK-EU ties. The UK government may struggle to benefit from partnerships developed in the EU-US Trade and Technology Council.


Author(s):  
María Jesús Rodríguez-Gulías ◽  
Vítor Manuel de Sousa Gabriel ◽  
David Rodeiro-Pazos

Purpose The purpose of this paper is to analyse the effect of six governance indicators on the rate of creation of new companies between countries that are members of the European Union (EU) and those that are not. H1 states that the various dimensions of governance help to explain the immediate creation of new businesses in European and non-European countries. H2 states that the various dimensions of governance help to explain the deferred creation of new businesses in European and non-European countries. Design/methodology/approach The paper uses two types of analyses: firstly, univariate analysis, which is a descriptive statistics of the dependent, independent and control variables, and the results of a t-test; and secondly, multivariate analysis, which estimates using the fixed-effects estimator under the specifications previously raised for the subsample of 28 EU countries and for the subsample of 103 non-EU countries during the period 2004-2014. Findings The results show that the variables of governance are not significantly higher in the EU, although the density of the enterprises is. Within the governance indicators, government effectiveness is significant in the EU. The results obtained for the EU confirmed H1and H2, with a significant positive effect of government effectiveness on entrepreneurship, while the other governance variables were not significant in the EU subsample. The results obtained for non-EU countries suggest no significant immediate effects (H1) and a slightly significant delayed effect of rule of law on the entrepreneurship (H2) concerned. Research limitations/implications Future research in this area could consider introducing another regional division or other types of methodology as variables affect models. Practical implications Governance can be defined as the ability of a government and its public institutions to provide services and design, and implement rules, which is a factor that affects the creation of new companies. However, the effect of governance could differ depending on the country and its economic environment. This paper analyses the effect of six governance indicators on the rate of creation of new companies considering two different geographic regions as countries are presumably heterogeneous. Therefore, these results indicate that the effect of governance variables on entrepreneurship differs according to the region. Social implications The effect of governance variables on entrepreneurship according to the region is also known. Originality/value This study applied panel data analysis to two samples of countries during the period 2004-2014, one formed by 28 countries of the EU and the other by 103 non-EU countries. No other paper considers this number of countries for this period. To assess the impact of governance on the creation of new companies, this paper considered the existence of immediate and deferred effects of governance on entrepreneurship.


Author(s):  
Nataliya Horbal ◽  
◽  
Uliana Kohut ◽  
Uliana Motorniuk ◽  
◽  
...  

With the convergence of national markets of individual countries and the revival of globalization processes, international competition is growing not only among producers of goods and services, but also among regions and countries. There are a significant number of approaches to the analysis and improvement of countries’ competitiveness. Given Ukraine’s European integration pass, we consider the EU countries to be a key benchmark for its development. The EU, as a union of democratic European countries working together for peace and prosperity, must support a high competitiveness for both the Union as a whole and its member states in the face of increasing global competition. European integration has a significant positive impact on the development and competitiveness of the EU. However, in recent decades, it has deteriorated somewhat compared to global leaders due to dynamic changes in the international environment. As shown, EU countries (primarily the Netherlands, Sweden, Denmark, Finland) occupy high positions in international rankings (Global Competitiveness Indexes of the WEF and IMD, Legatum Prosperity Index, ERT Benchmarking Report, Business Europe Reform Barometer), and especially sustainable development (SDSN Sustainable Development Index) etc. However, in a number of key areas, many EU countries and the Union generally lag behind world leaders. Today’s open and export-oriented European economy suffers from weak demand for investment and consumer goods, slow development of innovative and digital businesses etc. Instead, the EU is a global leader in achieving the goals of sustainable development. Experts primarily recommend strengthening the EU’s single market and supporting new technologies, while all European countries should increase productivity, which requires greater investment in critical infrastructure, innovative technologies, skills development and labor market efficiency. Оn the other hand, European companies should constantly take into account the global situation and dynamics and modernize their competition policy accordingly. Ukraine’s adoption of the best European experience of raising the competitiveness, taking into account the obtained conclusions, may be the subject of further research.


2018 ◽  
Vol 19 (2) ◽  
pp. 61-85
Author(s):  
Wilhelm Vosse

The EU and Japan have intensified its cooperation and a broad range of fields since the early 1990s. Political, industrial and academic cooperation in the area of science and technology including in the improvement of new technologies to production of energy had become one core element since the early 1990s, and even more so with the 2001 EU-Japan Action Plan. The 3/11 disaster and the post-Fukushima energy future promise another area of cooperation, namely in dealing with the global energy crisis. Despite common interests between Japan and many European countries and the EU in regard to energy policy, research and development in nuclear safety and renewable energy resources, post-3/11 cooperation between Japan and European countries remained far from optimal. In the immediate post-disaster period, it was the initiatives of businesses and R&D interests rather than national government initiatives that provided first evidence that cooperation between Japan and the EU and individual EU member states might become more prominent in the face of a global energy crisis. This article analyzes the changes in bilateral and multilateral relations of the EU and some of its member states with Japan, and asks whether 3/11 can act as a trigger for the development of a joint Japanese-European energy strategy.


Author(s):  
Małgorzata Molęda-Zdziech

The text analyzes institutionalization of lobbying and its ties with democracy, and compares models of lobbying (pluralistic – model typical for the USA, UK, neo-corporativistic – model typical for Western Europe and Poland and the EU model). Then, lobbying is showed in the context of changes caused by the development of knowledge and information-based economy, particularly wikinomy – economy based on cooperation. The development of new technologies and the rules of global cooperation, which are the key elements of this economy, influence the creation of new lobbying strategies. This is the cause of evolution of contemporary models of lobbying in the direction of grassroots lobbying which can take different forms: from mass protests to network and internet actions. This is now called cyberlobbying and can be applied to different forms of lobbying: political, economic and social.


2021 ◽  
Vol 5 (520) ◽  
pp. 34-41
Author(s):  
K. V. Petrenko ◽  
◽  
M. V. Kot ◽  

The article is aimed at studying the theoretical and methodological bases of scientific-technological integration and the effectiveness of the activities of the EU Member States and Ukraine with its prospects for the European integration in this sphere. The methodological basis for this study are scientific works of scholars, statistical data from official websites, normative legal acts in the field of scientific-technological integration of the EU Member States. As a result of the study, the significance of integration processes in the scientific-technological sphere is characterized. The main directions of priority of the European integration in the field of science and technology are defined. The effectiveness of the activities of the EU Member States based on international indices and general indicators of R&D development is analyzed. The current state of scientific-technological sphere in Ukraine is examined. Perspective directions of development of the EU Member States in the field of science and technology and potential of implementation of the European integration reforms in the Ukrainian scientific space are determined. Prospects for further research in this direction are the creation of a multi-aspect strategy for Ukraine’s participation in the European research space, as well as the details of measures to be implemented by the State authorities to ensure sustainable development of society and increase competitiveness on the world stage. Further development of the scientific-technological European integration can lead to the creation of even closer ties between the EU Member States and Ukraine.


2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Aleksey Bushuyev ◽  
Irina Derevtsova ◽  
Yulia Maltseva ◽  
Viktoriya Terentyeva

The current level of economic development implies an active use of the Internet, satellite communications, and new technologies of processing, storing, and transmitting information, which, in its turn, makes the problem of protecting personal data and ensuring information security of the state and enterprises urgent. Unauthorized access to information resources of organizations, destruction, blocking, copying and use of companies information for the deceptive purposes of third parties cause significant damage to both individuals and businesses and the state. The article examines the correlation of the concepts of information security and economic security, specifies todays existing challenges and threats to economic security in the context of digital transformation, analyzes the statistical data of economic crimes using digital technologies; it identifies possible causes and factors of weakening the security of the digital economy. The authors present an analysis of statistical data that characterize the number and structure of crimes related to violation of information security of the country and territories. In particular, they examine the following types of crimes: cyber attacks on the websites of public authorities; creation, use and distribution of malicious computer programs; fraud using electronic means of payment.


Author(s):  
Vlada VITUNSKIENĖ ◽  
Vilija ALEKNEVIČIENĖ ◽  
Neringa RAMANAUSKĖ ◽  
Astrida MICEIKIENE ◽  
Jonas ČAPLIKAS ◽  
...  

This paper contributes to the comprehensive approach for sustainable and balanced development of bioeconomy as a cross-cutting economic sector and focuses on the drivers of Lithuanian bioeconomy strategy. Lithuanian bioeconomy strategy development can be motivated by country’s specialization and, compared with other EU member states, strong performance in terms of recent growth in all biomass production and fully bio-based manufacturing sectors. However, Lithuanian bioeconomy strategy depends not only on the current state and trends of its subsectors, but also on the drivers that will be forcing and shaping them in the future. The authors decomposed these drivers into global, European and national. Using content analysis of the EU, OECD and European countries’ legal acts, global drivers such as depletion of natural resources, growing population, increasing environmental pressures and climate change were identified. Applying content analysis of the EU and European countries’ bioeconomy strategies and analysis of case studies of good practices in European countries and regions, the following drivers at European level were identified: common EU bioeconomy policy, strategy and action plan; assurance of biomass availability and sustainability, as well as efficient biomass value chain; the need to strengthen markets and competitiveness of the bioeconomy subsectors; the necessity of close cooperation among all stakeholders, namely politicians, business people, scientists and the public; the need of the development of new technologies and processes, especially industrial biotechnology. The research revealed that the bioeconomy development in Lithuania has been regulated and promoted through certain sectoral policies: agriculture, forestry, fisheries, energy, environment (including waste management), scientific research, innovation and biotechnology development. In the future, the cross-sectoral links and interactions in the Lithuanian bioeconomy will increase due to the scarce biomass, applying the cascading principle in the biomass refinement, transition towards circular economy, and the development and implementation of innovations.


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