"YouTube Debate"

2010 ◽  
Vol 1 (2) ◽  
pp. 46-64 ◽  
Author(s):  
Anastasia Deligiaouri ◽  
Panagiotis Symeonidis

The convergence of television with Internet technologies has renewed the discussion about a new era of political communication. The adoption of Internet communication regulations in television programs has created a new hybrid model of “Internetized Television.” This hybrid model aims to reverse the passivity of television democracy, supporting a more active political participation by citizens. In this paper, an extensive empirical study of certain variables relating to participation in internetized television was conducted, focusing, in particular, on the impact of this new medium during the 2007 national elections in Greece, when a specific broadcast was aired on TV, namely the “Skai-YouTube Debate.” Based on the results of the authors’ survey, an in-depth theoretical discussion of the political and communicative challenges imposed by this form of internetized television was conducted.

Author(s):  
Anastasia Deligiaouri ◽  
Panagiotis Symeonidis

The convergence of television with internet technologies has further upheld the participatory role of Internet in modern political communication. The adoption of Internet communication regulations in television programs has created a new hybrid model of “Internetized Television” which has the potential to strengthen citizens’ voice in political life. In this research paper, an extensive empirical study of certain variables relating to participation in internetized television was conducted, focusing, in particular, on the impact of this new medium during the 2007 national elections in Greece, when a specific broadcast was aired on TV, namely the “Skai-YouTube Debate.” Based on the results of our survey, an in-depth theoretical discussion of the political and communicative challenges imposed by this form of internetized television was conducted.


Author(s):  
Olena Ilienko ◽  
Liudmyla Shumeiko

The rapid spread of Internet communication nowadays has changed the conditions under which political communication takes place, although its purpose remains the same – influence for the sake of power. The article analyzes and summarizes the directions and trends in the study of political discourse, which is the context of political utterance, utterance itself and its perception. It is noted that the Internet has proved to be a new effective way of informing, persuading, arguing and manipulating the mass consciousness, accelerating the process of providing information and changing its format, including for manipulative purposes. It is revealed that the Internet has formed new genres and forms of political communication, providing an opportunity to get feedback from the political message and creating the appearance of direct communication between politicians and the public. The study of political discourse by researchers today is multi-vector: in a purely linguistic direction (the language of political statements); in linguistic and pragmatic direction (how the functions of political discourse are realized); anthropocentric (political personality); sociolinguistic (society’s reaction to the political activities of the subjects) and others. As the field of politics is constantly changing, responding to global, socio-political, economic circumstances, its analysis, including by linguists, provides and will always provide new material for further research.


2021 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Tiantian Li ◽  
Ximeng Ye ◽  
Anastasiya Ryzhikh

This article is a study of consumer behavior in China and Russia. The research studies scientific publications and consumer preferences in both countries. Comparative analysis shows that Russia and China, which are rapidly entering a new era of consumption, differ in the level of development of consumer behavior that is directly related to the level of development of digital technologies. Therefore, the impact of COVID-19, the development of digitalization, and the spread of Internet technologies have led to an improvement in diversified consumer preferences that contributed to a change in consumer behavior in China. Currently, there is an insufficient level of digitalization of society in Russia, which does not allow to fully interact with consumers and influence their preferences. The authors also identify contemporary trends in consumer behavior worldwide. In addition, some factors that determine the choice of a certain type of consumer behavior are also identified: external factors, motivational factors, and functional factors. Based on the results of the study, a universal model of the influence of various factors on the behavior of Russian and Chinese consumers is formed and some recommendations are given to sellers during the COVID-19 period.


2014 ◽  
Vol 10 (1-2 (12)) ◽  
pp. 88-95
Author(s):  
Ruzanna Arustamyan

The article is devoted to the description of gender peculiarities in political discourse. The differences of male and female speeches aim to determine the degree of effectiveness of the impact of gendered approaches in political communication on male and female audiences. We may observe obvious differences between male and female speeches. It is conditioned by biological differences and social roles and stereotypes fixed in the society. Sometimes female politicians tend to imitate male speech behavior in order to defend their positions and the right to participate in the political life of their country.


2021 ◽  
Vol 23 (1) ◽  
pp. 47-59
Author(s):  
Nikolay Vladimirovich Grishin

The article examines the methodological possibilities of reinforcement theory in the field of studying the influence of Internet technologies on political behavior. The prospects of the theory of reinforcement are considered in the context of the changing role of Internet technologies in the political process since the beginning of the 2010s and the growing popularity of competing methodological directions, first of all, the theory of mobilization. It is revealed that the rivalry between the theory of reinforcement and the theory of mobilization at the present stage turns into a state of methodological dualism. Reinforcement theory not only retained its significance in the context of the growth of political mobilization in the period of the 2010s, but also received further development: the new concept of selective avoidance supplemented its theoretical apparatus. Reinforcement theory retains its significance for the study of political leadership among Russian youth, the activities of radical youth organizations. One of the factors in preserving the methodological potential of reinforcement theory in the study of the political activism of Russian youth is the practical combination of its principles with the network approach.


2020 ◽  
Vol 9 (2) ◽  
pp. 169-189 ◽  
Author(s):  
Adrian Rauchfleisch ◽  
Julia Metag

Twitter has already become one of the most important social media platforms for political communication. Concerning the use of Twitter in politics, two possible developments have been at the core of the theoretical discussion ‐ equalization and normalization. As normalization seems to be the case in most western countries about politicians’ Twitter use, it is yet unknown to what extent this debate can be applied to non-election times. The aim of our study is threefold. First, we address the debate of normalization on Twitter with a focus on the activity level on Twitter. Second, we classify the politicians based on their activity level in order to investigate to what extent the Twitter use still differs even if a high level of adoption has been reached. Third, we analyse the impact of the traditional media on the Twittersphere during parliamentary and non-parliamentary phases, thus focusing on non-election times. Our results show that even though media attention gives some politicians an advantage online, equalization tendencies are still possible on Twitter if politicians actively use the platform.


2021 ◽  
Vol 273 ◽  
pp. 11043
Author(s):  
Marina Tyutyunnik

Abstraсt. The article is concerned with the implicit pragmalinguistics which studies a person’s unconscious choice of verbal means to maximize the impact on the listener. The principles of hidden or implicit pragmalinguistics are put forward. They reveal the dependence of the actualization of hidden grammatical meanings on the speech situation of communication. The present article focuses on the characteristics of blogging as a form of comprehensive political communication. The paper aims at examining the specific features of political online written diaries in open social networks. It is established that the implicit speech influence on mass addressee is carried out by means of speech signals. These verbal signals actualize the plans of emotive and conative-aimed implied speech strategies of the hidden influence of the text sender on its recipient, so the author’s speech portrait is drawn up. Grammatical and textual forms of grammatical and textual categories are considered as speech signals. Along with them implicitly influencing derived lexical units formed by various word-building means are presented as verbal signals in the paper. It is formed the concept of speech behavior. According to the key features of a New Zealand politician’s speech behavior his personality is revealed. It has been developed in the form of the political leader’s speech habits based in the conditions of his national culture.


2021 ◽  
Vol 101 ◽  
pp. 03031
Author(s):  
Artysh Saryglar ◽  
Oleg Gonchar ◽  
Sergey Chirun

The article is devoted to the analysis of social and political processes in the aspect of modern technologies of political communication. In particular, the issue of stability of institutional development is touched upon in the context of innovative socio-political processes associated with the introduction of information digital technologies into public policy. The authors investigate current examples of the impact of these technologies on Russian political practices and suggest current areas of work with Internet communication technologies. The authors consider the information society as a global space for political communications, drawing their attention to new potential and real challenges and threats associated with the use of digital information arrays.


2020 ◽  
Vol 5 (12) ◽  
Author(s):  
Kenneth Nweke ◽  
Eunice Etido-Inyang

This research examines the impact of political apathy on electoral participation in Nigeria and South Africa in the 2019 general elections. The paper determined the causes of political apathy, its impact on the electoral process as well as its trend (voter turnout) in the general elections of 2019 in Nigeria and South. This research was borne out of the need to address the increasing rate of political apathy, especially voter turnout in both democratic nations. The research argued that the causes of political apathy, particularly poor voter turnout in the two countries are attributable to political marginalisation, corruption, lack of trust in the electoral process, political violence and militarisation of the electoral system. The research further found that there is no significant difference in the nature and trend of the political apathy (voter turnout) in both countries. The Rational Choice Theory (Downs, 1957) and the Democratic Deprivation Theory (Ebenezer, 2017) were used to theoretically justify the potentials of political apathy in undermining democratic participation. This study used descriptive research design to determine the impact of political apathy on the 2019 national elections in both countries. Trends and nature of political apathy, particularly voter turnout in the two countries were ascertained using secondary data and the analysis was based on content analysis in view of the historical trends and nature of the research. The research concluded that there is an obvious decline in political participation in both countries due to lack of trust in the electoral process, among others, which has largely undermined the interest of the electorate in the political systems of both countries. This research, therefore, recommends that political elite in both countries should be transparent, honest, responsible and responsive in order to encourage voter turnout in both countries at future national elections. A free, fair and credible electoral process, the study also recommended, would help rebuild citizens’ confidence in both countries’ electoral processes.


2011 ◽  
Vol 19 (2) ◽  
pp. 277-295 ◽  
Author(s):  
Pradeep Chhibber

In the aftermath of the 2009 national elections in India a number of commentators observed that Indian party politics is a dynastic affair. Why is this the case? This paper claims that absence of a party organization, independent civil society associations that mobilize support for the party, and centralized financing of elections has led to the emergence and sustenance of dynastic parties in India. The paper assesses the impact of dynastic parties and shows that not only are party systems more volatile when parties are dynastic but more important, dynastic parties serve to make the political system less representative.


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