scholarly journals Karakteristike komunikacije o sportu na društvenim mrežama

2021 ◽  
Vol 18 (1) ◽  
pp. 149-158
Author(s):  
Jelena Lazarević ◽  

Тhis paper deals with characteristics of communication about sports in social media, based on examples in Serbian language. The corpus consists of contents in Serbian from Twitter and Instagram, while the Spanish language equivalents are included as a part of contrastive analysis. The study results show that expressions describing sporting events have adequate equivalents in Serbian and Spanish, while the degree of presence of foreign terms and internationalisms differs. The results also show that there are two currents within Serbian users of these social media: liberal and conservative. The liberal users treat both Serbian alphabets equally, or give preference to Latin, often without diacritics. The conservative ones utilize Cyrillic as the primary way of expressing their national identity. The use of emoticons and emojis is common. Social networks have created an illusion of closeness with athletes and clubs, and communication between athletes and fans is extreme- ly open. Despite obvious contrasts between Serbian and Spanish, there are similarities in the perception of sports as a social phenomenon. Contents about sports in the new media are increasing, as well as the number of studies about sports discourse, which will contribute to the understanding of the changes in the Serbian language.

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.


Author(s):  
Vivian de Oliveira ◽  
Ivan Wallan Tertuliano ◽  
José Maria Montiel ◽  
Daniel Bartholomeu ◽  
Afonso Antonio Machado

Background: Social networks have changed the dynamics of society in communication, commercial and social relations, advertising, among others. In sports, this would not be different. Along with this, the new media open up new possibilities for exploration of the image of the athlete, since traditional media conduct different treatments for male and female athletes. Objective: To verify the posts made on Instagram by Brazilian athletes and to verify if there are differences related to the gender of the athletes in the contents posted. Methods: The subjects selected for this research were Brazilian athletes and medalists of the 2012 Summer Olympics. The data were obtained through the collection of the images that the athletes posted on the Instagram and after that, the analysis of the images were made with the use of a checklist created for that study. Results: The results indicated that male and female did not present differences between categories of posted images. The most common type of images posted are the images in which the athlete is present, in places related to their work and in moments of relaxation. It also highlights the fact that most of the images posted do not make any reference to the sponsorships of the athletes. Conclusion: Therefore, it can be concluded that male and female have the same behavior of photo posting on social networks. It is also observed that the potential of social networks for advertising is still little explored by Brazilian athletes. Due to the originality of this work and because it seems to be a very pertinent theme in the present day, it is suggested the extension of this study.


Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.


2018 ◽  
Vol 7 (1.7) ◽  
pp. 142
Author(s):  
Hemalatha D ◽  
Almas Begum ◽  
Alex David S

Presently, the growth of Social media is explosive among the users. Increasingly developed social websites like Flickr, Facebook, Google+, LinkedIn etc permits the users to create, share and view the post. Confidentiality is a leading factor required in Social Networks. The social users upload their photos to the social sites that intend to gain public interest for social purposes. The exposure of personal information leads to slipping process like identity stealing, morphing etc, which are against the privacy violations. Relied upon the personal characteristics of users, the privacy settings of each user should be defined. In this paper, a relational study about the privacy settings in Online Social structure is examined. Initiated by the importance of social networks among the social users and their behavior towards Online Social Networks, which is followed by the privacy techniques suggested by other researchers are explored. At last, an overview about the merits and demerits of privacy designs and schemes for the user-uploaded images are presented. The study results a new privacy system that controls the confidential information from being accessed from different devices, including mobile devices and computers.


2016 ◽  
pp. 588-602
Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.


Author(s):  
Şadiye Deniz

One of the concepts that have a strong and dominant effect in transforming the culture, individual, and society of social media has been privacy. Everything that belongs to our domestic space in modern times, which should not be known/seen by others, is made public by ourselves in the postmodern age with new media tools. In social networks focusing on vision and surveillance, privacy is restricted, eliminated, or stretched by individuals themselves for the creation of ideal profiles. The privacy settings that a person thinks are under his control seriously affect the way he uses social media. This chapter will try to determine which subject/situation/images are perceived as intimate among university students, and how the boundaries of social media and privacy are drawn and transformed. The study is based on the assumption that the level of privacy awareness and the level of knowledge control influence the quality and frequency of social media sharing of users.


Author(s):  
Dimitrina Dimitrova ◽  
Barry Wellman

This chapter discusses NetLab -- an interdisciplinary scholarly network studying the intersection of social networks, communication networks, and computer networks. Although centered at the University of Toronto, NetLab members come from across Canada and the United States as well as from Chile, Hungary, Israel, Japan, Norway, Portugal, and the United Kingdom. NetLab has developed since 2000 from an informal network of collaborators into a far-flung virtual laboratory. Its research focuses on the interplay between social and technological links, including the understanding of social capital in job searches and business settings, new media and community, Internet and personal relations, social media, households, networked organizations, and knowledge transfer in research networks.


Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.


2019 ◽  
Vol 13 (3) ◽  
pp. 258-279
Author(s):  
Olga Boichak ◽  
Sam Jackson

Social media enable broad and diverse publics to mobilize around a shared collective identity. In this article, the authors use social movement literature and studies of peace and conflict to foreground the role of platform-mediated communication in creating a national identity in a fragile state. We argue that, by affording activists with a possibility of public, yet anonymous interactions, social media may play a crucial role in conferring state legitimacy during a violent conflict. Investigating the case of Mariupol, Ukraine, where a small group of citizens employed social media to support and legitimize the Ukrainian state among the city population, the authors illuminate the use of new media affordances to construct a national identity among digitally networked publics, mobilizing support for a threatened state.


Author(s):  
Shlash Alzyoud

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.


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