scholarly journals Citra Hotel Tugu Malang Di Mata Netizen (Resepsi Terhadap Vlog “Experience Menginap Di Hotel Ter-antik Di Malang”)

2020 ◽  
Vol 3 (1) ◽  
pp. 57-74
Keyword(s):  
Public Relation ◽  
Audience Reception ◽  
The Public ◽  
Identity Concept ◽  
Qualitative Descriptive ◽  
Media Types ◽  
Descriptive Method

The image of a hotel in the eye of the society can sometimes not be in line with the identity concept that is trying to be communicated by the company. Hotel Tugu Malang is one of the hotel in Indonesia which has a strong heritage concept, but the image that is developing in the society has much distorted into an ancient and spooky direction. This study on the vlog entitled “Experience Menginap di Hotel Ter-antik di Malang” by YouTuber Anak Kuliner is aiming to become a form of evaluation to the public relation strategy by analysing the audience reception to the message in the vlog. The research was conducted with a qualitative-descriptive method by using the theory of reception. The results show that despite the informative, cheerful, bright, positive, friendly, and enthusiastic contents nuance, the audience receptions still largely stand in the opposition position, with some started to move to the negotiation position and dominant hegemonic position. Therefore, it is suggested that the management continues to do positive publicity efforts which are integrating different media types and maximizing the use of storytelling. Keywords: Image, Heritage, Tugu Malang Hotel, Netizen

scholarly journals Inovasi Pelayanan Publik Program E-Retribusi Di Dinas Perdagangan Kota Surakarta

2020 ◽  
Vol 8 (2) ◽  
pp. 109-118
Author(s):  
Lies Fajarwati Wijaya ◽  
Winarti Winarti ◽  
Joko Suranto
Keyword(s):  
Public Service ◽  
Service Innovation ◽  
The Public ◽  
Local Revenue ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
The City ◽  
Descriptive Method ◽  
Smart Government ◽  
Trade Office

The e-retribution public service innovation by the Surakarta City Trade Office is a new concept regarding the online levy payment system. First launched in mid-2016, E-retribution as part of the implementation of smart government is included in the smart city indicator. This study uses the typology theory of public service innovation Muluk (2008). Research location in the city trade office Surakarta, with a qualitative descriptive method. The data collection technique was obtained by purposive sampling through informant interviews, observations and documents. The results show that the public service innovation with the e-retribution program can simplifying public services and saving more time, costs and human resources, ensuring accountable transactions. In addition, E-retribution has an impact on increasing Solo Local Revenue every year.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals VARIASI JARGON DALAM SUATU KOMUNITAS WARIA DI SALON RETHAH WILAYAH PONDOK BENDA

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Amanda Rizky Amalia ◽  
Antika Suri Tauladan ◽  
Fani Aulia Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Human Life ◽  
Transgender Women ◽  
Research Data ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Data Collection Technique ◽  
Descriptive Method

Language has an important role in everyday human life in society. Jargon is a kind of language that is only used by certain communities as daily communication among its members. The jargon used by the transgender community is very interesting to understand because the jargon has its own form and meaning in its disclosure and can find out how the variety of jargon-shaped language used by transgenders in hiding their secrets so as not to be known by the public. It is evident that not all users of other languages understand the jargon. In this study, the researchers analyzed the jargon used by the waria community in the salon. This study aims to determine the jargon and describe and understand the meaning of the jargon used by the transgender community in interacting orally. The source of the research data was obtained from the subject, namely the transgender women who worked at the Retah salon in Pamulang, who used jargon in their daily communication with transgender women and sometimes with their customers. The method used in this study is a qualitative descriptive method, which describes and conveys data objectively. Describe the jargon terms of transgender language as the object of research. The data collection technique used is observation or see and note. The result of this research is the jargon used by waria in the form of transgender language vocabulary. Based on the results of the data analysis, it was found that 20 pieces of jargon used by transgender women in the salon were akika, rapose, capcus, endang gurindang, ink, sekong, belenjong, cucok, metong, hamidah, lekong, sapose, capcay, begindang, bala-bala, sindang. , lambreta, grasshopper, mesong, and mursida.Keywords: Waria, Jargon, Vocabulary

scholarly journals Peran Program Reporter on Campus RRI Mataram Dalam Meningkatkan Kemampuan Jurnalistik Mahasiswa KPI Universitas Muhammadiyah Mataram

2018 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Muhammad Syaoki ◽  
Endang Rahmawati
Keyword(s):  
Mass Media ◽  
Media Literacy ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
The Mass Media ◽  
Student Journalism ◽  
Descriptive Method

Abstrak:Media massa mengalami perkembangan yang pesat, selain menyampaikan informasi kepada masyarakat media juga memiliki tugas mendidik publik melalui literasi media. Dengan menggunakan metode deskriptif kualitatif penelitian ini bertujuan untuk melihat peranan program reporter on campus dalam upaya menumbuhkembangkan literasi media khususnya di kalangan mahasiswa. Hasil penelitian ini menunjukkan bahwa program reporter on campus sangat menunjang kemampuan mahasiswa baik dalam aspek teoritis maupun aplikatif.Kata Kunci: Radio, Reporter on Campus, Mahasiswa JurnalistikAbstract: The mass media experienced development fastly, in addition to conveying information to the media community also had the task of educating the public through media literacy. Using qualitative descriptive method, this study aims to see the role of on campus reporter program in an effort to develop media literacy, especially among students. The results of this study indicated that on the campus reporter program supports greatly the ability of students in both theoretical and applicative aspects.Keywords: Radio, Reporter on Campus, Student, Journalism

scholarly journals Relevansi Ajaran Hidup Sastra Wulangreh Pada Etnis Jawa Mataram Kepanjen Kabupaten Malang

2017 ◽  
Vol 23 (1) ◽  
pp. 81-86
Author(s):  
Nurwakhid Muliyono
Keyword(s):  
Filial Piety ◽  
Geographical Location ◽  
Cultural Issues ◽  
Literary Value ◽  
Cultural Economic ◽  
Political Factors ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Government ◽  
Descriptive Method

Literary works created by writers to be enjoyed, understood, and utilized by the community by using language as a medium. Literature is a language essay on socio-cultural issues in the form of getting positive judgments from the public. The use of the mystical language of the palace was able to penetrate far geographical location to rural and mountainous areas. Social, cultural and political factors led them to mesanggrah and alienated into the area of Brang Wetan commonly known Mataraman region. Majority, Kepanjen society is Java Mataraman estany which still holds closely to ancestral tradition. Some forms of local wisdom are still carried out today, one of them is Serat Wulangreh written by Sri Susuhunan Paku Buwono IV in Surakarta Hadiningrat In the government of 1788-1820. Javanese people are very concerned about the teachings in Fiber Wulangreh and practiced in everyday life. Wulangreh fiber is a characteristic of Indonesian culture that has high literary value, aesthetics, education and philosophy. In Fiber Wulangreh there is a living doctrine: Understanding the sense of life, sharpening the inner eye, avoiding the arrogant attitude, the duty of the living, the filial piety, and the service to the king. These teachings became guidance and guidance for the Javanese ethnic community Mataraman Kepanjen, the community has consistently preserved until now. Therefore, this phenomenon is very interesting to be careful because this phenomenon occurs in a society that is experiencing changes in all aspects (social, cultural, economic, and globalization). Based on the above description, this paper will describe: (a) how is Fiber Wulangreh practiced as a moral and intellectual teaching (b) how is Serat Wulangreh practiced as a living doctrine, and (c) how is the relevance of Wulangreh literary life teaching to ethnic Javanese mataram in Kepanjen Malang Regency. This qualitative research involves the active participation of researchers on the object of the study. Interviews conducted by researchers to obtain data on various matters related to Fiber Wulangreh Data analysis of village monograph in the analysis with qualitative descriptive method to what extent Fiat Wulangreh live and grow in society.

scholarly journals DAMPAK KEHADIRAN STASIUN TELEVISI BERBAHASA LOKAL PAL TV (PALEMBANG TV) PADA PELESTARIAN BAHASA LOKAL DI KOTA PALEMBANG

2016 ◽  
Vol 5 (2) ◽  
pp. 198
Author(s):  
Desmalinda Desmalinda ◽  
Piky Herdiansyah ◽  
Rahmadina Naripati
Keyword(s):  
Language Preservation ◽  
Public Interests ◽  
Television Station ◽  
The Public ◽  
Local Television ◽  
Education Levels ◽  
Qualitative Descriptive ◽  
The Impact ◽  
Descriptive Method

This research aims to describe the function and role of the television in preserving Palembang language. The method used in this research is qualitative descriptive method. The data were collected from direct interviews to seven informants reside in Palembang with various backgrounds, professions and education levels to discover the impact of Palembang-speaking local television station. The research shows that national television stations have not performed their role in education and language preservation as they should be. The level of local language preservation in national television stations is still low. This condition is covered by the presence of local stations, such as PAL TV. Televisions can be a strategic tool in language preservation with proper management by adding diverse programs that are in accordance with the public interests.  ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan fungsi dan peran televisi dalam pelestarian bahasa Palembang. Adapun metode yang digunakan adalah metode deskripptif kualitatif. Data di peroleh dari wawancara langsung kepada tujuh narasumber yang berdomisisli di kota Palembang, beragam latar belakang, profesi, dan tingkat pendidikan untuk mengetahui dampak adanya televisi lokal berbahasa Palembang. Temuan penelitian ini adalah stasiun televise berjaringan nasional belum menjalankan fungsinya edukasi dan pelestarian bahasa daerah sebagaimana mestinya. Tingkat pelestarian bahasa lokal pada televise berjaringan nasional masih rendah. Kekurangan televise berjaringan ini sedikit tertutupi dengan hadirnya televise lokal, seperti PAL TV. Televisi dapat menjadi sarana strategis dalam pelestarian bahasa dengan pengelolaan yang baik berupa penambahan acara yang beragam dan sesuai dengan minat masyarakat.

scholarly journals Variasi Bahasa Indoglish dan Idiolek Publik Figur di Instagram

2020 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Afifah Nuur Qory'ah ◽  
Agus Tika Dwi Savira ◽  
Elen Inderasari
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Analysis ◽  
Data Sources ◽  
New Words ◽  
The Public ◽  
Public Figures ◽  
Language Patterns ◽  
Qualitative Descriptive ◽  
Descriptive Method

<p><span lang="IN">This study aims to describe the language variation phenomena in the form of indoglish and idiolect in the Girl Squad public figures on Instagram social media. This research is qualitative research with a qualitative descriptive method. The data in this study are in the form of captions or written expressions on Girl Squad’s Instagram uploads. Data sources were obtained from public social media Instagram of Girl Squad member figures. Data collection techniques are collected through documentation, listening, and note-taking. Data analysis was carried out in the interactive study by classifying data taken in written expressions on the Instagram caption of Girl Squad members who then organized and concluded indoglish languages and Idioms. The result of this study indicates the indoglish phenomenon that occurs in the upload of written expressions on the public Instagram figure of Girl Squad. Also, idiolect was found in several public members of the Girl Squad figure. Indoglish language patterns found include (1) prefix insertions, (2) suffix insertions, and (3) pronouns. Idiolect language patterns found include (1) word emphasis, (2) adaptation, (3) creation or formation of new words, and (4) contemporary language.</span></p>

scholarly journals Pasar Klewer di Era Indrustri 4.0 Sebagai Usaha Mempertahankan Eksistensinya

2020 ◽  
Author(s):  
Egareswara Refo Wasudha
Keyword(s):  
Research Method ◽  
Industrial Revolution ◽  
The Public ◽  
Central Java ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method ◽  
Textile Products

Pasar Klewer is one of the most important parts in sustaining economic nets in the city of Surakarta. Where the pasar Klewer is the largest distributor of textile products in Central Java from sellers to buyers. But today the pasar Klewer is still relevant in the midst of the current 4.0 industrial revolution. The purpose of this paper is to explain what can make the pasar Klewer a market that still exists in the midst of the Industrial Revolution 4.0 and explain how it can happen. Because in this era efficiency is needed in everything. The research method used is a qualitative descriptive method that emphasizes objective phenomena and is studied qualitatively in order to obtain results that are in accordance with actual facts. So as to obtain information about the pasar Klewer that is relevant, credible and useful to the public, especially traders in the pasar Klewer in an effort to maintain the existence of the pasar Klewer

scholarly journals REVITALISASI KAWASAN CITRA NIAGA SAMARINDA

2017 ◽  
Vol 1 (2) ◽  
pp. 131
Author(s):  
Irsan Gazali
Keyword(s):  
Public Space ◽  
Shopping Centers ◽  
The Real ◽  
The Public ◽  
Recreation Areas ◽  
Qualitative Descriptive ◽  
Normative Criteria ◽  
Descriptive Method ◽  
Good Space

Title: Revitalization of Citra Niaga Samarinda Arena promotions and shopping centers nowadays called Citra Niaga as an icon of the capital of Samarinda, which was built in 1984. The design of Citra Niaga is directed to the concept of "Night Market" which makes Citra Niaga as a business space and recreation areas for the attractive public. But in a fact, the icon of Samarinda is not desirable again by the public because they have an issue that makes this icon become weak and has not good quality or as a good public space standardization (Issue of Concern), such as security, safety, health, attraction, comfort, accessibility and also raciness . And to comply those criteria, it should be have good components (Scope of Issue), for this research it can be used qualitative descriptive method it based on the fact in the field and also the real evidence. This approach based on revitalization theory and good space public theory. For the conclusion, the standardization, a space of quality must have normative criteria so a space public can be survive. So that, this functioned as revitalization concept in effort to revitalization Citra Niaga. Keywords: citra niaga, icon, city, publik space, revitalization

scholarly journals Public Relation Strategy in Improving Brand Awareness of Bright Gas 5,5 kg at PT Pertamina (Persero) Mor III

Humaniora ◽  
2018 ◽  
Vol 9 (3) ◽  
pp. 241
Author(s):  
Handy Martinus ◽  
Dinda Angelina
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Case Studies ◽  
Structured Interview ◽  
Public Relation ◽  
Brand Awareness ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Descriptive Method ◽  
Implementation Of The Strategy

The purpose of this research was to know the strategies used by public relations of PT PERTAMINA (Persero) MOR III to improve brand awareness of 5,5 Kg Bright Gas product, which was new. The research used a qualitative descriptive method by case studies, which had restricted clearly through the existing focus research. The technique of data collection also acquired through a semi-structured interview, observation, documentation, and research reference. This research would respond to the strategy of public relations of PT PERTAMINA (Persero) MOR III to improve brand awareness of 5,5 Kg Bright Gas product. Attainment from this research told that public relations of PT PERTAMINA (Persero) MOR III have done PENCILS strategy to improve brand awareness of 5,5 Kg Bright Gas product. It concludes that public relations have done all of PENCILS strategy, however, the implementation of the strategy is not yet fully maximum. There are still many things that need to be considered related to planning strategy which is more complete and ready.

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