scholarly journals Basic principles in achieving a good relationship with the Media in Administration

2021 ◽  
Vol 26 ◽  
pp. 383-397
Author(s):  
Mihaela Rus ◽  
Tănase Tasențe ◽  
Mihaela Luminița Sandu ◽  
Andreea Ioana Burcă
Keyword(s):  
Point Of View ◽  
Communication Strategy ◽  
Diplomatic Relations ◽  
Theoretical Point ◽  
Basic Principles ◽  
Good Relationship ◽  
The Public ◽  
The Media ◽  
Good Relation

Especially in diplomatic relations, a good relation between the embassies and the local mass-media can make a major contribution to strengthening relations between the two countries, both socially and economically. An administration with a good image in the mentality of public opinion must take the citizens into account, it must build basic principles on which they can fulfill the promises made to them, to respect the decisions adopted, so it leads to the good achievement of everything. That is why specialists recommend some basic principles when we want to achieve a very good relationship with the media, and namely: knowing the public, choosing a patient storyteller, focusing the results on activities, moving beyond the room echo-concentration of attention outside the walls of the business, the company must provide confidence, must be in accordance with the promise and delivery of information and appeal to action. This paper is structured in 3 chapters. The first two chapters address the topic from a theoretical point of view, and the third chapter is dedicated to a case study on the communication strategy with the media of the U.S. Embassy in Bucharest.

Research on Related Model for Urban Public Crisis Handle Mechanism

2014 ◽  
Vol 989-994 ◽  
pp. 5540-5543
Author(s):  
Yong Chang Ren
Keyword(s):  
Crisis Management ◽  
Evaluation Model ◽  
Point Of View ◽  
Theoretical Point ◽  
Analysis Model ◽  
The Public ◽  
Public Crisis ◽  
Crisis Events ◽  
Response And Recovery ◽  
The Relationship

China is in a critical period of urbanization, and various social contradictions continue to be accumulated, emerged and enlarged, so public crisis management mechanism has been highly valued by governments at all levels with the public crisis events are occurred frequently. The paper conducts study for the problems in the current urban public crisis handle mechanism. First, the evaluation model of crisis management can be researched, and crisis management can be divided into four stages to evaluate respectively, they are Reduction, Readiness, Response and Recovery; then, we should research crisis prediction model to strengthen prediction, prevention and monitoring of the crisis before the crisis happened; finally, stakeholders analysis model should be studied, and scientific analyzing the interests of the various stakeholders and the relationship among them. From the theoretical point of view, the paper carries on a study for crisis handle mechanism to provide support for improving the crisis handle level.

Untrustworthy News and the Media as “Enemy of the People?” How a Populist Worldview Shapes Recipients’ Attitudes toward the Media

2018 ◽  
Vol 24 (2) ◽  
pp. 146-164 ◽  
Author(s):  
Nayla Fawzi
Keyword(s):  
Media Coverage ◽  
Point Of View ◽  
Theoretical Point ◽  
Representative Survey ◽  
Negative Attitudes ◽  
Negatively Associated ◽  
Commercial Media ◽  
The People ◽  
Normative Expectations ◽  
The Media

A common feature among populist parties and movements is their negative perspective on the media’s role in society. This paper analyzes whether citizens with a populist worldview also hold negative attitudes toward the media. From a theoretical point of view, the paper shows that both the anti-elite, anti-outgroup and people centrism dimension of populism contradicts the normative expectations toward the media. For instance, the assumption of a homogeneous people and the exclusion of a societal outgroup is incompatible with a pluralistic media coverage. The results of a representative survey in Germany predominantly confirmed a relation between a populist worldview and negative media attitudes. However, the three populism dimensions influenced the evaluations not in a consistent way. A systematic relation could only be found for antielite populism, which is negatively associated with all analyzed media evaluations such as media trust or satisfaction with the media’s performance. This indicates that in a populist worldview, the media are perceived as part of a detached elite that neglects the citizens’ interests. However, the results confirm the assumption of a natural ally between populism and tabloid or commercial media. Individuals with people centrist and anti-outgroup attitudes have higher trust in these media outlets.

scholarly journals The General, His Fandom, and a Participatory Pandemic

2021 ◽  
Vol 82 ◽  
pp. 53-78
Author(s):  
Angelina Ilieva ◽  
Keyword(s):  
Focal Point ◽  
Public Image ◽  
Fan Culture ◽  
The Public ◽  
Military Medical Academy ◽  
Medical Academy ◽  
The Media ◽  
Characteristic Features ◽  
The Military

In February 2020, the Bulgarian government established the National Operational Headquarters for Combating the COVID-19 Pandemic in Bulgaria. General Ventsislav Mutafchiyski, a military doctor, professor at the Military Medical Academy in Sofia, was appointed as its chairman. This paper presents a case study on the public image of Ventsislav Mutafchiyski, its readings and interpretations by the audience, and the specific fan culture that emerged around his media persona during the first wave of the COVID-19 pandemic in Bulgaria. Placed in the spotlight of the media at the very beginning of the crisis, Mutafchiyski became extremely popular as the public figure most strongly associated with the fight against the spread of the disease in the country. Around his media persona, shaped in the public imagination as a wartime leader, a fan culture has grown with all its characteristic features and dimensions: fans and anti-fans, affirmative and transformative fandom. As a fictional character, Mutafchiyski has appeared in numerous forms of vernacular creativity: poems, songs, material objects, jokes, fake news, conspiracy theories, and memes. In this way, the General has become the main character of Bulgarian pandemic folklore and the focal point of a participatory pandemic.

scholarly journals ENTRE SUJEITO E PERSONAGEM: a morte de Roberto Bolaños e a vida de Chespirito

2018 ◽  
Vol 4 (2) ◽  
pp. 624
Author(s):  
Vanessa Matos Santos ◽  
Victor Pereira Albergaria
Keyword(s):  
Media Coverage ◽  
The Public ◽  
Cultural Aspect ◽  
Palabras Clave ◽  
El Sistema ◽  
The Media ◽  
The Subject ◽  
Medios De Comunicacion ◽  
Estudio De Caso

Esta pesquisa consiste no estudo de caso entre as coberturas da morte do ator mexicano Roberto Gómez Bolaños, o “Chespirito”, feitas pelo canal FOROtv, pertencente ao conglomerado de mídias mexicano Televisa, e pelo Sistema Brasileiro de Televisão. O aspecto cultural merece especial destaque e, por meio da problematização das distinções existentes entre a morte (substantivo) e o morrer (verbo), o presente estudo demonstra que as coberturas da mídia nestes casos se fazem a partir da relevância da personagem para a identidade do público. Conclui-se, por meio do estudo de caso, que ocorreu o ofuscamento do sujeito (Roberto Bolaños) em detrimento da personagem (Chespirito). A cobertura sobre o morrer de Chespirito serviu, na verdade, para reafirmar sua vida e presença na mídia.     PALAVRAS-CHAVE: Morte; Morrer; Roberto Bolaños; Chespirito; Cobertura de mídia; Televisão.     ABSTRACT This research is the case study of the coverage of the death of Mexican actor Roberto Gómez Bolaños "Chespirito" made by FOROtv, news channel belonging to the Mexican media conglomerate Televisa, and the Sistema Brasileiro de Televisão. The cultural aspect deserves special attention, and through the questioning of existing distinctions between death (noun) and the die (verb), this study shows that media coverage in these cases are made from the importance of the character to the identity of the public. So, through the case study, the conclusion is that ocurred the obscuring of the subject (Roberto Bolaños) at the expense of the character (Chespirito). The coverage of the death of Chespirito served actually to reaffirm his life and presence in the media.   KEYWORDS: Death; Dying; Roberto Bolaños; Chespirito; Media coverage; Television.     RESUMEN Esta investigación es el estudio de caso de la cobertura de la muerte del actor mexicano Chespirito, el "Power Board", realizado por el canal FOROtv perteneciente al conglomerado de medios Televisa de México, y el Sistema Brasileño de Televisión. El aspecto cultural merece una atención especial y, a través de preguntas de las diferencias existentes entre la muerte (sustantivo) y la matriz (verbo), este estudio muestra que la cobertura de los medios de comunicación en estos casos se hace de la importancia del carácter de la identidad el público. En conclusión, a través del estudio de caso, que se oscurece el sujeto (Roberto Bolaños) a expensas de carácter (Chespirito). La cobertura de la muerte de Chespirito sirve en realidad para reafirmar su vida y su presencia en los medios de comunicación.   PALABRAS CLAVE: Muerte; morir; Roberto Bolaños; Chespirito; la cobertura de los medios de comunicación; Televisión.

scholarly journals Evolution of a public intellectual: coral reef biologist Jeremy Jackson

2017 ◽  
Vol 16 (01) ◽  
pp. C04
Author(s):  
Randy Olson
Keyword(s):  
Coral Reef ◽  
Public Intellectual ◽  
Public Intellectuals ◽  
The Public ◽  
The Media

This commentary is both a case study of the evolution of one public intellectual, and an analysis of how he has broadened his voice beyond the standard academic bubble. His story gives a perspective on the question of, “How do public intellectuals get their start?” They almost certainly begin as “mere” intellectuals — the public part comes later. But how? How does a studious academic go from following the media to being part of the media?

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

scholarly journals An Analysis of the Skill Shortage Problems in Indian IT Companies

2018 ◽  
Vol 7 (9) ◽  
pp. 159
Author(s):  
Suchandra Paul
Keyword(s):  
Social Issue ◽  
Final Section ◽  
Point Of View ◽  
Theoretical Point ◽  
Skills Shortage ◽  
Depth Analysis ◽  
The Right ◽  
Skill Shortages

Skill shortage is a crucial social issue which needs to be analyzed thoroughly in any organization. In this paper, the problems related to the skill shortage are analyzed and possible solutions are provided to deal with the problem of skill shortages effectively. This paper will facilitate in helping the organization to find the right talent for the organization thus removing or decreasing the problem of skill shortages. The paper begins with the importance of skills shortage from a theoretical point of view. The problems associated are highlighted and analyzed. The factors which are an integral part of skill shortages are elaborated. Also, an in-depth analysis is carried out by considering the organizations, Tata Consultancy Services and Infosys as a case study. In the final section, various solutions and approaches are laid down to tackle the problems incorporated with skill shortages.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

From asymmetric dependency to discursive disengagement: How social movements and the media/public talked past each other

2020 ◽  
pp. 016344372097231
Author(s):  
Hao Cao
Keyword(s):  
Chinese American ◽  
Research Focus ◽  
The Public ◽  
The Media ◽  
Filter Bubble ◽  
Dependency Model ◽  
American Police ◽  
The One ◽  
Chinese American Immigrants

Social movement-media/public interaction has been largely examined from the lens of “asymmetric dependency” in which both movements’ representation and self-understanding are mainly shaped by their media and public opinion environment. The introduction of digital technologies, however, has diversified this discursive environment and seemed to reverse the uneven dynamics. Using a case study of a protest campaign organized by Chinese American immigrants, this study demonstrates a new pattern of movement-media/public dynamics that goes beyond the “asymmetric dependency” model or its obverse. In the aftermath of a Chinese American police officer who shot a black man to death, Chinese immigrants stood with him and deliberated on WeChat, a China-based digital platform engineered like a “walled garden.” The technolinguistic enclosure of the platform facilitated the development of a separate interpretative universe in the WeChatsphere vis-à-vis the one in the mediasphere. Later, even when immigrant protesters confronted the public in the Twittersphere, they continued talking past each other. By unpacking the decoupling processes between movements and the media/public, this study shifts the research focus from understanding their interaction to examining their disengagement, as well as the “filter bubble” effects that contribute to contemporary fragmentation and polarization in political and civic engagements.

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