scholarly journals Non-formal education of children in the context of marketing strategy implementation

2020 ◽  
Author(s):  
О.А. Бахчиева ◽  
И.Б. Шилина
Keyword(s):  
Marketing Strategy ◽  
Cultural Values ◽  
Formal Education ◽  
Educational Process ◽  
Educational Services ◽  
Educational Organizations ◽  
Potential Consumer ◽  
Additional Education ◽  
The Relationship

Актуальность статьи обусловлена организационной и содержательной трансформацией современного дополнительного образования детей, что, в свою очередь, явилось источником поиска новых трендов в организации работы образовательных организаций. Реализация маркетингового подхода в сфере дополнительного образования вызвана изменением рынка образовательных услуг, появлением новых запросов потенциальных пользователей. Это коррелируется с необходимостью поиска новых возможностей совершенствования качества образования, современных технологий, форм организации образовательной деятельности. Система дополнительного образования более других имеет возможность предоставления услуг специфических услуг, связанных с формированием личности человека, воспроизводством интеллектуальных ресурсов, передачей ценностей культуры. В статье предложены возможные инструменты реализации маркетинговой стратегии образовательных организаций, реализующих дополнительные образовательные программы. Раскрыта сущность феномена маркетинговой стратегии в образовании. Выделены целеполагающие задачи, которые сконцентрированы на изучении и формировании спроса на образовательные услуги, а также на формировании рынка образовательных услуг, востребованных конкретной территорией, обеспечение взаимосвязи производителя услуг и потенциального потребителя, анализ рынка образовательных услуг, стратегическое управление. Все участники образовательного процесса являются максимально включенными в процесс определения образовательных траекторий, а как результат, искоренения унифицированного образования. Статья предназначена для ученых и практиков, занятых в сфере дополнительного (неформального) образования. The relevance of the article is due to the organizational and content transformation of modern additional education for children, which in its turn was a source of search for new trends in the organization of educational organizations. The implementation of the marketing approach in the field of additional education is caused by changes in the market of educational services, the emergence of new requests from potential users. This is correlated with the need to find new opportunities to improve the quality of education, modern technologies, and forms of organization of educational activities. The system of additional education more than others has the ability to provide specific services related to the formation of a person's personality, the reproduction of intellectual resources, and the transfer of cultural values. The article suggests possible tools for implementing the marketing strategy of educational organizations that implement additional educational programs. The essence of the phenomenon “marketing strategy in education” is revealed. The goal-setting tasks that focus on the study and formation of demand for educational services, as well as on the formation of the market of educational services in demand by a particular territory, ensuring the relationship between the service manufacturer and potential consumer, analysis of the educational services market, and strategic management are highlighted. All participants in the educational process are maximally involved in the process of determining educational vectors, and as a result, the development of unified education. The article is intended for scientists and practitioners working in the field of additional (non-formal) education.

EXPERIENCE OF CREATING AND IMPLEMENTING INFORMATION-MANAGING EDUCATIONAL ENVIRONMENT AT UNIVERSITY AND FEATURES OF ITS ADAPTATION AT LYCEUM

2019 ◽  
pp. 47-55 ◽  
Author(s):  
E. V. Shevchuk ◽  
A. V. Shpak
Keyword(s):  
Continuous Process ◽  
Educational Environment ◽  
Educational Process ◽  
Information Resources ◽  
Improve Quality ◽  
Educational Organizations ◽  
Educational Processes ◽  
Facilitating Conditions ◽  
Oriented Approach

The article describes experience of creating and implementing information-managing educational environment at university. The model of creating information-managing educational environment of university with elements of artificial intelligence and indicative management is described. This environment contributes to improve quality of training and management of educational processes and resources. The stages of creating and implementing information-managing educational environment are considered systemically, as continuous process focused on a consumer. The inhibitory and facilitating conditions for introduction of the model at university are described. To provide subject-oriented approach to the use of information resources of environment, recommended clusters of information subsystems for each category of users are described.Practically implemented scientific and methodological recommendations for subjects of educational process to overcome resistance to innovations introduced in educational organizations are proposed.Features of adaptation of the developed information-managing educational environment for schools are presented.

scholarly journals IMPROVING THE QUALITY OF HIGHER EDUCATION IN THE SYSTEM OF STATE REGULATION

2021 ◽  
pp. 35-42
Author(s):  
Ek.V. Agamirova ◽  
◽  
N.V. Kosareva ◽  
El.V. Agamirova ◽  
N.A. Ulyakina ◽  
...  
Keyword(s):  
Higher Education ◽  
Russian Federation ◽  
Educational System ◽  
State Regulation ◽  
Educational Process ◽  
Educational Services ◽  
Academic Mobility ◽  
Quality Of Higher Education ◽  
The Russian Federation

The article considers approaches to improving the quality of higher education in the system of state regulation. It is established that the reform of the educational system in the Russian Federation requires adequate changes in the internal management of universities, their transition to the principles of strategic planning, monitoring of the educational services market, personnel management, expansion of academic freedoms and academic mobility of all participants in the educational process.

scholarly journals TRAINING BASED ON DIGITAL PEDAGOGY AS A FACTOR IN IMPROVING THE QUALITY OF EDUCATIONAL SERVICES AND MODERNIZATION OF EDUCATION

2021 ◽  
pp. 183-190
Author(s):  
Игорь Олегович Петрищев
Keyword(s):  
Rapid Development ◽  
Approaches To Learning ◽  
Political Stability ◽  
The State ◽  
Educational Process ◽  
Educational Services ◽  
Quality Of Services ◽  
Digital Learning ◽  
Digital Pedagogy

Стремительное развитие современного рынка образовательных услуг обусловливает необходимость детального исследования тенденций и закономерностей обучения на основе средств цифровой педагогики. Система создания и предоставления образовательных услуг определяется потребностью реализации оценки их качества. Актуальность проблемы обосновывается тем, что качество данных услуг обусловливает уровень интеллектуального потенциала государства, становится одной из важнейших предпосылок его экономической и политической стабильности, залогом конкурентоспособности на мировом рынке образовательных услуг. В статье проведен анализ цифрового обучения, его сущности, особенностей, преимуществ и потенциала в контексте образования, реализуемого в условиях цифровой экономики и информационного общества. Создание и развитие оптимальной системы сбора и обработки информации о качестве образования является на сегодняшний день одной из самых актуальных задач образовательной сферы. Обучение, построенное на основе применения средств цифровой педагогики, определяется как фактор модернизации образования и повышения качества образовательных услуг. Обращение к методам и формам цифровой педагогики, наряду с общепедагогическими подходами к обучению, позволяет оптимизировать учебно-воспитательный процесс и повысить качество предоставляемых образовательных услуг. The rapid development of the modern market of educational services necessitates a detailed study of trends and patterns of learning based on digital pedagogy. The system of creation and provision of educational services provides for the need to implement a systematic assessment of the quality of services provided by educational institutions. The relevance of this problem is justified by the fact that the quality of services determines the level of intellectual potential of the state, becomes one of the most important prerequisites for its economic and political stability, and guarantees competitiveness in the world market of educational services. The article analyzes digital learning, its essence, features, advantages and potential in the context of education implemented in the digital economy and information society. Creating and developing an optimal system for collecting and processing information about the state of the quality of education is one of the most urgent tasks of the educational sphere today. Training based on the use of digital pedagogy is justified as a factor in modernizing education and improving the quality of educational services. Using the methods and forms of digital pedagogy, along with general pedagogical approaches to learning, allows one to optimize the educational process and improve the quality of educational services provided.

scholarly journals Current state of educational services provision to future masters of educational institution management

2020 ◽  
Vol 2020 (2 (131)) ◽  
pp. 179-187
Author(s):  
Olha Yeromenko
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Process ◽  
Educational Services ◽  
Teaching Staff ◽  
Flexible System

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.

scholarly journals University graduate satisfaction profile as an education quality criterion

2021 ◽  
Vol 122 ◽  
pp. 04006
Author(s):  
Marina Viktorovna Pereverzeva ◽  
Natalia Ivanovna Anufrieva ◽  
Marina Gennadievna Kruglova ◽  
Stanislav Nikolaevich Mikhaylov ◽  
Yana Mamontova
Keyword(s):  
Quality Management ◽  
Research Work ◽  
Educational Programs ◽  
Educational Process ◽  
University Education ◽  
Education Quality ◽  
Educational Services ◽  
University Graduates ◽  
Study Results

Research background: Despite a fairly long tradition of measuring students’ assessment of the quality of obtained university education, there are still many unresolved issues in this area. The aim of the study: to theoretically substantiate the concept of a profile of graduates’ satisfaction with university educational programs including several parameters. The satisfaction profile serves as a criterion of the quality of education, at the same time reflecting students’ subjective assessment of the learning outcomes received at the university that they correlate with their expectations at the stage of admission. The concept is proposed in association with the monitoring of university graduates’ satisfaction with educational programs developed and tested as part of the research work at the Russian State Social University. Methods: graduate satisfaction is assessed using quantitative (questionnaires, the results of which are processed in SPSS) and qualitative (interviews) research methods. The proposed and tested method for the assessment of university graduates’ satisfaction with educational programs can serve as a basis for the development of university systems for monitoring graduates’ satisfaction with educational programs and education quality management and the satisfaction profile can become a universal criterion of education quality assessment not only in Russian but also in foreign universities. Results and novelty: The novelty and significance of the study results lie in the fact that the rating of educational process factors significant for graduates’ satisfaction provides information that can be used for successfully placing the direction of training in the market of educational services. Moreover, two ratings of the importance of the identified factors are constructed. The first one reflects the respondents’ direct assessment that can be used in advertising and information campaigns in the market of educational services. The second rating shows indirect assessment providing a more adequate image of the real impact of various factors on graduates’ satisfaction with educational programs; the results of this rating can be used in the intra-university quality management.

Theoretical Aspects of the Quality of Educational Services Provided

2020 ◽  
Vol 19 (4) ◽  
pp. 113-121
Author(s):  
V.P. Leonova ◽  
◽  
L.A. Vasileva ◽  
E.V. Povorina ◽  
D.V. Volkov ◽  
...  
Keyword(s):  
Education System ◽  
Educational Process ◽  
Point Of View ◽  
Educational Services ◽  
End User ◽  
Modern Education ◽  
The Subject ◽  
Theoretical Foundations ◽  
Theoretical Side

a modern education system must meet the needs of society. But from the point of view of considering the theoretical side of the issue, the education system that provides educational services is a service provider not only for the end user of the service. In various views of the theory of the question, educational services are considered as services for the state, society and the student. The article considers the main approaches to determining the quality of educational services and the regulatory and legal support of the educational process. The object of the research is the theoretical foundations of the quality of educational services. The subject of the study is the quality of educational services.

A Model for Social Entrepreneurship Education

2016 ◽  
pp. 174-191
Author(s):  
Carlos Torrejón Martín ◽  
Carlos Cuervo-Arango
Keyword(s):  
Social Entrepreneurship ◽  
Entrepreneurship Education ◽  
Educational Process ◽  
Entrepreneurial Education ◽  
Vital Importance ◽  
Entrepreneurial Attitude ◽  
The Relationship

This chapter reviews the factors that are relevant to promote an entrepreneurial attitude, identifying education as an element of vital importance that influences the disposition to start a venture and its results. This is particularly important in the case of social entrepreneurship projects, in which good intentions frequently overcome sound business realities. To deepen the understanding of the relationship between education and social entrepreneurship, the authors develop the model “Pyramid of catalysts for entrepreneurship” which helps to understand the mechanism by which the educational process affects the quantity and quality of social entrepreneurship. This chapter also presents several elements of paramount importance in designing a program of social entrepreneurial education.

KEARIFAN LINGKUNGAN DALAM BUDAYA MASYARAKAT SEBAGAI SUMBER PEMBELAJARAN PADA DIKLAT GURU IPS MADRASAH TSANAWIYAH

2020 ◽  
Vol 12 (33) ◽  
Author(s):  
Yoyo Supriono
Keyword(s):  
Social Studies ◽  
Cultural Values ◽  
Learning Outcomes ◽  
Natural Environment ◽  
Environmental Sustainability ◽  
Formal Education ◽  
Learning Resources ◽  
Negative Effects ◽  
Education Community

Inheritance of local cultural values through formal education is an effort to prevent the entry of negative effects of globalization. For this reason, it is necessary to study which local values are worthy of being used as learning resources and to examine the effect of these learning resources on improving the quality of learning outcomes. Environmental wisdom as one of the cultural values that thrives in society has been able to make the natural environment remain sustainable. Environmental sustainability is certainly not only the needs of the education community, but the needs of all humanity. For this reason, institutionalizing local values is a non-negotiable need. Thus, the value of local culture, especially environmental wisdom is very important to make social studies more meaningful. The important meaning of learning resources for environmental wisdom in social studies education is that it can increase students' interest and learning passion and teachers as educators no longer make books and themselves as the most important learning resources so that they can cover their weaknesses.  Keywords: Environmental Wisdom as Learning Resources

Expert assessments of the problems of professional training of doctors

2020 ◽  
Vol 1 (1) ◽  
pp. 31-37
Author(s):  
O.A. Aleksandrova ◽  
◽  
A.V. Yarasheva ◽  
◽  
◽  
...  
Keyword(s):  
Health Care ◽  
Professional Training ◽  
Medical Personnel ◽  
Educational Process ◽  
Medical Services ◽  
Sociological Research ◽  
Special Role ◽  
Expert Assessments ◽  
Additional Education

Background. One of the tasks of the state policy in the field of health care is to improve the quality of medical services for the population, to increase the requirements for the competencies of medical personnel, on the results of whose activities public health depends. In this regard, the efficiency of organizing the processes of basic training and retraining (additional education) of doctors acquires a special role. Purpose. Revealing urgent problems of professional training of doctors for the capital's health care. Materials and methods. Sociological research in the form of a series of expert interviews. Results. On the basis of the systematization of the information obtained by the authors in the course of the study, imperfections in the organization of the educational process in obtaining higher medical education are determined. Discussion. Professional training of doctors is a dynamically developing system, the effectiveness of which ultimately affects the quality of medical services provided to the population. Conclusion. Solving the problems associated with improving the content of curricula in medical universities, organizing the educational process and monitoring knowledge requires careful research and search for approaches that meet modern realities.

Sign in / Sign up

Export Citation Format

Share Document