scholarly journals BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP

2014 ◽  
Vol 32 (2) ◽  
pp. 173-206
Author(s):  
Amir H. Khoury
Keyword(s):  
Brand Loyalty ◽  
The Other ◽  
Symbiotic Relationship ◽  
Positive Experience ◽  
Purchasing Decisions ◽  
General Philosophy ◽  
The Past ◽  
Quality Of Products

Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with. Experienced consumers manifest devotion to their preferred brands. This is the essence of Brand Loyalty. But should this Brand Loyalty be reciprocated by the brand owner? Is there such loyalty by the brand towards the consumer? Should the brand owner sustain the quality of products covered by his brand? Even more so, should he maintain any other defining attribute of the product (or service) marketed under his brand? And are such demands from the brand owner still of relevance in an age of expanding outsourcing? This paper explains why all of these questions should be answered in the affirmative. This paper argues that just as there is Brand Loyalty, there is (or, at least, there should be) Loyalty of the Brand. My assertion is that Loyalty of the Brand constitutes a morally sound concept which is inherently compatible with the general philosophy underlying trademarks and brands, and which rests firmly on numerous legally accepted disciplines and doctrines that form the backbone of commercial-contractual law. Loyalty of the Brand, thus, constitutes the counterbalance to Brand Loyalty, and should exist on par; not only as a legal phenomenon but as a practical one as well. It is, in the context of brand-consumer relationship, the other side of the same coin. 

scholarly journals PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG OLEH MAHASISWA UNIVERSITAS X

2016 ◽  
Vol 10 (1) ◽  
pp. 1-5
Author(s):  
Abraham Adijaya
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Linear Regression Analysis ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Positive Contribution ◽  
Purchasing Decisions ◽  
Brand Association ◽  
Quality Of Products

Currently existing business competition is not only limited to the quality of products, technology products, and display products, but also about the brand used in the product that can cause an image to consumers. Brand is the label that carries meaning and associations as well as a mirror of promise communicated by the producer to the consumer on the quality of products or services that have been produced. This study aims to determine whether the brand awareness, brand association, perceived quality, brand loyalty and other proprietary brand assets Samsung has a positive contribution to brand equity Samsung, knowing which variable dominant contributes positively to brand equity Samsung, and find out whether brand equity Samsung influence the purchasing decisions of Samsung smartphone products. By using principal component analysis and simple linear regression analysis, the result is Samsung’s brand awareness, brand association, perceived quality, brand loyalty, and other proprietary brand assets  are able to contribute positively to the Samsung brand equity. Samsung's brand loyalty is the dominant variable that contributes positively to the Samsung brand equity. Samsung's brand equity have positive significant influence on purchasing decisions Samsung smartphone products.

Immunoferritin localization of intracellular antigens in positively stained frozen sections

1978 ◽  
Vol 36 (2) ◽  
pp. 168-169
Author(s):  
K. T. Tokuyasu
Keyword(s):  
Surface Tension ◽  
Water Surface ◽  
Thin Layers ◽  
The Other ◽  
Positive Staining ◽  
Frozen Sections ◽  
The Past ◽  
Ultrathin Frozen Sections ◽  
Definition Of

During the past investigations of immunoferritin localization of intracellular antigens in ultrathin frozen sections, we found that the degree of negative staining required to delineate u1trastructural details was often too dense for the recognition of ferritin particles. The quality of positive staining of ultrathin frozen sections, on the other hand, has generally been far inferior to that attainable in conventional plastic embedded sections, particularly in the definition of membranes. As we discussed before, a main cause of this difficulty seemed to be the vulnerability of frozen sections to the damaging effects of air-water surface tension at the time of drying of the sections.Indeed, we found that the quality of positive staining is greatly improved when positively stained frozen sections are protected against the effects of surface tension by embedding them in thin layers of mechanically stable materials at the time of drying (unpublished).

scholarly journals Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta)

2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Budi Istiyanto, Lailatan Nugroho
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Brand Image ◽  
Low Cost ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products

AbstractThis study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purchasing decisions LCGC car. Data collection techniques researchers did by observation and questionnaires directly by visiting the object of the research is to consumers who have made a purchase decision, especially type Agya LCGC car, AYLA, and Karimun Wagon R in Surakarta which would then be sampled. The data have been collected and tabulated and analyzed using multiple regression analysis.The results showed that the variables that significantly affect purchasing decisions is price and quality of products. While the variable Brand Image does not affect significantly. While the variables that affect predominantly variable price.Keyword: Brand Image, Price, Quality Product, Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh antara variable brand image, harga, dan kualitas produk terhadap keputusan pembelian mobil LCGC (Low Cost Green Car) baik secara partial maupun secara bersama-sama dan untuk mengetahui diantara variable brand image, harga, dan kualitas produk mana yang lebih berperan dalam mempengaruhi keputusan pembelian mobil LCGC. Teknik pengumpulan data peneliti lakukan dengan cara observasi dan penyebaran kuisioner secara langsung dengan cara mendatangi obyek penelitian yaitu kepada konsumen yang telah melakukan keputusan pembelian mobil LCGC terutama type AGYA,AYLA, dan Karimun Wagon R di wilayah Surakarta yang selanjutnya akan dijadikan sampel. Data yang telah terkumpul kemudian ditabulasi dan diolah dengan menggunakan analisis regresi berganda.Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi secara signifikan keputusan pembelian adalah harga dan kualitas produk. Sedangkan variabel Brand Image tidak mempengaruhi secara signifikan. Sedangkan variabel yang berpengaruh secara dominan adalah variabel harga.Kata kunci: Brand Image, Harga, Kualitas Produk, Keputusan Pembelian

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals Phenotypic Variation in Fruit Morphology among Provenances ofSclerocarya birrea(A. Rich.) Hochst.

2015 ◽  
Vol 2015 ◽  
pp. 1-8 ◽  
Author(s):  
Idah Mkwezalamba ◽  
Chimuleke R. Y. Munthali ◽  
Edward Missanjo
Keyword(s):  
Seed Weight ◽  
Fruit Weight ◽  
The Other ◽  
Fruit Traits ◽  
Fruit Length ◽  
Sclerocarya Birrea ◽  
The Mean ◽  
Quality Of Products ◽  
Selection Of

Sclerocarya birrea(A. Rich.) Hochst. is a multipurpose fruit tree which is very useful in providing food security and meeting nutritional and economic needs. This study was conducted to assess eighteen provenances ofSclerocarya birreaplanted in Mangochi, Malawi. The trial was assessed for fruit traits at fifteen years of age. There were significant (P<0.001) variations among the provenances in number of fruits, fruit weight, pulp weight, seed weight, fruit length, and diameter. Magunde provenance from Mozambique had the highest mean number of fruits, 2196 ± 200. Mangochi and Moamba provenances from Malawi and Mozambique were the most outstanding in the other parameters measured attaining the mean fruit weight of 20.89 ± 0.25 g and 25.67 ± 0.67 g, pulp weight of 25.70 ± 0.08 g and 21.55 ± 0.83 g, seed weight of 4.81 ± 0.35 g and 4.12 ± 0.18 g, fruit length of 2.61 ± 0.14 cm and 2.33 ± 0.07 cm, and fruit diameter of 2.33 ± 0.15 cm and 1.97 ± 0.08 cm, respectively. There was no significant (P>0.05) correlation between number of fruits and the other fruit traits. However, there were significant (P<0.05) and strong positive relationships between fruit weight and pulp weight (r=0.987) and fruit length and diameter (r=0.775). This suggests that fruit weight can be used indirectly for selection of pulp. Further studies should investigate fruit taste quality of products from the fruits.

Certeau, Michel de (1925–86)

2018 ◽  
Author(s):  
Tom Conley
Keyword(s):  
North America ◽  
South America ◽  
Social Practice ◽  
The Other ◽  
General Philosophy ◽  
Late Medieval ◽  
The Past ◽  
Michel De Certeau ◽  
History Of ◽  
Strategic Policies

Michel de Certeau, a French philosopher trained in history and ethnography, was a peripatetic teacher in Europe, South America and North America. His thought has inflected four areas of philosophy. He studied how mysticism informs late-medieval epistemology and social practice. With the advent of the Scientific Revolution, the affinities the mystic shares with nature and the cosmos become, like religion itself, repressed or concealed. An adjunct discipline, heterology, thus constitutes an anthropology of alterity, studying the ‘other’ and the destiny of religion since the sixteenth century. De Certeau opens the hidden agendas that make representations of the past a function of social pressures, so that sometime histories are rearticulated in mirrored or subversive forms. This subversion makes accessible a general philosophy of invention that works within and against the strategic policies of official institutions. De Certeau’s writings also belong to activism, the history of ideological structures, psychoanalysis, and post-1968 theories of writing (écriture) as defined by Deleuze, Derrida, Foucault and Lyotard.

scholarly journals The Interaction between Leaf Allelopathy and Symbiosis with Rhizobium of Ulex europaeus on Hawaii Island

Plants ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 226
Author(s):  
Mika Hozawa ◽  
Eiji Nawata
Keyword(s):  
Linear Model ◽  
T Test ◽  
The Other ◽  
Symbiotic Relationship ◽  
Nitrogen Fixing ◽  
Ulex Europaeus ◽  
The Past ◽  
Lettuce Seeds ◽  
Significant Difference ◽  
Hawaii Island

The objective of this study was to assess the magnitudes of the leaf allelopathy of Ulex europaeus in two different habitats, and discuss the driver of the differences, including rhizobia. The magnitudes of leaf allelopathy of the samples collected in two different habitats were assessed by comparing the hypocotyl and radicle lengths of the lettuce seeds tested on the samples. One habitat was in and adjacent to an Acasia koa forest, while the other was more than 50 m away. A. koa is indigenous to Hawaii and known to have a close symbiotic relationship with Bradyrhizobium for nitrogen-fixing. Within the past three years, U. europaeus has newly invaded both sampling sites, whereas the A. koa forest has been there for several decades. The combined result of both hypocotyl and radicle lengths of the lettuce seeds tested on both sites by linear model and multicomparison analyses showed no significant difference. But the radicle lengths of the lettuce seeds tested on U. europaeus sampled in and adjacent to the A. koa forest were significantly longer than those of the samples more than 50 m away, as measured by t-test (p = 0.05). This result suggested that the magnitude of the leaf allelopathy of U. europaeus depended on the distance of the habitat from the A. koa forest.

scholarly journals A Comparison of Traditional Book Reviews and Amazon.com Book Reviews of Fiction Using a Content Analysis Approach

2017 ◽  
Vol 12 (1) ◽  
pp. 85 ◽  
Author(s):  
Christy Sich
Keyword(s):  
Content Analysis ◽  
The Other ◽  
Rating System ◽  
Analysis Approach ◽  
Purchasing Decisions ◽  
Significant Difference

Abstract Objective - This study compared the quality and helpfulness of traditional book review sources with the online user rating system in Amazon.com in order to determine if one mode is superior to the other and should be used by library selectors to assist in making purchasing decisions. Methods - For this study, 228 reviews of 7 different novels were analyzed using a content analysis approach. Of these, 127 reviews came from traditional review sources and 101 reviews were published on Amazon.com. Results - Using a checklist developed for this study, a significant difference in the quality of reviews was discovered. Reviews from traditional sources scored significantly higher than reviews from Amazon.com. The researcher also looked at review length. On average, Amazon.com reviews are shorter than reviews from traditional sources. Review rating—favourable, unfavourable, or mixed/neutral—also showed a lack of consistency between the two modes of reviews. Conclusion - Although Amazon.com provides multiple reviews of a book on one convenient site, traditional sources of professionally written reviews would most likely save librarians more time in making purchasing decisions, given the higher quality of the review assessment.

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

ADEQUATE GEOPHYSICAL MANPOWER IS OUR RESPONSIBILITY

Geophysics ◽  
1953 ◽  
Vol 18 (1) ◽  
pp. 1-9 ◽  
Author(s):  
Curtis H. Johnson
Keyword(s):  
The Other ◽  
National Society ◽  
The Past ◽  
Regional Meeting ◽  
Outstanding Quality

Once again I am privileged to attend a Midcontinent Regional Meeting of the Society of Exploration Geophysicists—this time with the honor and responsibility of addressing you on a subject receiving increasingly serious consideration among scientific and engineering groups. As in the past I am highly impressed with the outstanding quality of the program and arrangements for this meeting. On behalf of the other officers of the national Society, who are all attending this meeting, I welcome this opportunity to congratulate the officers and committeemen of the sponsoring and participating societies for the successful culmination of their efforts and to commend the authors for their cooperation in contributing to this outstanding program.

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