The Strategy of Government Public Relations in Raising Positive Image in the Era of Public Information Openness in the 2nd Division Kostrad

2017 ◽  
Author(s):  
Tri Yurma Purba
Keyword(s):  
Public Relations ◽  
Public Information ◽  
Positive Image ◽  
Government Public Relations

scholarly journals PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Fatimah ◽  
Noorshanti Sumarah ◽  
Hamim Hamim
Keyword(s):  
Public Relations ◽  
Public Information ◽  
City Government ◽  
Media Relations ◽  
The Public ◽  
Communication Activity ◽  
The Media ◽  
Government Public Relations ◽  
Information Channels ◽  
The Government

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.

scholarly journals OPTIMALISASI FUNGSI HUMAS PEMERINTAH THE OPTIMIZATION OF GOVERNMENT PUBLIC RELATIONS FUNCTION

EDUTECH ◽  
2014 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Anwar Sani
Keyword(s):  
Public Relations ◽  
Public Diplomacy ◽  
Good Governance ◽  
Symbolic Interaction ◽  
Research Question ◽  
Public Information ◽  
Public Affairs ◽  
The Public ◽  
Government Public Relations ◽  
The Government

Abstract, world democratization forces many organizations including the government in this case, of all types in many regions of the world, to consider giving more attention to the government public relations activities. The role will include contributing to good governance and respect for human rights. That would mean public relations in Indonesia, as elsewhere in Asia, will be involved in the development of public diplomacy. Aware of the problems as well as the demands of optimization and revitalization of the role of public relations in the era of reform, democratization and transparency of public information, Indonesian Ministry of Home Affairs issued the Regulation of the Minister of the Home Affairs (Permendagri ) No. 13 of 2011, in which it sets the Implementation Guidelines for PR Tasks in the milieu of Ministry of Home Affairs and Local Government. The regulation represents the desire of the Ministry of Home Affairs to fix the government's role and functions of public relations in its internal milieu. The research question of this study concerns how the understanding of the public relations officer in the Ministry of Home Affairs of the Permendagri 13/2011 and how the implementation of Permendagri 13/2011 by public relations officials of Ministry of Home Affairs. The method used was qualitative method using the theory of social constructs of reality and symbolic interaction. The results showed that public relations officials in the Ministry of Home Affairs understood that the regulation was to improve the professionalism of Public Relations of the Ministry of Internal Affairs and as an effort to encourage the active participation of the public. While the background history of the regulation discovered in the implementation, there were efforts to socialize the regulation; its impacts, constraints and solutions related to its implementation and other four main public relations activities of the Ministry of Home Affairs which include public information services, public affairs, content analysis of media and crisis management.Key words : government public relations, Regulation of the Minister of the Home Affairs 13/2011Abstrak, demokratisasi dunia memaksa organisasi, termasuk juga pemerintah dalam hal ini, dari semua jenis di banyak wilayah di dunia untuk mempertimbangkan memberikan perhatian lebih pada aktivitas kehumasan pemerintah. Peran yang akan mencakup kontribusi bagi pemerintahan yang baik dan menghormati hak asasi manusia. Itu akan berarti hubungan masyarakat di Indonesia, seperti di tempat lain di Asia, akan terlibat dalam upaya pengembangan diplomasi publik.Sadar akan persoalan sekaligus tuntutan optimalisasi serta revitalisasi peran humas pemerintah di era reformasi, demokratisasi dan transparansi informasi publik, Kementerian Dalam Negeri Indonesia (Kemendagri) mengeluarkan Peraturan Menteri Dalam Negeri (Permendagri) Nomor 13 tahun 2011, yang di dalamnya mengatur Pedoman Pelaksanaan Tugas Kehumasan di Lingkungan Kementerian Dalam Negeri dan Pemerintah Daerah. Permendagri 13/2011 merepresentasikan keinginan Kementerian Dalam NegePertanyaan penelitian ini adalah bagaimana pemahaman para pejabat kehumasan di lingkungan Kemendagri terhadap Permendagri No.13 Tahun 2011 dan bagaimana implementasi Permendagri No.13 Tahun 2011 oleh pejabat kehumasan Kemendagri.Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teori kostruksi sosial atas realitas dan interaksi simbolik.Hasil penelitian menunjukkan bahwa pejabat humas Kemendagri memahami Permendagri 13/2011 sebagai regulasi yang mendorong Humas Kemendagri untuk meningkatkan profesionalismenya dan merupakan upaya untuk mendorong partisipasi aktif publik. Sementara dalam implementasi Permendagri 13/2011 ditemukan beberapa latar belakang lahirnya Permendagri 13/2011, terdapat upaya sosialisasi Permendagri 13/2011, dampak, kendala serta solusi terkait implementasi Permendagri 13/2011 dan 4 aktivitas kehumasan utama Kemendagri yaitu layanan public information, public affairs, analisis isi media dan manajemen krisis.Kata Kunci : government public relations, humas pemerintahan, indonesia, permendagri 13/2011

scholarly journals Peningkatan Profesionalitas Menuju Legitimasi Praktik Humas Pemerintah Indonesia

2020 ◽  
Vol 15 (2) ◽  
pp. 135-149
Author(s):  
Erlinda Puspita Ningrum
Keyword(s):  
Public Relations ◽  
Public Involvement ◽  
Good Governance ◽  
Public Information ◽  
Government Policies ◽  
Regional Government ◽  
Indonesian Government ◽  
Qualitative Approaches ◽  
The Creation ◽  
Government Public Relations

Public relations as an occupational group struggles for legitimacy in society so that they need to move toward professionalization. This study investigated the Indonesian government's public relations efforts in professionalizing the field. Since 2015, under the recent presidency of Joko Widodo, there is enthusiasm toward a new government initiative called Government Public Relations (GPR) which signals professional competencies. How this GPR initiative relates to the professionalization of public relations underpins this study. In doing so, it applied two qualitative approaches: first, a constructive approach to the structure of professionalization by reviewing six government policies related to the practice and profession of public relations; second, an interpretive approach to the perceptions and reflections of those government policies by in-depth interviewing ten practitioners from both central and regional government agencies. In Indonesia, the findings showed that licensing is at the forefront of the professionalization of public relations mainly through education, training, expertise, skills, ethical codes, and professional association. The emergence of ICT urged the enhancement of public relations professional roles in creating good governance, including the openness of public information and public involvement. Although these concepts are partially understood by practitioners due to decentralization and early phase implementation, Indonesian government public relations is ‘on the move to becoming professionals.’ Based on these findings, this study showed that the professionalization of government public relations, including the creation of good governance, is a mutual relationship working in a cycle process in the provision of a democratic political system. To implement this process, it is important to consider public sector characteristics in the creation of government policies to make it fully understandable, achievable, and sustainable. Keywords: Professionalism, Public Relations, Indonesian Government ABSTRAK Hubungan Masyarakat (Humas) sebagai salah satu kelompok okupasi sulit mendapatkan pengakuan di masyarakat, sehingga perlu meningkatkan profesionalitas. Sejak tahun 2015, dibawah pemerintahan Joko Widodo, ada antusiasme terhadap program pemerintah bernama Government Public Relations (GPR) yang mensyaratkan kompetensi profesi humas. Bagaimana GPR mempengaruhi peningkatan profesionalitas humas pemerintah melatarbelakangi studi ini. Penelitian terdahulu mengidentifikasi tiga cara peningkatan profesionalitas, yaitu bottom-up, top-down, dan kolaborasi. Studi ini menginvestigasi upaya yang dilakukan Pemerintah Indonesia dan praktisi humas pemerintah untuk membuat sektor ini lebih profesional. Untuk itu, digunakan dua pendekatan kualitatif: pertama, pendekatan konstruktif tentang praktik dan profesi humas pemerintah dengan meninjau enam kebijakan publik; kedua, pendekatan interpretatif melalui wawancara secara mendalam terhadap persepsi dan refleksi sepuluh praktisi humas pemerintah, baik di tingkat pusat maupun daerah tentang penerapan kebijakan tersebut. Hasil penelitian menyatakan bahwa di Indonesia, licensing atau SK Pengangkatan Jabatan Fungsional Tertentu (JFT) Pranata Humas menjadi syarat pertama untuk meningkatkan profesionalitas humas pemerintah, diikuti dengan Penetapan Angka Kredit (PAK) yang mencakup pendidikan, pelatihan, keahlian, keterampilan, kode etik, dan asosiasi profesi. Perkembangan Teknologi Informasi dan Komunikasi (TIK) turut mendorong peningkatan peran humas pemerintah dalam mewujudkan tatakelola pemerintahan yang baik melalui keterbukaan informasi publik dan partisipasi publik. Walaupun baru separuh dipahami oleh praktisi karena faktor desentralisasi dan tahap awal implementasi, kedua hal ini mendorong humas pemerintah bergerak menuju profesionalisme. Studi ini menunjukkan bahwa proses peningkatan profesionalitas humas pemerintah merupakan hubungan yang timbal balik dalam sebuah siklus dengan dukungan sistem politik demokratis. Untuk mengimplementasikan proses ini, pembuatan kebijakan publik perlu mempertimbangkan karakteristik unik sektor pemerintahan agar dapat sepenuhnya dipahami, diterima, dan berkelanjutan. Kata Kunci: Profesionalitas, Hubungan Masyarakat, Pemerintah Indonesia

scholarly journals Kendala Yang Dihadapi Penerjemah dan Pranata Humas Dalam Pelaksanaan Tugas Dan Fungsinya

2020 ◽  
Vol 24 (2) ◽  
pp. 133-155
Author(s):  
Febrina Natalia ◽  
Dewi Yuliyanti
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Public Information ◽  
Basic Knowledge ◽  
Structural Level ◽  
Central Kalimantan ◽  
Related Literature ◽  
Government Public Relations ◽  
The Government ◽  
And Function

This study aims to determine what difficulties met by government translator and government public relations officers in carrying out their duties and function in the Bureau of Leadership Administration, Regional Secretariat of Central Kalimantan Province from data analysis obtained from questionnaires, observations and related literature studies. The method used in this research is descriptive; the researchers describe the phenomena arisen from questionnaire data which are the answers of respondents filled by the government translator and government public relations officers in the Bureau of Leadership Administration, Regional Secretariat of Central Kalimantan Province. This data analysis is also supported by observation and study of other related literature. This study shows there are several difficulties and overlaps found in the tasks division between government translator and government public relations officers, especially in the field of translation, government relations and public information. Understanding this issue, it is hoped that both government translator and government public relations officers master basic knowledge and competencies related to their job descriptions as discussed in this research. In addition, officials at the structural level are also expected to better understand the duties and function of government translator and government public relations officers so that in coordination and implementation of their tasks, their role can be more optimal. Keywords: government, translator,  public relations ABSTRAK Penelitian ini bertujuan untuk mengetahui kendala apa saja yang dihadapi oleh penerjemah dan pranata humas dalam pelaksanaan tugas pokok dan fungsinya khususnya dalam kegiatan penerjemahan, kehumasan dan informasi melalui analisis data yang diperoleh dari kuesioner, observasi dan studi literatur. Metode yang digunakan dalam penelitian ini bersifat deskriptif yaitu peneliti menjabarkan fenomena yang muncul berdasarkan data kuesioner yaitu jawaban responden yang diisi oleh pranata humas dan penerjemah di Biro Administrasi Pimpinan, Sekretariat Daerah Provinsi Kalimantan Tengah. Analisis data ini juga didukung dengan observasi dan studi literatur terkait lainnya. Kajian ini menunjukkan beberapa kendala dan tumpang tindih serta ketimpangan pembagian tugas antara penerjemah dan pranata humas khususnya dalam kegiatan penerjemahan, kehumasan dan informasi di Biro Administrasi Pimpinan, Sekretariat Daerah Provinsi Kalimantan Tengah. Memahami hal tersebut, diharapkan penerjemah dan pranata humas menguasai pengetahuan dan kompetensi dasar terkait uraian tugas dimaksud. Selain itu, pejabat jenjang struktural diharapkan juga lebih memahami tugas pokok dan fungsi penerjemah dan pranata humas sehingga dalam koordinasi dan pelaksanaan tugas, peran keduanya dapat lebih optimal Kata kunci: pemerintah, penerjemah, pranata humas

scholarly journals JARINGAN KOMUNIKASI DALAM PENGELOLAAN DAN PENYEDIAAN INFORMASI PUBLIK (Studi Komunikasi Humas Pemerintah dan Satuan Kerja Perangkat Daerah Di Kota Solok)

2018 ◽  
Vol 5 (2) ◽  
pp. 34-44
Author(s):  
Jhoni Trisno
Keyword(s):  
Communication Network ◽  
Public Relations ◽  
Public Information ◽  
Network Connectivity ◽  
Internal Communication ◽  
City Government ◽  
The Public ◽  
Government Public Relations ◽  
The Government ◽  
Regional Work

This study was conducted to describe the communication network in the management and provision of public information in Government Public Relations and Regional Work Unit (SKPD) in Solok City. The description of the communication network was obtained using descriptive qualitative research methods with data collection techniques of interview, observation and documentation. The communication network observed revolves around the functions of the communication network, connectivity, communication network typology, and separator of Solok City Public Relations Division and other Regional Work Units (SKPD). The results of the study illustrate that; 1) The function of the Government Public Relations communication network with other SKPD in the City of Solok as a technical person in charge of being able to manage the organization's internal communication. The Public Relations Department has provided information technology in the form of an application system in the form of integrated internet in each organizational unit, 2) Connectivity of the Public Relations Section of Solok City Regional Secretariat and other SKPD have strong and close connections because they use informal communication that prioritizes interpersonal closeness, the Public Relations and other SKPD departments in Solok City Government are running decentralized, 4) In the communication network of the Solok City Regional Secretariat and other SKPD, each member of each agency can communicate with each other, either directly or using media, such as telephones.

The Model of Public Relations Practices in Indonesia

2017 ◽  
Vol 5 (3) ◽  
pp. 194-199
Author(s):  
Rachmat Kriyantono ◽  
Abdul Allam Amrullah ◽  
Nia Asthon Destrity
Keyword(s):  
Public Relations ◽  
Scientific Knowledge ◽  
Public Information ◽  
Jel Classification ◽  
The Other ◽  
Symmetric Model ◽  
Communication Models ◽  
Government Public Relations ◽  
The Government ◽  
Symmetrical Communication

Objective - This research aims to compare the government public relations with business public relations in Indonesia. The research proves the hypothesis that either government or business public relations in Indonesia have already applied symmetric model on their communication activities. Methodology/Technique - A national survey involves 160 practitioners of government and business public relations. The research reinforces Grunig and Hunt's model of public relations that business public relations tends practice two-way symmetrical communication. On the other hands, the research also differs with Grunig and Hunt's model that government public relations tend to apply public information model. Findings - It is concluded that both government and business public relations in Indonesia have implemented two-way communication models. The findings have confirmed that public relations practices have grown along with the development of democracy in Indonesia. Novelty - The research contributes to develop scientific knowledge in public relations study and practices. Type of Paper: Empirical Keywords: Business Public Relations; Democracy; Government Public Relations; Indonesia; Public Relations Model; Symmetric Model; Transparency of Public Information. JEL Classification: H11, H83.

scholarly journals Crisis Management of North Lombok District Government Public Relations During The Lombok Earthquake In 2018

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Nadya Ulfa ◽  
I Wayan Suadnya ◽  
Hartin Nur Khusnia
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Information Management ◽  
Descriptive Analysis ◽  
Public Information ◽  
Affected Area ◽  
Communication Plan ◽  
District Government ◽  
Government Public Relations

North Lombok District  is the worst affected area by the Lombok earthquake in 2018. Many hoaxes spread, even demonstration  for demanded stimulus fund during  disaster management. It could affect public trust in North Lombok District government. Therefore, North Lombok District government need Public Relations to manage communication crisis. The purpose of this research is to know the crisis management of North Lombok government Public Relations  during the Lombok earthquake in 2018. The type of this study is qualitative research with descriptive analysis. The result of this study show that North Lombok District Government Public Relations only respond to crisis according to the situation and conditions. It caused by they do not have a crisis communication plan before. The command post formed to effectively coordinate. Public Relations is more involved in information management activities. Analysis of public information is used as input and evaluation. After crisis, Public Relations formulated a long term plan to build the image of North Lombok government as the disaster resilient district.                                                                                                                                        Keywords: Crisis management; Government Public Relations;The Lombok Earthquake

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

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