scholarly journals Effect of Marketing Strategy and Service Quality Against the Decisions of Parents

2019 ◽  
Vol 1 (1) ◽  
pp. 31-37
Author(s):  
Safitri Amelia ◽  
Hartini Salamah ◽  
Mohammad Sofyan
Keyword(s):  
Service Quality ◽  
Marketing Strategy ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Strategies ◽  
Physical Evidence ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Strategy Variables

This study aims to analyze and determine the effect of marketing strategy variables and service quality on parents' decisions. In this study, the dimensions of marketing strategies include products, prices, promotions, places, people, processes and physical evidence. Service quality dimensions include reliability, responsiveness, confidence, empathy and tangibility. Quantitative methods with multiple linear regression analysis were processed using SPSS for windows version 22. The results showed that there were simultaneously the effects of marketing strategy and service quality variables on parents' decisions. Partially, the marketing strategy variable did not significantly influence the parents' decisions at PAUD Al Hidayah Pertiwi. While service quality variables significantly influence the decisions of parents of students in PAUD Al Hidayah Pertiwi.

scholarly journals DAMPAK KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH PERBANKAN SYARIAH

2019 ◽  
Vol 11 (1) ◽  
pp. 129
Author(s):  
Hamdani Hamdani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Customer Value ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Islamic Banking ◽  
Qualitative And Quantitative Methods

Abstract: This research refers to studying service quality and customer value towards customer satisfaction in Islamic banking with a case study in PT Bank Syariah Mandiri Lhokseumawe Branch. The data used in this study are primary data through interviews using a questionnaire. The sample in this study was accidental sampling. The research method used is qualitative and quantitative methods, with multiple linear regression analysis. The results released by simultaneous shows, service quality and customer value have a positive and significant influence on customer satisfaction. While the results of the study indicate that, service quality has a positive and significant effect on customer satisfaction, the customer value also has a positive and significant influence on customer satisfaction. From the variable Quality of service and value of customers that are just the same as partial to customer satisfaction in Islamic banking. This research can be used as an evaluation and input for the management of a special sharia banking company, PT Bank Syariah Mandiri, Lhokseumawe Branch, to always improve service quality and value customers receive customers satisfied with services and benefits obtained or obtained by customers. Keywords: Service Quality, Customer Value, Customer Satisfaction

scholarly journals The Influence of the Application of Marketing Mix on the Purchase Decision of Prospective Consumers of Grand Cempaka Housing

2020 ◽  
Author(s):  
Gesang Sudrajad ◽  
J.E Sutanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to examine the effect of simultaneous and partial marketing mix on the purchase decision of prospective consumers of Grand Cempaka Housing.This research uses quantitative methods, and is a survey research from the types of explanatory research whose focus is placed on relational research: studying the relationship of variables. The object of research is the residents of Pasuruan City and the sample in this study is the Prospective Consumer of Grand Cempaka Housing. Data analysis uses multiple linear regression analysis methods.The results of the analysis show that Products, Prices, Places and Promotions simultaneously have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. This shows that the marketing mix is one of the marketing strategies that should be considered so that the implementation of the marketing strategy can run successfully because the elements in the marketing mix influence each other. Variables in the marketing mix which include Products, Prices, Places and Promotions partially have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. Keywords: marketing mix; purchase decision; property; housing

scholarly journals Analisis Kepuasan Konsumen Dalam Menggunakan Jasa Pengiriman Paket Pos Optima Pada PT. Pos Indonesia (persero) Cabang Pontianak

2013 ◽  
Vol 9 (3) ◽  
pp. 293
Author(s):  
Syarifah Arini
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Average Rate ◽  
Survey Methods ◽  
Quality Of Services ◽  
Physical Evidence ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
High Level

Research to analyze customer satisfaction at optimal postal parcel delivery service at PT Pos Indonesia (Persero) Branch Pontianak. Dimension-imensi examined are reliability, responsiveness, assurance, empathy, and tangibles. This study used survey methods, data collection techniques, namely: observation, interviews, questionnaires, and documentation study. Samples used as many as 100 people by using purposive sampling. analysis using Cartesian diagram. The results of this study indicate that the majority of respondents were satisfied with the service of PT Pos Indonesia (Persero) Branch Pontianak with an average satisfaction level of 3.91 and the value of the average rate of interest of 4.34 dimension of service quality the most satisfied customers is assurance dimension and physical evidence, where the majority of respondents' votes are in quadrant B, which means that the interest and customer satisfaction are at a high level and in accordance with the wishes of the consumer. Dimensional quality of services that they are in quadrant A, which means the consumer is not satisfied then it should be further enhanced by the company. While the dimensions of the quality of services that are in quadrant C and D in which the interests of consumers are at a low level is considered normal practice even though consumers are satisfied because it is not very important.Keywords: Satisfaction, Service Quality Dimensions Services

scholarly journals Pengaruh dimensi kualitas jasa terhadap minat mengunjungi kembali wisatawan pada objek wisata pantai carocok Painan

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Haniful Karim ◽  
Abror Abror
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Future Studies ◽  
Revisit Intention ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
The Relationship ◽  
Positive Impacts

This research aims to examine the relationship between service quality dimensions and revisit intention. The population of this study is tourists who visited “Carocok Painan Beach”. This research employed 100 respondents as the samples. By using linear regression analysis, this study found that all service quality dimensions, including tangible, responsiveness, reliability, assurance and empathy have significant and positive impacts on tourist’s revisit intention. Furthermore, some limitations and future studies have been addressed.Keywords: Tangibles; responsiveness; reliability; assurance; empathy; revisit intention

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN

2016 ◽  
Vol 1 (1) ◽  
pp. 83
Author(s):  
Amelia Tr Utami ◽  
Hadi Ismanto ◽  
Yuni Lestari
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Quality Dimensions ◽  
Service Quality Dimensions

The purpose of this study was to determine the effect of service quality dimensions of service quality are tangibles, reliability, responsiveness, assurance and empathy toward patient satisfaction. The sample used in this study is 100 respondents. The sampling method used purposive sampling and accidental sampling. Data collection used questionnaires. Data analysis method used quantitative analysis using validity and reliability test, F test, the coefficient of determination, t test and linear regression analysis. Based on the results of this study showed that the quality of service that consists of tangibles (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) simultaneously significant effect on patient satisfaction. Partially, Tangibles variable (X1), Reliability (X2) and Empathy (X5) showed significant effect on satisfaction (Y). While, variable Responsiveness (X3), Assurance (X4) partially did not show significant effect on satisfaction (Y).

scholarly journals Impact of Library Service Quality on Students’ Satisfaction in Higher Educational Environments: The Case of Wollo University

2019 ◽  
pp. 1-6
Author(s):  
Lingerew Atinkut ◽  
Yadergal Abe
Keyword(s):  
Service Quality ◽  
Research Design ◽  
Linear Regression Analysis ◽  
Library Service ◽  
Five Dimensions ◽  
North East ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
The Impact ◽  
Students Satisfaction

Aims: The main aim of the study is to analyze the impact of library service quality dimensions on students’ satisfaction in higher education. Study Design: Cross-sectional research design was applied. The explanatory research design was used to identify cause and effect relationships between library service quality dimensions and students’ satisfaction. Place and Duration of Study: The study was conducted in wollo university, North East Ethiopia between January 2016 and September 2017. Methodology: 366 students were selected proportionally by using simple random sampling technique after students stratified into colleges to identify their perceptions of library service quality. Close-ended structured self-completion questionnaires, adapted from the SERVQUAL instrument were used to collect data. Descriptive statistical analysis was used to describe respondents’ demographic characteristics. Correlation and multiple linear regression analysis was used to analyze the impact of each of the five dimensions of SERVQUAL on the overall satisfaction of students’ about library service with the aid of statistical package for social science ( SPSS) version 20.0. Results: Correlation of library service quality and students’ satisfaction was 0.569, p<0.01. It was significant enough to show the correlation between the two variables. Since the correlation was positive, library service quality and student satisfaction are positively related, which means better library service quality brings higher students’ satisfaction. The coefficient of determination i.e adjusted R-square (R2) value was 0.843 representing that 84.3% of students satisfaction can be explained by the five dimensions of library service quality. Conclusion: Correlational results indicate that there is a positive correlation between the dimensions of library service quality and students’ satisfaction. Regression tests revealed that offering quality library service has a positive impact on overall students’ satisfaction.

scholarly journals Effect Analysis of the Service Quality on Customer Satisfaction at PT. Bee Logistics Transworld Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 26-33
Author(s):  
Andira Puspita Fajarini
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Effect Analysis ◽  
Physical Evidence

PT. Bee Logistics Transworld has service quality that each variable can influence customer satisfaction such as Tangible, Reliability, Responsiveness, Assurance and Empathy. This study aims to determine the effect of Service Quality on Customer Satisfaction. The population of this research is customers of PT. Bee Transworld Logistics Surabaya. Samples of 100 respondents were taken using purposive sampling technique and methods of data collection using questionnaires. Analysis of the data used is multiple linear regression analysis. The results of this study indicate that the Tangible variable (physical evidence) significantly influences the variable customer satisfaction. While the Reliability, Responsiveness, Assurance, and Empathy variables do not significantly influence the customer satisfaction variable.

scholarly journals Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Indomarco Pratama Denpasar Bali

2020 ◽  
Vol 2 (2) ◽  
pp. 69-80
Author(s):  
Gde Indra Surya Diputra ◽  
Gede Agus Dian Maha Yoga
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Quality Of Services ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Quantitative Descriptive

This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002 <0.05, with a dominant product, price, and promotion indicators, starting to look for indicators of other places, people, physical evidence, processes. PT. Indomarco Pratama Denpasar Bali is 0.003 <0.05, with dominant Empathy, Reliability, Responsiveness indicators, then tangibles indicators, guarantees accepted. Simultaneously the marketing mix and service quality influence the purchasing decision of 0,000 <0.05. These results also answer the three hypotheses of this study. The results show that the marketing mix and the quality of services offered are positive and significant for purchasing decisions. The results have the meaning of increasing marketing mix and service quality, so the purchasing decisions at PT Indomarco Pratama Denpasar Bali will also increase.

scholarly journals PENGARUH PERSEPSI DOWNLINE TENTANG KUALITAS JASA UPLINE PADA MULTI LEVEL MARKETING TIANSHI TERHADAP LOYALITAS DOWNLINE DI MALANG (Studi pada jaringan Akhmad Fidzan)

2013 ◽  
Vol 4 (2) ◽  
pp. 149
Author(s):  
Devi Purnamasari
Keyword(s):  
Service Quality ◽  
Secondary Data ◽  
Survey Method ◽  
Sample Population ◽  
Physical Evidence ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Multi Level ◽  
Influential Variable ◽  
A Company

Good service quality dimensions will provide an incentivite to customers to establish a strong bond with company.Reverse poor service means the company�s reputation will go down, so the company leaders must know what the most influential variable on the dimension of service quality in a Multi Level Marketing company to rise the reputation of a company. A satisfaction who have received referrals effect on loyality, which it is suitable with statement Lam et.al (2002:31) who proved that service quality has an impact on satisfaction and satisfaction on loyalty.This study aims to identify and analyze the influence of service quality dimensions upline downline loyality either simultaneously or partially and to investigate and analyze the variables of service quality dimensions dominate the downline. An examination loyalty is done sub Stockists Uno Tianshi Business Center in Malang Jl.Griya Santa Malang by using a sample population of 60 respondents.The type of analysis is explanatory research with survey method. A technics of taking over a sampling using purposive sampling. A source premire data using the result of qestionaire and secondary data is literature and data from internet. An analysis implements used is multiple liniear regression.Result of multiple regression analyze is the dimension of service quality (X) consisting of physical evidence (X1),reliability (X2), responsiveness (X3), collateral (X4), and empathy (X5) is significant and simultaneous downline loyality (Y). While the effects is partially downline loyality (Y) just empathy variables(X5),while the four other variables that influence but do not significant. Except can also be shown that the variable of empathy (X5) is significantly dominant downline loyality (Y).Keywords: dimension of service quality, consisting of physical evidence, reliability, responsiveness, collateral, empathy and downline loyality.

scholarly journals ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION

2021 ◽  
Vol 10 (1) ◽  
pp. 62
Author(s):  
Rudi Triadi Yuliarto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Statistical Software ◽  
Physical Evidence ◽  
Software Service

The purpose of this study was to determine the effect of service quality on customer satisfaction at the Pontianak Class II Port Authority and Harbormaster Office. The population used in this study were 81 people (census). This study uses multiple linear regression analysis, with SPSS statistical software. Service quality variables, with the dimensions of physical evidence (tangibles),  and assurance, each have a positive and significant effect on customer satisfaction, then the reliability, responsiveness and empathy variables each show no significant influence on customer satisfaction. This research found that the guarantee variable has the greatest influence on customer satisfaction. Keywords: physical evidence (tangibles), reliability, responsiveness, assurance, and empathy, customer satisfaction.

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