scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN

2019 ◽  
pp. 212-225
Author(s):  
Nawary Saragih
Keyword(s):  
Interest Rates ◽  
Customer Service ◽  
Linear Regression Analysis ◽  
Service Marketing ◽  
Service Operations ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Savings And Loans ◽  
Physical Evidence ◽  
Member Satisfaction

The purpose of this study was to determine the effect of the marketing mix of services on the satisfaction of members of the Cooperative Savings and Loans Work Purely Medan ". The type of research used is descriptive and quantitative. The research sample of 96 respondents with the method of sampling the maximum sampling error of the population is done randomly. The data needed is collected through a questionnaire. Data analysis method used is multiple linear regression analysis. The results obtained by the coefficient of determination (R2) of 0.979 means that the service marketing mix is able to explain the satisfaction of members in the Cooperative Savings and Loans Cooperative Medan of 97.9% and 2.1% again influenced by other factors not explained in this study. Regression equation Y = 1,464 + 0,696X¬1 + 1,179X2 + 0,562X3 + 0,471X4-0,366X5 + 0,150X6 + 0,389X7-0,401X8 + ε. F test, where the significant level of 0.000 is smaller than the significant standard of 5% or 0.05, where the F-count is 511,235> F-table is 1.96, it can be concluded that the marketing mix of services has a positive and significant effect on Satisfaction of members of the Savings and Credit Cooperative Karya Murni Medan. T test, stated that product variables, price, place, promotion, and service operations have a positive and significant effect on member satisfaction. Physical evidence variable has positive effect, but it is not significant. The variable person / employee and customer service has a negative effect, but it is significant on member satisfaction. Suggestions, product variables, prices, places, promotions, and service operations have a positive and significant effect on member satisfaction needs to be maintained for member satisfaction. Variable people / employees, and customer service when viewed from the equation of negative regressions, then to overcome them needed improvements to the members' skills, neatness and politeness as well as attractive appearance of employees. Variable physical evidence to be more significant to overcome it requires improvements in the speed of service, speed of information provision, transparency in organizing the Annual Member Meeting and transparency in the election process of the board to achieve member satisfaction. Reviewing the entire system of service marketing mix variables that are member complaints in terms of loan interest rates offered, the length of time between an application and loan disbursement, the mismatch of the loan amount and approved, the amount of administrative costs and the burden of fines on loans.

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

Pengaruh Marketing Mix terhadap Keputusan Nasabah untuk Menabung pada PT Bank Muamalat Indonesia Kantor Cabang Pembantu Stabat

2020 ◽  
Vol 3 (2) ◽  
pp. 210-232
Author(s):  
Asmawarna Sinaga ◽  
Muhammad Arfan Harahap ◽  
Anjur Perkasa Alam ◽  
Murni Agustina ◽  
Wirdany Wirdany
Keyword(s):  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Physical Evidence ◽  
Regression Test ◽  
Product Location

The Influence of Marketing Mix On Customer's Decision To Saving At PT. Bank Muamalat Indonesia Branch Stabat Officer. Asmawarna Sinaga and Anjur Perkasa Alam. Methods of data collection is done through questionnaires distributed to customers at Bank Muamalat KCP Stabat. Samples taken as many as 100 respondents of Bank Muamalat customers with probability sampling technique, the data obtained then processed using SPSS tool version 17 and analysis by using multiple linear regression analysis. This analysis includes reliability test, validity test, multiple linier regression test, hypothesis testing through Ttest, Ftest, and coefficient of determination (R2) and classical assumption test. Ttest results show that Product, Location, Promotion, People have a positive and significant impact on customer's decision to save at Bank Muamalat. While Physical Evidence does not significantly influence the decision of customers to save at Bank Muamalat. Ftest shows that product, location, promotion, person, and physical evidence simultaneously have a significant effect on customer decision to save at Bank Muamalat.

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals PENGARUH EKUIVALEN RATE BAGI HASIL, TINGKAT SUKU BUNGA DEPOSITO BPR DAN JUMLAH KANTOR BPRS TERHADAP JUMLAH NASABAH DEPOSITO iB MUDHARABAH PADA BPRS DI INDONESIA PERIODE 2016-2018

2019 ◽  
Vol 3 (2) ◽  
pp. 124-139
Author(s):  
Juliana Putri ◽  
Salman Alfarisi
Keyword(s):  
Interest Rates ◽  
Time Series Data ◽  
Predictive Analytics ◽  
Linear Regression Analysis ◽  
Profit Sharing ◽  
Variable Number ◽  
Coefficient Of Determination ◽  
Series Data ◽  
Equivalent Rate ◽  
Rate Of Profit

This study aims to determine the effect of the equivalent rate of profit sharing, interest rates on BPR deposits and the number of BPRS Offices on the number of mudharabah iB deposit customers at BPRS in Indonesia. The research method used is quantitative descriptive research using secondary data in the form of financial reports published by OJK in Sharia Banking Statistics (SPS) and Indonesian Banking Statistics (SPI) with time series data in the period of 2016-2018. The sample in this study all BPRS in Indonesia is 168 BPRS. Analysis of research using multiple linear regression analysis using application or supporting software namely PASW (Predictive Analytics SoftWare) Statistics 18, the results of research, it can be concluded that: 1) Equivalent rate of profit sharing (X1) has a significant negative effect of iB mudharabah deposit customers, 2) Variable interest rates on BPR deposits (X2) do not affect the number of mudharabah iB deposit customers. 3) The variable number of BPRS offices (X3) has a significant positive effect on the number of mudharabah iB deposit customers. 4) The coefficient of determination obtained is 0.586 or 58.6%. which means that 58.6% causes variable variable number of iB mudharabah (Y) deposit customers can be influenced by the equivalent rate of profit sharing, the level of BPR deposit rates and the number of BPRS offices, while the remaining 41.4% is influenced by other factors not included in the study.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals ANALISIS PENGARUH SERVICE MARKETING MIX 7P TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI KOZKO DIGITAL PRINTING SURABAYA

2021 ◽  
Vol 20 (1) ◽  
pp. 37-49
Author(s):  
Ryanne Natalia Hamdali ◽  
Tina Melinda
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Service Marketing ◽  
Marketing Mix ◽  
Equation Model ◽  
Digital Printing ◽  
Product Price ◽  
Online Platform ◽  
Purposive Sampling ◽  
Physical Evidence

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran jasa terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Kozko Digital Printing Surabaya. Variabel bauran pemasaran jasa yang digunakan dalam penelitian ini adalah product, price, promotion, place, people, physical evidence, dan process. Populasi dalam penelitian ini merupakan seluruh pelanggan yang pernah menggunakan jasa Kozko Digital Printing pada tahun 2020 dan telah tercatat dalam database. Sampel dalam penelitian ini berjumlah 100 responden dengan teknik purposive sampling. Teknik pengambilan data dilakukan dengan membagikan kuesioner menggunakan skala likert. Metode analisis yang digunakan adalah kuantitatif dengan model Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasildari penelitian menunjukkan bahwa variabel product, price, place, people, dan process berpengaruh positif terhadap kepuasan pelanggan di Kozko Digital Printing, sedangkan variabel promotion dan physical evidence tidak berpengaruh terhadap kepuasan pelanggan di Kozko Digital Printing dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kozko Digital Printing ke depannya diharapkan dapat memperluas variasi produknya dengan memasuki produk berbasis digital dan juga menambah platform penjualannya memasuki online platform.

scholarly journals Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang

2019 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
Gisyel Angely ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Service ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Service Satisfaction ◽  
Coefficient Of Determination

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.

scholarly journals The Impact of Physical Evidence in Service Delivering as Marketing Tools that Foreseen Profitability for Private Universities in Nigeria

2020 ◽  
Vol 1 (1) ◽  
pp. 14-18
Author(s):  
Maryam Yusuf ◽  
Norhilmi Muhammad ◽  
Ibrahim Yahaya Suleiman
Keyword(s):  
Service Quality ◽  
Market Share ◽  
Significant Influence ◽  
Private Universities ◽  
Service Marketing ◽  
Private University ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Impact ◽  
Students Satisfaction

This study aimed to analyze the influence of physical evidence in service marketing mix and how it reflect on it profitability and won the market share among their competitors, it also highlight how physical evidence reflects on service quality and students satisfaction in Nigerian private Universities. This study took 20 universities as samples with a stratified random sampling. 500 questionnaires were used for the research purpose, were each university was given 25 questionnaires.  The results Agreed with hypothesis one (HI) variables  that said that physical evidence is significantly associated with market share of private university, while its disagree with the (H0 )that said physical evidence is not significantly associated with the market share of the private universities, the research also agreed on the second (HI) physical evidence is significantly associated with profitability of the private universities in Nigeria (H0)  This research disagreed with the null hypothesis that physical evidence is not associated with the profitability of the private Universities in Nigeria and the success of every private university is to satisfy the need and want of their student, which is being achieved through service quality that had strong influence on students’ satisfaction in Nigerian private Universities. Physical evidence had significant influence in service marketing and service quality had significant influence on student’s satisfaction.

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