scholarly journals ANALYSIS OF PRODUCT PREFERENCE OF CHITATO AND LAYS POTATO CHIPS

Author(s):  
Rafadi Khan Khayru ◽  
Didit Darmawan ◽  
Misbachul Munir

This study aims to determine differences in consumer preferences for potato chip products. Two well-known local brands, Chitato and Lays, come from the same manufacturer and it is interesting to observe the differences in consumer preferences for the two. These two brands already have a high level of brand awareness in the market as evidenced by a larger market share than other brands. Samples were taken as many as 94 respondents with a sampling technique with an accidental sampling approach. The results of the questionnaire were analyzed by SPPS statistics in the form of validity and reliability tests, Paired Sample t-test to see the significance of differences in consumer preferences for potato chips products. The results of hypothesis testing indicate that the consumer preferences of the Chitato brand and the Lays brand are not significantly different. According to respondents as consumers, the selection of potato chip products is the same as buying so that it is the task of marketers to strengthen product attributes and the brand strength of each product.

2021 ◽  
Vol 9 (1) ◽  
pp. 1-9
Author(s):  
Oluwaseyi Joseph Afolabi ◽  
◽  
Taiwo Kareem Alli ◽  
Bukola Temitope Falayi

Taxi service is a pivotal instrument in public transport and its dominance is highly felt in providing door to door service in place and time utility. It is in respect of this importance that this study examined the socio-economic characteristics influence on taxis services patronage in Lagos State. 304 completed questionnaires were used in seeking information from the passengers on their socio-economic characteristics and variation in patronage using multistage sampling technique. Descriptive statistics were used in describing socio-economic characteristics while inferential statistical tools of multiple regression analysis were used to determine the influence of socio-economic characteristics on patronage. It was observed from the findings that there is a strong correlation between the passenger patronage of the Taxi companies and socio-economic characteristics of age (Age), gender (Gen), income (Inc), occupation (Occ) and education (Edu) with R = 0.986) in Uber, R = 0.983 in Oga Taxi and R = 0.974 in Bolt Taxi. Hence, it is recommended that strict rules and regulations guiding routine operation and service delivery to the populace must be adhere to, recruitment and selection of drivers be considered on merit with high level of scrutiny.


2020 ◽  
Vol 7 (2) ◽  
pp. 97
Author(s):  
Lailatuz Zalia Ifianti ◽  
Rita Hadi Widyastuti

Diabetes melitus adalah gangguan metabolik yang ditandai dengan kenaikan kadar glukosa dalam darah dan dapat menyebabkan  berbagai macam komplikasi sehingga mempengaruhi kualitas hidup lansia. Harapan akan membawa kepada keoptimisan dan meningkatkan kualitas hidup lansia dengan penyakit kronis. Sementara penelitian mengenai dampak harapan masih sangat kurang. Penelitian ini bertujuan untuk mendeskripsikan derajat harapan pada lansia dengan diabetes melitus tipe 2.Penelitian ini menggunakan desain penelitian kuantitatif survei, responden terdiri dari 127 lansia yang menderita DM tipe 2 yang diambil dengan teknik total sampling setelah memenuhi kriteria inklusi. Kuesioner HHI (Herth Hope Index) digunakan untuk mengetahui gambaran harapan. Uji validitas dan reliabilitas telah dilakukan dan hasilnya valid serta reliabel.  Hasil penelitian ini menunjukkan bahwa karakteristik responden adalah didominasi usia 60-74 tahun, sebagian besar berjenis kelamin wanita, tingkat pendidikan didominasi oleh pendidikan SD-SMP, sebagian besar menikah, Suku Jawa, menderita DM < 5 tahun dan tidak mengalami komplikasi. Derajat harapan menunjukkan bahwa responden mempunyai harapan yang tinggi dengan nilai mean sebesar 37.41. Sebagian besar responden merasa hidupnya memiliki nilai dan berharga.Masyarakat dan petugas kesehatan harus membantu lansia mempertahankan derajat harapan yang sudah tinggi dengan menyediakan dukungan sosial dan membantu lansia mencari jalan keluar ketika menghadapi masalah tentang kesehatan dan yang lainnya. Kata Kunci: diabetes mellitus; harapan; lansiaHOPE IN ELDERLY WITH DIABETES MELITUS TYPE 2Diabetes mellitus is a metabolic disorder that signed with the increase of glucose level in blood and can make various complication which influences the elderly’s quality of life. Hope will bring the optimism and increased the  quality of life on elderly with chronic diseases. However, research supporting this effect is lacking. This study was aimed to find out the description of the hope level among elderly with diabetes mellitus type 2. This study was quantitative descriptive with 127 elderly diabetic patients taken by using total sampling technique by fulfilling the inclusion criteria. Herth Hope Index (HHI) questionnaire was used. The validity and reliability was confirmed. The results of this research show that the age of respondent was dominated with 60-74 years old, mostly consist of female. The education level was mostly elementary school, mostly have been married and from Javanese family, suffered from DM for about 5 years and mostly didn’t have complications. For the hope level, the respondent mostly  is in high level with mean score is 37.41. The respondent feel that their life is worth and precious. Based on the results of this research, the society and health center member should help the elderly to maintenance their level of hope by give the support system to the elderly and facilitate the elderly to solve their problem about health or another. Keywords: diabetes mellitus; elderly; hope  


2020 ◽  
Vol 9 (2) ◽  
pp. 572-579
Author(s):  
Nia Ike Lestari ◽  
Shinta Novelia ◽  
Anni Suciawati

This study aims to determine the factors related to the choice of delivery place. This research is an analytic survey research with cross sectional design. The sampling technique in this study was conducted with a total sampling method of 108 pregnant women. Data was collected using a questionnaire that had been tested for validity and reliability and was processed with the Chi-Square statistical test. The results showed that 61.1% of pregnant women chosed non-health facilities (home) in the selection of labor, then the statistical test found a significant relationship between economic status / income (ρ value = 0.008) and husband / family support (ρ value = 0.005 ) with the delivery place selection, other factors not related delivery place selection are education (ρ value = 0.231), knowledge (ρ value = 0.826) and distance (ρ value = 0.099). 


2018 ◽  
Vol 1 (2) ◽  
pp. 70-79
Author(s):  
Erick Setiadi ◽  
Michael Adiwijaya ◽  
Hartono Subagio

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.


Author(s):  
Isha Anindita Sahoo Bibudha Parasar ◽  
Swatee Prangya

The study entitled “A study on the Extent of Knowledge Gained and Adoption of Bio fertilizers and bio pesticides by the Crop Growers of Keonjhar District in Odisha” was undertaken in 2020. For the purpose, ex-post-facto research designed was followed with snow-ball sampling technique for selection of respondents, random sampling technique for selection of villages and purposive sampling method was followed for selection of panchayat, block as well as the district, where 80 no. of respondents were selected for the purpose of the study. Data were collected with the help of interview schedule and the collected data were analyzed with the help of statistical measures like frequency, percentage, mean, standard deviation, correlation co-efficient for flawless interpretation and drawing correct conclusion against the objectives set for the study. The major findings of the study revealed that (67.5%) i.e. majority of the respondents are at medium level of knowledge gain followed by (20%) with high level and only (12.5%) are at lower level of knowledge with regard of bio-fertilizers and bio-pesticides. The next part, level of adoption of respondents with regard to bio-fertilizer and bio-pesticides which was assessed and it was found that majority to the extent of (77.5%) are at medium level of adoption in the context of bio-fertilizers whereas again majority of the respondent to the extent of (67.5%) are at medium level of adoption when bio-pesticides are concerned.


2021 ◽  
Vol 4 (2) ◽  
pp. 211
Author(s):  
Muhammad Ilham Wardhana Haeruddin

This study aims to explain influence between the elements of brand equity (Brand Awareness and Brand Loyalty) on Purchasing Decisions. The population in this study were consumers of PT. Semen Tonasa in Pangkep Regency. While the number of samples is as many as 63 respondents who were selected based on purposive sampling technique for two months of research at the Labakkang Jaya Shop. The data collection method used was the distribution of questionnaires that had been tested for validity and reliability. Multiple regression is used to analyize the data. From the regression analysis, the equation Y = 4.695 + 0.425X1 + 0.458X2 is obtained. The results of this study indicate that Brand Awareness and Brand Loyalty simultaneously have a positive and significant effect on the purchase decision (Y) of Semen Tonasa. The variable of the brand equity element that has the dominant effect on the purchasing decision of Semen Tonasa is Brand Loyalty with a regression coefficient value of 0.458.   


2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Puala Nesha Setyaningsih ◽  
I Wayan Suadnya ◽  
Shinta Desiyana Fajarica

Family Planning Coordinating Board (FPCB) West Nusa Teggara (WNT) Province is a familyplanning and controlling institution. This institution has used Instagram, a social media platform as itschannel to publish its programs and events since 2017. Nowadays, this institution tries to build its ownbrand as an educative intuition for family planning and controlling through Family Planning (KB) andPlanning Generation (GenRe) program. The study sets to describe the WNT FPCB brand awarenessachievement through management social media content activities. Moreover, descriptive qualitative, acase study method has been employed. Purposive sampling Technique has been assigned to select thecorrespondence. Observation, deep interview and document research were utilized to collect the data.The validity and reliability test were done by triangulation and member check. The result showed thataccording to Metrics Framework Public Relations Activity, brand awareness through media social contentmanagement activity have not been met by WNT FPCB.Key Word: Management, Social Media Content, Brand Awareness


2021 ◽  
Vol 3 (2) ◽  
pp. 273-292
Author(s):  
Intan Bunga Pertiwi ◽  
Taufikur Rahman

Purpose - The purpose of the study is to examine the effect of task complexity and experience on audit judgment with religiosity as moderator on the auditors of the Inspectorate of Semarang Regency and Salatiga City.Method - The data collection of this research was primary by using a questionnaire. The population in this study were all auditors of the Inspectorate of Semarang Regency and Salatiga City. The selection of samples in this study used the purposive sampling technique and selected 45 auditors. The data was processed using IBM Statistics SPSS version 23. The data analysis in this study included the research instrument test (validity and reliability test), classical assumption test (normality, heteroscedasticity, and multicollinearity test), F-test, t-test, and MRA test.Result - The results showed that task complexity and experience partially had a positive and significant effect on audit judgment. The MRA test showed that religiosity did not moderate the effect of task complexity and experience on audit judgment in the auditors of the Inspectorate of Semarang Regency and Salatiga City.Implication - It is expected that auditors consider the religiosity in making audit judgment.Originality - This research is the first study that uses religiosity as a moderator in the relationship between task complexity and experience on audit judgment.


2019 ◽  
Vol 9 (2) ◽  
pp. 210-223
Author(s):  
Dewa Ayu Sri Ratnani ◽  
Ida Bagus Ari Arjaya

The purpose of this research is to analyze interpersonal intelligent of the student by think pair share (TPS) learning model and learning habbit. Various of this research is pre-experimental  by one group pretest- posttest control design(Sugiyono,2016). This research was held from February-May 2019, located at SMA(SLUA) Saraswati 1 Denpasar in even semester 2018/2019.Population in this research is all of the student of X class of SMA (SLUA) Saraswati 1 Denpasar. Sample taking in this research is using purposive sampling technique. By taking sample of X MIA3 class amount 28 people. Independent variable in this research is Think Pair Share learning models and learning habbit. Dependent variable is Interpersonal intelligent.Data collecting used interpersonal intelligent rubric instrument and learning habbit quesionaire which has been treated by validity and reliability test. Data is analyzed by using parametric statistic by test average difference (Paired sample t-test) and prerequisite test by using normality test. Tabulation of data was done by using SPSS programme of 23.0 version and exell program. The result of hypothesis analysis test showed that there is the significant differency to the student Interpersonal intelligent pre and post learned think pair share model and learning habbit. The result of research showed in all of student interpersonal intelligent is in high category, its mean the student is ability to make good social relation in biology subject learning. Hence it can be concluded that there is increase of student interpersonal itelligent of X MIA3 class of SMA(SLUA) Saraswati 1 Denpasar after learned by think pair share (TPS) and learning habbit.


Author(s):  
Astri Widya Sari ◽  
Mudjiran Mudjiran ◽  
Alizamar Alizamar

This research based on phenomenon that students encounter high level of anxiety in facing Ujian Sekolah (US) such as heart palpitations while following debriefing ujian sekolah, sweat and cold hands while doing ‘try out’ for US and panic easily about changes of the information regarding US. The research purpose to reveal student’s anxiety level in facing US reviewed by gender, major, ancestry and the difference, also the interaction between these variables in determining anxiety level. This research use quantitative method, description comparison type with factorial design. The population is students at SMAN 3 Padang in XII grade. The samples have chosen with cluster random sampling technique and combined with proportional random sampling technique. The instrument is questionnaire with Likert Scale and tested for validity and reliability. The validity test used Product Moment Correlation and the reliability test used Cronbach's Alpha. Data were analyzed with descriptive statistic technique and varian analyzed (ANOVA). The outcomes shows that: (1) student’s anxiety levels in facing US reviewed by gender, major and ancestry are in high category, (2) there is difference student’s anxiety level between gender, major and ancestry and (3) there is no interaction between gender, major and ancestry in explaining student’s anxiety level in facing US. The implication in counseling can be defined with counseling treatment programme in order to decreasing students’s anxiety level in facing US.Keywords: Anxiety Level in Facing Ujian Sekolah (US), Gender, Major, Ancestry.


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