scholarly journals Model Layanan Klasikal Teknik Home Room Berbasis Onlien Mengurangi Fomo Menggunakan Media Sosial

2020 ◽  
Vol 3 (2) ◽  
pp. 47-57
Author(s):  
Desy Mustika ◽  
Akhmad Rizkhi Ridhani ◽  
Farial Farial
Keyword(s):  
Social Media ◽  
Model Development ◽  
Development Model ◽  
Service Development ◽  
Inappropriate Use ◽  
The People ◽  
Use Of Social Media ◽  
Validation Tests ◽  
The Impact ◽  
At Home

The research gave birth to a classic service development model for online-based homeroom techniques to reduce the feeling of FoMo in using social media in the people of South Kalimantan. The impact of the pandemic requires staying at home while most people spend time at home playing smartphones and accessing social media. Inappropriate use of social media triggers a sense of FoMO in using social media. This research is an R&D research with modified development procedures, namely preliminary studies, model development, model validation tests, and model revisions. This is to determine the condition of the community experiencing FoMO based on the results of interviews and observations. The form of the model developed has gone through expert and practitioner validation tests. Keywords: Fomo, Classical Services, Homeroom Engineering

scholarly journals Analisis Perilaku Keagamaan Masyarakat Bogor di Era Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 16-35
Author(s):  
Dedi Junaedi ◽  
Faisal Salistia ◽  
Moh. Romli ◽  
M Rizal Arsyad
Keyword(s):  
Social Media ◽  
Analytical Method ◽  
Research Method ◽  
Transition Period ◽  
Academic Community ◽  
Religious Behavior ◽  
The People ◽  
The Impact ◽  
At Home ◽  
Descriptive Qualitative

The Covid-19 pandemic has made many changes, including multidimensional and multisectoral aspects. This study aims to analyze the impact of the pandemic on the religiosity (religious behavior) of the community. Especially the Laa Roiba National IAI academic community, Bogor. Descriptive-qualitative analytical method was used as a research method with a sample of the academic community of IAI National Laa Roiba Bogor. The pandemic that lasted more than 18 months had a real impact on the religious behavior of the people of Bogor Regency. Before the pandemic, most people used to pray in congregation at the nearest mosque/musholla. During the pandemic, most people choose to pray at home or alone. Entering the transition period, some began to congregate to the mosque/musholla, and when PPKM was implemented, some of them returned to their homes. Meanwhile, for Friday prayers and holidays, some are still looking for a mosque/mushola. Breaking together, friendship and recitation tend to decrease, except online via Zoom and Google Meet or social media such as WAG and Facebook. In the midst of limitations, the infaq tradition tends to persist and some have even increased. Likewise, feelings of religiosity and levels of personal piety are acknowledged to have increased after the pandemic.

scholarly journals THE IMPACT OF CORPORATE SOCIAL MEDIA ON REVENUE AND PROFIT: AN EXPLORATORY STUDY

2014 ◽  
Vol 10 (3) ◽  
pp. 1892-1902 ◽  
Author(s):  
Jensen J. Zhao ◽  
Sherry Y. Zhao
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Fortune 500 ◽  
Service Development ◽  
Business Ecosystem ◽  
Use Of Social Media ◽  
Corporate Social ◽  
The Impact

The growing popularity of social media has fundamentally altered the business ecosystem where companies can no longer solely capture consumers attention via reach; instead, companies must focus on engaging consumers in product and service development and improvement. This exploratory study details how the corporate strategic use of social media relates to corporate revenue and profit among Fortune 500 corporations. The findings indicate that the proper corporate use of social media impacts positively the corporate revenue and profit; whereas the improper corporate use of social media affects negatively the corporate revenue and profit.

scholarly journals MATHEMATICAL AND STATISTICAL EVALUATION OF PROCESSES OF USING INFORMATION TECHNOLOGIES

2020 ◽  
pp. 61-71
Author(s):  
Nadin Potapova ◽  
Lyudmila Volontyr ◽  
Oksana Zelinska
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technology Use ◽  
Information Technologies ◽  
Statistical Evaluation ◽  
Model Development ◽  
Model Parameters ◽  
Information Technology Use ◽  
Use Of Social Media ◽  
The Impact

The article covers the methodological issues of mathematical and statistical evaluation of the information technology use. The necessity of using information technologies to ensure control system flexibility has been substantiated. The impact of the level of integration of implemented information technologies on the increase of production management efficiency through data processing models and use of a single information space has been determined. To achieve the appropriate characteristics of stochastic processes of information technology, it is proposed to use methodological approaches to modeling on the basis of mathematical and statistical evaluation with elements of correlation and regression analysis. We have established the features of regression model development on the basis of which the estimation of the modeled process is carried out in the forecasting period. The paper investigates the issue of modeling methodology based on correlation and regression models and special cases in their evaluation. The main stages of model development and the sequence of their implementation are given. The impact on the number of enterprises that use computer technology in their activities, such factors as: Internet connection, the use of social media and the availability of websites has been assessed. Particular attention is paid to the use of social media as one of the key resources in defining the ideology of using information resources. The model parameters were estimated by the least square method. The analysis of the influence of the studied factors has been carried out based on the obtained regression model parameters taking into account their significance on the influence of the process of information technology use. The necessity of theoretical substantiation of interdependent factor effect with the application of variance analysis and mathematical theory of hypotheses has been proved.

scholarly journals Using Social Media for the Development of Civic Engagement and Local Governance

2021 ◽  
Author(s):  
Sataporn Roengtam
Keyword(s):  
Social Media ◽  
Local Governance ◽  
Policy Formulation ◽  
Time Data ◽  
The Public ◽  
Government Organizations ◽  
The People ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

The main objective of this study is to propose guidelines for the development of the administration of local government organizations using digital technology, such as the use of social media in the administration. It will be used in the case of promoting public participation in public policy formulation. The information on the features needed to develop operating systems on social media applications would be collected and then trialed. At the same time, data was collected from the experiments. Then, the received information is made into a user manual. The study found that the municipality could use social media to enhance the communication efficiency between municipalities with the public at an efficiency level. At the effectiveness level, people were satisfied with using social media to raise complaints and recommend municipalities. Meanwhile, municipalities can obtain adequate information to use in making operational decisions in comparison with regular operations. And at the impact level, it was found that the municipality could encourage people to participate in the administration of local administrative organizations and support municipalities begin to take new approaches in response to the needs of the people even better.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities

2020 ◽  
Vol V (II) ◽  
pp. 20-33
Author(s):  
Muhammad Ayub Wali ◽  
Salman Amin ◽  
Muhammad Rehman
Keyword(s):  
Social Media ◽  
Visual Arts ◽  
Art Teachers ◽  
Twin Cities ◽  
Visual Artists ◽  
Significant Relation ◽  
Art Educators ◽  
Innovation Model ◽  
Use Of Social Media ◽  
The Impact

This study has investigated the problem of finding the impact of social media in adoption of new trends of visual arts on established visual artists of twin cities and also how social media facilitates in disseminating new techniques of visual arts among the art practitioners. The aims of the research were to investigate the impact of social media in adoption of new trends of visual arts among established visual artists, and also to evaluate the existing techniques of visual arts through diffusion innovation model among the established visual artists. The researcher has conducted interviews of established visual artists, questionnaires were also furnished. The stakeholders were practicing field visual artists (studio based) and visual art educators (art teachers). The result concluded from the present study was that adoption of social media has a positive significant relation with adoption of new trends of arts and impact on the skills of artists whereas adoption of social media has a negative but significant relation with use of social media.

scholarly journals Peran Pendidikan Etika Kristen dalam Media Sosial di Era Disrupsi

2020 ◽  
Vol 1 (1) ◽  
pp. 38-46
Author(s):  
Mesirawati Waruwu ◽  
Yonatan Alex Arifianto ◽  
Aji Suseno
Keyword(s):  
Social Media ◽  
Ethics Education ◽  
Christian Ethics ◽  
Christian Faith ◽  
Ethical Challenges ◽  
Use Of Social Media ◽  
And Function ◽  
Meaning And Function ◽  
The Impact

The limitless development of social media, its meaning and function have begun to shift, no longer as a means of establishing relationships, communication, but at the stage of losing the role of ethics and morals, even disputes have occurred triggered by debates from communicating in social media. The purpose of this study is to describe the role of Christian ethics education in relation to the impact of social media development in the era of disruption. Using descriptive qualitative methods with literature literature can find solutions for believers in facing moral decadence due to social media abuse by knowing the era of disruption and ethical challenges from the wrong use of social media can affect moral decadence so that Christian ethics education on a biblical basis can bring modern humans. Believers in particular have become bright in social media and their use in accordance with Christian faith in this era of disruption.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Impact of Social Media on Modern Society: An Empirical Research of Haryana

2020 ◽  
pp. 139-143
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Modern Society ◽  
Purposive Sampling ◽  
Advantages And Disadvantages ◽  
Education Group ◽  
Study Researcher ◽  
The People ◽  
The Impact

Social media is very useful in present scenario. It is powerful medium to circulate all informations in present time. The whole world becomes a village through social media. The study examines the impact of social media on society in Haryana. This study was conducted in Rohtak district of Haryana. The interview scheduled method was employed. In this study, 240 respondents were selected by purposive sampling. The objectives of the study were to find out the attitude of the people towards reliability of social media; to know the attitude of the people about advantages and disadvantages of social media. On the basis of this study researcher found that the youth belonged to different age, and education group indicate their varied responses on impact of social media on society.

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