scholarly journals SALES PROMOTION AS A FUNCTION IN MERCHANDISING

2019 ◽  
Vol 17 (1) ◽  
Author(s):  
Aleksandra Vidović

Behavior of consumers consists of a series of psychological and physical activities in individual process of selecting, purchasing and consuming the products. The purpose and scope of this paper is to investigate the essence of aspects and functions by which merchandising affects the improvement of business in retail environments. The aim of this paper is to determine to what extent the proper product positioning has a direct impact on the improvement of sales results, as well as how to draw attention to a particular product in addition to large number of competing products. On the basis of the aforementioned subject of research, this research presents the possibility of organizing merchandising activities as a kind of cooperation between producers and traders. The research was carried out in such a way that the following hypothesis can be examined on the selected sample: H0- that consumers make the purchasing decision within a moment, which means in front of the shelves where the products are exposed, as well as the auxiliary hypothesis H1- the introduction of a mercantile system into the modern retail business facilities influences the increase in the company’s business results. After the completion of the survey research, the empirical data were processed by the statistical program package for social sciences SPSS 22 and StatPlus 2009.

2020 ◽  
Author(s):  
THOMANSIA ALEXA PANGO

ABSTRAK Tuberkulosis Paru termasuk penyakit menular kronis yang disebabkan oleh Mycobacterium tuberculosis. Berdasarkan Survei Pravelensi TB oleh Badan Litbangkes Kemenkes RI, dewasa ini diketahui bahwa Indonesia merupakan negara peringkat kedua dengan kasus TB terbanyak di dunia. Waktu pengobatan yang panjang dengan jenis obat lebih dari satu menyebabkan penderita sering terancam putus berobat selama masa penyembuhan dengan berbagai alasan, oleh karena itu penyakit ini sangat perlu mendapat perhatian untuk ditanggulangi. Penelitian ini bertujuan untuk mengetahui hubungan tingkat pengetahuan dan kepatuhan penderita dalam program pengobatan TB paru di Puskesmas Pekauman Kota Banjarmasin. Jenis penelitian kuantitatif dan menggunakan desain deskriptif korelasional. Pengambilan data dilakukan menggunakan angket dalam bentuk kuisioner dengan teknik purposive sampling. Statistical Program for Social Sciences (SPSS) versi 23 digunakan untuk menganalisis data yang telah dikumpulkan. Sebanyak 20% responden berpengetahuan baik, 42,5% berpengetahuan cukup, 35% berpengetahuan kurang dan 2,5% berpengetahuan sangat kurang, 92,5% patuh dan 7,5% tidak patuh selama pengobatan. Analisa data dilakukan dengan uji Spearman Rho dengan jumlah responden sebanyak 40 orang. Berdasarkan analisa statistik α = 0.05 diperoleh r = 0,383 dan ρ = 0,015, sehingga terdapat hubungan yang signifikan antara tingkat pengetahun dengan kepatuhan penderita TB paru. Semakin baik tingkat pengetahuan penderita terhadap penyakit, cara penularan dan pengobatan TB Paru maka akan semakin baik pula kepatuhan yang dimiliki, dan begitu pula sebaliknya. Diharapkan kepada dokter, farmasis, perawat, dan petugas kesehatan lain dapat berkolaborasi membangunpartnership yang baik untuk memberikan pendidikan kesehatan yang adekuat bagi penderita terutama terkait pentingnya kepatuhan dalam menjalani terapi.


2008 ◽  
Vol 17 (2) ◽  
pp. 350-357 ◽  
Author(s):  
Keika Inouye ◽  
Elisete Silva Pedrazzani ◽  
Sofia Cristina Iost Pavarini

Este estudo teve como objetivo descrever o perfil de uma amostra de octogenários e seus respectivos cuidadores e correlacionar a qualidade de vida dos mesmos. Foi realizado um estudo quantitativo-descritivo, com uma amostra não-probabilística composta por 25 octogenários atendidos pelo Programa do Medicamento Excepcional de um município do interior paulista, nos meses de outubro e novembro de 2006 e seus respectivos cuidadores. As medidas de qualidade de vida foram obtidas por meio da Escala de Avaliação da Qualidade de Vida na Doença de Alzheimer. Os dados coletados foram digitados em um banco de dados no programa Statistical Program for Social Sciences for Windows, para realização de análises estatísticas descritivas e correlacional de Spearman. O coeficiente rho encontrado nesta associação foi positivo e igual a 0,600, com nível de significância de 0,01, evidenciando a pertinência de ações que minimizem as dificuldades enfrentadas pelo cuidador como contribuinte indireto do fomento da qualidade de vida do octogenário.


Author(s):  
Nafez Ayoub "Ali Ahmed"

The aim of this study is to understand the importance of kindergarten institutions in achieving integrated education for pre-school children. The researcher used the descriptive approach. The study population consisted of all the principals and educators of kindergartens in Salfit Governorate. The study sample included the entire study population of (120) director and educator. The researcher used the statistical program for social sciences (SPSS) to process the data statistically. The results showed that the percentage of achievement of kindergarten institutions in Salfit governorate for integrated education reached (68%) in terms of specifications of buildings, sites and facilities to help achieve the integrated education of the preschool child. The study also showed that 98% of the activities carried out within kindergartens help pre-school children to grow properly in various aspects of physical, mental and emotional development, thus achieving integrated education. The results showed that there were no statistically significant differences at the level of (α 0.05 0.05) for the importance of kindergartens in achieving the integrated education of pre-school children from the point of view of the principals and educators of the kindergartens in Salfit governorate for the fields (building, location, facilities, activities) Paragraphs attributed to the variables of nature of work and scientific qualification.


2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business


2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>


2020 ◽  
pp. 1-7
Author(s):  
Jay Coakley

This article is organized around the idea that a person can be a part of kinesiology without being in kinesiology. Trained as a sociologist and never having a faculty appointment outside of a sociology department, I am an outsider in kinesiology. However, my participation in kinesiology and relationships with scholars in kinesiology departments have fostered my professional growth and my appreciation of interdisciplinary approaches to studying sports, physical activities, and the moving human body. The knowledge produced by scholars in kinesiology subdisciplines has provided a framework for situating and assessing my research, teaching, and professional service as a sociologist. The latter half of this article focuses on changes in higher education and how they are likely to negatively impact the social sciences and humanities subdisciplines in kinesiology. The survival of these subdisciplines will depend, in part, on how leaders in the field respond to the question, Kinesiology for whom?


Author(s):  
Vian Mohammed Hassan ◽  
Abdul Reza Shafiq Al-Basri

Environmental policy represents one of the important administrative issues for organizations that seek to have a bright future. They are required to make great and real efforts to diagnose the environmental dimension, evaluate environmental efforts, and think about effective means, mechanisms and ways to protect the environment in the future and to correct past mistakes. The aim of this research is to show the impact that the environmental policy can play in achieving the requirements of sustainability. The research relied on the independent variable represented by the environmental policy, and the dependent variable 17 السياسة البيإية ودور ا ف تحقيق متطلبا االستدامة Millennium Journal of Humanities and Social Sciences 2(4): (2021) on sustainability and its requirements represented by (rationalization of resource consumption, reducing pollution, reducing the impact on human health, and using renewable energy). The descriptive analytical approach was adopted in the completion of this research, and it included answering the questions related to the research problem by testing two main hypotheses, with regard to correlation and influence relations. The General Battery Industry / Babel 1 Factory in Baghdad, and the statistical program (SPSS.V.23) was used to extract the results. This research reached a set of conclusions regarding environmental policy, the most prominent of which is that it has a continuous and effective positive impact that occurs due to internal and external environmental factors in achieving sustainability, which was represented by the validity of the two hypotheses of the research with the existence of a link and impact of environmental policy on sustainability. Keywords: Environment, environmental policy, sustainability


2019 ◽  
pp. 004912411988245
Author(s):  
Elena Damian ◽  
Bart Meuleman ◽  
Wim van Oorschot

In this article, we examine whether cross-national studies disclose enough information for independent researchers to evaluate the validity and reliability of the findings (evaluation transparency) or to perform a direct replication (replicability transparency). The first contribution is theoretical. We develop a heuristic theoretical model including the actors, factors, and processes that influence the transparency of cross-national studies and provide an overview of the measures currently taken to improve research transparency. The second contribution is empirical, in which we analyze the level of transparency in published cross-national studies. Specifically, using a random sample of 305 comparative studies published in one of 29 peer-reviewed social sciences journals (from 1986 to 2016), we show that, even though all the articles include some methodological information, the great majority lack sufficient information for evaluation and replication. Lastly, we develop and propose a set of transparency guidelines tailored for reporting cross-national survey research.


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