scholarly journals LG G5 Advertisement Focused on Visual and Verbal Image

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 130-134
Author(s):  
Lee Seung Hwa
Keyword(s):  
Mobile Phones ◽  
Technology Innovation ◽  
Brand Image ◽  
Special Functions ◽  
Research Problem ◽  
Verbal Expression ◽  
Visual Expression ◽  
Research Questions ◽  
A Company ◽  
Additional Device

I want to analyze LG G5 advertisement, because LG G5 is different from other companies’ mobile phones. When LG G5 was released newly, LG G5 had special functions, unique designs, and several additional device and modular types. Therefore, LG G5 advertisement is worth researching. This research attempts to discover the perceived meaning in G5’s advertisement of LG. At the elaborations of research problem, two research questions arise as follows (1) how meaning is in the advertisement created through verbal expression (2) how meaning is in the advertisement supported by visual expression. The theories used are semiotics, signification, denotation and connotation. Methods are descriptive qualitative. The findings imply that LG G5 is a symbol of happiness, enjoyment, and an icon of fancy and modernity by the verbal expression. In addition, this shows LG G5’s brand image as LG is technology innovation company, as well as a company that support happiness in people’s life by verbal and non-verbal expression.Keywords: Visual and verbal images, life, good, happiness, phone, modular type

scholarly journals Coordination mechanisms in the store opening process

2014 ◽  
Vol 42 (6) ◽  
pp. 482-499 ◽  
Author(s):  
Erik Sandberg
Keyword(s):  
Coordination Mechanisms ◽  
Content Type ◽  
Organic Growth ◽  
Effective Manner ◽  
Different Types ◽  
Multiple Case ◽  
Research Questions ◽  
A Company ◽  
Opening Process

Purpose – For many retailers organic growth through the opening of new stores is a crucial cornerstone of the business model. The purpose of this paper is to explore the store opening process conducted by retail companies. The research questions cover: first, the role and organisation of the establishment function in charge of the process; second, the activities and functions involved in the process; and third, the coordination mechanisms applied during the process. Design/methodology/approach – This research considers the store opening process as a company-wide project, managed by an establishment function, in which internal functions as well as external suppliers need to be coordinated. A multiple case study of eight retail companies is presented, focusing on the organisation of the establishment function, a mapping of the store opening process and the application of coordination mechanisms. Findings – The role and organisation of the establishment function is described and the store opening process is summarised into 11 main activities to be conducted by either the establishment function or other involved functions. During the store opening process six different coordination mechanisms are utilised, including mutual adjustments and direct supervision, as well as different types of standardisation. Originality/value – This research seeks to improve our understanding for the store opening process and how it can be managed and controlled in an effective manner.

scholarly journals Talent Value Creation during Digital Transformation: A Inductive Model of HR Reengineering

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Hsiu-Hua Hu ◽  
Yaozong Zhu
Keyword(s):  
Qualitative Study ◽  
Value Creation ◽  
Talent Development ◽  
Digital Transformation ◽  
Four Dimensions ◽  
Research Questions ◽  
Key Features ◽  
The Impact ◽  
A Company ◽  
Insight Into

In this study, we are to explore (1) features of HR reengineering, (2) the impact of business digitalization strategies on digital transformation and HR engineering, (3) the impact of business digitalization strategies and HR reengineering on talent value creation, and present the results of a qualitative study that offers insight into 42 “thought units”, which were “categorizing” into four dimensions corresponding to our research questions: (1) plan, (2) do, (3) check, and (4) action. The “check” dimension corresponds to the four key features of HR reengineering related to business digitalization strategy, and how to create talent value when a company successfully implements business-led digital transformation, HR reengineering, and talent value creation, including (1) talent planning, (2) talent introduction, (3) talent adjustment, and (4) talent development.

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals Political topology of Europe

2019 ◽  
pp. 71-93
Author(s):  
Remigiusz Rosicki
Keyword(s):  
Comparative Analysis ◽  
Civil Liberties ◽  
Geographical Area ◽  
Special Kind ◽  
Research Problem ◽  
Topological Dimension ◽  
Political Actors ◽  
Specific Geographical Area ◽  
Research Questions ◽  
Selection Of

The objective scope of the analysis performed in the text encompasses selected aspects of policy in its topological dimension. The space of policy is understood as both a theoretical construct (a policy field) and relations between the characteristics of political actors and their special kind of geographical co-existence. The following have been recognised as essential characteristics of policymaking: (1) electoral process and pluralism, (2) functioning of government, (3) political participation, (4) political culture and (5) civil liberties. These features can become an object of analysis in the assessment of democratic and authoritarian tendencies in selected countries. The text uses two statistical methods of multidimensional comparative analysis (Ward’s method and k-means method), apart from which use has been made of basic descriptive statistics and a comparative analysis of the values of the parameters of political characteristics. A selection of 40 European countries (EU-28 and 12 other countries) have been subjected to a statistical analysis according to the 2018 data. The main goal of the analysis is to connect facts and characteristics attributed to policy with a specific geographical area. In order to elaborate the objective scope of the research problem, the following research questions have been presented in the text: (1) Which of the characteristics of policy will determine the division of state entities according to a special type of clusters?, (2) Will political characteristics determine the division of particular state entities according to a special type of geographical division? The addressed research questions have been related to the hypotheses subjected to verification in the text.

scholarly journals A survey of performance models for LTE-WiFi wireless heterogeneous networks

2019 ◽  
pp. 18-25
Author(s):  
Martha María Hernández-Ochoa ◽  
Alfredo Netzahualcoyotl Torres-Lopez
Keyword(s):  
Heterogeneous Networks ◽  
Performance Metrics ◽  
Research Problem ◽  
Communication Process ◽  
Network Communication ◽  
Performance Models ◽  
Transmission Process ◽  
Wireless Heterogeneous Networks ◽  
Research Questions

Nowadays, the network traffic has increased exponentially due to amount of information and number of users which are connected to Heterogeneous Networks (HetNets) in this case we focus on LTE-WiFi technologies. This is an important issue that need to solve for an efficient network communication process end to end. The aim of this article is to present the-state-of-theart about performance models for LTE-WiFi HetNets and a classification of key performance metrics which help to analyze HetNets behaviour. The article concludes with a methodology that will be applied later for this research problem, as well as opened research questions. We believe, that apply our methodology using accurate and suitable models in HetNets the transmission process will have a fairness traffic when both networks coexist.

The Nation Brand Image:

2021 ◽  
pp. 111-127
Author(s):  
Manuela Piscitelli
Keyword(s):  
Case Studies ◽  
Brand Image ◽  
Point Of View ◽  
Nation Branding ◽  
Tourism Destination ◽  
Starting Point ◽  
Visual Expression ◽  
Collective Imagination ◽  
Nation Brand

The chapter proposes an analysis of the phenomenon of nation branding from the point of view of the attribution of an identity to places and the consequent development of a collective imagination related to them. The starting point for this analysis is a historical excursus concerning the formation of a collective imaginary of places. Nation branding is a recent phenomenon, which takes up the legacy of other historical phenomena to propose an imaginary linked to the identity aspects of a nation, synthesising it in a few graphic signs through a brand. The chapter describes this process of the construction of the identity of a place and its visual expression through a brand image. The analysis is limited to the nation recognizability as a tourism destination and does not take under consideration the nation products and economy. The considerations are supported by the analysis of some emblematic case studies of brand image classified according to their graphic characteristics.

scholarly journals THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE TO IMPROVE THE SATISFACTION AND LOYALTY OF BIGTV CUSTOMERS IN SEMARANG

2019 ◽  
Vol 17 (3) ◽  
pp. 188
Author(s):  
Nindita Gabriele Pragunadi ◽  
I Made Sukresna ◽  
Sutopo Sutopo
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sample Selection ◽  
Research Problem ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Positive Effect ◽  
Test Result

The problem that happened in this research is the decrease of BIGTV customer loyalty of Semarang which result in customer decision to unsubscribe. This is evident from the increasing number of subscribers who have been subscribed for more than 1 year but unsubscribed in the first half of 2015. So the formulation of this research problem is how to increase customer loyalty BIGTV Semarang and BIGTV Semarang customer decisions to re-subscribe allegedly influenced by the quality service, and brand image. This study aims to analyze the influence of service quality and brand image directly or indirectly to customer loyalty with mediated by satisfaction. Sample selection using purposive sampling. The sample used is 150 people BIGTV Semarang customers. The analysis tool used is structural equation modeling. Based on the results of research, service quality and brand image have a positive effect on satisfaction and loyalty, while satisfaction has a positive effect on loyalty. Based on the fit model test, 7 indicator test result stated that all models have a good fit. So from this, it can be concluded that the model has a good enough fit to predict customer loyalty

Sponsees: the silent side of sponsorship research

2018 ◽  
Vol 36 (3) ◽  
pp. 396-408 ◽  
Author(s):  
Giulio Toscani ◽  
Gerard Prendergast
Keyword(s):  
Literature Review ◽  
Research Agenda ◽  
Design Methodology ◽  
Brand Image ◽  
Content Type ◽  
Conceptual Paper ◽  
Research Questions ◽  
The Impact ◽  
Practical Implications ◽  
Holistic Manner

PurposeTo date the vast majority of sponsorship research has focused on the perspective of sponsors. The purpose of this paper is to use this research to identify factors that sponsored institutions and organizations (sponsees) should be cognizant of before entering into a sponsorship arrangement, and to propose a research agenda based on these factors.Design/methodology/approachThe authors leverage sponsorship research that has been published in business journals with an impact factor above 0.5 (Reuters, 2015).FindingsThis paper argues that sponsees should be aware of the benefits that sponsorship brings to sponsors so that they can better appeal to potential sponsors. A sponsee also needs to be aware of the impact a sponsorship partnership may have on its own brand, image, and equity.Research limitations/implicationsThis is a conceptual paper grounded in the literature that aims to stimulate further research in the domain of sponsorship and provide deeper understanding for sponsees. Empirical research addressing the research questions posed is required.Practical implicationsIn a holistic manner, this literature review offers insights into factors that sponsees should consider before entering a sponsorship relationship.Originality/valuePrevious research in the sponsorship domain has focused primarily on dyadic sponsors. This paper considers sponsorship from the sponsee’s perspective.

scholarly journals Tracing power in transdisciplinary sustainability research: an exploration

2020 ◽  
Vol 29 (1) ◽  
pp. 41-51 ◽  
Author(s):  
Livia Fritz ◽  
Franziska Meinherz
Keyword(s):  
Knowledge Production ◽  
Process Design ◽  
Research Problem ◽  
Third Parties ◽  
Power Dynamics ◽  
Societal Change ◽  
Production Processes ◽  
Sustainability Research ◽  
Research Questions ◽  
Meta Analyses

Power is involved when researchers and practitioners work together in transdisciplinary sustainability research. Among other things, this has implications regarding who gets to decide which research questions are dealt with and which partners are involved, and may impede or foster joint knowledge production.We propose empirical questions that allow for the power dynamics to be rendered visible, thus providing a first step towards tackling them.While transdisciplinary (TD) sustainability research is closely tied to ideas of societal change, critical enquiries into power dynamics both within and stemming from these practices have been scant. In this article, we operationalise theories of power for an exploration of the multiple ways in which power relations pervade interactions between researchers and practitioners in these knowledge production processes. By combining theories of power over, power to and power with, we propose a set of empirical questions to systematically study both productive and repressive forms of power. Using empirical examples, we illustrate how the proposed approach makes it possible to trace power throughout TD processes: in 1. developing the project and framing the research problem, 2. co-producing knowledge, and 3. bringing results to fruition. The power perspective proposed here can guide the thinking of those actors involved in TD processes as well as meta-analyses by third parties. An enhanced understanding of the workings of power can help improve process design and facilitate reflexive TD practice.

Domestication of Smartphones Among Adolescents in Brunei Darussalam

2017 ◽  
Vol 7 (4) ◽  
pp. 26-39 ◽  
Author(s):  
Annie Dayani Ahad ◽  
Muhammad Anshari ◽  
Abdur Razzaq
Keyword(s):  
Cultural Values ◽  
Mobile Phones ◽  
Internet Access ◽  
Mobile Phone Use ◽  
Brunei Darussalam ◽  
Mp3 Players ◽  
Research Questions ◽  
Depth Interviews ◽  
Personal Devices ◽  
Islamic Society

This article describes how smartphones have converged into multifunctional personal devices. Smartphones are equipped with features such as Internet access, cameras (pictures and videos) and MP3 players. While a majority of previous research investigated the use and effects of mobile phones and young people, these studies focused on the Western context. A qualitative research method was used to investigate the research questions. Specifically, focus groups and in-depth interviews were used to collect data. Nevertheless, while a growing number of studies has investigated mobile phone use by teenagers in non-western countries, there is little research on smartphone uses and their implications to teenagers in an Islamic context. This article examines the uses of smartphones by, and their implications to, Bruneian teenagers. The research seeks to map and understand the complex forces that influence and challenge the socio-cultural values and religious beliefs of teenagers in a non-Western, Malay, Islamic society such as Brunei.

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