scholarly journals STRATEGI PEMASARAN SAYURAN HIDROPONIK SHANTI BHUANA

2021 ◽  
Vol 3 (2) ◽  
pp. 86-92
Author(s):  
Falentia Tia Indana ◽  
Sabinus Beni
Keyword(s):  
Price Promotion ◽  
Product Price

Indonesia merupakan salah satu negara yang mengalami peningkatan begitu pesat dalam bidang wirausaha, didukung dengan adanya kemajuan teknologi dan ilmu pengetahuan yang semakin berkembang sehingga dapat mendorong pelaku wirausaha untuk menciptakan dan membuat inovasi baru sehingga dapat memenuhi kebutuhan dan keinginan konsumen. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang digunakan oleh pemilik usaha sayuran hidroponik Shanti Bhuana dalam meningkatkan volume penjualan, strategi pemasaran yang digunakan yaitu strategi pemasaran 4P (product, price, promotion dan place) namun masih belum efektif selain itu juga digunakan strategi pemasaran digital berbasis media sosial dan konvensional. Berdasarkan hasil penelitian menunjukkan bahwa strategi pemasaran yang tepat untuk meningkatkan volume penjualan sayuran hidroponik Shanti Bhuana yaitu strategi pemasaran digital berbatas media sosial perlu dikembangkan karena dengan kemajuan teknologi saat ini tidak sedikit masyarakat yang senang berbelanja secara online.

scholarly journals Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix

2021 ◽  
Vol 5 (2) ◽  
pp. 71
Author(s):  
Valentino Rahman
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Study Program ◽  
Education Services ◽  
Distribution Study ◽  
The World ◽  
Marketing Mix Strategy ◽  
The Impact ◽  
Product Dimension

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

scholarly journals Penerapan 7P Dalam Pembangunan Usaha Walaraba Amygdala Coffee

2020 ◽  
Vol 4 (2) ◽  
pp. 192-202
Author(s):  
Arum Hidayati ◽  
Henry Riyandi ◽  
Herman Susanto
Keyword(s):  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Buy Back

Amygdala Coffee adalah salah satu usaha di bidang kuliner yang menawarkan minuman kopi kekinian dengan biji kopi asli varian arabica dan robusta dengan pengolahan, penggilingan biji kopi hingga pemasakan secara manual untuk memberikan rasa originalnya, serta ada juga menu minuman olahan kopi dengan tambahan varian rasa dengan makanan pendamping kopi yang cocok dimakan dan diminum kapan saja. Alasan memilih usaha ini adalah menciptakan gaya hidup sehat dengan meminum kopi asli yang digiling dan bukan disobek. Usaha mikro ini berlokasi di Area Legok Tangerang berdekatan dengan kampus PPIC Tangerang dibuat dengan modal minim dan berawal dari usaha rumahan yang bisa dilakukan di waktu luang dan mendapatkan hasil bulanan yang cukup menjanjikan. Promosi yang akan dilakukan menggunakan media online dan media sosial. Dari pemasaran yang sudah dilakukan via media social banyak yang bertanya dan berminat untuk menjadi franchisee maka  usaha ini juga akan dikembangkan dengan sistem waralaba. Berdasarkan aspek kelayakan usaha menggunakan penerapan 7P (Product, Price, Promotion, Placement, People, Process, Physical Evidence)  Amygdala Coffee dinyatakan layak untuk dijalankan dan berprospek menguntungkan di masa mendatang dengan buy back period 14 bulan.

scholarly journals Pengaruh Kualitas Pelayanan dan Kompetensi Fiskus Terhadap Kepuasan Wajib Pajak

2019 ◽  
Vol 3 (2) ◽  
pp. 155-168
Author(s):  
Sitti Mispa
Keyword(s):  
Secondary Data ◽  
Total Sample ◽  
Analysis Data ◽  
Positive Influence ◽  
Primary Data ◽  
Multiple Linear Regressions ◽  
Price Promotion ◽  
Product Price ◽  
Linear Regressions ◽  
Dominant Influence

The purpose of the research were : 1) to analyze the influence mix marketing consisted product, price, promotion and location toward the satisfaction of customer at PT. Belian Cahya Utama in Makassar and 2) identify the most dominant variable in influencing toward the satisfaction of customer at PT. Belian cahya Utama in Makassar. The populations of the research were 117 customers of Housing Permata Indah Regency and Griya Bandara Permai in Makassar. Total sample were 90 customers. The research used primary data and secondary data. Method of analysis data used descriptive statistic analysis and multiple linear regressions using SPSS program. The result of the research showed that the variable product, price, promotion, and location gave the positive influence significantly toward the satisfaction of the customers at PT. Belian Cahya Utama in Makassar. Further, in partially, the research showed that the variable product, price, and location had the positive influence in satisfaction of customer while the variable of promotion did not. Moreover, the variable of product was the most dominant influence in satisfaction of customers. 

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals IMPORTÂNCIA DAS ESTRATÉGIAS DE MARKETING PARA AS EMPRESAS BRASILEIRAS DE PAPEL E CELULOSE

FLORESTA ◽  
2001 ◽  
Vol 31 (12) ◽  
Author(s):  
João Carlos Garzel Leodoro Da Silva ◽  
Rubens Da Costa Santos ◽  
Elisabeth Hildebrand ◽  
José Sawinski Júnior ◽  
Pedro Giovani Lacowicz ◽  
...  
Keyword(s):  
Marketing Strategies ◽  
Pulp And Paper ◽  
Minor Importance ◽  
Price Promotion ◽  
Product Price ◽  
External Market ◽  
Promotion Strategies ◽  
The One ◽  
Product Strategies ◽  
Price Strategies

Este trabalho mostra a importância atribuída pelas empresas brasileiras exportadoras de papel e celulose às estratégias de produto, preço, promoção, distribuição e variáveis estratégicas de marketing, nos períodos de 1990-1995 e 1996-2000. Com base no volume produzido, volume exportado e participação das exportações na produção, as empresas foram separadas em dois grupos: EGI (empresas com grande interesse no mercado externo) e EPI (empresas com pequeno interesse no mercado externo). Os resultados apontam para um aumento da importância das estratégias propostas para o período 1996-2000, na opinião dos dois grupos de empresas (EGI e EPI). Ocorreu pouca diferença quanto à importância atribuída às estratégias de produto, preço, promoção, distribuição e marketing, tanto pelas EGI quanto EPI. Do conjunto de estratégias analisadas, as que apresentaram menor importância foram às estratégias de promoção, para os dois grupos de empresas, em ambos períodos. Por outro lado, as estratégias consideradas mais importantes, entre 1990-1995, foram as de preço, para os dois grupos. No período 1996-2000 passaram a ser consideradas mais importantes, pelas EGI, as de marketing e produto, e pelas EPI, as estratégias de produto e preço. International marketing strategies in the Brazilian pulp and paper companies Abstract This work shows the importance the Brazilian pulp and paper export companies attribute to the product, price, promotion and distribution strategies and to the marketing strategic variables in the 1990-2995 and 2996-2000 periods. Considering the produced volume, exported volume and the export participation in the production, the companies were classified in two groups: EGI (companies with large interest in the external market) and EPI (companies with small interest in the external market). The results point to an increase of the importance of the strategies proposed to the 1996-2000 period in the opinion of the two groups of companies (EPI and EGI). It was verified minimum differences about the importance attributed to the product, price, promotion, distribution and marketing strategies by the two groups. Of the set strategies analyzed, the one that presented minor importance was the promotion strategies, for both groups and periods. On the other hand, the price strategies were considered more important to the 1990-1995 periods, for the two groups. In relation of the 1996-2000 period, the EGI companies, and the product and price strategies by the EPI companies considered the marketing and product strategies more important.

Product, Price, Promotion

1961 ◽  
Vol 25 (6) ◽  
pp. 125
Author(s):  
Merrill Devoe ◽  
Kenneth R. Davis
Keyword(s):  
Price Promotion ◽  
Product Price

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA WATERBOOM DI KOTA SAWAHLUNTO

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 123
Author(s):  
Dola Permata Sari ◽  
Marwan Usman ◽  
Rose Rahmidani
Keyword(s):  
Quantitative Analysis ◽  
Path Analysis ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Technique ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Process Productivity

The purpose of this research is to know the influence of product, price, promotion, place, physical evidence, employee, process, productivity and quality to decision of tourist visiting at Waterboom tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Waterboom in Sawahlunto city. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribution of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate that: (1) The product has a significant influence on the tourist visiting decision on Waterboom tourism object, (2) Price has no significant effect on tourist visiting decision at Waterboom tourist object, (3) Promotion has no significant effect on tourist visiting decision on Waterboom tourism object, (4) Place  has no significant effect on the tourist visiting decision on the Waterboom tourist object, (5) Physical evidence has a significant effect on the decision of tourists visiting the tourist object, that is Waterboom, (6) Employees have no significant effect on tourist visiting decisions on Waterboom tourist object, (7) The process has a significant influence on the decision of tourists visiting the tourist object that is Waterboom, (8) Productivity and quality significantly influence the decision of tourists visiting the Waterboom tourist object.Keywords: Visiting Decision, Product, Price, Promotion, Place, Physical Evidence, Employee, Process, and  Productivity and Quality

scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals Pengaruh Minat Masyarakat Terhadap Produk British Propolis

2021 ◽  
Vol 21 (02) ◽  
Author(s):  
Sri Laksmi Pardanawati ◽  
Fandy Tri Apriyono
Keyword(s):  
Purchase Intention ◽  
Product Information ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Price Promotion ◽  
Product Price ◽  
Regression Test ◽  
Business Opportunities

This study aims to determine what factors influence consumer purchase interest in British propolis products among students and lecturers of ITB AAS Surakarta. The variable consists of 4 independent variables (independent), namely product information, prices, promotions and business opportunities. This study uses a quantitative approach with data collection methods carried out through instruments or questionnaires distributed online to students and lecturers of ITB AAS Surakarta. The samples taken were as many as 92 respondents with the system. The data obtained were then processed using the SPSS version 23 application. This analysis used the validity test, reliability test, multiple linear regression test, statistical test through the T test, F count and the coefficient of determination (R2). The results of the t test show that product information has a significant effect on purchase intention, while price, promotion and business opportunities partially do not have a significant effect on consumer buying interest. The results of the F-test show that product information, prices, promotions and business opportunities simultaneously have a significant effect on consumer buying interest. While the R2 test results show that product information, prices, promotions and business opportunities significantly influence consumer buying interest with an effect of 39.8%. While the remaining 60.2% is influenced by other variables outside this model. Keywords: Product, Price, Promotion, Business Opportunities, Consumer Purchase Interest

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