New opportunities of Adaptation of Kazakhstan TV channels to the YouTube platform

Now Kazakhstani TV channels are adapting to the digital environment. However, they have not yet fully understood the capabilities and requirements of the new environment. There are undoubtedly different problems. According to television experts, the number of viewers on traditional channels is decreasing per year. The youth audience is completely excluded from television. The main reason for this is the increase in the number of YouTube channels. Most of the electronic media have opened their own channels on this platform. But, TV channels can only broadcast their programmes online. However, the YouTube hosting requirements for video content are different. From this point of view, we are looking for scientific answers to the question of what prevents the improvement of the online network of domestic channels, why small production studios cannot take over YouTube. The results of the study show that domestic TV channels have done a great job in this network. TV channels on YouTube are mainly focused on information products. And given that online audiences are interested in entertainment content, channels will have to do some research in that direction. The article also provides a scientific opinion on this matter. The study also provides a scientific analysis of the main factors contributing to the development of Kazakhlanguage channels on YouTube.

Professional and cognitive level of the journalist in science propaganda

Journalism branches arise in accordance with development of society and its needs. Society, people, and professions are undergoing systematic transformation. Scientific journalism performs with its distinctive characteristics. First, it changes and organized by the achievements of science and education. Second, the success factors of science journalism have a normative, legal, and practical basis. Third, scientific journalism has a combined function of connecting the scientific community and public. The promotion of scientific achievements is jointly carried out by professional journalists and the scientific community. Therefore, the elaboration of scientific information is important for a good perception of the content by a wide audience. The cognitive level of the scientific journalist helps him to freely use scientific theories along with other sources. The author considers that such activities should not end with the publication of scientific results by a journalist. For a journalist, high-quality publication of research results is an integral part of the success of scientific communication. The study concludes that the degree of success in scientific communication depends on several factors, including the cognitive and professional level of a journalist.

The role of media policy in social networks and its challenges and perspectives

Now is the time when everything is developing rapidly. Many things have been transformed within a short period of time. With the development of technology, people also began to change. A person who spends a lot of time on the Internet loses, first, itself. Mental health and attitude of the person to the surrounding world are changing too. The worst thing is that the person becomes addicted to the Internet, goes away from real life, and completely immerses himself in the world of the Internet. Therefore, we must not allow Internet addiction. Otherwise, we are risking shortening our already short life and turn it into meaningless existence. Television, the Internet, and social networks have been in the process of integration, that is, at the stage of involvement, for almost 15 years. The way of using them is for everyone’s personal matter; someone may correctly use Internet resources; others may abuse them. The Internet should be considered as a source of information, not as a competitor. The matter is that journalism is always in need of innovation. Kazakh ancestors said: Keep up with the times, that is, do not stay behind. So that, journalism should move with the times, taking a place on the front line. Only those media organizations that unite both sides may be a few steps ahead.

Themes of law and rights in Abay Kunanbaev’s work

The article is a scientific analysis of the works of the great thinker A.Kunanbayev in the context of aspects of law and legality. It is stated that his work includes poems, epics, songs and translations that reflect the most pressing issues of public and political life of the Kazakh people. The article is dedicated to the fact that A.Kunanbayev focuses primarily on the problem of human rights protection in his works. The author of the article compares the Kazakh law «Erezhe», created by Tole Bi (judge) and which became a significant event in the life of the Kazakh people, and Abai’s «words of edification», finding significant points of contact, arguing that the strict principles of «Erezhe» are presented in the «words of edification» as key issues. The article defines that a clear definition of the concept of «law» is contained in the words of Abay: «The law is a set of rules and regulations that lead to justice, peace and tranquility». The article also substantiates the need for further active study of the Kazakh thinker’s works from a legal perspective in connection with the discovery of new Abai’s texts.

Freedom of speech as a key condition for democracy

Kazakh media are experiencing difficulties inherited from the Soviet media system. As a result, remnants of the old structures that hinder and restrict independent journalism are still visible. This question is relevant when studying the current state of media independence. In this context, the authors’ main idea of the author of the article is that the exercise of freedom of speech and journalistic independence is a prerequisite for the development of democracy and other rights of citizens. If the state does not allow open and fair competition among different ideas about how to govern the country, there is no guarantee that strong ideas supported by a democratic majority will prevail. At the same time, restricting the flow of information, preventing the independence of journalism - leads to violations of human rights. The authors examine the true content of freedom of speech in international law, provide examples of best practices in other countries and regions, and present concepts developed by leading international and public organizations, as well as experts from around the world.

Training for journalism teacher in the master’s program

The author reveals the conceptual foundations and content of the training course on teaching journalism, which is taught in the master’s program. The article uses the experience of Saint Petersburg State University as a material for analysis. Journalism education is presented as an integrated complex that combines multi-sided social and humanitarian enlightenment, translation of progressive professional ideology and practical training. The course shows the impact of a number of interrelated factors on education. The author characterizes one after another the following factors: normative (laws and official standards of education), personnel (body and qualifications of teachers), professional and practical (industry requests), audience (characteristics of students), and organizational and methodological. None of them can be considered dominant, while each of them dictates some educational parameters that should be taken into account

Sociological research methodology in the media sphere

The article summarizes the views on the current socio-political, cultural and economic situation in the context of sociological research in journalism. The study is aimed at analyzing the views of young people on what traditional religions they follow, the level of their religious knowledge and what they should do against the activities of non-traditional religious movements and religious extremist organizations and their destructive activities. The article, written using research methods such as pilot studies, rapid surveys, focus group interviews, uses the method of multistage random sampling of sociology in journalism. Quantitative and qualitative approaches to data collection have been implemented. The methods were used to organize and use focus groups, store, process, compare statistics, use the results in media research, select new methods and queries. The effectiveness of sociological research, the choice of respondents, open and closed types, survey methods (questionnaires, content analysis, expert interviews, in-depth interviews, telephone interviews, etc.) are considered. The goals and objectives of content analysis in the media are also clearly formulated. Methods used were social media polls, selective placement by industry, and random polls. The problems of sociological research (organization, planning, recognition of social reality) in the work of the editorial board were not left aside.

Kazakhstan media challenges in the context of media and government relations in the Republic of Kazakhstan

The article examines the main aspects of interaction between the authorities and the media in modern Kazakhstan. The main mechanisms of state influence on the media have been studied, the level of freedom of the local press and its role as an independent conductor between society and the state have been investigated. Due to the press reflects the system of social control through which the relationship between individuals and social stereotypes is regulated, there are examined the main models and theories of the media in the context of the everyday functioning of the media. The authors considered media models and theories in terms of their relevance to the ways in which the state and the media relate to each other. As an example, there is considered experience of Qatar state in the creation of the Al-Jazeera TV channel, which has become the pioneer of a new formation of visual media for the Middle East. As a result, there have been identified elements of similarity of the information environment in Qatar and Kazakhstan and the possibility of creating «Al-Jazeera», proceeding from the realities of the political situation in our country.

Problems of adaptation and psychological support for journalism students

The attitude towards the profession and the professional success of future journalists are largely formed during their studies at the university. Traditionally, special attention is paid to students of the first and fifth years, however, it is in the middle of the learning process that students experience important transformations of the image of the profession and their attitude to educational and professional activities. Understanding the specifics of the «third-year crisis» will help to maintain or increase the motivation of students for studying and professional development, and a comprehensive psychological support program will make assistance to future journalists more systematic. The article presents results of the study of the image of the profession of a journalist, as well as the ideas of first and third year students about the significant personal qualities of a journalist and forecasting their own professional self-realization. Highlighted the specifics of professionalization and the formation of competence, characteristic of a student in the middle of training. There are proposed measures and directions of psychological support for third-year students in the process of their training in journalism.

Genre and stylistic features of Nurtore Zhusip’s journalism

This article analyzes creative skills, and in general the works of Nurtore Zhusip. The article highlights current articles of the publicist, his creative laboratory is studied. In the course of writing articles, there has been identified topical problems of society based on his journalistic works. Special attention has been paid to topical issues that the publicist raises in his works. In the article you can also get acquainted with the thoughts of the luminaries of journalism, who followed and were inspired by the work of Nurtore Zhusip. Using the thoughts and analysis of scientists in the field of journalism, the creative personality of the publicist is highlighted. In the course of studying and researching there is revealed creative heritage of the publicist, the main idea of his works.