A Facebook Page Created Soon After the Amatrice Earthquake for Deaf Adults and Children, Families, and Caregivers Provides an Easy Communication Tool and Social Satisfaction in Maxi-Emergencies

2019 ◽  
Vol 34 (02) ◽  
pp. 137-141 ◽  
Author(s):  
Luca Rotondi ◽  
Marta Zuddas ◽  
Pasquale Marsella ◽  
Paola Rosati
Keyword(s):  
Social Media ◽  
Online Communication ◽  
Deaf People ◽  
Communication Tool ◽  
Essential Information ◽  
Social Satisfaction ◽  
Emergency Procedures ◽  
Deaf Adults ◽  
Adults And Children ◽  
Deaf Persons

Although international and Italian conventions have issued numerous communication protocols to assist people with disabilities during earthquakes or other maxi-emergencies, no tailored strategies exist to create and disseminate information online to deaf people. On August 24, 2016, a devastating earthquake destroyed Amatrice in Central Italy. This natural disaster underlined the lack of information on disabled people possibly involved and the lack of tailored, online communication tools. Having various registries listing disabled residents in the earthquake area might have benefitted emergency procedures. To access information easily and expedite risk management, the authors developed an online information tool for deaf persons, their families, and caregivers. Within hours after the earthquake, they published a Facebook page (Facebook, Inc.; Menlo Park, California USA) including a video provided with subtitles, Italian sign language, and service numbers. Those who accessed the Facebook page spread the information to other social media. Although no registry yet specifies figures, the annual incidence of approximately three to five/1,000 new deaf persons diagnosed in Italy implies that around 5.4% of the total 43,507 Italian deaf people live in the earthquake territory, and presumably 1.3% are younger than 18 years of age. The Facebook page obtained unexpectedly numerous accesses and satisfaction from deaf adults and families with deaf children, as well as hearing family relatives and caregivers. A total of 60% deaf and 10% hearing people asked for more information. Despite limitations, the effort to develop a page for deaf people and their families, via a world-wide social media, permits fast access, outlines safety precautions during maxi-emergencies, and disseminates essential information designed for deaf people on civil protection services. The Facebook page provides a replicable example for developing similar, user-friendly, online tools for disabled groups to disseminate important safety information after earthquakes or other maxi-emergencies.Rotondi L, Zuddas M, Marsella P, Rosati P. A Facebook page created soon after the Amatrice Earthquake for deaf adults and children, families, and caregivers provides an easy communication tool and social satisfaction in maxi-emergencies. Prehosp Disaster Med. 2019;34(2):137–141

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Social Presence of Ruangguru in Social Media during Covid-19 Pandemic

2020 ◽  
Vol 12 (2) ◽  
pp. 180
Author(s):  
Raihan Abiyan Fattah ◽  
Firman Kurniawan Sujono
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Communication ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Social Changes ◽  
Communication Tool ◽  
Brand Engagement ◽  
The Social

<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>

scholarly journals Websites e páginas do Facebook das Universidades portuguesas: novas possibilidades de interação social?

2020 ◽  
Vol 10 (20) ◽  
pp. 135-156
Author(s):  
Kamila Mesquita ◽  
Teresa Ruao ◽  
Jose Gabriel Andrade
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Public Universities ◽  
Management Strategies ◽  
Online Communication ◽  
Digital Environment ◽  
Specific Content ◽  
Essential Information ◽  
The Public ◽  
Facebook Pages

This article aims to analyze the existence and use of interaction spaces on Portuguese Public Universities’ websites and Facebook pages, checking whether or not the online communication developed by these institutions values social interaction. To this end, we have developed a quantitative and qualitative research setting in the form of a multiple-case study using the structured direct observation method. We know that several significant issues have been imposed on public universities in recent decades. For a long time, Universities used unidirectional and asymmetric communication models. Organizational leaders believed that quality and rigor in teaching and research were enough to create and maintain a positive image for organizations, an understanding that is not suited to today's reality. They began to operate in an increasingly complex and competitive environment, they had to rethink the role they play in society, their mission and relationship with different audiences. In this way, Universities needed to restructure, adopt more entrepreneurial management strategies, attract new audiences and find new forms of financing and communication had to accompany the changes to provide answers to the new imposed scenario. In general, it becomes more and more relevant for organizations to be present in the online environment through spaces that not only offer information but also demonstrate the willingness to interact and dialogue with the public, which leads us to think about their existence and use by Universities, to qualify the presence of organizations and rethink about the effectiveness of interactions and possibilities for improvement. Nowadays, all Public Universities in Portugal have a website and a profile on at least one social media platform. We realize that Portuguese Universities offer spaces that enable interaction with audiences, both on websites and Facebook pages, but many of them still do not value interaction and use the new media in the same way they used the old ones, in a unidirectional way. Websites are communication tools that provide essential information for society, being representations of the University in the digital environment and, often, the first element of contact with the public. But, although all Universities provide space for online interaction, not all work effectively, since there was no response from messages sent by part of the Universities. Social media, on the other hand, are dynamic platforms, designed and centered on social interaction, which must be considered in the planning and management of digital communication. The predominant strategy adopted by Portuguese Public Universities in Facebook publications is to make content available to attract audiences to the website, producing little or no specific content for the platforms and maintaining a limited level of interaction. A different approach could bring audiences closer to Universities, encourage engagement and open new spaces for dialogue. Nowadays, it's not enough to just be present on the Internet, audiences increasingly expect organizations to listen to them, get involved and react, and this involvement is fundamental to building relationships. The monologue was replaced by the possibility of effective dialogue, with the negotiation of communication strategies between the parties and no longer passive reception. The interactions that are established between organizations and audiences in the digital environment reinforce the individual feeling of communication, recognition and trust, influencing the attitude people have towards a service or product, as well as organizational image and reputation. In addition, they represent opportunities for organizations to learn more about the audience's needs and expectations.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 3 (1) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

Social Media Marketing as a tool to promote regional investment web portals in the information environment

2020 ◽  
Vol 18 (11) ◽  
pp. 2167-2182
Author(s):  
Ya.Yu. Sokolenko
Keyword(s):  
Social Media ◽  
Development Strategy ◽  
Information Environment ◽  
Social Media Marketing ◽  
Web Portals ◽  
Communication Tool ◽  
Web Portal ◽  
Investment Projects ◽  
Regional Investment ◽  
Internet Portals

Subject. This article focuses on the investment web portal as a necessary communication tool and a way to govern the investment attractiveness of the region. Objectives. The article aims to conduct a comprehensive study of the problem of promoting regional investment web portals in the information environment. Methods. For the study, I used the methods of logical and statistical analyses, induction and deduction, comparison, and generalization. Results. The article describes the advantages of Internet portals of investment projects and the peculiarities of using Social Media Marketing (SMM) within public structures. It highlights the function of social networks in the process of interacting with the audience. Conclusions. Social Media Marketing is an integral tool for engaging with the investment community and one of the most effective ways to promote a regional investment web portal. The presented original methodology can be used by regional investment portals to analyze interaction with the audience and design a development strategy.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Instagramming our way through public health communication: why and who is using it?

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
R Vareda ◽  
T Garcia ◽  
J Rachadell
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Professionals ◽  
Cross Sectional Study ◽  
Communicable Diseases ◽  
Healthy Lifestyles ◽  
Communication Tool ◽  
Cross Sectional ◽  
Non Communicable Diseases

Abstract Background From disease prevention to health promotion, communication is key for Public Health (PH) practice and, according to the 9th Essential Public Health Operation its goal is to improve populations health literacy and capacity to access, understand and use information. Though social media is frequently presented as a potentially useful tool for PH communication, there is a lack of evidence about its effectiveness and impact on PH outcomes. This study researches Instagram® as a PH tool and aims to know who is using it, what content is shared on the platform and how much engagement there is. Methods This cross-sectional study regards information on 1000 Instagram® posts with the hashtags publichealth, publichealthpromotion, healthpromotion, publichealthmatters and publichealtheducation. Authors categorized post content and creators, and reviewed the number of likes and comments per post to determine engagement. Data analysis was performed on IBM SPSS® Statistics. Results The most common content categories were communicable diseases (n = 383), non-communicable diseases (n = 258) and healthy lifestyles (n = 143). Health professionals post more about communicable diseases (43,6%) and non-professionals about healthy lifestyles (36,1%). Non-professionals (n = 191) post about PH issues almost as much as health professionals (n = 220) and PH associations (n = 201). Most don't reference their sources (n = 821). Posts on communicable diseases have the most likes and comments per post (mean of 172 likes and 3,1 comments). Conclusions Half the Instagram® posts analysed in this study were made by health professionals or organizations. Communicable diseases, non-communicable diseases and healthy lifestyles were the most frequent content categories and had the most engagement. The majority of posts didn't reference their sources. Though Instagram® seems to be a potential PH communication tool, further research is needed to confirm its benefits for PH. Key messages Social media platforms like Instagram® are potentially powerful tools for PH communication. There is a need to understand the efficacy of social media as health promotion tools.

scholarly journals Cortical Activity Linked to Clocking in Deaf Adults: fNIRS Insights with Static and Animated Stimuli Presentation

2021 ◽  
Vol 11 (2) ◽  
pp. 196
Author(s):  
Sébastien Laurent ◽  
Laurence Paire-Ficout ◽  
Jean-Michel Boucheix ◽  
Stéphane Argon ◽  
Antonio Hidalgo-Muñoz
Keyword(s):  
Near Infrared ◽  
Brain Activity ◽  
Time Estimation ◽  
Cognitive Effort ◽  
Deaf People ◽  
Vehicle Speed ◽  
Neural Basis ◽  
Functional Near Infrared Spectroscopy ◽  
The Road ◽  
Deaf Adults

The question of the possible impact of deafness on temporal processing remains unanswered. Different findings, based on behavioral measures, show contradictory results. The goal of the present study is to analyze the brain activity underlying time estimation by using functional near infrared spectroscopy (fNIRS) techniques, which allow examination of the frontal, central and occipital cortical areas. A total of 37 participants (19 deaf) were recruited. The experimental task involved processing a road scene to determine whether the driver had time to safely execute a driving task, such as overtaking. The road scenes were presented in animated format, or in sequences of 3 static images showing the beginning, mid-point, and end of a situation. The latter presentation required a clocking mechanism to estimate the time between the samples to evaluate vehicle speed. The results show greater frontal region activity in deaf people, which suggests that more cognitive effort is needed to process these scenes. The central region, which is involved in clocking according to several studies, is particularly activated by the static presentation in deaf people during the estimation of time lapses. Exploration of the occipital region yielded no conclusive results. Our results on the frontal and central regions encourage further study of the neural basis of time processing and its links with auditory capacity.

Sign in / Sign up

Export Citation Format

Share Document