Application of data analytics for research of digital administrative services in Bulgaria
The article examines issues on the topic of digital administrative services in Bulgaria. In this sense, the paper presents the opportunities for application of data analytics, which are suitable for research of this type of services. In this case, the article uses data from online media content on the researched topic. The main purpose of the article is to apply opportunities for data analytics and to present the relevant analysis on the topic of digital administrative services in Bulgaria. To achieve its goal, the article uses various scientific methods, including study, analysis, research, modeling and experimentation. The results support the main hypothesis of the study, namely defining the benefits of applying data analytics to research the media positioning of digital administrative services in Bulgaria. In conclusion, the paper points out the opportunities for improvement of the research in the subject area with the application of the respective data analysis.