Activating Community
Opening with the documentary Bully and its movement campaign, The BULLY Project, which mobilized educators, parents, and young people to change norms around youth bullying, this chapter introduces the ecology, motivations, and practices of story-based movement builders—the individuals and organizations who empower and mobilize publics to come together in pursuit of dialogue and change, inspired by documentaries. At the center of this ecology are documentary filmmakers themselves—directors and producers who create the stories and bring them to the public eye. Beyond critical acclaim, the social influence of their stories is enabled by two central groups of professionals involved in social-issue documentary as a community of practice: the enabling civic connectors and enabling institutions that supply resources and community-building convenings, and the community and impact engagement strategists who work alongside filmmakers to transform their work into engines of community empowerment.