The Importance of Brand Heritage A Study of Luxury Fashion Brands in Jakarta

2015 ◽  
Vol 21 (4) ◽  
pp. 768-771
Author(s):  
Kavish Ramesh Manwani ◽  
Dahlia Darmayanti

Objective: to examine the importance of brand heritage as a significant effect in marketing management of luxury fashion brands. Methods: Simple Linear Regression is used to test the relationship between brand heritage as an independent variable and cognitive brand strength, affective brand strength, and intentional brand strength as dependent variables. An independent t-test is used to examine if there are differences between the customers who purchase luxury goods with regard to brand heritage. And the last is ANOVA to check if there are any significant differences in brand heritage with regards to the age, expenditure, and education level of the respondents. Results: brand heritage does have a positive impact on the cognitive brand strength, affective brand strength and intentional brand strength on the customers of these luxury brands. The independent t-test revealed that there is a significant difference between the customers of the two items bags and watches with regard to the brand heritage. ANOVA tests revealed that there is no significant difference between brand heritage and age, gender, expenditure, and income level of the respondents.

1983 ◽  
Vol 13 (1) ◽  
pp. 49-62 ◽  
Author(s):  
R. Thomas Dull

The purpose of the present study was to investigate the relationship between anomie theory, as measured by Srole's Anomie Scale, and the respondents self-admitted drug use (alcohol, marijuana, tobacco, amphetamines, and barbiturates). An analysis of self-reported drug use data was conducted of a general Texas adult population. This analysis included a series of bivariate cross comparison correlations between the independent variable (anomie) and the dependent drug variables. The relationship between the independent and dependent variables were further examined by calculating the correlation and level of significance within selected categories of several demographic (age, race, sex, education, income, and marital status) control variables. The results indicated that anomie was significantly correlated with several of the drug variables. However, these associations were extremely weak and of little explanatory value. It was concluded that, within the framework of this analysis, anomie theory fails to provide an adequate explanation for the use of drugs.


2018 ◽  
Vol 10 (1) ◽  
pp. 76-87
Author(s):  
Bruno Hami ◽  
V. Ratna Inggawati

The study aims to obtain empirical information that knowledge, situation, attitude and motivation have positive relationship simultaneously and partially with laptop purchasing decision from students of Economic Faculty of Catholic University Darma Cendika Surabaya. Problems and hypothesis are formulated based on references and empirical studies. To test the hypothesis used regression conversion F test (linearitan) to determine whether the relationship between the dependent variable with the independent variable is linear or not. The correlation coefficient test is used to determine the size of the correlation coefficient whether significant or not. Population in this research is students of Economic Faculty of Catholic University Darma Cendika Surabaya with amount of sample counted 100 people. The end result of the study shows that the partial correlation test shows: (i) knowledge has a correlation coefficient of 0,034 with significance of 0,738 > 0,05, meaning the correlation coefficient is not significant; (ii) the situation has a correlation coefficient of 0,365 with significant 0,00 < 0,05, meaning significant correlation coefficient; (iii) attitude of having correlation coefficient 0,416 with significance 0,00 < 0,05, meaning significant correlation coefficient; and (iv) motivation has a correlation coefficient of 0,232 with a significance of 0,022 < 0,05, meaning the correlation coefficient is significant. Simultaneously, the dependent variable relation (X) with independent variable (Y) is positive with adjusted R Square (R2) of 0,428 which means that 42,8% purchase decision of laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by the four dependent variables, while the remaining 57,2% of the decision to purchase laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by other variables outside of the four dependent variables currently being studied.


Author(s):  
Edy Effendi ◽  
Muhammad Imron

Research on the role of the APIP review of the Ministry/agency Work Plan and Budget document to determine the impact on the efficiency of ministry/agency spending (case study at the Ministry of Religion). The method used in this study uses simple linear regression with dummy. The use of linear regression is used to examine the relationship between independent variables (certain types of expenditure) and dependent variables (total expenditure). Whereas, dummy is used to find out before and after the APIP review is done. Throughout the author's search, this research has never been done. Based on the results of linear regression obtained, the APIP review significantly had a positive effect on official travel expenditure and honorarium but did not significantly affect building spending and equipment. Abstrak   Penelitian atas peran reviu APIP atas dokumen Rencana Kerja dan Anggaran Kementerian Negara/Lembaga untuk mengetahui dampaknya terhadap efisiensi belanja kementerian/lembaga (studi kasus pada Kementerian Agama). Metode yang digunakan dalam penelitian ini menggunakan regresi linier sederhana dengan dummy. Penggunaan regresi liner digunakan untuk meneliti hubungan antara variable independen (jenis belanja tertentu) dan variable dependen (total belanja). Sedangkan, dummy digunakan untuk mengetahui sebelum dan setelah reviu APIP dilakukan. Sepanjang penelusuran penulis, penelitian ini belum pernah dilakukan. Berdasarkan hasil regresi linier diperoleh, reviu APIP signifikan berpengaruh positif terhadap  belanja perjalanan dinas dan honorarium tetapi tidak signifikan berbengaruh terhadap belanja gedung dan alat.


Author(s):  
Sofian A. A. Saadv ◽  
Amin Adam

<p>The main aim of this paper is to find out the relationship between the household level of income and the level of education for the household being lived in southern Darfur state (Sudan) since they were seriously affected by the war conflict and lost most of their income sources. One-way Analyses of Variance (ANOVA) have been used to asses this relation where the independent variable and dependent variables are categorical and continuous respectively. Data gathered from Household survey (HHS) is analyzed. The results indicate the existence of relationship between certain education groups and the level of income, mainly high level of education comparing with the low level.</p>


2020 ◽  
Vol 6 (2) ◽  
pp. 107-124
Author(s):  
Agus Darmaji

Research on the Roleof Santri Middle Class in Democratization Process in Indonesia was conducted in three cities in Java, i.e. the Cities of East Jakarta, Yogyakarta, and Surabaya. The research was conducted by using quantitative approach and survey method. The data collection method used in this research is direct interview technique, by using questionnaire instrument that was asked to the respondents directly through face to face.There are two types of hypotheses to be proved through this survey research, they are associative and comparativehypotheses.The associative hypothesis verification aims to prove whether there is significant relationship between dependent variable (Y) and independent variable (X) as predictor or not. Inthis research context, the relationship between role in the democratization process as the dependent variable (Y) with predictor independent variables(X) will be tested, which are the literacy of political and economic information(X1), satisfaction to public services (X2), trust in democratic institutions (X3), access to political resources (X4), ideology (X5), and relative deprivation (X6).The comparative hypothesisverificationaims to prove whether there is significant difference between two or more different respondent groups or not. Based on this research purpose, the differences of two respondent groups will be proved comparatively related to their role in the democratization process; they are (1) santrimiddle-class group and (2) groups of santrinon-middle class.There are two types of hypotheses to be proved through this survey research, they are associative and comparative hypotheses. The associative hypothesis verification aims to prove whether there is significant relationship between dependent variable (Y) and independent variable (X) as predictor or not. In this research context, the relationship between role in the democratization process as the dependent variable (Y) with predictor independent variables (X) will be tested, which are the literacy of political and economic information (X1), satisfaction to public services (X2), trust in democratic institutions (X3), access to political resources (X4), ideology (X5), and relative deprivation (X6). The comparative hypothesis verification aims to prove whether there is significant difference between two or more different respondent groups or not. Based on this research purpose, the differences of two respondent groups will be proved comparatively related to their role in the democratization process; they are (1) santri middle-class group and (2) groups of santri non-middle class.From the result of hypothesis associative verification, it is proved that all variables X correlated positively and significantly to variable Y. With this result, then the literacy of political and economic information (X1), satisfaction to public services (X2), trust in democratic institutions (X3), access to political resources (X4), ideology (X5), and relative deprivation (X6) are proved to correlate positively and significantly to the role in democratization (Y).From the result of comparative hypothesis verification, the X2 value of 1363.44 is obtained. This value is greater than the X2 value of table at 88 degrees of freedom and significance level of 0.5. With this result, then the null hypothesis which stated that there is no significant difference between santri middle class and other class groups is rejected. This means the alternative hypothesis that stated otherwise is received. Conclusion based on this examination result is that there are significant differences between the role of santri middle class and other group samples in the democratization process.


Author(s):  
Ramona Marinela Simut ◽  
Diana Claudia Perticas

he hereby work plans on analysing to what extent the life expectancy is subject to the influence by different markers, like: GDP, the percentage of GDP allocated for the health system, as well as the income level in Romania and Ukraine. We consider that a comparative analysis between the two countries is representative since, as it results from the data and the diagrams presented within the work, both the GDP evolution and the percentage allocated from GDP for the health system reveal a different evolution, ranging in both countries, unlike the life expectancy going through an ascending trend, slow for both cases. Partially considering the specialized literature in use, our attention was drawn towards the evolution of the income obtained by the people. More precisely, commencing from Keynes’ Basic Psychological Law stipulating that along with the income growth the expenditure on health, education and training the human resource will increase, we have chosen to econometrically test these theories for Romania and Ukraine. Therefore, we would like to research, using a simple linear regression model, whether the income growth, which represents the independent variable, obtained by the people, has a significant contribution in life expectancy (the dependent variable) increase in Romania, as well as in Ukraine.


2021 ◽  
Vol 3 (2) ◽  
pp. 125-134
Author(s):  
Ufi Rumefi

This research was conducted to find out and explain the influence of Term of Payment dependent variables on independent variable Customer Loyalty with Electronic Word of Mouth as moderating variable. Samples in this study were customers of UD SUMBER AGUNG which amounted to 37 respondents, the research method used is quantitatively described with a tool SPSS.16 aids, the results of the study showed nillai t sig. the effect of Term of Payment on Customer Loyalty before moderating test of 0.000 is less than 0.05 this means that Term of Payment affects Customer Loyalty before moderating test for percentage of R-Squares effect of Term of Payment on Customer Loyalty of 57.3% the remaining 42.7% is influenced by other variables such as: complaint handling and good quality product. The test result of t. sig variable Term of Payment to Customer Loyalty after moderating with Electronic Word of Mouth as moderating variable is AbsX1_X2 (0.789>0.05) this explains that Electronic Word of Mouth as moderating variable is not able to strengthen the relationship between X to Y.


2017 ◽  
Vol 13 (19) ◽  
pp. 249
Author(s):  
Onesmus Mutunga Nzioka

This study set out to investigate the relationship between financialintegration and economic growth in the EAC community states. Secondarydata on financial integration and GDP was obtained from worldbank and theEast African Community(EAC) community secretariat. The data wassubjected to simple linear regression and correlation analysis to achieve theset objective. The study found that, Gross capital flow to GDP (financialopenness) is positively correlated to economic growth (r=0.2093, p <0.05).The study also found that, 3.98% of the variations in economic growth, asmeasured by GDP per capita, within the countries are explained by financialintegration, as measured by the ratio of gross capital flows, 38.98% of thevariations in economic growth between the countries are explained byfinancial integration while 4.38% of the variations in economic growth of theEast African communityEAC as an economic bloc (considering panel data)are explained by financial integration. The findings confirm that, whencapital flows increase, economic growth also increases, pointing to thenecessity of the East African member states to explore ways of increasing thecapital flows between the countries. The researcher recommends conductingof a comparative study between the old and the new EAC to establishwhether the inclusion of Rwanda and Burundi, has had any positive impact(catalyzed) on the level of financial integration and economic growth.


Author(s):  
Abdolvahed Narmashiri ◽  
◽  
Javad Hatami ◽  
Reza Khosrowabadi ◽  
Ahmad Sohrabi ◽  
...  

Cognitive control plays a role in human behavior and mental processes, and paranormal beliefs seem to be affected. This study aimed to investigate the role of cognitive control in Paranormal Beliefs using the Go/No-Go Task. Ninety-two people were selected based on low, middle, and high scores in the Revised Paranormal Belief Scale(R-PBS) (Tobacyk, 2004) and were classified into three groups. This produced 30 Severe Paranormal Believers (13 females, mean age 25.3 years), 31 Mild Paranormal Believers (14 females, mean age 26.4 years), and 31 Skeptics (16 females, mean age 25.8 years). All participants were tested on the Go/No Go Task. A multivariate analysis of variance was conducted with the group (Severe Paranormal Believers, Mild Paranormal Believers, and Skeptics) as the independent variable and the Go/No Go subscales scores as dependent variables. The findings show that there is a significant difference between the mean scores in Errors( Go) (F2,89=7.20, p=0.01) , Errors(No- Go) (F2,89=11. 81, p=0.01) and Reaction Time (F2,89=21.46, p=0.01) between the groups. The Severe Paranormal Believers and Mild Paranormal Believers had lower accuracy and slower RT than the Skeptics group. Therefore, Severe Paranormal Believers and Mild Paranormal Believers had a weakness in all Go/No-Go subscale scores. This finding suggests that paranormal beliefs may related to poor cognitive control.


2016 ◽  
Vol 4 (2) ◽  
pp. 090
Author(s):  
Fatihah Adilah Sukri

Abstract: This paper aims to examine the relationship of attitude, religious value, knowledge on zakat, law of zakat as independent variable (IV) and compliance to pay zakat on gold as dependent variable (DV). A survey approach has been adopted in this study while the data are collected via structured questionnaires. The questionnaire was distributed to 250 respondents of  Muslim women staff among academician and non-academician from three colleges in Universiti Utara Malaysia (UUM), Sintok Kedah. In this study, the researchers developed a new construct in measuring the compliance to pay zakat on gold, knowledge on zakat and law of zakat. While, the construct in measuring attitude and religious value variable are borrowed from the previous study. The data are then quantitatively analyzed using SPSS program. The findings shows a high significant and  positive correlation between compliance to pay zakat on gold and knowledge on zakat followed by religious value, attitude and law of zakat. Further analysis using multiple regression analysis indicated that only knowledge on zakat, attitude and law of zakat give a significant and positive impact on zakat compliance payment on gold. The result of study contributed to the knowledge of zakat compliance. It is implied that the zakat authority need to intensify their efforts to further improve the effectiveness of education about zakat. Besides, it is proposed that zakat authority strives to cultivate a positive attitude of society towards zakat on gold using various strategic method.


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