The boomerang effect of brand personality congruency in a product-harm crisis

2019 ◽  
Vol 45 (4) ◽  
pp. 645-661
Author(s):  
Tom Joonhwan Kim ◽  
Youjae Yi ◽  
Jongan Choi
Keyword(s):  
Brand Personality ◽  
Negative Influence ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Negative Effects ◽  
Internal Factors ◽  
Brand Evaluation ◽  
Positive Effects ◽  
Boomerang Effect

This research examines how personality congruency between brands and consumers affect consumers’ attribution and brand evaluation in a product-harm crisis. Results show that the negative influence of a product-harm crisis on brand evaluation is stronger for consumers with high personality congruency than for consumers with low personality congruency. Consumers with high personality congruency feel more disappointment, which leads to attribution toward internal factors of the company, blame toward the brand, and consequently lower purchase intentions. This research suggests that brand personality congruency, although generally assumed to have positive effects on brand evaluation, can have negative effects in a product-harm crisis. JEL Classification: M31

Is Beauty Beastly?

2012 ◽  
Vol 220 (2) ◽  
pp. 98-108 ◽  
Author(s):  
Susanne Braun ◽  
Claudia Peus ◽  
Dieter Frey
Keyword(s):  
Leadership Style ◽  
Empirical Support ◽  
Negative Influence ◽  
Task Completion ◽  
Female Leaders ◽  
Negative Effects ◽  
Positive Effects ◽  
Strong Focus ◽  
Transactional Leadership Style ◽  
Transformational Leadership Style

While attractiveness has many positive effects in everyday life, it has been shown to negatively affect selection of female leaders, the so-called “beauty is beastly” effect. Yet, an impact on more profound variables, such as followers’ trust in and loyalty toward female leaders, remains unclear, as does its interaction with different leadership styles: transformational (characterized by charismatic behavior aimed at inspiring and motivating followers) versus transactional (characterized by a strong focus on task completion and respective rewards or punishments). We have therefore made the first empirical attempt to test the interaction effects of leader gender, leader attractiveness, and leadership style on followers’ trust and loyalty. Results from a laboratory experiment provide clear empirical support for the negative effects of attractiveness for female (but not male) leaders with a transformational leadership style. Attractiveness did not influence trust and loyalty toward male and female leaders with a transactional leadership style. The negative influence of leader attractiveness on trust and loyalty toward female transformational leaders was mediated by ascribed leader communion.

scholarly journals EFEK MODERASI DEWAN KOMISARIS ANTARA MANAJEMEN LABA RIIL, PROFITABILITAS, LIKUIDITAS DAN LEVERAGE TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY

2019 ◽  
Vol 14 (2) ◽  
pp. 147
Author(s):  
Mariana Ulfa Sofwan
Keyword(s):  
Stock Exchange ◽  
Control Variable ◽  
Negative Influence ◽  
Positive Influence ◽  
Earning Management ◽  
Negative Effects ◽  
Real Earning ◽  
Positive Effects ◽  
Test Of Hypothesis ◽  
Csr Disclosure

<p><em>The purpose of this research was to find out the effect of real earning management, profitability, liquidity and leverage with the board of commissoners as a moderating variable on CSR disclosure and size as a control variable.  This research uses multiple regression testing. The sample is a basic industrial and chemical manufacturing company listed on the Indonesia Stock Exchange by sampling 129 companies from 2015-2017. Sample determination was done by using purposive sampling method. The test of hypothesis using SPSS application. Based on the results of the analysis can be concluded that real earning management, profitability, and liquidity has positive effects on CSR disclosure, while leverage has negative effects on CSR disclosure. The board of comissoners was able to strenghten the positive influence of real earning management and liquidity on CSR disclosure and also able to weaken the negative influence of leverage on CSR disclosure. However, the board of comissoners was unable to strenghten the positive positive influence of profitability on CSR disclosure.</em></p>

Silver lining of envy on social media? The relationships between post content, envy type, and purchase intentions

2018 ◽  
Vol 28 (4) ◽  
pp. 1142-1164 ◽  
Author(s):  
Ruoyun Lin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Negative Effects ◽  
Media Report ◽  
Content Type ◽  
Positive Effects ◽  
Malicious Envy ◽  
Material Purchases ◽  
Benign Envy

Purpose The purpose of this paper is to explore the prevalence of benign and malicious envy on social media, and to examine the relationships between shared content (experiential vs material purchases), envy type (benign vs malicious), and purchase intention (toward the same vs a superior object). Design/methodology/approach Three studies (N=622) were conducted to ask participants to recall the last time they experienced envy due to browsing social media, report an envy-triggering post about either an experiential or a material purchase shared by others and read a post about a friend’s newly bought MacBook in either an experiential or a material phrasing. The degrees of benign and malicious envy were measured, as well as the future purchase intentions toward the same and a superior object. Findings The results showed that most of the envious emotions were actually benign envy. Although there was no main effect of purchase type on envy type, both experiential purchases and phrasings were less likely to be perceived as showing off, and therefore triggered less malicious envy. Furthermore, benign envy was positively associated with the purchase intention of the same envied purchase, and malicious envy was positively associated with the purchase intention of something even superior. Originality/value As browsing other’s social news sometimes evokes envy, people were concerned about the negative effects of envy on consumers. However, this paper addressed the positive effects of envy which comes along with a motivation of moving up. This positive motivation can also be utilized for social media advertising.

scholarly journals Promoting Efficient Self-regulation in Emergencies and Crises in Law Enforcement Officers

2021 ◽  
pp. 132-145
Author(s):  
Е.А. Сорокоумова ◽  
Р.В. Лаптев ◽  
Н.Н. Устюжанин
Keyword(s):  
Law Enforcement ◽  
Self Regulation ◽  
Law Enforcement Officers ◽  
Negative Influence ◽  
Negative Consequences ◽  
Negative Effects ◽  
Professional Activities ◽  
Positive Effects ◽  
Self Actualization ◽  
Work Routine

В статье рассматривается проблема недостаточной практической готовности сотрудников правоохранительных органов самостоятельно и успешно противостоять длительному негативному влиянию экстремальных условий, стресс-факторов и режимов труда. Готовность раскрывается через особенности взаимодействия их произвольной саморегуляции, нервно-психической устойчивости, самопознания, осознанности и самоопределения в процессе длительного выполнения задач, повышенных ответственности, сложности, напряженности и риска неблагоприятных последствий. Представлены результаты исследования одного из актуальных направлений повышения психологической защищенности сотрудников правоохранительных органов в процессе работы с ними по авторской психолого-дидактической программе. В основу разработки предложенных авторами модели учебно-профессиональной деятельности в критических ситуациях и целевой программы эффективного освоения в ее рамках навыков произвольной регуляции положены функции, роль, потенциальные возможности и задачи специалистов в области целевой психологической подготовки этой категории работников. Цель исследования заключалась в определении эффективности работы по данной программе с учетом особенностей саморегуляции, нервно-психической устойчивости и осознанности, выявленных у сотрудников правоохранительных органов в процессе учебно-профессиональной деятельности при повышенной, в том числе психологической, нагрузке. Представлены результаты исследования уровня нервно-психической устойчивости, параметров адаптивности, поведенческой регуляции, моральной нормативности, коммуникативного потенциала, личностного адаптивного потенциала, планирования, моделирования, програмирования, оценивания, гибкости, самостоятельности, общей саморегуляции, осознанности сотрудников правоохранительных органов на констатирующем этапе и после развивающей работы с ними по авторской программе, показывающие положительную динамику их развития. Сформулирован вывод о том, что развитие самосознания и способности к произвольной психической саморегуляции оказывает стабилизирующее влияние на внутреннее состояние и увеличивает эффективность деятельности. The article treats the issue of insufficient readiness of law enforcement officers to successfully and independently resist the negative influence of extreme conditions and stressors of their work routine. One’s readiness is manifested through efficient self-regulation, psychological resistance, self-actualization, and self-identification in the process of long-term fulfilment of highly responsible, complex tasks fraught with negative consequences and constraints. The article presents the results of a research designed to investigate the enhancement of law enforcement officers’ psychological security by means of a psychological training program elaborated by the authors of the article. The aforementioned program focuses on the efficient development of law enforcement officers’ self-regulation skills. It takes into consideration the professional functions, roles, potential skills and tasks performed by specialists whose work it is to ensure law enforcement officers’ psychological readiness to successfully resist the negative effects of the outer world. The aim of the research is to identify criteria that can be used to determine the efficiency of law enforcement officers’ self-regulation, psychological stability and awareness in extreme physical and mental conditions. The article presents the results of the investigation of law enforcement officers’ psychological stability, adaptivity, behavioural regulation, moral normativity, communicative potential, individual adaptive potential, planning, modelling, assessment, flexibility, independence, self-regulation, actualization. It underlines positive effects of the program on law enforcement officers’ skills development. The article maintains that the development of law enforcement officers’ self-regulation and actualization skills improves their inner stability and enhances the efficiency of their professional activities.

scholarly journals The Effective Role of Internal Factors on Reconstructing Telecom Companies: The Case of Yemen Telecom

2021 ◽  
Vol 13 (3) ◽  
pp. 1501
Author(s):  
Mohammed Ali Ahmed Al-Sharafi ◽  
Shu Tong ◽  
Abdullah Aloqab
Keyword(s):  
Structural Equation ◽  
Statistical Technique ◽  
Equation Model ◽  
Negative Effects ◽  
Internal Factors ◽  
Positive Effects ◽  
Efficiency And Effectiveness ◽  
Effective Role ◽  
The Government

Background: This paper highlights the effects of internal factors on restructuring state-owned enterprises (SOEs) and investigates how these factors have positive or negative effects on applying a new structure in SOEs companies. Yemen Telecom (YT) is an example of an SOE company that belongs to the government and has a social responsibility. By following scientific theories related to research’s factors, we tried to tie our hypotheses to the theories applied to make our factors near reality and be applicable in the future. Methods: In this study, we used empirical research by making an investigation by distributing a questionnaire amongst people who have a relationship with Yemen Telecom. Moreover, the structural equation model (SEM) was used in the current study as the statistical technique for the collected data. Results: The results of this study indicate that illiteracy in using the computer (IIUC) and applying the IT Software (AIS) has adverse effects on reconstructing telecom companies (RTC); also, AIS has a causality effect between illiteracy in using computers (IIUC) and RTC. Moreover, support from top management (SFTM), infrastructure (INF), and efficiency and effectiveness of managerial operations (EaE) have positive effects on RTC. Conclusions: This study concluded that IIUC, TMS, INF, and EaE have an apparent effect on RTC, and AIS has a causality effect between IIUC and RTC. Moreover, the study declares that there is less significance between AIS and RTC.

scholarly journals Highly attractive models in advertising: What causes negative affect?

2013 ◽  
Vol 16 (1) ◽  
pp. 20-34
Author(s):  
Sinh Hoang Nguyen
Keyword(s):  
Negative Influence ◽  
Female Students ◽  
The Body ◽  
International Programs ◽  
Negative Effects ◽  
Policy Makers ◽  
Positive Effects ◽  
Individual Difference Variables ◽  
Advertising Skepticism ◽  
The Impact

Highly attractive models (HAMs) have been popularly used in advertising to exert psychological impacts on the message receiver in the hope of increasing advertisement’s effectiveness. The marketing literature is replete with evidence of the positive effects of using HAMs. However, support for their effectiveness is somewhat conflicted. The research attempts to add to the body of general knowledge, specifically through exploring the impact of individual difference variables (model characteristics, product types, comparison motives and culture) on negative effects. This study also investigates whether advertising skepticism determined by culture has an impact on negative effects as a result of a HAM comparison. The methodology uses a 3 [beauty types] x 2 [product types] x 2 [comparison motives] between-subjects experimental design. Respondents for the main study are female students across cultures from international programs and universities in Vietnam. The results supported all hypotheses; except product types shown having no impact on negative effects. The research also confirmed there are interrelationships between culture and skepticism. These findings have implications regarding the potentially negative influence of advertising including HAMs for practitioners, academics and public policy makers.

Undesirable Effects of Goal Setting on Perceived Fairness, Commitment, and Unethical Behavior

2018 ◽  
Vol 62 (2) ◽  
pp. 97-107 ◽  
Author(s):  
Nina Keith
Keyword(s):  
Goal Setting ◽  
Unethical Behavior ◽  
The United States ◽  
Goal Commitment ◽  
Management Technique ◽  
Long Term Effects ◽  
Perceived Fairness ◽  
Negative Effects ◽  
Positive Effects ◽  
And Performance

Abstract. The positive effects of goal setting on motivation and performance are among the most established findings of industrial–organizational psychology. Accordingly, goal setting is a common management technique. Lately, however, potential negative effects of goal-setting, for example, on unethical behavior, are increasingly being discussed. This research replicates and extends a laboratory experiment conducted in the United States. In one of three goal conditions (do-your-best goals, consistently high goals, increasingly high goals), 101 participants worked on a search task in five rounds. Half of them (transparency yes/no) were informed at the outset about goal development. We did not find the expected effects on unethical behavior but medium-to-large effects on subjective variables: Perceived fairness of goals and goal commitment were least favorable in the increasing-goal condition, particularly in later goal rounds. Results indicate that when designing goal-setting interventions, organizations may consider potential undesirable long-term effects.

Mobilizing for Some

2016 ◽  
Vol 28 (3) ◽  
pp. 123-135 ◽  
Author(s):  
Raffael Heiss ◽  
Jörg Matthes
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Experimental Design ◽  
Collective Efficacy ◽  
Political Efficacy ◽  
Negative Effects ◽  
School Students ◽  
Positive Effects ◽  
Specific Factors

Abstract. This study investigated the effects of politicians’ nonparticipatory and participatory Facebook posts on young people’s political efficacy – a key determinant of political participation. We employed an experimental design, using a sample of N = 125 high school students (15–20 years). Participants either saw a Facebook profile with no posts (control condition), nonparticipatory posts, or participatory posts. While nonparticipatory posts did not affect participants’ political efficacy, participatory posts exerted distinct effects. For those high in trait evaluations of the politician presented in the stimulus material or low in political cynicism, we found significant positive effects on external and collective efficacy. By contrast, for those low in trait evaluations or high in cynicism, we found significant negative effects on external and collective efficacy. We did not find any effects on internal efficacy. The importance of content-specific factors and individual predispositions in assessing the influence of social media use on participation is discussed.

On the diversity of the effects of the state support for agriculture

2019 ◽  
pp. 59-73 ◽  
Author(s):  
Nikolai M. Svetlov ◽  
Renata G. Yanbykh ◽  
Dariya A. Loginova
Keyword(s):  
Agricultural Production ◽  
The State ◽  
Russian Regions ◽  
Negative Effects ◽  
State Support ◽  
Soft Budget Constraints ◽  
Institutional Conditions ◽  
Positive Effects ◽  
Production Factors ◽  
Corporate Farms

In this paper, we assess the effects of agricultural state support of corporate farms on their revenues from agricultural production sales in 14 Russian regions that differ in technology, environment and institutional conditions. In addition to the direct effect of the state support, the indirect effects via labor and capital are revealed. For this purpose, we identify production functions and statistical models of production factors for each of these regions separately. We find out diverse effects of the state support on revenues among the regions. Positive effects prevail. Negative effects are mainly caused by labor reductions that follow subsidy inflows. Another cause of negative effects is the soft budget constraints phenomenon.

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