scholarly journals It’s no joke: The critical power of a laughing chorus

2021 ◽  
pp. 147059312110015
Author(s):  
Olga Kravets

There is no known time in history, nor known human community without laughter. Laughter imbues our social life. Laughter dominates our daily interactions, perhaps more visibly so on social media, where it is now a weapon wielded frequently against marketers. Yet, marketing theory paid little attention to laughter as a social phenomenon or a collective consumer (re)action. This article begins to address this neglect through an integrative review of theories of laughter and specifically by introducing Mikhail Bakhtin’s notion of a laughing chorus. I engage the notion as a way to understand the internet publics’ rowdy laughter directed at marketing. I show that seemingly nihilistic, irresponsible and discordant laughter is nonetheless an efficacious and notably polyvocal social commentary. To probe further the power of a laughing chorus, I draw on the works of Henri Bergson and Alenka Zupancic and elaborate on laughter as a form of expression that does not depend on reason and argumentation for its effects. I contend that a critical impetus of a laughing chorus may not always be in its content, but in the comic element, centred on repetition. That is, collective, excessive laughter involves a distinct mode of critique, which is not premised on discursive deliberation. I conclude with a reflection on theoretical and methodological opportunities in taking laughter seriously in marketing and consumer culture studies.

2018 ◽  
Vol 4 (1) ◽  
pp. 58-63 ◽  
Author(s):  
Dawid Adamski

Abstract Hikikomori social withdrawal syndrome was first diagnosed in Japan and means a person who has been isolated from society to an extreme degree. She/he does not attend school or go to work. They do not attend university, they constantly remain at home and most often keep contact with the outside world using new technologies. Hikikomori syndrome is most often recognized as a characteristic problem occurring among Asian societies. Meanwhile, the growing dependence on new technologies among Western societies, and in particular, on the Internet, has caused social withdrawal to become a global problem. Human relationships began to move from the real world to the virtual world, which nowadays is full of communication facilities and allows people to establish relationships with other people without leaving their homes with the help of social media, which are currently packed with advanced solutions connecting people of similar interests or views. All this means that nowadays it is easy to withdraw from physical social life without losing virtual contact with others.


Author(s):  
Shahid Qadir ◽  
Amir Ahmad Dar

Entrepreneurship is the globally accepted source for economic development in underdeveloped countries like India and Pakistan. The internet is used as a business resource for growth and development. The internet is a global network that provides information and communication facilities. Shutdown of internet services has become a common trend in Jammu and Kashmir to stop rumors and misinformation sharing on social media applications. But it affects the economy and social life of people living in Jammu and Kashmir. Shutdown of internet has become common in Jammu and Kashmir after the militants used social media as a tool for recruiting the young generation. Government of Jammu and Kashmir snapped internet services whenever any anti-military and antigovernment operation happened. Continued shutdown of internet in the region results in winding up small business unit, which operates through internet. This paper particularly focused on how internet shutdowns affect the entrepreneur and which problems are faced by entrepreneurs in Jammu and Kashmir by the shutdown of internet in the area.


Author(s):  
Neriman KARA

The characteristics of Z generation individuals constituting the majority of today’s youth are quite different from those of previous generations’ individuals. The individuals of this generation who spend their each and every moment on the internet and live their social life on this environment can shape their real life with this virtual life as well. While the fact that they can reach any information they want at any time enables them to be more brilliant on the one hand, this also prevents their emotional intelligence from improving. These individuals have some features like being rather self-confident, independent, introvert, dissatisfied, communicating only via social media, knowing what they want, expressing themselves quite well and desire to have all the control on their hand. Besides observations and empirical studies, it’s also possible to evaluate the characteristics of the individuals and their lives by means of Graphology, whose validity and reliability have already been proved to be true and which has well-established in literature today. Graphology elicits the characteristics of the individual under the umbrella of the information based on his writing and signature. The aim of this study is to evaluate by means of Graphology whether the characteristics of Z generation living in Turkey and those of living in abroad are similar to each other or not. In this study, a group of 15 Turkish people living in England, who are Z generation individuals, will be investigated with the help of Graphology. Thanks to this study, Z generation individuals’ features already available in the literature in Turkey will be compared with the findings that will be available at the end of our study.


2019 ◽  
Vol 24 (1) ◽  
pp. 9-17 ◽  
Author(s):  
Tariq Rahim Soomro ◽  
Mumtaz Hussain

Abstract Since a past decade, social media networking has become an essential part of everyone’s life affecting cultural, economic and social life of the people. According to internetlivestats.com, in March 2019 the Internet users reached 4 168 461 500, i.e., 50.08 % penetration of world population. According to Statista, in 2019 there are 2.22 billion social media networking users worldwide, i.e., 31 % of global social media networking penetration and it is expected that in 2021 this number will reach 3.02 billion. These social networking sites are attracting users from all walks of life and keeping these users’ data in the cloud. Today’s big challenge is related to an increase in volume, velocity, variety and veracity of data in social media networking, and this leads to creating several concerns, including privacy and security; on the other hand, it also proves as a tool to prevent and investigate cybercrime, if intelligently and smartly handled. The law enforcement agencies are putting their utmost efforts to prevent cybercrime by monitoring communications activities over the Internet. In this paper, the authors discuss recommendations and techniques for preventing cybercrime.


2022 ◽  
pp. 270-290
Author(s):  
Ergün Kara ◽  
Gülşen Kirpik ◽  
Attila Kaya

The internet, which started to enter our lives with the last quarter of the 20th century, is being used more and more widely every day due to the facilitating effect of technological innovations on human life. Especially in the last 20 years, people have moved their social lives to the internet due to the fast and practical access to information, the diversity of opportunities it offers, the freedom to meet people from different parts of the world, and similar conveniences. In this new process, which is called the information society, there are many areas from social life to economy, from politics to health. However, this structure, which facilitates human life, has also brought with it negativities that can cause serious problems in interpersonal relations. All these negativities, which have a legal dimension, are described as the concept of “digital violence.”


2017 ◽  
Vol 21 (1) ◽  
pp. 55-70
Author(s):  
Christopher Ryan Maboloc ◽  

The Internet age has seen the influential rise of social media. Consumer culture is tied to this modern phenomenon. This paper begins with an exposition of Herbert Marcuse’s grounding in phenomenology and his subsequent critique of Heidegger’s apolitical Dasein. In explicating Marcuse’s critical theory of technology, this paper will retrace Hegel’s influence on Marcuse in the idea of the dialectic. The dialectic is an integral aspect of social transformation. While modern technology may be value-neutral, it is argued herein that the lack of depth in social media provokes thought and invites critical dissent. Marcuse believes in the capacity of modern tools to effect social reform through adaptation. But emerging pathologies from online technology also have pressing challenges. For instance, social media makes manifest a dominant order that can be manipulative. It can be said that particular interests, notably from business and capitalists, shape the type of consumer culture that online technology promotes. In advancing Marcuse’s relevance in today’s Internet age, the paper will explore how social media as a platform can truly liberate the individual from the ills that consumerism peddles online.


2021 ◽  
Vol 9 ◽  
Author(s):  
Mark A. Bellis ◽  
Catherine A. Sharp ◽  
Karen Hughes ◽  
Alisha R. Davies

Introduction: Population health concerns have been raised about negative impacts from overuse of digital technologies. We examine patterns of online activity predictive of Digital Overuse and Addictive Traits (DOAT). We explore associations between DOAT and mental well-being and analyse how both relate to self-reported changes in self-esteem, perceived isolation, and anxiety about health when individuals use the internet for health purposes.Methods: A cross-sectional nationally representative household survey of adults using stratified random sampling (compliance 75.4%, n = 1,252). DOAT was measured using self-reported questions adapted from a social media addiction scale (failure to cut down use, restlessness when not using, and impact on job/studies and home/social life in the last year), combined into a single DOAT score. Higher DOAT score was defined as >1 standard deviation above population mean. The Short Warwick-Edinburgh Mental Well-being Scale was used to measure mental well-being. Analyses were limited to those with internet access (n = 1,003).Results: Negative impacts of digital technology use on work and home/social lives were reported by 7.4% of respondents. 21.2% had tried but failed to cut down use in the past year. Higher DOAT was associated with higher social media and internet use but also independently associated with greater risks of low mental well-being. Higher DOAT was associated with both improvement and worsening of self-esteem, perceived isolation and anxiety about health when using the internet for health reasons, with no change in these outcomes most likely in those with lower DOAT. Lower mental well-being was associated with a similar bi-directional impact on perceived isolation and was also associated with worsening self-esteem.Conclusions: Substantial proportions of individuals report negative impacts on home, social and working lives from digital technology use, with many trying but failing to cut down use. Individuals with higher DOAT may experience improvements or worsening in self-esteem and other measures of mental well-being when using the internet for health purposes. From a public health perspective, a greater understanding of risk factors for digital overuse, its impacts on well-being and how to reasonably limit use of technology are critical for a successful digital revolution.


Author(s):  
Malwina Dankiewicz-Berger ◽  
Sylwia Cendal

Powszechnie macierzyństwo postrzegane jest, podobnie jak związana z nim rola matki, przez pryzmat różnorodnych stereotypów. Macierzyństwo stanowi jeden z najważniejszych etapów w życiu kobiety, a współcześnie wobec matek formułowane są różnorodne oczekiwania: aby potrafiły efektywnie zająć się pracą, domem, życiem rodzinnym, a przede wszystkim dziećmi. W opinii społecznej realizacja tych zadań powinna matkom zapewnić poczucie spełnienia życiowego, mimo psychofizycznego zmęczenia. Jednak nie zawsze tak jest – kobiety coraz częściej dzielą się otwarcie opiniami i doświadczeniami związanymi z przeżywanym macierzyństwem, przedstawianym bardziej realistycznie, ze wszystkimi jego wadami oraz zaletami. Ze względu na znaczenie macierzyństwa względem indywidualnego i społecznego życia w artykule została przedstawiona próba weryfikacji stereotypu Matki Polki w kontekście danych pochodzących z parentingowych komunikatów internetowych publikowanych przez współczesne matki. Na podstawie przeprowadzonych analiz zostało zidentyfikowane nowe zjawisko społeczne, związane z funkcjonowaniem w przestrzeni internetowej specyficznej grupy kobiet określonych przez autorki artykułu mianem „matek nowoplemiennych”. W tekście podjęto próbę odpowiedzi na pytania, jakie są cechy „nowoplemiennej matki” oraz jak określa ona problemy związane z macierzyństwem. Motherhood is widely perceived (similarly as the role of mother associated with it) through the prism of various stereotypes. Motherhood is one of the most important threads in a woman’s life and nowadays, many things are expected of mothers, such as: being effective at work, home, being able to take care of house and family, and above all, taking care of children. In the social opinion, being successful in all of these areas “should” give a mother a sense of fulfillment despite her psychophysical fatigue. However, this is not always the case – women more often share opinions and experiences related to the experience of motherhood, with all its advantages and disadvantages. Due to the importance of motherhood for individual and social life, this article presents an attempt to verify the stereotype of a Polish Mother in the context of parenting content published by modern mothers on the internet. Based on analysis, a new social phenomenon has been identified. There is a specific group of women functioning in the internet, they are described by the authors of the article as “neo-tribe mothers”. Authors made an attempt to answer the following questions, such as: what the characteristics of a “neo-tribe mother” are and how she identifies problems related to motherhood.


2017 ◽  
Vol 8 (5) ◽  
pp. 85-92 ◽  
Author(s):  
Uğur Gündüz

AbstractThe social media platforms have a growing importance in our lives since they are the places where we “showcase” our living experiences. They also reflect a variety of dimensions regarding our position in the virtual and physical social life. Both of these factors make people to play certain characters in the social arena. The Social Network is gaining more and more importance in today’s world and has a deeper impact on the society as to the traditional media. Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves. It is essential to comprehend the motives of agencies to have an understanding of the group interactions on social platforms. The enable individuals present themselves to others and determine the way they would like to be perceives in addition to helping them connect and interact with people, and participate in the activities they wish. Communicating online offers many ways to connect with others: individuals may or may not use their real names, and they can open as many accounts as they want to. This study explores practical aspects of identity construction, relating to issues virtual communities and social media. It also analyzes the probable reasons that individuals feel the need to create a virtual identity for themselves as well as “the spiral of transformation”, that is, the creation period goes ahead of the internet to reach the real life. This study also aims at concentrating on the virtual communities appearing in the social networks while questioning their social and cultural qualities and values.


2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.


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