Introducing the storytelling analysis methodology in marketing: Principles, contributions and implementation

2019 ◽  
Vol 34 (3) ◽  
pp. 27-46
Author(s):  
Tiphaine Chautard ◽  
Isabelle Collin-Lachaud
Keyword(s):  
Research Agenda ◽  
Qualitative Data ◽  
Marketing Research ◽  
Management Science ◽  
Research Topics ◽  
Organisational Theory ◽  
Analysis Methodology ◽  
Theoretical Approaches ◽  
Marketing Principles

This article aims to present the storytelling analysis methodology and reveals its relevance for marketing research from an organisational perspective. Although marketing has considered different theoretical approaches to storytelling, its methodological dimension remains largely overlooked; exceptions are organisational disciplines of management science, especially organisational theory from which it originated. However, it appears to be a fertile methodology for the study of various research topics and qualitative data in marketing. The storytelling analysis methodology is a way to tap into deeper realities by exploring the symbolism conveyed by stories. This article illustrates its implementation step by step and develops its appeal for marketing research through an investigation of discourses flourishing in organisations. Recommendations, practical tools and a research agenda are suggested for marketing academics interested in the analysis of marketing in its organisational dimension.

Accounting for natural disasters from a historical perspective: A literature review and research agenda

2021 ◽  
Vol 26 (2) ◽  
pp. 179-204
Author(s):  
Massimo Sargiacomo ◽  
Stefania Servalli ◽  
Serena Potito ◽  
Antonio D’Andreamatteo ◽  
Antonio Gitto
Keyword(s):  
Natural Disasters ◽  
Economic History ◽  
Research Agenda ◽  
Historical Research ◽  
Future Research ◽  
Research Topics ◽  
Open Research ◽  
Emerging Themes ◽  
Published Research ◽  
Selection Of

This study offers an analysis of published historical research on accounting for natural disasters. Drawing on the insights provided by an examination of 35 accounting/business/economic history and generalist journals, 11 articles have been selected and analysed. The analysis conducted on the scattered literature identified the emerging themes, disasters investigated, periods of time explored and main contributions of published research. The analysis is extended by the examination of some key conferences of interdisciplinary history associations, and of the eventual journals/issues where the papers presented were published. The investigation has also been complemented by a brief selection of books showing historical analyses of diverse disasters, typologies and periods of investigation. The stimuli provided by the study have helped to portray the main features of an open research agenda, highlighting possible future research topics and suggesting ancient and recent disasters’ loci to be investigated worldwide.

Internet marketing research in hospitality and tourism: a review and journal preferences

2015 ◽  
Vol 27 (7) ◽  
pp. 1556-1572 ◽  
Author(s):  
Xi Yu Leung ◽  
Lan Xue ◽  
Billy Bai
Keyword(s):  
Literature Review ◽  
Correspondence Analysis ◽  
Marketing Research ◽  
Internet Marketing ◽  
Future Research ◽  
Research Topics ◽  
Content Type ◽  
Customer Perspective ◽  
Hospitality And Tourism ◽  
Hospitality Managers

Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013. Using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles. The study period was broken into three sub-periods and used correspondence analysis (CA) to examine the significant changes of topical areas over time. A follow-up CA was conducted to compare the topical and methodological preferences of the selected eight journals. Findings – In all, 5-category and 27-subcategory classifications of research topics were identified in the study. The two-dimensional perceptual map indicates that Internet marketing research in the hospitality and tourism fields experienced introduction, growth and maturity stages. The research focus changed from business perspective to customer perspective and then to both business and customer perspectives. The eight top hospitality and tourism journals were grouped into four journal sets that share similar article characteristics and preferences. Research limitations/implications – Due to the sample size, the classifications and trends generated in this study may not be generalized to all Internet marketing research in hospitality and tourism disciplines. The process of identifying topic and method categories might be biased, especially in identifying new topics. Future research may apply CA method in literature review studies on other research topics. Practical implications – The study analyzed published research in Internet marketing in the hospitality and tourism fields and provided topical and methodological recommendations to academia for future research. This study may also give hospitality managers new insights into Internet marketing applications in the industry. Originality/value – This study is one of the few attempts to provide a comprehensive review of Internet marketing research in the hospitality and tourism fields. This study uses CA in literature review study, opening up a new way to easily analyze and visually display the literature trends. This study also creatively compared the publication preferences among eight top-tier hospitality and tourism journals using correspondence analysis.

Framework kognitive Produktionsarbeit 4.0/Framework for Cognitive Production Work 4.0 – Conceptualization and Model Approach for the Production System of the Future within the Future Work Lab

2020 ◽  
Vol 110 (03) ◽  
pp. 108-112
Author(s):  
Simon Schumacher ◽  
Bastian Pokorni
Keyword(s):  
Artificial Intelligence ◽  
Production System ◽  
Research Agenda ◽  
Reference Model ◽  
Work Organisation ◽  
Research Topics ◽  
Interdisciplinary Project ◽  
The Future ◽  
Future Work ◽  
Model Approach

Das Future Work Lab ist ein Innovationslabor für Arbeit, Mensch und Technik am Standort Stuttgart mit Fokus auf Künstlicher Intelligenz (KI) und vernetzter Arbeitsorganisation. Ein zentraler Bestandteil ist das Framework kognitive Produktionsarbeit 4.0, das als Referenzmodell für das Themenfeld Produktionsarbeit 4.0 dienen soll. Ein entsprechendes Konzept wurde in einem interdisziplinären Projektteam entwickelt. In diesem Beitrag wird das Grobmodell vorgestellt und die weitere Forschungsagenda präsentiert.   The Future Work Lab is an innovation lab for work, people and technology in Stuttgart, Germany with a focus on artificial intelligence and interconnected work organisation. A key component consists of the framework for cognitive production work 4.0, which will serve as a reference model for the research topics. A corresponding concept was developed in an interdisciplinary project team. In this article the raw model is introduced and the further research agenda is presented.

scholarly journals Assessing the Scope and Feasibility of First-Year Students’ Research Paper Topics

2017 ◽  
Vol 77 (6) ◽  
Author(s):  
Erin Rinto ◽  
Melissa Bowles-Terry ◽  
Ariel J. Santos
Keyword(s):  
Content Analysis ◽  
Information Literacy ◽  
Literacy Instruction ◽  
Textual Analysis ◽  
Research Paper ◽  
First Year ◽  
Research Topics ◽  
First Year Students ◽  
Analysis Methodology ◽  
New Information

This study applied a content analysis methodology in two ways to evaluate first-year students’ research topics: a rubric to examine proposed topics in terms of scope, development, and the “researchability” of the topic, as well as textual analysis, using ATLAS.ti, to provide an overview of the types of subjects students select for a persuasive research essay. Results indicated that students struggle with defining an appropriate and feasible focus for their topics and that they often select topics related to education, health, and the environment. These findings were used to implement a new information literacy instruction model that better supports student topic development.

scholarly journals Virtual reality and gamification in marketing higher education: a review and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandra Maria Correia Loureiro ◽  
Ricardo Godinho Bilro ◽  
Fernando José de Aires Angelino
Keyword(s):  
Higher Education ◽  
Virtual Reality ◽  
Research Agenda ◽  
Research Field ◽  
Future Research ◽  
Research Topics ◽  
Content Type ◽  
Education Experience ◽  
Future Research Agenda ◽  
Search Terms

Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research gaps and to prepare a future research agenda. Design/methodology/approach A literature review is performed based on two search terms applied to Web of Science, resulting in a final pool of 115 articles. A text-mining approach is used to conduct a full-text analysis of papers related to VR and gamification in higher education. The authors also compare the salient characteristics presented in the articles. Findings From this analysis, five major research topics are found and analysed, namely, teaching methodologies and education, experience and motivation, student engagement, applied theories in VR and gamification. Based on this and following the theory concept characteristics methodology framework, the paper provides directions for future research. Originality/value There is no comprehensive review exploring the topics, theories, constructs and methods used in prior studies concerning VR and gamification applied to higher education services based on all the articles published in well-regarded academic journals. This review seeks to provide deeper insights, to help scholars contribute to the development of this research field.

scholarly journals The Agricultural Marketing Agenda for the Eighties

1982 ◽  
Vol 14 (1) ◽  
pp. 77-82
Author(s):  
Ronald W. Ward
Keyword(s):  
Economic Performance ◽  
Research Agenda ◽  
Marketing Research ◽  
International Markets ◽  
Delivery Systems ◽  
Problem Area ◽  
Research Needs ◽  
Agricultural Marketing ◽  
Definition Of

The agenda for marketing research in the 1980s, to a great extent, has already been set by the events of the 1970s. Agriculture is in a period of transition in which commodity surpluses are expected to be less of a problem area. International markets are expanding, and the delivery systems have become complex in both structure and in the functions performed. The dynamics of the marketplace obviously influence the research agenda.Before looking at the changing research needs for agricultural marketing, a definition of the concept is needed. For the context of this paper, marketing research is defined to be the process of assimilation and creation of information on the economic performance of potential and existing arrangements that facilitate the assembling, distribution, and consumption of foods, fibers, and ornamentals.

How we view our theoretical competency: Early childhood pre-service teachers' self-evaluation of a professional placement experience

2012 ◽  
Vol 37 (2) ◽  
pp. 141-147 ◽  
Author(s):  
Joseph Agbenyega
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Early Childhood ◽  
Professional Practice ◽  
Qualitative Data ◽  
Mentor Teachers ◽  
Theoretical Knowledge ◽  
Framework Analysis ◽  
Self Evaluation ◽  
Theoretical Approaches

RECENT EFFORTS TO RENOVATE the teaching of young children have led to a greater emphasis on teachers' theoretical understandings of children and teaching, and how they translate their understandings into practice. This qualitative research analysed and discussed how early childhood pre-service teachers in one Australian university perceived their theoretical competence and how they used this in their pedagogical decision making and adaptations in their professional placement. The paper investigated how the pre-service teachers justified and enacted decisions about which pedagogical and theoretical approaches to use in their classrooms, and how they reconciled potential conflicts and contradictions between their own ideas, pedagogical and theoretical knowledge, and those of their mentor teachers. A framework analysis of rich qualitative data obtained through focus groups in class illuminated the pre-service teachers' theoretical competency, theoretical confidence, theoretical preparation and theoretical reflexivity. The paper concludes with recommendations for improving early childhood pre-service teachers' professional practice.

scholarly journals The Multifunctional Attributes of Northeastern Agriculture: A Research Agenda

2003 ◽  
Vol 32 (1) ◽  
pp. 1-8 ◽  
Author(s):  
Sandra S. Batie
Keyword(s):  
Research Agenda ◽  
Production Systems ◽  
The United States ◽  
Multifunctional Agriculture ◽  
Research Topics ◽  
The Public ◽  
Public Benefits ◽  
Long Run ◽  
Significant Research ◽  
Policy Challenge

In the United States’ Northeastern region, there is an increasing interest in the public benefits from agriculture. These benefits are frequently referred to as multifunctional attributes. The policy challenge is to find an effective way to reflect these public demands so that multifunctional agriculture can be profitable. There is a significant research agenda that accompanies this challenge. Research topics include assessing and understanding consumer demand for multifuntional attributes, estimating the long-run returns to those production systems which supply these attributes, and designing and evaluating institutional arrangements to supply them.

Borrowing theories in humanitarian supply chain management

2015 ◽  
Vol 5 (3) ◽  
pp. 281-299 ◽  
Author(s):  
Tunca Tabaklar ◽  
Árni Halldórsson ◽  
Gyöngyi Kovács ◽  
Karen Spens
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Research Agenda ◽  
Future Research ◽  
Theoretical Point ◽  
Chain Management ◽  
Content Type ◽  
Theoretical Approaches ◽  
Humanitarian Supply Chain ◽  
Humanitarian Supply Chain Management

Purpose – Within the emerging research field of humanitarian supply chain management (HSCM) the use of existing theoretical concepts and frameworks to provide explanation and understanding of the phenomena under scrutiny is not yet well understood. There is still a lack of research on which theoretical approaches are used in this field, and to what extent this emerging field “borrows” theories from other disciplines. The purpose of this paper is therefore to deepen the understanding of HSCM from a theoretical point of view by identifying and evaluating the use of theories in HSCM literature. Design/methodology/approach – A literature review is conducted based on academic journal articles included in a well-recognised and publicly available bibliography on HSCM articles (Tatham, 2015). A content analysis is applied to the articles in terms of level of theory, research methodology, disaster management stages, disaster types, and disaster name/region. Findings – A trend towards using more established, “middle- range” theories, is evident. However, the use of theoretical approaches is not evenly spread between the different phases of disaster relief. A strong emphasis on SCM as a background discipline is also mirrored in the choice of theories used, which indicates the solidification of humanitarian logistics as a primarily supply chain discipline. The lack of use of other theoretical perspectives and grand theories is, however, still evident, which provides an interesting research agenda for future research. Research limitations/implications – The use of the bibliography limits the generalisation of the findings although some trends are evident. Originality/value – This is a first review of theories used in HSCM. It provides an overview of the state of the art of HSCM research but contributes to the maturation of research in this field. The paper concludes with a research agenda.

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