Marketing of educational services in tourism under modernization of Russian education

2015 ◽  
Vol 9 (3) ◽  
pp. 136-145
Author(s):  
Светлана Степанова ◽  
Svetlana Stepanova

The article considers the peculiarities of the marketing policy of educational institutions, which carry out the personnel training for the tourism industry. Today, the study of issues related to strategic directions of marketing policy of educational institutions, which carry out the personnel training for the tourism industry, becomes more and more important. The modern model of education makes new requirements for the level of competence of graduates of educational institutions, including for tourism. Fundamental changes in the market of educational services in the field of tourism relate to the introduction of professional standards in the future. They will be the basis for the adjustment of federal educational standards and educational programs at all levels of professional education, and the use of innovative forms and methods in vocational and internal training of personnel for the tourism industry. The article gives an analysis of the content of the concept of educational services marketing for the tourism industry. The requirements for the marketing policy of educational institutions, which carry out the personnel training for the tourism industry, are generalized. The strategic direction that consists in active implement programs of additional vocational educationg in the tourism is justified.

2020 ◽  
Author(s):  
Nina Mozhaeva ◽  
Galina Rybachek

Address practical issues within professional modules: "Organization of services of reservation of hotel services", "Organization of activity of service reception and check out," and "the Organization of guest service in the process of living". In annexes 1-4 lists the requirements for hotels, hotel rooms for personnel and qualification requirements for workers in the tourism industry. Meets the requirements of Federal state educational standards of secondary professional education of the last generation. For students of educational institutions of secondary vocational education, students majoring in 43.02.11 "room service."


Author(s):  
Nargis Nuriddinovna Mukumova

The article considers issues relating to existing system of personnel training for the tourism sector. In connection with the active development of this sector of the economy has appeared the need for clear interaction between the system of professional education and the labor market. Despite the fact that a large number of special educational institutions and higher educational institutions train personnel for the tourism industry, there is a shortage of qualified personnel in the tourist job market. According to experts, today the majority (up to 75%) of employees of tourism companies do not have education of a specialist in the field of tourism. Currently, the market situation is such that graduates of specialized educational institutions do not meet professional requirements that meet international standards. Today's specialists have a low professional level, so hotels and travel agencies that have their own specialist training programs have to re-train the hired employees. Training and retraining of personnel in the field of tourism can become one of the main advantages of the organization, as the quality of the services provided depends on the qualifications of the personnel, and the satisfaction of guests in the service sector is achieved by the competence of the personnel. The purpose of improving the professional training of personnel for the tourism industry is to create a sustainable development of the system of professional training that would meet the needs and development of the individual, the state and society as a whole, which would improve the quality of professional training of specialists in the field of tourism.


Infolib ◽  
2021 ◽  
Vol 26 (2) ◽  
pp. 43-45
Author(s):  
Nurila Davletyarova ◽  

This article examines the state and prospects of library personnel training in Central Asia. The article focuses on the creation of a new, alternative approach to training librarians, taking into account modern requirements, which ensures the maximum approximation of the traditional system of training specialists to international educational standards. At the same time, special attention is paid to the process of internationalization of library and information education in the Central Asian region.


2020 ◽  
Author(s):  
Natal'ya Fedoscheva

Based on current Russian legislation, international treaties, and scientific research, the textbook examines in detail the main concepts, categories, branches, and institutions of modern international law. The content of the manual covers the basic conceptual and terminological apparatus of international law and the main problems of its application and interpretation. Special attention is paid to the global problems of our time. Meets the requirements of the Federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the direction of training 40.03.01 "Jurisprudence", as well as for graduate students, students of the system of additional professional education, teachers and anyone interested in the development, improvement and implementation of international law.


2018 ◽  
Vol 15 (4) ◽  
pp. 16-28 ◽  
Author(s):  
Natalia V. Dneprovskaya

The purposeof the study is to assess the readiness of the Russian higher education system to move to the digital level based on the statistical researches of education. The way to the digital economy becomes decisive in the development of Russian education and covers all its stages. Within the framework of the state program “Education development” the project “Modern Digital Educational Environment” is being realized, for the secondary education the “Digital School” project is being developed, and in the program of development of the digital economy a separate direction “Personnel and Education” is emphasized. Digitalization of education becomes the next stage after the informatization stage in the technological development of education. It is necessary to assess the current level of informatization of higher education.Materials and methods of research.The presented study of the assessment of the readiness of Russian higher education to the digital economy is based on the methodology, proposed by the World Bank, which includes an assessment of five groups of indicators: the use of information technology in the learning process; training of teaching staff for the use of information technology in education; informatization of education management; information infrastructure of higher education; normative and legal support of the digitalization of education. The methodology includes the combination and interpretation of the different statistical data because the appropriate study of digitalization of education requires the specific approach. The factual basis of the research is the data of official statistics and universities.The results, on the one hand, indicate a high level of provision of universities with personal computers and access to the Internet, and on the other hand, a lack of automation of the administrative and educational processes of the university. Despite the constant development of technologies and the emergence of new educational web tools, and a multi-year state policy on the information educational space formation, its potential is partly used by universities. Only one third of university students are trained using e-learning or distance education technologies. At the same time, non-state educational institutions provide most of the educational services available to online listeners. In general, the share of online education in the market of educational services is low and is 1.8% for higher education programs and 6.7% for additional professional education. 82% of students, enrolled in programs with exclusive use of e-learning are students of non-state universities. The use of technology, even in the form of blended learning, in addition to the corresponding IT infrastructure, requires the appropriate training of lecturers and students. The training of lecturers in the use of IT in education, including training directly to work with IT, should be supplemented by teaching methodical work in the information educational space.Conclusion. The study shows that the Russian education system has created the necessary reserve for the creation of IT infrastructure, regulatory support, and best practices in the field of IT application in the educational process, which should become the basis for the participation of Russian universities in the digital economy. At the same time, the differences between information technologies (IT) and digital are not obvious, in many respects, these concepts are identical, differences arise when considering the totality of the information technologies and resources involved. Digitalization assumes that practically all the computing devices are involved in information support, including consumers, who, for example, install mobile applications in order to use the services. Involving a large number of devices with the ability to connect to the Internet allows you to organize the collection and processing of a large amount of digital data. The basis of digitalization is the created IT infrastructure and the degree of informatization in educational institutions.


2020 ◽  
Author(s):  
Sergey Gur'ev

Considered organizational and methodological questions on the physical education of children of preschool age and initial classes improving their motor skills on the basis of modern requirements. Described the forms and methods of organization of classes when teaching motor actions, regulation (metering) physical activity themselves training programs with detailed description of exercises. The proposed modern methods of physical education, monitor the physical condition of the children. Meets the requirements of Federal state educational standards of secondary professional education of the last generation. For teachers and specialists, whose activity is connected with physical education of children of preschool and younger school age and also for students of secondary professional and higher educational institutions enrolled in the enlarged group of specialties and areas of training "Education and pedagogical Sciences".


2020 ◽  
Author(s):  
Mariya Nikolaeva ◽  
Larisa Kartashova

Describes the basic concepts and components of standardization, Metrology, assessment and confirmation of compliance, the normative-legal base of these activities with the accounting requirements, including newly adopted Federal laws. Meets the requirements of Federal state educational standards of higher education of the last generation. Designed for students of higher educational institutions in the areas of "trade", "commodity" (the degree qualification "bachelor"). Can be useful for students of institutions of secondary professional education on specialties "commodity research and quality expertise of consumer goods", "Commerce (on branches)", "Technology of catering products", "Organization of service in public catering".


10.12737/117 ◽  
2012 ◽  
Vol 1 (3) ◽  
pp. 0-0
Author(s):  
Куценко ◽  
Viktoriya Kutsenko

Preconditions of development of Bologna arrangements on creation of uniform educational space, their main objectives and realization directions are briefl y stated in this article. The main attention is paid to the analysis of impact mechanisms on mobility increasing of students and teachers of higher educational institutions as important element of all-European educational space formation.The special place is allocated for defi nition of Russia’s role in the global market of educational services, for identifi cation of the most signifi cant problems of Russian education which reduce its competitiveness in the international market, and for development of scientifi c and practical recommendations on optimization of intellectual migration regulation system in the Russian Federation.


10.12737/1462 ◽  
2013 ◽  
Vol 1 (5) ◽  
pp. 40-45
Author(s):  
����������� ◽  
Mikhail Abragimovich

The author shows how additional professional education (APE) helps professional educational institutions to train competitive specialists under the conditions of integration in the professional education sphere. It is argued that professional education establishments (PEE) should carry out labor market research and forecasting in order to maintain competitiveness at the educational services market. The concept of �competitive specialist� is explored, and the necessity to work out a model for forecasting the set of graduates� competences for the highly-demanded professions. The paper suggests practical recommendations to enhance competitiveness of PEE graduates through the development of the additional professional education system.


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