Communication in the Network Information Society: New Realities
The problem of the new ontology of the communication in the information society is actualized. Communicational discourse of the modern reality got the semantic network character that penetrates all human life spheres and gives some program to the human activity. The formation of the phenomenon of realities’ communication (virtual and objective) is educed. The new type reality forms some new type of thinking namely network thinking. Network culture by no means replace culture of objective reality but only doubles it, completes, gives the person new liberty. Dual character of communication enlarges peculiarity that appears together with the legitimization of the interest to the individual. This circumstance points out that dialectical idea of the synergies between opposites doesn’t disappear from the today generalizing thought but it has been reconstructing according to new conditions. The main modern trend is striving for individual prominence, to be spotted, to confirm one’s identity. The conclusion is made about the necessity to develop modern methodology of communication reality’s research, because it is impossible to comprehend new reality using traditional methods.