scholarly journals Pengaruh keunggulan bersaing terhadap kinerja pemasaran pengrajin rotan Pekanbaru

2021 ◽  
Vol 10 (2) ◽  
pp. 279
Author(s):  
Nofrizal Nofrizal ◽  
Aznuryandi Aznuryandi ◽  
Arizal N ◽  
Azhar Affandi ◽  
Undang Juju

This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this benefited to help the SME craftsmen of rattan find and implement factors that can improve marketing performance so that the conditions of the SME Craftsmen continue to develop. This study used a survey method with the sample of 40 respondents of rattan craftsmen in Pekanbaru City. The data were colected using questionnaires and observation techniques, and the data were both primary data and secondary data. The stages of data analysis are validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determinant coefficient test (R2). The results showed that product uniqueness, product quality and competitive prices had an effect on marketing performance. Simultaneously to the effect of competitive advantage on the marketing performance of UKM Rattan Craftsmen Pekanbaru. It suggest that further study add the variables/factors that can be used to improve marketing performance for MSMEs in Indonesia, especially in Pekanbaru.

2017 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
CAHYO TRI WIBOWO

<p><em>The purpose of this study serve to identify the influence analysis emotional intelligence and spiritual intelligence on performance employees (study at the PT. Bank Negara Indonesia, (Persero), Tbk Daerah Khusus Ibukota Jakarta and Surakarta Operation). This study is a descriptive empirical study with a quantitative approach. The type of data used is primary data and secondary data. The population in this study is the teller PT. Bank Negara Indonesia, (Persero), Tbk Daerah Khusus Ibukota Jakarta and Surakarta operation number (n) 146 with  sensus technique. Instrument research using emotional intelligence questionnaires (EQ), spiritual intelligence questionnaires (SQ), and performane questionnaires. Data analysis includes validity test, reliability test, the classical assumption test, and test hypotheses with linear regression as a tool of analysis using SPSS 17 for windows. Based on the discussion of the results of this study be concluded that emotional intelligence and spiritual intelligence affect the performance of the employees of PT. Bank Negara Indonesia, (Persero), Tbk Daerah Khusus Ibukota Jakarta and Surakarta operation.</em><em></em></p>


2016 ◽  
Vol 35 (3) ◽  
pp. 209
Author(s):  
Robet - Asnawi ◽  
Made Jana Mejaya

Cassava is a major food crops which widely developed in Lampung province, it caused   high adaptability, easily cultivated, smallest risk of failure, and high price. The study was objective to analyze competitive advantage of casava farming system compared to  maize and soybean farming system. The activity were conducted at Central Lampung regency from April 2012 to February 2013. The primary data were obtained from respondents with sample of 90 farmers, using survey methods with structured interviews and questionnaires. Secondary data were obtained from the office of relevant agencies and BPS Lampung. Data analysis were financial analysis and competitive advantage analysis. The results showed that cassava farming more profitable than maize and soybean farming system  income Rp.21.109.000/ha and R/C of 2,91 compared to corn farming income Rp.15.935.000 and R/C of 2,01 and soybean farming income Rp.5.187.800/ha and R/C of 1,48.  Cassava farming system will be competitive compared corn and soybeans farming on the productivity levels at least 34.567 kg/ha and 20,788 kg/ha and cassava price at least IDR 654/kg and IDR 394/kg.


2020 ◽  
Vol 5 (02) ◽  
pp. 144-155
Author(s):  
Adilla Juita Siska ◽  
Evan Jonea

The purpose of this research was to determine The Effect of Product Quality and Promotion to Decision Purchase The Tri Card. This research is a quantitative research using descriptive methods. Data sources used are data Primary and data Secondary. Data collection techniques in this study using a questionnaire. The study population were the student of STIE HAS Bukittinggi department of management reguler morning, afternoon, and Saturday Sunday year 2016, 2017, and 2018 and the sample will be taken as many as 74 people who took the technique sampling based on the slovin formula. The data analysis method used is instrument test namely a Test Validity and test Reliability, Test of Regression Model and Descriptive Variable Analysis (TCR). Data were analyzed using logistic binary regression. The results showed (1) The product positively affects and significance to decision purchase the Tri card. (2) Promotion positively affect and significance to decision purchase the Tri card.


Author(s):  
Amelira Haris Nasution ◽  
Hanter Hanter ◽  
Primananda Rahman

Fluctuation in the price of red chili pepper is an old problem in the horticultural product trade, moreover, the high level of red chili pepper consumption also has an impact on the sensitivity of red chili pepper prices in the market. The cause of this fluctuation is not only due to production and productivity factors of red chili pepper but also due to distribution factors and the role of marketing of each agency. The purpose of this study was (1) to describe the institutions involved in the marketing of red chili pepper; (2) to analyze the functions and roles of institutions in the marketing of red chili pepper; (3) to analyze the potential of institutional development in producing marketing recommendations system in the future. This research was conducted in North Sumatra by selecting 3 districts, namely Karo Regency, Deli Serdang Regency, and Dairi Regency. The data method used was a survey method with qualitative data analysis. The data used consisted of primary data (observation, interviews, and questionnaires) and secondary data (literature study). The method of processing and data analysis used was descriptive qualitative analysis. The results showed: (1) there are 2 main institutions in the marketing of red chili pepper, namely a marketing agency and a farmer institution; (2) those institutions have different roles in the marketing of red chili pepper and the results of the research show that marketing agencies have a bigger role in marketing red chili pepper; (3) the existing STA is the potential for farmer level institutional development. It is necessary to strengthen farmer level institution without forgetting farmers and also marketing institutions that play a role in the red chili marketing system.


2020 ◽  
Vol 008 (01) ◽  
pp. 82-96
Author(s):  
Fitri Yuliasma ◽  
◽  
Trisla Warningsih ◽  
Darwis AN ◽  

This research was conducted at Pondok Gurih Restaurant, Pekanbaru which aims to calculate the value of the willingness to pay of consumers and to analyze the factors that affect the willingness to pay of consumers for the purchase of catfish spicy acid. This research can be used as information material for the restaurant to improve the quality and facilities for consumer demand. The research method used is a survey method that used primary data and secondary data. The data collection techniques through interviews. The sample in this study are consumers who eat at the restaurant and are willing to be interviewed. The number of respondents used in this study was 100 people. The data analysis method used in this research is logistic regression. The results showed that the average cost to be paid by consumers was IDR 87,410 with the lowest WTP value of IDR 40,000 and the highest was IDR 150,000. Then the variables that significantly affect the consumer's desire to pay are age, income, education, and product quality. The variables that did not have a significant effect were gender, service quality, and occupation. Suggestions for businesses are to continue to improve product quality.


2021 ◽  
Vol 17 (2) ◽  
pp. 373
Author(s):  
Rivaldy Angelo Karundeng ◽  
Gene Henfried Meyer Kapantow ◽  
Theodora M. Katiandagho

This study aims to determine the income of horticultural traders in Tanawangko Market, Borgo Village, Tombariri District, Minahasa Regency during the Covid-19 pandemic. This research was conducted for two months, namely in October and November 2020. The method used in this study was a survey method by taking primary data and secondary data. The data analysis used in this research is descriptive analysis which is presented in tabular form. The results of research, total revenue of Rp. 2,909,750 while the total cost of Rp. 2,097,450 consisting of business capital and market retribution costs. The profit of Tanawangko market traders during the Covid 19 pandemic was an average of IDR 812,300 / week.


2018 ◽  
Vol 19 (2) ◽  
pp. 219-228
Author(s):  
RIONALDO SANJAYA ◽  
HARYO SUPARMUN

The purpose of this study is to analyze the effect of reinventing policy, tax officer services, and tax penalties on tax compliance in KPP Pratama Jakarta Cengkareng. Primary data are collected through questionnaires dissemination to tax payers at KPP Pratama Jakarta Cengkareng. The population is all registered taxpayer in KPP Pratama Jakarta Cengkareng. The number of sample are 94 respondents. The purposive sampling method is used to select the sample. The data analysis are validity test, reliability test, classical assumption test, the coefficient determination analysis (adj.R2), simultaneous regression test (F test), and partial regression test (t test). Based on the data analysis, the results show the reinventing policy does not have significant effect on tax compliance, while tax officer services and tax penalties have significant effect on tax compliance.


2020 ◽  
Vol 1 (2) ◽  
pp. 91-102
Author(s):  
Jalmo Hadi Prayitno ◽  
Asriansyah S. Mawung ◽  
Achmad Syamsudin

During the last 2 years (in 2018 and 2019) drug cases in Central Kalimantan Province had increased. As agency in charge of the task, the Provincial National Narcotics Agency (BNNP) of Central Kalimantan, therefore, requires more staffs with specific skills and good performance. The purpose of this study was to determine the effect of competence, incentives and motivation on staffs performance in BNN of Central Kalimantan Province. Primary data were collected from interviews. Secondary data, i.e. the number of BNNP staffs and the number of cases revealed and investigated obtained through media liaison or such as books, notes, evidence that already exists, or archives both published and not published. The respondents were all 37 of Central Kalimantan BNNP staffs. Data were analyzed through validity test, reliability test, hypothesis test, descriptive statistical analysis, inferential analysis, and model evaluation. The results showed that competence and motivation have a significant effect on performance, while the provision of incentives do not have a significant effect on performance.


2018 ◽  
Vol 6 (2) ◽  
pp. 135
Author(s):  
Dwi Astuti ◽  
Teguh Widodo

Although the government has made various efforts to encourage the sustainable use of coastal and marine resources, utilization patterns that are damaging and threaten the sustainability of coastal and marine resources are still ongoing. This is due to the pressing of need for life, which is getting higher and higher. Development of mangrove ecotourism is one of the alternative development that can help overcome the problem. Utilization of mangrove ecosystem for the concept of tourism (ecotourism) in line with the change in the interest of tourists from old tourism as a new tourism. The purpose of this research is to identify the potential of ecotourism and to determine ecotourism development strategy in Bengkalis Island. The research method used for data type is quantitative and qualitative data with data source in the form of primary data and secondary data. Data collection conducted through questioner, survey method, literature and documentation. Furthermore, the data analysis used is using quantitative and qualitative data analysis methods. The results of the research show that the potential of mangrove ecotourism in Bengkalis Island that can be identified is located in Bengkalis, Bantan, Rupat, Bukit Batu, Siak Kecil and Bandar Laksamana subdistricts. Based on the processing of questionnaire data, the results obtained if consumer interest in mangrove ecotourism on Bengkalis Island, is dominated by referential interest, where the respondents want that mangrove ecotourism on Bengkalis Island is better known and in demand.


2018 ◽  
Vol 14 (1) ◽  
pp. 11
Author(s):  
Jecqueline Fritzie Najoan ◽  
Lyndon R. J. Pangemanan ◽  
Ellen G. Tangkere

This study aims to determine the effect of performance allowances on the performance of staff in Minahasa District Agricultural Office. This study was conducted from May to August 2017 from preparation to the writing of research reports. Data used in this research are primary data andsecondary data. Primary data is collected by distributing questionnaires directly to employees for selfcompletion. The population in this study was all employees in Minahasa District Agriculture Office which amounted to 184 employees. Slovin formula is used to determine the number of samples so as to obtain the number of samples of 64 respondents. Data analysis techniques used are validity test, reliability test and simple linear regression analysis, for hypothesis testing using t-test with SPSS version 20 program. The research results showed that the test result t probabilility value of 0.000 < 0.05, which means H0 rejected and H1 accepted. Therefure, the performance allowances significantly influence the performance of employees in the Minahasa District Agricultural Office.*jnkd*


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