scholarly journals Pengaruh Structural Assurance dan Perceived Reputation Terhadap Purchase Intention Melalui Trust Pada Konsumen Tokopedia

2019 ◽  
Vol 8 (2) ◽  
pp. 111-120
Author(s):  
Moh. Deni Andri Saputra ◽  
Widiartanto Widiartanto
Keyword(s):  
Customer Satisfaction ◽  
Political Science ◽  
Correlation Coefficient ◽  
Purchase Intention ◽  
Positive Impact ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Structural Assurance ◽  
Test Of Significance

The aims of this study is to measure the effects of structural assurance and perceived reputation to purchase intention through trust. The population of this research is consumers of Tokopedia in Faculty of Social and Political Science of Diponegoro University, while the sample is 100 consumers of Tokopedia with some certain prerequirements.The data was analyzed using two-step analysis with SPSS 17.0 for windows where previously tested the validity test, reliability test, coefficient of correlation, coefficient of determination, and test of significance (t-test and f-test). The result of this study is showing that structural assurance and perceived reputation has positive impact toward trust, the biggest impact is own by perceived reputation. Based on the result of two step analysis, trust is an intervening variable toward purchase intention in this study. Some recommendations are added based on those results. It is recommended that Tokopedia should improve the ability to solve hacking, provide guaranteed data information so that visitors' responses to structural assurance are safe, besides that it needs to focus on customer satisfaction, provide high service and increase credibility so consumers arise trust and increase purchase intention to Tokopedia. Tujuan dilakukanya penelitian ini adalah untuk mengetahui pengaruh antara structural assurance dan perceived reputation terhadap purchase intention melalui trust. Populasinya adalah seluruh konsumen Tokopedia di Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Diponegoro, sedangkan sampelnya adalah 100 konsumen Tokopedia dengan kriteria tertentu. Analisis yang digunakan dalam penelitian ini adalah analisis dua tahap menggunakan software SPSS for Windows, di mana sebelumnya dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji t dan uji F). Hasil penelitian ini menunjukan bahwa structural assurance dan perceived reputation berpengaruh secara parsial dan simultan terhadap trust, dimana ketika bersama-sama perceived reputation memiliki pengaruh yang paling besar terhadap trust. Berdasarkan hasil analisis dua tahap trust merupakan variabel intervening terhadap purchase intention dalam penelitian ini. Berdasarkan hasil tersebut maka disarankan supaya Tokopedia dapat meningkatkan kemampuan dalam memecahkan masalah hackers, menyediakan jaminan informasi data sehingga tanggapan pengunjung mengenai structural assurance aman, selain itu perlu memfokuskan terhadap kepuasan konsumen, memberikan pelayanan yang tinggi dan meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul trust dan berminat untuk membeli di Tokopedia.

scholarly journals The Effect of Service Quality on Customer Satisfaction at Koperasi Karyawan PT. Lotus Indah Textile Industry

2019 ◽  
Vol 2 (2) ◽  
pp. 172-178
Author(s):  
Damarsari Ratnasahara Elisabeth ◽  
Akhmad Nasir ◽  
Joko Suyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Correlation Coefficient ◽  
Textile Industry ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Reliability Test ◽  
Processing Data ◽  
Dependent Variables ◽  
Independent Variable

This type of research uses a correlation coefficient, the sample used in this study is members who are also customers of Koperasi Karyawan PT. Lotus Indah Textile Industry in Surabaya as many as 50 customers who actively transact as many as 5 to 6 times each month. Processing data using validity test, reliability test and hypothesis test using t-test. The results of the correlation coefficient analysis using the SPSS 22.0 program amounted to 0.544 which means that there is an influence between employee service quality (x) on customer satisfaction (y). The results of the discussion and the results of testing the independent variable (x) service quality with dependent variables (y) customer satisfaction that H0 is rejected and H1 is accepted, because with t-count of 4.4917 > t table of 1.6672. This means that there is an influence of variable (x) on variable (y).

scholarly journals PENGARUH KUALITAS PELAYANAN, DAYA SAING DESTINASI DAN PENGALAMAN SEBELUMNYA TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING

2018 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Alvira Zulva Pallefi ◽  
Widiar Tanto
Keyword(s):  
Service Quality ◽  
Positive Impact ◽  
Previous Experience ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
Destination Competitiveness ◽  
Test Of Significance ◽  
To Come

The aim of this study is to measure the influence of service quality, destination competitiveness, and previous experience toward revisit decision trough tourist satisfaction. The population of this resarch is visitors of Goa Kreo, while the sample is 100 visitor of Goa Kreo with some certain prerequirements. The data was analyzed using two-step analysis with SPSS 17.0 for windows where the validity test, reliability test,doefficient of correlation, coefficient of determination, test of significance (t-test and f-test) in advance has been done before.The result of this study is showing that service quality, destination competitiveness and previous experience has positive impact toward visitor satisfaction, where the biggest impact is own by previous experience. Based on the result of two-step analysis, tourist satisfaction is an intervening variable toward revisit decision in this study.Some recomendations are added based on those result. It’s recomended that hygine, security, and hospitality in Goa Kreo must be incerased. Moreover, it’s neccesary to increase destination competitiveness like facility’s maintenance and added up some general facility so that visitor will be satisfied with their experiences and willing to come back to Goa Kreo.

scholarly journals The Significant Motivation, Communication, and Work Discipline on Employee Performance: Evidence Alfa and Omega Company in South Jakarta

2021 ◽  
Vol 5 (2) ◽  
pp. 109-127
Author(s):  
Rob Sosiatri ◽  
Varindhayani Varindhayani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Hypothesis Testing ◽  
Correlation Coefficient ◽  
Employee Performance ◽  
Sampling Technique ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Descriptive Method

The purpose of this study was to determine the effect of motivation, communication and work discipline on employee performance at Alfa and Omega Company either partially or simultaneously. The method used is the descriptive method. The sampling technique used is saturated sampling using a sample of 70 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are motivation has a significant effect on employee performance partially. Communication has a significant effect on employee performance partially Work discipline has a significant effect on employee performance partially. Motivation, communication and work discipline simultaneously have a significant effect on employee performance.  

scholarly journals Improving Customer Satisfaction in Circle-K Companies Through Services in Indonesia

2020 ◽  
Vol 7 (2) ◽  
pp. 82-90
Author(s):  
Arif Rahman ◽  
Fajri Ariandi ◽  
Jaka Santosa ◽  
Roynaldi Arista
Keyword(s):  
Customer Satisfaction ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Method ◽  
Corporate Image ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Quality Service ◽  
Service Data ◽  
Test Correlation

This study aims to determine the influence of service to customers satisfaction at PT Circelka Utama Jakarta main Outlets Circle K Regatta Apartement Jakarta.The research method used is descriptive quantitative method. The author used SPSS Version 21 to calculate the validity test, reliability test, correlation coefficient test, test coefficient of determination, and test the regression equation. The service applied has been running well based on the result of calculation of correlation coefficient of 0.689 with error 5% table 0.689>0.20, then there is a strong correlation. Based on the coefficient of determination obtained result 0.474 or 47% value of the amount of customer satisfaction by service data, while the remaining 53% was influenced by other factors such as price, promotion, and corporate image. Based on the research showed the quality service which includes the tangible, realibility, responsive, assurance, and emphaty to depend on the particular satisfaction simultaneously. Emphaty dimension is variable which influences with full and has the biggest impact on customers satisfaction Circle K of Regatta Apartment Jakarta.

scholarly journals Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan

2019 ◽  
Vol 3 (2) ◽  
pp. 58-64
Author(s):  
Clara Candra Komala ◽  
Nor Norisanti ◽  
Asep M. Ramdan
Keyword(s):  
Customer Satisfaction ◽  
Correlation Coefficient ◽  
Food Quality ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
F Test ◽  
Effect Of Food

The purpose of this study was to analysis the effect of food quality and perceived value on consumer satisfaction in the restaurant industry. The sample used in this research was 98 respondents and data collection methods using a questionnaire. The method used in this study is the use the type of probability sampling includes in the simple random sampling. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, and simultaneous test (F test).The results of the test coefficient of determination seen from value (Adjusted R2) of 0,473 can be interpreted that the effect of Food Quality and Perceived Value on consumer satisfaction is 4,73%. The remaining 52,7% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.696, it shows that there is a strong relationship between food quality and perceived value with customer satisfaction. Based on the F test the probability value sig. 0,000 <0,05, which means that together Food Quality (X1) and Perceived Value (X2) significantly influence customer satisfaction (Y).

scholarly journals Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang

2021 ◽  
Vol 5 (1) ◽  
pp. 11-19
Author(s):  
Evi Depiana ◽  
Hartelina Hartelina
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Sampling Technique ◽  
Test Reliability ◽  
Reliability Test ◽  
Descriptive Approach ◽  
Marketing Service ◽  
Quality Of Products

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales service has an effect of 15.3% on customer satisfaction. Together the quality of products and after sales service has an effect of 50.3% which is the contribution of other variables not examined. Then it can be seen that product quality is more dominant in influencing customer satisfaction. PT Ramarayo Perdana Karawang is advised to pay more attention to Product Quality and After Sales Service for customer satisfaction.

scholarly journals Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan PT Federal International Finance (FIFGROUP) Cabang Samarinda

2020 ◽  
Vol 8 (4) ◽  
pp. 336
Author(s):  
Ahmad Fahreza
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
International Finance ◽  
Employee Performance ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Regression Test ◽  
Reward And Punishment

Good and poor person's performance can be influenced by many factors, among others is the granting of reward and punishment. Reward and punishment are two forms of methods to motivate, encourage and encourage employees to do good and improve their performance. This research aims to determine the influence between Reward and Punishment PT Federal International Finance (FIFGROUP) Samarinda branch both partially and simultaneously to the employee's performance. The population of this research is all employees of PT Federal International Finance (FIFGROUP) branch of Samarinda. Data collection in this study using questionnaires. Data analysis tools used validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, F test and T test. From this research concluded that effect of apartial reward of the employee’s performance amounted to 48.5%, of the results Tcount>Ttable (3,919>1,993), and a partial punishment influence on the employee’s performance of 60.9%, of the result Tcount>Ttable (3,748>1,993), and simultaneously there was an influence between reward and punishment to performance by 50.2%, from the result of Fcount>Ftable (38,529>3,123). The results showed that the partial and simultaneous reward and punishment have significant effect on the employee's performance.  PT Federal International Finance (FIFGROUP) should provide appropriate reward and punishment to improve employee performance.

scholarly journals PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PELANGGAN LIMASAN KAFE KARAWANG

2019 ◽  
pp. 167
Author(s):  
Rido Setiawan ◽  
Kosasih Kosasih ◽  
Ajat Sudrajat
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Test Reliability ◽  
Reliability Test ◽  
Sampling Techniques ◽  
Direct Influence ◽  
Validity Test ◽  
Normality Test ◽  
The Relationship ◽  
Simultaneous Influence

Abstract: The Effect of Location and Facilities on Limasan Cafe Karawang CustomerSatisfaction. The problems of this study are (1) how big is the relationship between location andfacilities, (2) how big is the partial influence of location and facilities on customer satisfaction, (3)how big is the simultaneous influence of location and facilities on customer satisfaction.This research uses a descriptive, verification approach. Samples obtained were 343 respondentswho were consumers of Limasan Karawang cafes using incidental sampling techniques, dataanalysis used in this study was the validity test, reliability test, normality test, path analysis, andhypothesis testing.Based on the results of the study showed the criteria agreed on the location obtained an averageof 1319 and on the facilities obtained an average of 1272. While the Criteria agreed on customersatisfaction obtained an average of 1363. The results showed the location and facilities have astrong relationship, amounting to 0.773 . Location has a direct influence of 39.5% on customersatisfaction. As for the facility has a direct influence of 4% on customer satisfaction and bothindirect effects on customer satisfaction of 9.7%. So it can be explained that location variables aremore dominant in influencing customer satisfaction and Limasan Karawang cafes are advised topay more attention to facility variables for customer satisfaction convenience.

scholarly journals Analisis Pengaruh Customer Experience dan Promosi Penjualan Terhadap Kepuasan Pelanggan dan Minat Beli Ulang Pada Starbucks Coffee di Pontianak : Perspektif B2C

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
ERIK JUNIWATI HERIYADI
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Experience ◽  
Sales Promotion ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
P Value ◽  
Test Model ◽  
Online Questionnaire ◽  
The Impact

This research aims to know the influence of customer experience, sales promotion, customer satisfaction and re-purchase interest on Starbucks Coffee.The research was conducted in Pontianak City, using a sample size of 100 people.The sampling technique used is Non Probability Sampling by sampling method is Purposive Sampling.Data obtained by conducting online questionnaire and data analysis method with SEM-PLS using software WarpPLS 6.0 data analysis techniques used in the form of validity test, reliability test, model goodness test, T test and Sobel test.The results of this research show that the customer experience and sales promotion have positive and significant effect on customer satisfaction with a coefficient of determination value of 61%.Customer experience, sales promotions and customer satisfaction have a positive and significant effect on the interest of repurchase with a coefficient of determination of 54.2%.Customer satisfaction is capable of positively and significantly the impact of customer experience on repurchase interest with a P-value value of 0.002. Customer satisfaction does not efficiently and positively and significantly influence the sales promotion to a repurchase interest with a P-value of 0.127.Starbucks Coffee is expected to provide and improve the better service to its customers so as to create customer experience that is expected by the customer and provide a sales promotion that is in accordance with the expectations of consumers so as to have an impact on the interest in buying consumers at Starbucks Coffee in Pontianak.

scholarly journals THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Gita Gabriella ◽  
Sonny Sonny
Keyword(s):  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
The Impact

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di pasar ponsel cerdas. Terlepas dari popularitas iPhone ketika perusahaan memperkenalkan iPhone untuk pertama kalinya pada tahun 2007, iPhone telah mengalami persaingan ketat dari produsen smartphone lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan kepuasan pelanggan terhadap niat beli konsumen produk iPhone. Elemen ekuitas merek yang digunakan dalam penelitian ini adalah kesadaran merek, kualitas persepsi, kepuasan pelanggan, dan loyalitas merek. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada sembilan puluh enam responden dengan menggunakan purposive sampling. Responden adalah orang yang saat ini menggunakan produk iPhone. Data dianalisis dengan menggunakan analisis kuantitatif. Analisis kuantitatif terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji F dan uji t, serta analisis koefisien determinasi (R). Dari hasil penelitian dapat disimpulkan, bahwa kepuasan pelanggan dan loyalitas merek merupakan elemen utama konsumen membeli merek iphone. Sedangkan kesadaran merek dan kualitas persepsi tidak berpengaruh dalam faktor pembelian.  This research is motivated by the increasing competition in the smartphone market. Despite the popularity of the iPhone when the company introduced the iPhone for the first time in 2007, the iPhone has experienced stiff competition from other smartphone manufacturers. This study aims to determine the effect of brand equity and customer satisfaction on consumer purchase intentions of iPhone products. The elements of brand equity used in this study are brand awareness, perceived quality, customer satisfaction, and brand loyalty. This research was conducted by distributing questionnaires to ninety-six respondents using purposive sampling. Respondents are people who currently use iPhone products. Data were analyzed using quantitative analysis. Quantitative analysis consists of validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with the F test and t test, and analysis of the coefficient of determination (R). The results of research can be concluded that customer satisfaction and brand loyalty are the main elements of consumers buying the iPhone brand. Meanwhile, brand awareness and perceived quality has no effect on purchasing factors. 

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