scholarly journals Persuasi dalam Wacana Iklan

2017 ◽  
Vol 12 (1) ◽  
pp. 38
Author(s):  
Sri Puji Astuti
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Research Data ◽  
Research Needs ◽  
Online Data ◽  
Advertising Discourse ◽  
Marketing Tool ◽  
Observation Method ◽  
Potential Customers

Advertisement is a marketing tool that helps selling goods, providing services, and ideas through certain way in the form of persuasive information. How the persuasion strategy used the advertiser in other to be able to draw attention of potential customers is discussed in this paper. This research data is in the form of advertising discourse. The data used in this study comes from the advertising discourse of online. In the data collection activities used was the observation method or refer method namely listening the use of language in the advertising discourse online. Data was selected according to the research needs. Data were analyzed by using content analysis. The results showed that there were two ways of advertisers persuading prospective customers was persuasion implicitly,  and explicitly.

scholarly journals Mahasiswa dan Agen Perubahan pada Puisi “Sajak Pertemuan Mahasiswa” karya WS. Rendra

2022 ◽  
Vol 2 (2) ◽  
pp. 92-104
Author(s):  
Heri Isnaini ◽  
Intan Rosmawati
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Deep Structure ◽  
Research Data ◽  
Directed Content Analysis ◽  
The People ◽  
Structure Surface ◽  
Agents Of Change ◽  
The Government

This article discusses the poem "Sajak Pertemuan Mahasiswa" by W.S. Rendra. The discussion of this poem is motivated by efforts and efforts to apply the concept of poetry structure put forward by Lévi-Strauss. The description of the structure of this poem aims to display the structure of the poem consisting of the outer structure (surface structure) and the inner structure (deep structure). The outer structures that will be discussed are forms of text, diction, and sound, while the inner structures that will be discussed are imagery, compounds, and themes. The method used in this study is descriptive of analytics with a type of qualitative research, namely placing the text of poetry as the object and research data. Data collection techniques are done by identifying, classifying, and recording. Data anlysis is done by meaning direct and directed content. Analysis is done by discussing the structure of poetry consisting of text, diction, and sound, imagery, compounds, and themes. The results showed that the structure of Lévi-Strauss poetry can determine the overall meaning and message of poetry. The use of blank verse, simple diction, dominance of vocal sounds /a/, thought imagery, and metaphorical-rhetorical majas refers to the theme of "openness". This theme can be interpreted very broadly, namely openness to justice, education, employment, income, and livelihood. This openness is tried by students as agents of change and a bridge between the government and the people. 

scholarly journals Perceptions of active zumba members regarding the concept of "zumba": A metaphor analysis study

2021 ◽  
Vol 18 (2) ◽  
pp. 233-242
Author(s):  
Gizem Ceylan ◽  
Melek Kozak
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Data Collection ◽  
Research Group ◽  
Research Data ◽  
Reliability Coefficient ◽  
Data Collection Tool ◽  
Metaphor Analysis ◽  
Analysis Study ◽  
Psychological Benefit

The purpose of this research is to determine the perceptions of the members participating in active zumba about the concept of "Zumba" with the help of metaphor. The research group consisted of 94 volunteers living in Ankara (age = 32.57 ± 9.91 years) and doing active zumba in various gyms. In the research, as a data collection tool, a "metaphor form" was prepared to determine the participants' perceptions about the concept of zumba. The research data were collected with the metaphor form sentence is written "Zumba is like …; because…. ” As the metaphors obtained in the research are used as a descriptive tool, one of the qualitative research approaches; content analysis was used.For the reliability of the analysis of the research data, the reliability coefficient between the participants was calculated and this value was found to be 97%. When the data were evaluated, it was determined that active zumba participant members produced a total of 35 metaphors.These metaphors were collected in 5 categories. While it was determined that the participants mostly developed metaphors related to the concept of zumba in the categories of "pleasure" and "feeling of happiness", these categories were followed by "health", "psychological benefit" and "socialization". The metaphors most produced by the participants are listed as entertainment, dance, chocolate, sports, lifestyle and life energy. As a result; in research for the concept of "zumba" of the participants; it has been determined that they use living, inanimate, abstract and concrete metaphors.   Özet   Bu araştırmanın amacı, aktif zumbaya katılan üyelerin ‘Zumba’ kavramına ilişkin sahip oldukları algıları metafor yardımıyla belirlenmesidir. Araştırma grubunu Ankara’da yaşayan (yaş = 32,57±9,91 yıl) çeşitli spor salonlarında aktif zumba yapan 94 gönüllü oluşturmuştur. Araştırma da veri toplama aracı olarak katılımcılara zumba kavramına ilişkin sahip oldukları algılarını belirlemek için “metafor formu” hazırlanmıştır. Araştırma verileri “Zumba…gibidir, Çünkü…”cümlesinin yazılı olduğu metafor formuyla toplanmıştır. Araştırmada elde edilen metaforlar bir betimleme aracı olarak kullanıldığından nitel araştırma yaklaşımlarından içerik analizi kullanılmıştır. Araştırma verilerinin analizinin güvenirliği için katılımcılar arası güvenirlik kat sayısı hesaplanmış ve bu değer %97 olarak bulunmuştur. Veriler değerlendirildiğinde, aktif zumba katılımcısı üyelerinin toplam 35 metafor ürettiği görülmüştür. Üretilen bu metaforlar 5 kategoride toplanmıştır. Katılımcıların zumba kavramına ilişkin en çok “haz” ve “mutluluk hissi” kategorisinde metaforlar geliştirdikleri belirlenirken, bu kategorileri “sağlık”, “psikolojik fayda” ve “sosyalleşme” kategorileri izlemiştir. Katılımcıların en fazla ürettiği metaforlar eğlence, dans, çikolata, spor, yaşam biçimi ve hayat enerjisi şeklinde sıralanmıştır. Sonuç olarak; araştırmada katılımcıların “zumba” kavramı için; canlı, cansız, soyut ve somut metaforlar kullandıkları belirlenmiştir.

scholarly journals “Adverbial” Anaphora Resistance in Students’ Descriptive Texts

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 71
Author(s):  
Azis Azis ◽  
Juanda Juanda
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Qualitative Content Analysis ◽  
Language Education ◽  
Research Data ◽  
The Relationship ◽  
Descriptive Qualitative

The present research aimed to analyze adverbial anaphora resistance in students’ descriptive texts at the Department of Indonesian Language Education and Literature, Faculty of Languages and Literature, Universitas Negeri Makassar. The problem “How is adverbial anaphora (resistance) was presented in the descriptive texts written by the students? A descriptive qualitative content analysis was employed in this research. Data collection was performed through documentation of the five-semester students’ descriptive texts. The results show that adverbial anaphora resistance in the students’ descriptive texts consists of: (1) anaphora within adverbs of place ( ini “this” and di sana “there” that occupy a different position); (2) anaphora within adverbs of time (tahun “year”, pagi hari “in the morning”, and malam hari “at night”); (2) anaphora within adverbs of purpose (bagi “for” and untuk “to”); (4) anaphora within adverbs of comparison (seperti “like”); (5) anaphora within adverbs of cause (sebab “cause” and karena “because”). Adverbial anaphora is highly associated with the placement of words, the relationship between words and phrases, or interrelationship among sentences. The limited number of adverbial anaphora produced by the students originates from the students’ lack of competence in writing a text.

scholarly journals Romanticism in James Horner’s Songs: If We Hold On Together, Somewhere out There, I Want to Spend My Lifetime Loving You: Expressive Approach

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Anicleta Yuliastuti ◽  
Paulus Purba
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Research Design ◽  
Quantitative Research ◽  
Research Data ◽  
Literary Works ◽  
Analysis Techniques ◽  
Data Collection And Analysis ◽  
Research Findings

The topic of this study is about Romanticism of James Horner's songs that entitled If We Hold On Together, Somewhere Out There, I Want To Spend My Lifetime Loving You. The purpose of this study is to find out how James Horner expressed romanticism in his literary works. The theories used to analyze the data are expressive theory made by M.H Abrams and poetry theory from Persy Bysshe Shelly. The research design used is quantitative research. Data collection and analysis techniques by conducting intense readings and conducting content analysis. The research findings show that the romanticism in James Horner's song utilizes parallelism, hyperbole, personification, symbol, imagery, and antitheses. The romanticism expressed by James Horner in his song entitled If We Hold On Together, Somewhere Out There and I Want To Spend My Lifetime Loving You is to tell about the beauty of nature, emotions, feelings and intuitions that are poured out of the author through a message songs lyrics inspired by stories of movie imagination.

scholarly journals كتب قواعد اللغة العربية في المعاهد الإسلامية بإندونيسيا: بناؤها ونوعها ‏وعلاقتها بطرق تعليمها

2019 ◽  
Vol 3 (1) ◽  
pp. 68-90
Author(s):  
Muhammad Zaenuri
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Foreign Language ◽  
Learning Process ◽  
Language Skills ◽  
Boarding Schools ◽  
Research Data ◽  
Literature Research ◽  
Grammar Learning ◽  
Analysis Technique

Arabic is a foreign language for Indonesian people. Among the languages of Arabic that are widely taught in Islamic boarding schools in Indonesia are the grammar of Arabic or nahwu and sharaf. Among the elements of teaching are books, books have an important role in the learning process. This study aims to find out the Arabic grammar books used in Islamic boarding schools in Indonesia, analyze their constructs, their models and their relevance to Arabic grammar learning for non-Arabs. This research is a literature research. Data collection uses documentation techniques, while the analysis technique uses content analysis. From the results of the study, it is found that the Arabic grammar books used in Islamic boarding schools are books compiled with the qawa'id ilmiyah approach instead of qawa'id ta'limiyah, so it needs the development of methods in learning so that the students (santri) not only memorize the rules, but are also able to apply them in language skills. While in terms of the drafting model, there are at least three models, namely, matan, syarah, and khasiyah.

scholarly journals Content Analysis of Studies Conducted on STEM Education from 2010 to 2020: Perspective of Emerging Technologies in Learning

2021 ◽  
Vol 16 (19) ◽  
pp. 139
Author(s):  
Meryem Cumhur ◽  
Alfiya R. Masalimov ◽  
Polina P. Rostovtseva ◽  
Natalya N. Shindryaev ◽  
Nina I. Kryukova
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Stem Education ◽  
Emerging Technologies ◽  
Survey Design ◽  
Scientific Information ◽  
Subject Area ◽  
Research Data ◽  
Analysis Method ◽  
Content Analysis Method

The purpose of this study is to analyses the studies about science, technol-ogy, engineering and mathematics (STEM) education in the world by using the content analysis method and to reveal the trend in the field. In this study, which was carried out in a survey design to analyses the articles pub-lished in the Institute for Scientific Information web of science database be-tween 2010 and May 2020 and to determine the research trends of the arti-cles published in this direction, 100 articles selected by criterion sampling method were examined. In the selection of articles, attention was paid to in-clude studies on ‘STEM Education’ with respect to perspective of emerging technologies in learning. After examining the articles, the articles were analyses by content analysis method. The articles were examined in terms of descriptive information about the identity of the article, cate-gory field, article subject area, method, sample, data collection tools, data analysis methods and discussion size. The research data were interpreted based on the percentage and frequency findings, and data were presented as tables and graphs. According to the research data, it was determined that the highest number of publications was published be-tween 2016 and 2018, mostly studies with 2 authors were conducted, and almost all of them were written in English. In addition, it was determined that the number of hypotheses was mostly 2 or 3, and STEM education as a subject area was mostly han-dled covering all its dimensions, whereas mathematics and science educa-tion took second place. It was also observed that the experimental model and the mixed method were used extensively in the studies, and the written sources were frequently used as data collection tools. It was concluded that one-third of the sample level was primary education level studies, the sam-ple selection method was purposeful sampling, and the discussion size was 3 or 4. Based on the current research analysis, the pro-file and trends of the articles were monitored and important recommendations were made in the framework contributing to scientific research.

scholarly journals Núcleo de educação em urgência na lógica da educação permanente: pesquisa-ação

2016 ◽  
Vol 15 ◽  
pp. 501
Author(s):  
Daniel Laprovita ◽  
Elaine Antunes Cortez ◽  
Marcos Paulo Fonseca Corvino
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Emergency Care ◽  
Exploratory Study ◽  
National Policy ◽  
Research Data ◽  
Qualitative Approach ◽  
Educational Activities ◽  
The Core ◽  
Hospital Practices

The  Ministry  of  Health  points  fragmentation  in  the  training  of professionals who work in the Urgency and Emergency Care network, particularly in the mobile  pre-hospital  component,  proposing  the  implementation  of  Education  Nucleus  in Urgency. Objective: to identify the educational activities developed by the core; describe how the professionals assess educational activities designed to upgrade; use permanent education in the process of updating the professionals in the urgency mobile call service. Method:  a  descriptive,  exploratory  study  with  a  qualitative  approach,  like  action research.  Data  collection  takes  place  through  semi-structured  questionnaires  and workshops  with  active  methodologies.  The  information  will  be  handled  by  a  Bardin content  analysis,  and  the  concepts  of  the  National  Policy  of  Permanent  Education interrelated  to  the  theoretical  Emerson  Mehry.  Results:  the  found  facts  will  enable reflection on the importance of permanent education and its contribution to the process of updating the pre-hospital practices.

scholarly journals NILAI PENDIDIKAN KARAKTER PADA UNGKAPAN HIKMAH DI SEKOLAH DASAR SE-KARESIDENAN SURAKARTA

2019 ◽  
Author(s):  
Joko Santoso ◽  
Agus Budi Wahyudi ◽  
Atiqa Sabardila ◽  
Rani Setiawaty ◽  
Hari Kusmanto
Keyword(s):  
Elementary School ◽  
Content Analysis ◽  
Elementary Schools ◽  
Data Collection ◽  
Character Education ◽  
Research Data ◽  
Academic Ability ◽  
Hard Work ◽  
National Spirit ◽  
Education Value

Abstrak: Penelitian ini bertujuan untuk mendeskripsikan nilai-nilai pendidikan karakter pada ungkapan hikmah di sekolah dasar se-karesidenan Surakarta. Jenis penelitian ini yaitu deskriptif kualitatif. Data dalam penelitian ini berupa kata, frasa, dan kalimat yang terdapat pada ungkapan hikmah di sekolah dasar se-karesidenan Surakarta. Adapun sumber data dalam penelitian ini yaitu ungkapan hikmah yang ditempatkan di sekolah dasar se-karesidenan Surakarta. Pengumpulan data penelitian menggunakan teknik dokumentasi. Analisis data penelitian menggunakan analisis isi (content analysis). Hasil penelitian menunjukkan nilai-nilai pendidikan karakter pada ungkapan hikmah yang ditempatkan di sekolah dasar se-karesidenan Surakarta meliputi religius, jujur, toleransi, disiplin, kerja keras, kreatif, mandiri, demokratis, rasa ingin tahu, semangat kebangsaan, cinta tanah air, menghargai prestasi, bersahabat/komunikatif, cinta damai, gemar membaca, peduli lingkungan, peduli sosial, dan tanggung jawab. Ungkapan hikmah yang ada sangat relevan ditempatkan di sekolah dasar. Hal ini bertujuan agar peserta didik memiliki kemampuan akademik dan akhlak karimah.Kata Kunci: ungkapan hikmah, nilai karakter, sekolah dasarCHARACTER EDUCATION VALUE IN THE EXPRESSION OF HIKMAH IN THE ELEMENTARY SCHOOL IN THE RESIDENCY OF SURAKARTA Abstract:This research aims to describe the values of character education in the expression of hikmah (wisdom) in elementary schools in the residency of Surakarta. This type of research is descriptive qualitative. The data in this research in the form of words, phrases and sentences contained in the expression of hikmah in elementary schools in the residency of Surakarta. The source of the data in this research is the expression of hikmah placed in elementary schools in the residency of Surakarta. Research data collection used documentation techniques. Analysis of research data used content analysis. The results of the research showed the values of character education in the expression of hikmah placed in elementary schools in the residency of Surakarta include religious, honesty, tolerance, discipline, hard work, creative, independent, democratic, curiosity, national spirit, love of the motherland, respect for achievement, friendly/communicative, peace-loving, fond of reading, caring for the environment, caring socially, and being responsible. The expressions of hikmah are very relevant placed in elementary schools. It is intended that students have academic ability and nobel character.Keywords: expressions of hikmah, character values, elementary school

scholarly journals PENDIDIKAN INTELEKTUAL DALAM PERSPEKTIF ALI IBN ABI THALIB

QATHRUNÂ ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 21
Author(s):  
Islahudin Islahudin ◽  
Muhajir Muhajir
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Research Method ◽  
Educational Method ◽  
Educational Curriculum ◽  
Library Research ◽  
Reading Materials ◽  
Purpose Of Education ◽  
Scientific Papers ◽  
Observation Method

This study aims to determine the intellectual education of Ali bin Abi Thalib. The research method uses data collection techniques in the form of studying and collecting data through reading materials sourced from primary books and secondary books related to the themes discussed. This type of research is qualitative with library research, namely collecting data or scientific papers from the library, and analyzing it with content analysis. The results of his research are that the purpose of education is to humanize humans and deliver them to true happiness (al-sa'adah al-abadiyah). The curriculum used is an educational curriculum that is not much different from the curriculum of the Prophet Muhammad. The educational method used is sima'ah, which is a method that emphasizes the listening dimension, siyahah, which is an observation method based on wandering experience and siyadah, is a method of instilling authority in the realm of leadership.

scholarly journals EXISTENCE OF MORAL CHARACTER IN THE PLAY JENAR BABAD TANAH PENGGING (Used Review of Content Analysis)

2018 ◽  
Vol 17 (1) ◽  
pp. 55-65
Author(s):  
Muhamad Muhamad Ichsan Nurjam’an ◽  
Yumna Rasyid ◽  
Miftahulkhairah Anwar
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Qualitative Method ◽  
Moral Character ◽  
Research Data ◽  
Main Character ◽  
Moral Issues ◽  
Analysis Technique ◽  
Data Validity ◽  
Descriptive Qualitative

AbstractThis study aims to reveal the types of moral existence of the main character Syekh Siti Jenar, the disclosure and description of the moral of Sheikh Siti Jenar, and the moral of Sheikh Siti Jenar with the reality of life in the Laker Babad Tanah Pengging by Saini K.M. The study was conducted form October 2016 to August 2017. This research uses descriptive qualitative method with content analysis technique starting focus of research, data collection, verification of data validity, analyze, interpret, find, verify, and conclude. The results show that this play contains a positive moral existence that can be used as a reference to study literature. The content of the play is closely related to the life of the community so the result of the research is suggested that the play "Syekh Siti Jenar in Babad Tanah Pengging," by Saini K.M. can serve as a medium for teaching individual, social, and moral religious which concerned about the moral issues of the students that occur in the process of literary learning.Keywords: The play, Main Figures, and existence of Moral

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