scholarly journals Komunikacja interkulturowa w biznesie międzynarodowym

2018 ◽  
pp. 93-106
Author(s):  
Anna Dudziak

Intercultural communication involves verbal and nonverbal messages. The communication process is conducted not only by means of verbal messages but also by other elements that constitute body language. This process becomes significantly more complicated when cultural contexts are also taken into account. A message which is unambiguously understood and interpreted by the representatives of one culture may have quite a different interpretation in other cultures. It is therefore highly important to take cultural context into consideration during business talks. Being ignorant of this aspect can significantly impact the results of negotiations. Are we doomed to failure caused by cultural differentiation, then? Is the cultural aspect of communication an insurmountable barrier? Certainly not. It is obvious in talks with foreigners that one cannot avoid mistakes and misunderstandings resulting from the inaccurate interpretation of words and gestures. During a time of globalization, mergers and takeovers, intercultural communication is unavoidable. Every new intercultural dialogue brings new experiences and reduces the risk of faux pas based on cultural differences.

2019 ◽  
Vol 25 (2) ◽  
pp. 258-263
Author(s):  
Oana-Antonia Ilie

Abstract When people from different countries, cultures and backgrounds meet, they have to cope with the positive and the negative aspects of the intercultural exchange. Barriers such as anxiety, language, stereotypes, prejudice, ethnocentrism, and assumption of similarity instead of difference are the most significant ones to consider. This paper aims to discuss the main difficulties that individuals of various cultures and heritages may face during the intercultural communication process. In particular, this paper takes a closer look at the cultural differences between China and the USA, and at some of the current communication difficulties that the two countries face, caused by lack of mutual understanding, ethnocentrism, stereotypes, prejudice, language, differences of nonverbal indices, political and economic causes.


Politeja ◽  
2019 ◽  
Vol 16 (4(61)) ◽  
pp. 207-227
Author(s):  
Urszula Majcher-Legawiec

Socio-cultural Identification and Self-Appraisal of General Competence in Multicultural Communication in Foreign Students The article presents the results of research on socio-cultural identification and self-assessment of general competences for intercultural communication carried out among foreign students preparing for studies in Polish under the socalled zero year. The behaviors of participants in the communication process, including intercultural communication, are conditioned by situational factors that are based on the socio-cultural context. Interaction participants set the situation in a known cultural context, which in the case of intercultural communication can lead to misunderstanding and frustration. Therefore, negotiating the meanings in the interaction of multicultural partners faces many conditions. Among those conditions, knowledge of the language (or lack thereof ) is just one of many elements. The remaining elements are general, cognitive and cultural competences as well as a set of competences including knowledge, practical skills and mindsets relating to social and communication behavior. The research was conducted among MCK PK students and it pertained to competences for multicultural communication. To reach this goal, slightly modified research tools prepared by a research team from the University of Bialystok were used. The collected data has been subjected to statistical analysis and interpretation.


Author(s):  
Mykola Borysovych Yeromin ◽  
Igor Charskykh

Mission of the chapter is to draw the attention to how specific and universal cultural contexts influence audio-visual media used in technology-enhanced language learning (TELL) and how additional efforts in this area from both faculty and students might give very satisfying and rich results, both drawing from cultural differences to ensure the mutual enrichment and appealing to universal basic principles that could be understood in different cultures more or less similarly and/or identical. As audio-visual media nowadays finds its way as a large area of the internet, filtering what is suitable for TELL and what might not be depends a lot on cultural context of media, which should be chosen wisely depending on situation and curriculum. Also included are the recommendations, based on authors' experience in the field of study, and a vast array of background information.


2018 ◽  
Vol 15 (2) ◽  
pp. 127
Author(s):  
Yunita Budi Rahayu Silintowe ◽  
Annie Susanto

The purpose of this research is to analyze the business communication between Indonesian secretaries and expatriate leaders from India in multinational companies. It is a descriptive qualitative research, using interview and FGD. The findings of this reserach, according to Trompenaars’ Cultural Dimensions, shows that the Indian expatriate leaders and Indonesian secretaries have differences in two dimensions, Neutral-Emotional and Achievement-Ascription. If those cultural differences are ignored, they may be potential creating interference in the communication process.


2009 ◽  
Vol 54 (180) ◽  
pp. 40-55 ◽  
Author(s):  
Biljana Bogicevic-Milikic ◽  
Nebojsa Janicijevic

Many authors have argued that human resource systems are the business practices most likely to be affected by the cultural context within which they are applied. Among other HRM practices cultural differences significantly affect performance evaluation, causing various difficulties and inefficiencies in the implementation of performance evaluation systems (PES). In order to provide for a deeper understanding of difficulties in the implementation of PES within specific cultural contexts, this paper therefore intends to explore the design and implementation of performance evaluation systems in three Serbian companies. The research findings point out the importance of building more culturally sensitive PES, calling attention to some possible directions, particularly in Serbia.


Author(s):  
Dan Jiakun

The main positions of scientific studies of Chinese musicologists in Ukraine through the prism of understanding the intercultural dialogue as a communication process are covered in the article. Communicative processes between European and Chinese cultures in socio-cultural, aesthetic-stylistic planes, in musical-theatrical, vocal, instrumental arts are considered. The purpose of the article was to identify the positions of contemporary musicological thought that addresses the idea of intercultural dialogue and its related processes in general and in the context of the «Europe-China» relationship. The main scientific positions were outlined regarding the idea of intercultural dialogue in its relation with the phenomena of communication, inculturation and acculturation tendencies, etc.; the contemporary (from the 1990s) musicology studies carried out in Ukraine about the musical culture of China were considered; the existence and specificity of the implementation of intercultural communication were discovered; the main lines for further study of the European-Chinese intercultural dialogue were identified in the research process. The theoretical and methodological basis of the study is based, first of all, on the Bakhtin’s dialogue concept and also the concepts by O. Berehova, Yu. Lotman, O. Samoilenko, M. Shved and others. In the process of studying this topic, the work of such Chinese researchers as Vu Huolinh, Li Siabin, Lo Kun, Liu Bintsian, Sun Zhuilun, Tu Dunia, Khou Tszian, Khu Pin, Chzhan Siaokhao, Chzhu Chanlei. Conclusions are made on the active development of comparative studies in contemporary musicology, based on comparing European and Chinese artistic traditions. Research can be of practical importance to future researchers in intercultural communication processes. The main task in the intercultural dialogue Europe-China is to achieve the creative understanding, which, according to M. Bakhtin, arises at the level of a consistent interpretation of the essence.


2016 ◽  
Vol 43 (2) ◽  
pp. 273-315 ◽  
Author(s):  
Ray Friedman ◽  
Ying-Yi Hong ◽  
Tony Simons ◽  
Shu-Cheng (Steve) Chi ◽  
Se-Hyung (David) Oh ◽  
...  

Behavioral integrity (BI)—a perception that a person acts in ways that are consistent with their words—has been shown to have an impact on many areas of work life. However, there have been few studies of BI in Eastern cultural contexts. Differences in communication style and the nature of hierarchical relationships suggest that spoken commitments are interpreted differently in the East and the West. We performed three scenario-based experiments that look at response to word–deed inconsistency in different cultures. The experiments show that Indians, Koreans, and Taiwanese do not as readily revise BI downward following a broken promise as do Americans (Study 1), that the U.S.–Indian difference is especially pronounced when the speaker is a boss rather than a subordinate (Study 2), and that people exposed to both cultures adjust perceptions of BI based on the cultural context of where the speaking occurs (Study 3).


2019 ◽  
Vol 26 (4) ◽  
pp. 567-585 ◽  
Author(s):  
Thomas Anning-Dorson

Purpose The purpose of this paper is to investigate how service firms across two different cultural contexts use their customer involvement capabilities to create competitive advantage. The study further assesses the possible complementarity effect of innovation and involvement capabilities in enhancing firm competitiveness. Lastly, the study draws on the complementarity of capabilities and social institutions to examine whether different cultural contexts explain the use of involvement capability among service firms. Design/methodology/approach The study sampled service firms from an emerging economy (India) and high-income economy (The UK), which have different cultural contexts (collectivism/individualist) to assess the hypothesized relationship. Data collection processes were adapted to the contexts to optimize reliability and relevance. Multi-group structural equation modeling was used in analyzing the data. Findings The study finds that cultural contexts explain the positive relationship between customer involvement capability and firm competitiveness such that in collectivist cultures, involvement capability is more positively related to competitiveness but negative in individualistic contexts. However, in both contexts, service firms can through capability bundling increase firm competitiveness. The study found that the complementarity effects of innovation and involvement capabilities were found to be positive in both contexts. Originality/value This study departs from previous studies by arguing that customer involvement is a complementary capability that helps exploit the potential of innovation capability of service firms. This study further demonstrates that cultural context defines the effectiveness of involvement capability in achieving firm competitiveness.


2009 ◽  
Vol 12 (2) ◽  
pp. 555-564 ◽  
Author(s):  
Laura Ciochinã ◽  
Luísa Faria

This article presents the results of a series of preliminary comparisons, between the Portuguese and Romanian cultural contexts, on the individualism-collectivism (IND/COL) cultural dimension. The IND/COL was evaluated with the Individualism-Collectivism Questionnaire – ICQ –, constructed in New Zealand by Shulruf, Hattie and Dixon (2003, Anonymous Questionnaire of Self-Attitudes –AQSA), and adapted to the Portuguese and Romanian contexts by Ciochină and Faria (2007), using studies of confirmatory factor analysis. The ICQ composed by 26 items, 15 evaluating the IND scale– with three subscales (Uniqueness, Competition and Responsibility) –, and 11 evaluating the COL scale – with two subscales (Harmony and Advice) –, was administered to 395 subjects, 200 Portuguese and 195 Romanian, 10th and 12th graders. On the whole, in the Portuguese and Romanian samples, the multivariate and univariate statistical analyses evidenced the existence of two independent variables – gender and cultural context –, with significant effects, main and of interaction, on the scales and subscales of the ICQ. The results were discussed taking into consideration the specificities of the educational systems in the two cultural contexts, which are inevitably shaped by socio-cultural factors characteristic of the two countries considered in the present study – Portugal and Romania.


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