How do cities use their communication channels A study of social media adoption in two European federal states

IntroductionThe optimisation of health science communication (HSC) between researchers and the public is crucial. In the last decade, the rise of the digital and social media ecosystem allowed for the disintermediation of HSC. Disintermediation refers to the public’s direct access to information from researchers about health science-related topics through the digital and social media ecosystem, a process that would otherwise require a human mediator, such as a journalist. Therefore, the primary aim of this scoping review is to describe the nature and the extent of the literature regarding HSC strategies involving disintermediation used by researchers with the public in the digital and social media ecosystem. The secondary aim is to describe the HSC strategies used by researchers, and the communication channels associated with these strategies.Methods and analysisWe will conduct a scoping review based on the Joanna Briggs Institute’s methodology and perform a systematic search of six bibliographical databases (CINAHL, EMBASE, IBSS, PubMed, Sociological Abstracts and Web of Science), four trial registries and relevant sources of grey literature. Relevant journals and reference lists of included records will be hand-searched. Data will be managed using the EndNote software and the Rayyan web application. Two review team members will perform independently the screening process as well as the full-text assessment of included records. Descriptive data will be synthesised in a tabular format. Data regarding the nature and the extent of the literature, the HSC strategies and the associated communication channels will be presented narratively.Ethics and disseminationThis review does not require institutional review board approval as we will use only collected and published data. Results will allow the mapping of the literature about HSC between researchers and the public in the digital and social media ecosystem, and will be published in a peer-reviewed journal.

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Dragonfly Algorithm with Gated Recurrent Unit for Cybersecurity in Social Networking

10.54216/jcim.000107 ◽

2019 ◽

pp. 75-88

Author(s):

Yutao Han ◽

◽

Ibrahim M. EL-Hasnony ◽

...

Keyword(s):

Social Media ◽

Social Networking ◽

Information Technologies ◽

Online Communication ◽

Communication Channels ◽

Dragonfly Algorithm ◽

Security Issues ◽

The Social ◽

Performance Validation ◽

Gated Recurrent Unit

The advancements of information technologies and wireless networks have created open online communication channels. Inappropriately, trolls have abused the technologies to impose cyberattacks and threats. Automated cybersecurity solutions are essential to avoid the threats and security issues in social media. This paper presents an efficient dragonfly algorithm (DFA) with gated recurrent unit (GRU) for cybersecurity in social networking. The proposed DFA-GRU model aims to determine the social networking data into neural statements or insult (cyberbullying) statements. Besides, the DFA-GRU model primarily undergoes preprocessing to get rid of unwanted data and TF-IDF vectorizer is used. In addition, the GRU model is employed for the classification process in which the hyperparameters are optimally adjusted by the use of DFA, and thereby the overall classification results get improved. The performance validation of the DFA-GRU model is carried out using benchmark dataset and the results are examined under varying aspects. The experimental outcome highlighted the enhanced performance of the DFA-GRU model interms of distinct measures.

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Adoption of Social Media as Communication Channels in Government Agencies

Technology Adoption and Social Issues ◽

10.4018/978-1-5225-5201-7.ch035 ◽

2018 ◽

pp. 773-807

Author(s):

Reemiah Alotaibi ◽

Muthu Ramachandran ◽

Ah-Lian Kor ◽

Amin Hosseinian-Far

Keyword(s):

Social Media ◽

Communication Channel ◽

Communication Channels ◽

Extensive Literature ◽

Public Agencies ◽

Wide Range ◽

Level Of Use ◽

The World ◽

The Government ◽

Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

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Digital Marketing

Sports Media, Marketing, and Management ◽

10.4018/978-1-5225-5475-2.ch002 ◽

2018 ◽

pp. 18-38

Author(s):

Cesar Pereira da Mota ◽

Pedro Isaías

Keyword(s):

Social Media ◽

New Media ◽

Information Search ◽

Communication Channels ◽

Digital Marketing ◽

Online Questionnaire ◽

Football Fans ◽

Use Of Social Media ◽

Marketing Actions ◽

The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

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Social Media as Communication Channels

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences ◽

10.1108/978-1-83867-175-420211002 ◽

2021 ◽

pp. 9-15

Author(s):

Emi Moriuchi

Keyword(s):

Social Media ◽

Communication Channels

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Social Media's Influence on Destination Image

10.4018/978-1-7998-8165-0.ch014 ◽

2022 ◽

pp. 230-246

Author(s):

Maria Angeles Garcia-Haro ◽

Maria Pilar Martinez-Ruiz ◽

Ricardo Martinez-Cañas ◽

Pablo Ruiz-Palomino

Keyword(s):

Social Networks ◽

Social Media ◽

Communication Channels ◽

World Heritage ◽

Destination Image ◽

Limited Attention ◽

Tourist Destination ◽

Marketing Literature ◽

Tourism Marketing

Social media have become key tools for promoting and spreading the image of a tourist destination. In particular, these communication channels are critical for heritage destinations looking to boost awareness and attract a greater number of visitors. However, the tourism marketing literature has devoted limited attention to how these destinations project their image on social media. In order to cover this gap, this chapter focuses on analyzing the image projected by a specific heritage destination—Cuenca, a World Heritage City—on Facebook and Instagram. To this end, the chapter analyzes the posts, comments, and hashtags that have been published on the different tourism pages about Cuenca. The results of the analysis underscore the growing importance of the image projected by destinations on social networks. That said, there is a need to deepen our knowledge about the communication potential of these channels.

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Typology of contemporary corporate communication channels

Corporate Communications An International Journal ◽

10.1108/ccij-04-2019-0046 ◽

2019 ◽

Vol 24 (4) ◽

pp. 608-622 ◽

Cited By ~ 2

Author(s):

Dmytro Olehovych Oltarzhevskyi

Keyword(s):

Social Media ◽

Significant Contribution ◽

Descriptive Analysis ◽

Communication Channels ◽

Communication Technologies ◽

Corporate Communication ◽

Point Of View ◽

Corporate Communications ◽

Content Type ◽

Specific Category

Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media. Design/methodology/approach In the theoretical part, with the help of general review, critical analysis, systematization and generalization, the main scientific works devoted to corporate communications have been studied. In practical part, the method of typology there has been used and descriptive analysis of types of communication channels has been carried out. Findings The research distinguishes the types of channels used in modern corporate communication. It reveals that corporate communication channels can be divided into two main types according to the criteria of relation to the company: outsiders and insiders. Then the channels can be divided into broad functional subtypes: events, advertising, media and a specific category – social media. The typological separation also can be based on the auditorium and communication technologies indications. Originality/value This study makes a significant contribution to the development of studies of corporate communication through structuring communication channels. The establishment of types, features and prospects for the development of communication channels, in particular such specific ones as corporate and social media, contribute to a more systematic approach to the methods of their use. From a practical point of view, companies can be guided by the results of this research during the formation of a mix of corporate communication.

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IMAGE MANAGEMENT OF POLITICIANS ON FACEBOOK AND CITIZENS’ ELECTORAL ACTIVITY

Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie ◽

10.5604/01.3001.0013.2436 ◽

2019 ◽

Vol 20 (1) ◽

pp. 273-291

Author(s):

Krystian Dudek

Keyword(s):

Social Media ◽

Public Space ◽

Direct Contact ◽

Communication Channels ◽

The Internet ◽

Image Management ◽

Communication Tools ◽

The Public ◽

Know How

The functioning of politicians in the public space is connected with the necessity of building and managing the image, presenting opinions, views, reporting activities and building relations with the electorate in order to mobilise it to electoral activity. The key to success is to reach voters effectively. Among many communication tools available, the importance of the Internet and social media in particular is constantly growing. It takes over other communication channels’ functions and enables direct contact with the voter. However, in order to use the potential of the most popular social media in Poland – Facebook – and effectively manage the image, one needs to know its character and rules governing this environment. Unfortunately, politicians’ knowledge on this subject proves to be rather poor, which translates into the quality of their communication with voters. Research has proved that politicians who know how to use this tool achieve much greater reaches (regardless of the number of those entitled to vote) and build stronger relationships with voters, which translates into the electorate’s behavior during the elections.

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DEVELOPMENT OF THE ACEH COMMUNITY IN JAKARTA BY TAMAN ISKANDAR MUDA (TIM) THROUGH THE UTILIZATION OF MEUNASAH

ICCD ◽

10.33068/iccd.vol2.iss1.222 ◽

2019 ◽

Vol 2 (1) ◽

pp. 257-262

Author(s):

Umaimah Wahid ◽

Surya Darma

Keyword(s):

Social Media ◽

Community Development ◽

Cultural Values ◽

Religious Education ◽

Communication Channels ◽

Community Center ◽

The Internet ◽

Learning Center ◽

Religious Activities ◽

The People

The Aceh Aceh community and its surroundings have been part of the Taman Iskandar Muda (TIM) organization since 1950. TIM has a membership of 265,000 people, forty-seven (47) branches and thirty (30) Meunasahs spread across Jakarta, Bogor, Bekasi, Tangerang, Cilegon, Serang and Kerawang. The TIMdeveloped the Aceh Aceh community by utilizing the meunasah-meunasah in an effort to maintain or reconstruct Aceh's socio-cultural values so as not to disappear. Activities are carried out based on the Outline of the Organization of Taman Iskandar Muda (GBHO-TIM), namely Tahiro Gampong, Tajunjong Nanggroe, Tapakoe Members and Tapeuluah Syedara as the paradigm of community development. Meunasah as a learning center and community center for the people of Aceh Jakarta as follows 1) Silaturrahim, 2) Religious education (recitation of children and adults), 3) Secretariat of Taman Iskandar Muda (TIM) branch. 4) Containment for conflict resolution, 5) Boarding for students and the people of Aceh. 6) Economic and business planning 7) Organizing religious activities. TIM in the last 5 years has utilized the internet network to facilitate the process and communication channels of organizations, both internal and external with the TIM Website, email and using social media facilities such as what’sApp, Facebook, Instagram, while maintaining correspondence.

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