scholarly journals Greenwashing in environmental marketing strategy in the brazilian furniture market

2021 ◽  
Vol 59 (3) ◽  
Author(s):  
Márcia Vieira de Alencar Caldas ◽  
Alípio Ramos Veiga-Neto ◽  
Luciana Gondim de Almeida Guimarães ◽  
Ahiram Brunni Cartaxo de Castro ◽  
Glauber Ruan Barbosa Pereira
Keyword(s):  
Marketing Strategy ◽  
Environmental Issues ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Point Of View ◽  
Theory And Practice ◽  
Second Step ◽  
Collection Method ◽  
Inaccurate Information ◽  
Environmental Marketing

Abstract: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands. However, the companies’ reputation may be undermined if the green message uses false or inaccurate information, making it seem that theory and practice are far apart. As a consequence, the damage can be irreversible from the consumers’ viewpoint. This research aimed at raising and analyzing environmental marketing strategies that denote the practice of greenwashing from the point of view of consumers in the national furniture market. To reach the objective suggested, the research took place in two steps. The first step encompassed a qualitative approach, in which data were collected through interviews. The second step used the quantitative approach, a survey-collection method, and the application of questionnaires with consumers. As a result, it was possible to see that the variables concerning environmental marketing that can be perceived as greenwashing are mostly “preference for environmental products”, “interest in green information”, “brand-associated trust”, “green purchase incentive advertisement” and “a green guidebook generates environmental credibility”. The results led to the conclusion that consumers are aware of environmental issues and prefer green products, but greenwashing practices undermine the perception of the company’s image and its brands.

scholarly journals Strategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan

2021 ◽  
Vol 18 (3) ◽  
pp. 346-360
Author(s):  
Maula Nasrifah ◽  
Kamilah Rihadatul Aisya
Keyword(s):  
Marketing Strategy ◽  
Customer Loyalty ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Research Use ◽  
The Future

This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.

scholarly journals Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie
Keyword(s):  
Marketing Strategy ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Online Store ◽  
Fashion Products ◽  
Free Shipping ◽  
Online Stores ◽  
Consumptive Behavior ◽  
Desire To Change

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 

scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

scholarly journals ETHNOMATHEMATICS IN SASAKNESE ARCHITECTURE

2019 ◽  
Vol 10 (1) ◽  
pp. 47-58 ◽  
Author(s):  
Sri Supiyati ◽  
Farida Hanum ◽  
Jailani Jailani
Keyword(s):  
Data Analysis ◽  
Participant Observation ◽  
Qualitative Approach ◽  
Point Of View ◽  
Cognitive Anthropology ◽  
Collection Method ◽  
Cultural Elements ◽  
Long Time ◽  
Home Living ◽  
Lombok Island

This research is aimed to explore the cultural elements especially in Sasak architectures in Lombok Island such as a home living (Bale), worship building (masjid), lumbung (sambi) in ethnomathematics point of view. This research uses qualitative approach with cognitive (anthropology cognitive). The interviewees are the experienced custom leader and humanists who has conducted the research on Sasak society. Meanwhile, the data collection method used the participant, observation and documentation. Data analysis on this research is not only based on the researcher is interpretation but also the idea structure of the society.  This research shows the evidence of sensitivity on the use of numbers practiced by Sasak ancestor long time ago in doing the measurement using their anthropometric ability (Ethnomathematics). The architecture products of sasak society also describe that sasak society is more focus on the process than the final products itself which describes the consistency in conducting role and cultural device which control the desire of individual construction.

Developing Buyer-Seller Relationships

1987 ◽  
Vol 51 (2) ◽  
pp. 11-27 ◽  
Author(s):  
F. Robert Dwyer ◽  
Paul H. Schurr ◽  
Sejo Oh
Keyword(s):  
Marketing Strategy ◽  
Vantage Point ◽  
Marketing Strategies ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Discrete Events ◽  
Research Directions ◽  
New Research

Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions.

scholarly journals ECONOMIC ASSESSMENT OF THE MARKETING STRATEGY OF MUNICIPAL TRANSPORT

2020 ◽  
Vol 288 (6) ◽  
pp. 221-229
Author(s):  
V. CHERNII ◽  
Keyword(s):  
Marketing Strategy ◽  
Economic Assessment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Necessary Condition ◽  
Successful Operation ◽  
Pricing Policy ◽  
Business Course ◽  
Environmental Relations ◽  
The Impact

Increasing globalization is leading to increased competition among businesses, which need to pay more attention to the needs of markets and customers. From the point of view of efficiency of activity of the enterprise it means increase of a role of marketing strategies of the enterprise. Despite the fact that the company is the main economic unit of the country, the problems of enterprise marketing are not given due attention both from a theoretical and practical point of view. The main conclusion based on the results of the analysis of publications is that the issues of the impact of economic analysis and evaluation of the effectiveness of marketing strategy in municipal transport enterprises are absent. The purpose of the article is to analyze the existing tools for conducting an economic assessment of the marketing strategy implemented at municipal transport enterprises. Quantifying the effectiveness of a system requires that it be described by a set of criteria. The choice of criteria is not a trivial task, because the system of a marketing enterprise is multifaceted. All these aspects should be turned into criteria. To do this, the system should be classified, ie grouped by their common features. Analysis of the literature on the problem shows that there are a large number of different classifications. This variation can be explained by the fact that the classification uses different characteristics of the system, such as the nature of the system, its management, the type of relationships between components, general characteristics of the system, relationship with the goal, complexity, variability, implementation, environmental relations, mathematical models used to describe the system, physical and other characteristics, level of organization, etc. Implementation of an effective marketing policy of municipal transport enterprises is a necessary condition for their successful operation, regardless of the size of the business. Carefully designed marketing strategies not only optimize the process of updating services, pricing policy, but also determine the business course of the enterprise. Ukrainian enterprises are actively implementing marketing technologies, although there are a number of difficulties for municipal transport enterprises that hinder this process.

Economic and Environmental Marketing in Establishment of Tourist Territories. Exemplified by the Republic of Altai

2018 ◽  
Vol 9 (2) ◽  
pp. 376
Author(s):  
Toskanaj Ajtmukanovna KUTTUBAEVA ◽  
Ljudmila Viktorovna ISHHUK ◽  
Andrej Vladimirovich GLOTKO ◽  
Evgenija Olegovna CHERNOVA ◽  
Marija Gennad'evna SUHOVA
Keyword(s):  
Marketing Strategy ◽  
Point Of View ◽  
Tabular Form ◽  
Communication Policy ◽  
Administrative District ◽  
Environmental Marketing ◽  
Successful Communication ◽  
The Republic ◽  
Historical Resources ◽  
Further Development

The ecological and economic preconditions for the tourist development of the Republic of Altai are considered in this article. The cultural-historical, socio-economic and infrastructure resources and conditions are assessed in terms of accessibility, quality and completeness of the spectrum. The data are illustrated by the chart and the diagram. The strengths and weaknesses of each component of the tourist potential of the Republic of Altai are analyzed. The results of the analysis are presented in the succinct tabular form. The tourist specialization is defined for each administrative district of the republic and the recommendations for further development are given. In the study, the authors express the measures required in their opinion to activate the development of rural and therapeutic-resort types of tourism. The republic is also interesting from the point of view of ethnography, which is also given attention herein. However, the territory with rich natural, cultural-historical resources and a developed infrastructure may remain at the level of prospects without a proper marketing strategy. Therefore, much attention is paid to the marketing strategy. The successful communication policy should cover several areas, which are discussed in detail herein. Based on the experience and recommendations of this study, it is possible to build a literate and effective way for the establishment of tourist territories in the Republic of Altai.

Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gloria Jiménez-Marín ◽  
Araceli Galiano-Coronil ◽  
Luis Bayardo Tobar-Pesántez
Keyword(s):  
Marketing Strategy ◽  
Organizational Communication ◽  
Social Marketing ◽  
Design Methodology ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Point Of View ◽  
Content Type ◽  
Sustainable Fashion

Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion. Design/methodology/approach A mixed methodology has been designed to test the categories: knowledge, environmental concern, product-related features and social influence. Findings The results of this study suggest that some implications and advice on sustainability marketing strategy could help companies to develop sustainable fashion for Spanish consumers. Originality/value The originality of this study lies in the focus on sustainability to achieve happiness and satisfaction of people as a form of governance from a social point of view.

scholarly journals GREEN MARKETING: tendencies and perspectives

2016 ◽  
Vol 2016 (2) ◽  
pp. 55-60
Author(s):  
Дарья Зайцева ◽  
Daria Zaitseva ◽  
Инна Краковецкая ◽  
Inna Krakovetskaia
Keyword(s):  
Marketing Strategy ◽  
Environmentally Friendly ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Products ◽  
Product Price ◽  
Environmental Marketing ◽  
Traditional Marketing ◽  
New Strategies

This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is directly connected with the concept of the marketing mix it is related to. Many companies do not want to use all parts of the 4 P strategies but instead choose to use only specific elements of each. This allows companies to choose a tailored "green" marketing strategy to achieve their goals. Green marketing strategies help companies to develop products that are environmentally friendly and satisfy the requirements of consumers.

scholarly journals MENYIBAK LUKA KEMANUSIAAN DALAM KETIDAKLAYAKAN LEMBAGA PEMASYARAKATAN (LAPAS)

2021 ◽  
Vol 20 (2) ◽  
pp. 187
Author(s):  
Marianus Ivo Meidinata
Keyword(s):  
Data Collection ◽  
Key Words ◽  
Qualitative Approach ◽  
Point Of View ◽  
Human Values ◽  
Literature Study ◽  
Collection Method ◽  
Phenomenological Philosophy ◽  
The Government ◽  
The One

<em>In this study, the author focuses on the reality of the improperness of prison as something that does not suit the values of Pancasila, especially the one which talks about 'just and civilized humanity'. The author would like to explore the motives and causes why the government does not guarantee welfare for the prisoners. This research uses a qualitative approach, with a literature study as a data collection method. The author tries to see the reality of humanity and the motives that underlie the guidance of prisoners through the point of view of phenomenological philosophy. This study concludes that the Indonesian government has not been able to ensure human values for the prisoners. Improperness of the prison such as the overload of occupants is a sign that the perspective of understanding prisons and inmates is still deviant. Prison is not seen as a place of transformation but as a place of punishment, just like the old understanding of prison. The Indonesian people seem to have not been able to regard prisoners as people with dignity. </em><br /><br /><strong>Key words:</strong> Humanity, Injustice, Prisoners, Prisons, Pancasila.

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