scholarly journals Values and Meanings as a Basis of Mass Media. The Blogosphere Potential in Creation of New Information Impulses

2019 ◽  
Vol 8 (3) ◽  
pp. 469-484 ◽  
Author(s):  
Alexander Sukhodolov ◽  
Igor Anokhov
Keyword(s):  
Mass Media ◽  
Significant Bias ◽  
New Information ◽  
Media Space ◽  
Negative News ◽  
The Media ◽  
The Common ◽  
Modern Mass ◽  
Internet Networks ◽  
Positive Content

In the previous article [1], the authors considered the impulse wave mechanism of the interaction of mass media and the society as of a receiving side. An information impulse is an important factor of the aggregative state change of the respective societies. This impulse is changing continuously in accordance with the aims and objectives of the managing subject and with susceptibility of the managed object. In the 90’s, mass media as a means of society coordination got a significant bias towards negative news. Hostile issues (groundless and paid-for ones) became more important than positive news. The consequence was the loss of social optimism and the growth of intercommunal propensity towards conflict. Thus, the return to positive content of mass media is an issue of convalescent rehabilitation of the society and of its strategic survival. The above mentioned drawback of mass media, which appeared during the crisis of the 90’s, should be overcome by the managing subject with the use of totally new information impulses generators which take into account the modern realities of the media space. Mass media should not only reflect the moral character of the society, they should also provide a positive (sometimes ideal) focus to be oriented at. In the article, a hypothesis is suggested that the next stage of mass media development should be connected with four-component informative images which are combined into continued video sequences. The authors assume that the modern rapidly developing Internet networks can cause synergetic amalgamation of physically oriented, emotional, intellectual and axiological impulses. The common ethics of the individuals generating such impulses can become a basis of this amalgamation. Supposedly, the new synergetic impulse can overcome the destructive nature of the modern mass media and start a new form of society coordination.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

scholarly journals DESTRUCTIVE OF CURRENT INFORMATION: CONTENT ANALYSIS OF THE HEADLINES OF NEWS AGGREGATORS IN UKRAINE, USA AND RUSSIA

2021 ◽  
Author(s):  
Yaryna Pryshliak ◽  
Keyword(s):  
Quantitative Data ◽  
Rapid Development ◽  
Communication Technologies ◽  
The United States ◽  
Human History ◽  
Media Space ◽  
Negative News ◽  
The Media ◽  
The Impact ◽  
News Headlines

The article outlines the impact of negative news on the minds of recipients, describes the reasons for the audience’s demand for negative information and represents the quantitative data of destructive information in the media space of Ukraine, USA and Russia. The rapid development of communication technologies, which contributes to the creation and dissemination of the largest volumes of information in human history, and therefore negative news, explains the relevance of the chosen topic. The main objectives of the study are news headlines that appear in the feed of the Google News aggregator (regional versions of the United States, Ukraine and Russia).

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

scholarly journals Contemporary mass media: a journalist’s responsibility

2019 ◽  
pp. 1-12
Author(s):  
Viktor Ivanovich Shahovsky
Keyword(s):  
Mass Media ◽  
Quality Of Information ◽  
New Information ◽  
Contemporary Work ◽  
Russian Media ◽  
The Media ◽  
Information Materials ◽  
Definition Of ◽  
Information Consumers

The article views a circle of issues connected with the responsibility of contemporary work of media for the quality of information. The metalanguage actual for the new Russian media sphere is generalized. All types of up-to-date information resources are viewed and classified. The types and forms of their content variation are analysed. Special attention is paid to a new information phenomenon – infonoise – whose harmful nature is revealed. Among intended and unintended fluctuations of the language norm there is a process of constructing createmes as a means of communicative freedom, expressivisation and emotionalisation of the media discourse. The journalists are reminded of their responsibility for the quality of information presented to the public. A most significant definition of responsibility including all its necessary notional specifiers is introduced. The absence of these specifiers is illustrated in the information materials, which impedes adequate understanding of them by the mass media consumers and does not lead to the unified reflection. It is stated that the most important of these specifiers is the truthfulness of information. Special attention is paid to the ecological risks of the irresponsibility of some journalists in regard to their fishing, transmitting and broadcasting low-quality information. Emphasis is put on the fact that the practice of journalists represents a specific communicative sphere, which often disorients information consumers. This fact is mostly obvious in connection with incompliance of mass media in a common methodology of presenting information, which has resulted in destruction of the dialogue function of mass media: only the Internet still preserves this function. Highlighted is the role of the language in creating linguistic reality as opposed to the objective one.

scholarly journals Discourse of a special event in mass media (on the example of Robert Rozhdestvensky Altai Regional Literary Festival)

2020 ◽  
pp. 208-221
Author(s):  
Anna Milyukova
Keyword(s):  
Political Parties ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Media Discourse ◽  
Special Event ◽  
The Media ◽  
The Common ◽  
Commercial Organizations ◽  
Event Based ◽  
Regional Authorities

The subject of this article is the components of media discourse of a cultural event. Based on the quantitative content analysis and critical discourse analysis of media materials, the author examines peculiarities of the discourse of Robert Rozhdestvensky Altai Regional Literary Festival held since 2007. Analysis is conducted on the quantitative characteristics of publication dynamics (distribution of the material by type of media; by tone i.e. the context of mentioning – positive, negative, or neutral). Characteristic to these media texts is given from the perspective of organization of the discourse: determination of the tone of mentioning and discursive role of the mentioned individuals and organizations – active or passive, representation of communicative events. It is established that the event is covered primarily on the media platforms of regional authorities. Among the most frequently cited subjects in a positive context are the common participants, prominent figures, members of the poet's family, representatives of commercial organizations — sponsors and partners; while in a negative context – political parties, mass media, and administration. An active discursive role characterizes the organizations and representatives of culture and education, among whom are famous actors and authorities, including the governor; less active are the members of poet’s family, political parties, and commercial organizations. Therefore, most discursively active and presented in a positive way are the authorities, organizations and representatives of culture and education. Discursively passive participants are the common participants of a special event. The article demonstrates the positioning of the head of the region within structure of media discourse.

scholarly journals Verbal and linguocultural content of a text

2021 ◽  
pp. 18-32
Author(s):  
Myroslava Mamych ◽  
Keyword(s):  
Mass Media ◽  
Structural Level ◽  
Literary Language ◽  
Human Needs ◽  
A Value ◽  
Media Space ◽  
The World ◽  
Verbal Content ◽  
The Media ◽  
The Mass Media

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

Information Geopolitics and Political Propaganda in the Mass Media of the Russian Federation

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Waldemar Żak
Keyword(s):  
Mass Media ◽  
Soft Power ◽  
World Order ◽  
Global Information ◽  
New Information ◽  
Continental Block ◽  
New Imperialism ◽  
The Media ◽  
And Control ◽  
The Relationship

Information is considered one of the main factors of the current geopolitical dynamics. The information paradigm of geopolitics defines the canons of conquest and control of a global information space, as well as the nature of the relationship between geopolitical actors. It covers a range of issues related to geographic information policy, which includes the activities aimed at increasing the power of State information, including in the media. Helping people understand the changing world order has become the main goal of mass media. In an emerging global information field, the media no longer divide events into domestic and foreign ones. Russia’s propaganda offensive is a carefully prepared strategy. The country built an array of soft power instruments and transformed them into effective weapons in a new information war with the West. Initially intended as a tool to enhance Russia’s soft power, it quickly developed into one of the main instruments of Russia’s new imperialism. The minimum task may be the integration of part of the post-Soviet space, whereas the maximum task is to unite civilizations into a single Eurasian continental block in order to restore civilization balance

MANAGING SOCIAL INTERACTION IN THE MEDIA SPACE

2021 ◽  
Vol 23 (5) ◽  
pp. 75-79
Author(s):  
OLGA MOLCHANOVA ◽  
Keyword(s):  
Social Interaction ◽  
Mass Media ◽  
Management System ◽  
Professional Community ◽  
Communication Process ◽  
Editorial Office ◽  
Modern Media ◽  
Interaction Processes ◽  
Media Space ◽  
The Media

The article presents an attempt to operationalize the concept of «managing social interaction in the media space», which is relevant today, but does not yet have a generally accepted interpretation in the scientific world. The specifics of social interaction are primarily represented by the communication component, but are not limited to this factor alone. The procedural nature of social interaction makes it possible to talk about the possibility of managing it, and, therefore, a meaningful approach to regulating communication models in the modern media space. To determine the goals and objectives of the social interaction management system in the media space, it is advisable to use a tiered approach, where the state in the process of managing social interaction in the media space acts as a determining entity, this is a mega-level; at the macro level, this role is performed by the professional community of the mass media; at the micro level, the determining entity is the management of a single editorial office. The individual acts as a defining subject at the micro and macro levels. In this regard, the purpose and objectives of the management system of social interaction processes in the media space can be presented to the relevant determining level. Tasks of the management system of social interaction processes in the media space at the mega-level: development of terminology; introduction of overdue proposals to the Law of the Russian Federation «On Mass Media», official regulation of both innovative processes in the field of media, and relevant changes in secondary and higher professional education for the training of specialists of convergent type editorial offices. It should be borne in mind such a specific characteristic of social interaction as professional convergence, which is an actual trend of the modern media space. The merging of journalism, advertising and PR into a single activity leads to the emergence of many new forms of interaction with the audience, in which the communication aspect comes first. The consumer, having the ability to instantly respond to any information message, becomes a significant actor in the communication process. «Citizen (people’s) journalists», caring people who own communication technologies, expressing their point of view in the public space, contribute to the emergence of a new type of communication activity: attracting famous people as opinion leaders, which actualizes the activity of the audience. The analysis of various points of view made it possible to formulate the term «Management of social interaction in the media space» and identify the key features of the functional of this activity and conclude that further research of this phenomenon is necessary due to the multi-vector nature of its manifestation and the need for a significant update of the foundations of the existing managerial nature.

Mass Media Effects: Mobilization or Media Malaise?

1999 ◽  
Vol 29 (4) ◽  
pp. 577-599 ◽  
Author(s):  
KENNETH NEWTON
Keyword(s):  
Social Capital ◽  
Mass Media ◽  
Media Effects ◽  
Media Content ◽  
Modern Democracy ◽  
Educational Levels ◽  
The Media ◽  
The Mass Media ◽  
Modern Mass ◽  
Political Apathy

According to some, the modern mass media have a malign effect on modern democracy, tending to induce political apathy, alienation, cynicism and a loss of social capital – in a word, ‘mediamalaise’. Some theorists argue that this is the result of media content, others that it is the consequence of the form of the media, especially television. According to others, the mass media, in conjunction with rising educational levels, help to inform and mobilize people politically, making them more knowledgeable and understanding. This study investigates the mobilization and mediamalaise hypotheses, and finds little to support the latter. Reading a broadsheet newspaper regularly is strongly associated with mobilization, while watching a lot of television has a weaker association of the same kind. Tabloid newspapers and general television are not strongly associated with measures of mediamalaise. It seems to be the content of the media, rather than its form which is important.

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