scholarly journals Analysing Green Purchasing Behaviour through Subjective Norms and Perceived Behaviour Control

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Vinay Chauhan ◽  
Rohit Bhagat
Keyword(s):  
Subjective Norms ◽  
Purchase Decision ◽  
Extensive Literature ◽  
Control Effect ◽  
Consumer Awareness ◽  
Positive Direction ◽  
Factors Influencing ◽  
Purchasing Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The motive behind the research is to find and analyse the impact of subjective norms and perceived behaviour control on the purchasing pattern of consumers while selecting eco-friendly products. The increase in consumer awareness related to environment has led a complete change in his/her lifestyle. The consumer of today is well knowledgeable but there are also certain more factors which derive his attitude in a positive direction towards green purchases which will be studied through this piece of research. The purpose of the research is study the factors influencing eco-friendly behaviour of consumers. The study on basis of extensive literature review develops a structured questionnaire, which through SPSS shows that both subjective norms and perceived behaviour control effect positively while making a green purchase decision. The research provides a number of implications for the marketer which can be used in sustainable development of the society.

Impact of Gender on Pre-Purchasing Behaviour of Consumers of Electric Vehicle

2021 ◽  
Vol 4 (1) ◽  
pp. 98-106
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Electric Vehicle ◽  
Electric Vehicles ◽  
Total Sample ◽  
Purchase Decision ◽  
Kathmandu Valley ◽  
Decision Factors ◽  
Purchasing Behaviour ◽  
Quantitative Design ◽  
Day By Day ◽  
Structured Questionnaire

The demand of electric vehicle is increasing day by day because of its contribution in environmental health. The main objective of this study was to explore the gender impact on pre-purchasing behaviour of consumers of electric vehicle.  The study was based on the quantitative design. The study was conducted in the Kathmandu valley among the electric vehicle users. The total sample size was 55. The standard structured questionnaire survey was used to collect the data. the study found that majority (72.7%) of the owner of electric vehicle were male. comparatively higher number (23.6%) customers had given most important to the information of electric vehicle based own their previous experience whereas least (1.8%) customers had given most important to the information disseminated through advertisement. Similarly, higher numbers (61.8%) customers reported that if they had any doubts or queries about the electric vehicle before purchasing decision, they directly consulted with the Company dealer to be clear in their queries. There was no impact of gender on pre-purchasing behaviour of customers of electric vehicles. Both male and female had similar practice of seeking the information before taking purchase decision. The future researcher should conduct the research on the purchase decision factors related to the electric vehicle users. 

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

Factors Influencing the Effectiveness of C2C Websites in Delhi-NCR

2013 ◽  
pp. 121-131
Author(s):  
Teena Bagga ◽  
Roushan Chouhan
Keyword(s):  
Electronic Commerce ◽  
Questionnaire Survey ◽  
Household Income ◽  
Ease Of Use ◽  
Third Party ◽  
Snowball Sampling ◽  
Factors Influencing ◽  
The Impact ◽  
Structured Questionnaire ◽  
Other Consumers

Electronic commerce is becoming increasingly important in business, and Consumer-to-Consumer (C2C) e-commerce is a growing area of e-commerce. C2C (Consumer to Consumer) refers to transactions that take place directly between consumers; the suitable example would be consumers selling their used or new things directly to other consumers on some auction sites like eBay. There are various items, such as books, designer items, collectibles, and so on, that have gained immense popularity and business on such sites. The purpose of this study is to find the factors contributing to the success of a C2C Websites and to understand the impact of various factors on the effectiveness of a C2C Website. A structured questionnaire survey is used to collect data from selected users of C2C Websites. Questionnaire are filled by 200 respondents and used for analysis. These respondents are selected with the help of convenience as well as snowball sampling. The findings indicate that the effectiveness of a C2C Website in e-commerce is affected by ease of use of the C2C Website, usefulness of the C2C Website, security, vender’s competence, and transaction facilities. On the contrary, third-party facilitators do not vary according to the demographic predictors and do not contribute to the effectiveness of a C2C Website. This study proves that while using a C2C Website some variables affect effectiveness of C2C Website. These variables also vary across age, household income, and occupation of the respondents.

Do Community Engagement And Fairness Matter In Local Acceptance Of Wind Turbines In Tunisia?

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Community Engagement ◽  
Environmental Concern ◽  
Extensive Literature ◽  
Key Factors ◽  
Community Acceptance ◽  
Factors Influencing ◽  
Energy Projects ◽  
Significant Interest ◽  
Local Acceptance ◽  
The Impact

Environmental concern is considered as a significant interest for companies, government and communities. These stakeholders are conscious about the energy situation but this consciousness is not always reflected in actions of acceptance. Accordingly, this research paper sheds light on the impact of the main key factors influencing the community acceptance of wind energy projects in Tunisia. An extensive literature review about community acceptance, community engagement, fairness and perceived risks is presented. Based on previous studies, authors identify the relationships between these variables. A quantitative approach is used to test the hypotheses using responses from a sample of 265 survey respondents in Tunisia. The research results and implications are discussed. Recommendations to be considered by interest stakeholders are drawn.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

Brand as a marketing tool for growth in organic sales: Evidence from Ukraine

2020 ◽  
Vol 19 (3) ◽  
pp. 297-316
Author(s):  
Iryna Koshkalda ◽  
Liudmyla Bezuhla ◽  
Olena Nihmatova ◽  
Tetiana Ilchenko
Keyword(s):  
Business Model ◽  
Consumer Behaviour ◽  
Consumer Awareness ◽  
Brand Association ◽  
Factors Influencing ◽  
Brand Development ◽  
Organic Products ◽  
Purchasing Behaviour ◽  
Marketing Tool

This article examines the role of a brand as a marketing tool for improving the sales of organic products. The study observes the features of the organic brand, namely consumer awareness, trust and brand communications, which influence the purchasing behaviour of consumers. Research shows the relevance of brand development for smallhold farmers’ association in the Ukrainian organic market. Preliminary data on brand-forming factors influencing consumer behaviour were collected by a survey of Ukrainian consumers. The results of the survey revealed a low level of awareness about organic products: 68 per cent of respondents were not familiar with its characteristics. The study presents the conceptual basis of the business model of brand association, and the conditions of its implementation by smallhold farmers who collectively sell an organic product. The authors argue that the implementation of this business model will improve smallhold farmers’ position in the Ukrainian organic market by building dynamic and systematic interactions with consumers.

scholarly journals Attitudes, Subjective Norms, and Perceived Control Versus Contextual Factors Influencing the Entrepreneurial Intentions of Students From Poland

2022 ◽  
Vol 19 ◽  
pp. 94-106
Author(s):  
Urszula Kobylińska
Keyword(s):  
Young People ◽  
Contextual Factors ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Personal Factors ◽  
Contextual Variables ◽  
Personal Variables ◽  
Factors Influencing ◽  
The Impact

Purpose: The article analyses the influence of personal and contextual variables on entrepreneurial intentions of students from Poland. The article presents a structural model that has been developed from a set of student perceptions. Chosen variables included in the model allows explaining and managing the formation of the intention in the context of higher education. This study provides answers to the following questions: What role and which personal variables do play importance in the formation of entrepreneurship intention in the case of young people? Which and how contextual variables are important to enhance personal variables for entrepreneurial intentions? Methodology: The research was carried out by using critical literature analysis as well as statistical research. In carrying out this work, a causal quantitative methodology (structural equation modeling) was applied using the Amos program. Factor analysis has also been used in a descriptive methodological context. The empirical research was conducted in first quarter of 2020. Findings: Research conducted on a sample of over 330 Polish students has shown that not all personal factors are statistically significant in assessing the entrepreneurial intentions of young people. As the results show, subjective norms do not play a significant role in the intention to take up self-employment. External (contextual) factors related to the broadly understood environment supporting the future entrepreneur play an important role, but much less clear than the factors at the individual level and generally indirectly influence entrepreneurial intentions, strengthening the entrepreneur's personal factors. Practical Implications: The results suppose a theoretical and practical contribution to the promotion of entrepreneur intentions of university students inside and outside the educational context. Entrepreneurship promotion programmes run by universities must focus on developing the attitude of the potential entrepreneurs, conveying the message that, despite all the obstacles that exist when launching a business, the entrepreneurship route can be an interesting alternative. Originality/Value: In the study, the personal and contextual factors influencing the entrepreneurial intentions of students were taken into account. The causal model generated on a sample of 332 Polish respondents shows the importance of individual factors on entrepreneurial intentions and the impact of contextual constructs on personal factors. Contextual variables (i.e. education, public policy, supporting entrepreneurial environments) were found to have a positive impact on personal variables as well as entrepreneurial intentions.

Motivators and Inhibitors of Distance Learning Courses Adoption

2011 ◽  
pp. 296-316
Author(s):  
Carla Ruiz Mafé ◽  
Silvia Sanz Blas ◽  
José Tronch García de los Ríos
Keyword(s):  
Distance Learning ◽  
Purchase Intention ◽  
Management Training ◽  
Purchase Decision ◽  
Convenience Sample ◽  
Factors Influencing ◽  
Depth Study ◽  
Training Programmes ◽  
Use Of Internet ◽  
The Impact

The main aim of this chapter is to present an in-depth study of the factors influencing asynchronous distance learning courses purchase decision. We analyse the impact of relations with the Internet, distance course considerations, and perceived shopping risk on the decision to do an online training course. A convenience sample of 111 students attending classroom-taught postgraduate and management training programmes were used in March 2005 to obtain the information necessary to test in the Spanish market the conceptual model proposed by applying logistical regression. The results show that perceived course utility, lack of mistrust in the organising institution (service considerations), and satisfaction with the use of Internet when doing this type of training (relations with the medium) determine the asynchronous distance learning course purchase intention. Finally, the authors consider a set of recommendations for company managers.

Components Affecting Intention to Use Online Dating Apps in India: A Study Conducted on Smartphone Users

2019 ◽  
Vol 15 (3) ◽  
pp. 87-96
Author(s):  
Debarun Chakraborty
Keyword(s):  
Online Dating ◽  
Simple Random Sampling ◽  
Intention To Use ◽  
Young Professionals ◽  
Factors Influencing ◽  
Dating Apps ◽  
Potential Market ◽  
The World ◽  
The Impact ◽  
Structured Questionnaire

Online dating apps have a potential market throughout the world. India is also trying to capture this particular market through various apps like Tinder, Woo, TrulyMadly and so on. The different literatures have been analysed from various sources to find out the factors influencing the use online dating apps. This particular study has identified few key elements, which is motivating the online dating app users in India. A total of 296 samples have been selected from college goers and young professionals with the help of structured questionnaire. Simple random sampling has been used to conduct the study, and from all the metro cities, the responses have been collected. The multiple regression analysis has been used to find out the impact of factors towards utilising dating apps. Playfulness is the most impactful factor when compared to others. The study has also found that trust does not have any impact towards utilising dating apps. The study also implies that consumers mainly enjoy the dating apps, and they have very less trustworthiness towards these apps. The study is unique in nature as very few studies till date have been conducted in India.

scholarly journals A Study on Factors Influencing Purchase Intention of Natural Perfumes: Framework for Designing Promotional Strategies

2021 ◽  
pp. 437-443
Author(s):  
R. Sahana ◽  
S. Hemalatha ◽  
A. Rohini ◽  
S. Padma Rani
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Family Income ◽  
Demographic Variables ◽  
Subjective Norms ◽  
Future Research ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Factors Influencing ◽  
Promotional Strategies

The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regression was used to analyze the data. Results show that the demographic variables (education and annual family income), scheme characteristics, perceived quality, subjective norms and habit of using perfumes significantly influence and had an impact on purchase intention of natural perfumes. The purchase intention and its relationship with the buying behavior or purchase decision could be examined in the future research.

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