scholarly journals Pengaruh Efisiensi, Persepsi Resiko dan Tingkat Kemudahan terhadap Keputusan Pembelian

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Dewi Yuliana ◽  
Heri Wijayanto ◽  
Edi Santoso
Keyword(s):  
Risk Perception ◽  
Simple Random Sampling ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Success Rates ◽  
Purchasing Decisions ◽  
Consumer Study ◽  
Independent Variable ◽  
Online Stores ◽  
Validity Tests

The study aims to determine the effects of efficiency, risk perception and ease in purchasing decisions ( a shopee consumer study in Ponorogo). The population in this study was that of online Shopee shop in Ponorogo, with a sample of 97 people. The method of sampling taken on this research uses the probability sampling with an technique simple random sampling. The data analysis used in this study is analysis of validity tests, reliability, multiple linear regression, classic assumption tests, t test, F test, and determinative coefficient R2. This shows that: 1) Variable X1 efficiency, positive for variable Y Shopee online shop purchase decisions in Ponorogo, 2). Variable X2 positive decision perceptions of Shopee purchasing decisions in Ponorogo, 3). Variable X3 a positive level of participation on the purchase decision of Shopee online stores in Ponorogo, 4). The independent variable consisted of efficiency, risk perception, and simultaneous success rates related to the decision to purchase Shopee's online store in Ponorogo.Keywords: efficiency, risk perception, ease levels, purchase decisions

scholarly journals Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

2020 ◽  
Vol 20 (3) ◽  
pp. 261-268
Author(s):  
Hadita Hadita ◽  
Wirawan Widjanarko ◽  
Hafizah Hafizah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The People ◽  
Independent Variable ◽  
Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

scholarly journals Purchase Decision in Terms of Price and Trust Aspects

2021 ◽  
Vol 8 (10) ◽  
pp. 290
Author(s):  
Fitria Ika Agustina ◽  
Haral Azmi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Online Purchase ◽  
Data Analysis Procedure ◽  
Online Stores

Indonesia, as a country with the highest e-commerce growth globally. There is much e-commerce emerging in Indonesia, which proves online stores. One of them is Shopee. Shopee is an online-based shopping platform that provides various sales products ranging from electronics, household goods, clothing, fashion accessories. Shopee was founded in 2015 and is part of the SEA GROUP operating in Southeast Asia. This study is as follows to analyze the effect of price perception and trust on online purchasing decisions at shopee in Mataram. The type of research used in this research is causal research. The sample in this study is 100 Shopee users who have repeatedly used Shopee services as an online purchase. The data collection tool used in this research is a questionnaire. The data analysis procedure used Multiple Linear Regression Analysis. The result showed that : (1) There is a significant influence of price perception on Purchase Decision at Shopee during the Pandemic of Covid 2019 in the Mataram Region. (2) There is a significant influence of trust on Purchase decisions at Shopee during the Pandemic of Covid 2019 in the Mataram Region.

scholarly journals PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SALES AND MARKETING DEPARTMENT (STUDI KASUS DI HOTEL Y JAKARTA)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Agung Gita Subakti
Keyword(s):  
Consumer Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Independent Variable ◽  
Tourism And Hospitality ◽  
The Relationship

ABSTRAKMeningkatnya jumlah wisatawan di Indonesia membuat investasi di bidang pariwisata dan perhotelan semakin menjanjikan, sehingga peluang ini tentunya sangat diperhatikan oleh para investor untuk berbisnis dengan membangun hotel-hotel baru. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku konsumen terhadap keputusan pembelian di Hotel Y Jakarta. Analisa yang digunakan dalam penelitian ini adalah analisa linear regresi sederhana dimana dapat digunakan untuk memprediksikan seberapa jauh perubahan nilai variabel independen terhadap variabel dependen serta juga dapat menunjukan arah hubungan antara variabel independen dan variabel dependen. Hasil dari penelitian ini menunjukkan terdapat pengaruh yang signifikan antara perilaku konsumen dan keputusan pembelian di Hotel Y Jakarta, yaitu sebesar 51% dan 49% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Diantara kedua variabel ini juga terdapat sebuah hubungan yang kuat dan positif (0,714) yang berarti terjadi hubungan searah antara perilaku konsumen dengan keputusan pembelian. Dimana jika perusahaan dapat lebih memahami perilaku konsumen, maka diharapkan keputusan pembelian juga meningkat. Kata Kunci: Keputusan Pembelian, Perilaku Konsumen  CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS IN SALES AND MARKETING DEPARTMENT(CASE STUDY AT Y JAKARTA HOTEL) ABSTRACTThe increasing number of tourists in Indonesia has made investments in tourism and hospitality sectors became more promising, this opportunity has been seen by the investors to build new hotels and another establishment. The purpose of this study was to determine the influence of consumer behavior towards purchase decision at Hotel Y Jakarta. The analysis used in this study is the analysis of simple linear regression which can be used to predict the extent to which changes in the value of independent variable on the dependent variable and can also indicate the direction of the relationship between the independent variable and the dependent variable. The results of this study showed a significant influence between consumer behavior and purchase decision at Hotel Y Jakarta, the result is 51% and it means the 49% are influenced by other factors that not examined in this study. Among these two variables there is also a strong and positive correlation (0.714) which means there is a directional correlation between consumer behavior and purchase decisions. Wherein if the company are more concern about their consumer behavior, so it is expected that the purchase decision will also increase. Keywords: Consumer Behavior, Purchase Decision

scholarly journals The Effect Of Store Atmosphere On Purchase Decisions At Chirurgie Cafe And Books Medan

2021 ◽  
Vol 12 (1) ◽  
pp. 24-30
Author(s):  
Pramesco Wiranta Sembiring
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Independent Variable

This research is motivated by the importance of store atmosphere in a cafe or shop, because now the price, discount, promotion and service do not become guarantee of consumer to make a purchase, but store atmosphere (good store atmosphere) will be the main attraction for cafe Who own it, so as to attract consumers to make a purchase.The purpose of this research is to know the influence of store exterior, general interior, store layout and interior display to purchase decision at Chirurgie Cafe and Books Medan.This research uses quantitative method with associative approach. The population in this study were all visitors of Chirurgie Cafe and Books Medan with sample size 100 people. The sampling technique in this research is done by using Non Probability Sampling technique with accidental sampling technique and purposive sampling. Analytical methods used are validity test, reliability test, t-test, f-test, classical assumption test, multiple linear regression analysis test, and coefficient of determination (R2) test.The result of this research shows that partially the result of store exterior variables is tcount (1,728)> ttable (1,6608) and probability value 0,087 <0,1, which means that store exterior (X1) has positive and significant effect to purchasing decisions). The general interior variables show that tcount (2.234)> ttable (1.6608) and probability value 0.028 <0.1, which means that general interior (X2) has positive and significant effect to purchase decision (Y). The store layout variable shows that tcount (2.2072)> ttable (1.6608) and probability value 0.041 <0.1, which means that store layout (X3) has positive and significant effect on purchase decision (Y). Exterior store variables show that tcount (0.397)> ttable (1.6608) and probability value 0.692 <0.1, which means that interior display (X4) has positive but not significant effect on purchasing decision (Y). Simultaneously the independent variable (free) shows that the fcount is 7.011 with the significance level 0.000, while the ftable at the 90% confidence level (α = 0.10) is 2.00. Then fcount (7.011)> ftable (2.00) and probability value 0.000 <0.10, which means all independent variables simultaneously affect the dependent variable.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals Pengaruh Sosial Terhadap Keputusan Pembelian Produk Mie Instan Indomie (Studi Kasus di Kelurahan Telanaipura Kecamatan Telanaipura Jambi)

2020 ◽  
Vol 20 (3) ◽  
pp. 1067
Author(s):  
Denny Asmas ◽  
Ahmad Tarmizi
Keyword(s):  
Social Factors ◽  
Average Score ◽  
Purchase Decision ◽  
Decision Variable ◽  
Social Variables ◽  
Purchasing Decisions ◽  
Social Variable ◽  
The Social ◽  
Independent Variable ◽  
Instant Noodle

The increasing number of residents, especially in Telanaipura Village Telanaipura sub-district will have far-reaching implications also on the decision to purchase instant noodle products.  the background outlined above, can be taken to formulate a problem: How social variables affect the decision to buy Instant Indomie noodle products. The purpose of this study is as follows: To analyze the influence of social variables on the decision to buy instant indomie noodle products. To find out the social influence and purchasing decisions used the regression formula. The accumulated results of respondents' answers showed that on average, all respondents' answers showed that the purchase decision variable was at a pretty good level with an average score of 320. The accumulated respondent's response to social variables was 325.8. This value is in a fairly good interval class. This means that social factors are considered by consumers to consume instant indomie noodle food. determination coefficient or (R Square) of independent variable regression (Social Variable) to the Decision to Purchase indomie instant noodle products 0.643. social variable t-calculated value of 2,003, because the t-count value (2,003) is greater than t-Table (1,684) then at the error rate 5% Ho rejected Ha accepted

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals The Effect of Promotion Mix on the Purchasing Decisions of Kaluna Living Pillows with Brand Awareness as an Intervening Variable

2021 ◽  
Author(s):  
Yustika Astary ◽  
David Sukardi Kodrat
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dependent Variables ◽  
Independent Variable

The purpose of this study was to determine the effect of the promotion mix on the decision to purchase Kaluna Living pillows with brand awareness as an intervening variable. The sample in this study was 96 Kaluna Living consumers, where the non-probability technique used in this study was purposive sampling. The independent variable was the promotion mix, while the dependent variables were brand awareness and purchasing decisions. Data collection was conducted using a questionnaire. The data were analyzed using the Partial Least Square-Structural Equation Model (SEM) with partial least square (PLS) path analysis using the Smart PLS 3.0 software. The results showed that the promotion mix had a positive and significant effect on brand awareness; brand awareness had a positive and significant effect on purchasing decisions; the promotion mix had a positive and significant effect on purchasing decisions; and brand awareness was able to mediate part of the influence of the promotion mix on the purchasing decisions with a VAF value of 30.3%. Keywords: promotion mix, brand awareness, purchase decisions, accessories home, creative industries

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE (Studi Pada Konsumen Larissa Aesthetic Center Cabang Kediri)

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Zuraidah Zuraidah ◽  
Angelia Nesma Yunika Putri
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Significance Test ◽  
Skin Care ◽  
Test Reliability ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Descriptive Data

To satisfy customer needs and desires, there is one thing that every company must pay attention to when it comes to competing in the market. When choosing a product, customers usually make a critical assessment of the product to be purchased. Customers certainly want to get quality products according to the price paid. When deciding to purchase a product, it means that the customer has already decided what to buy, decided to buy or not, decide when and where they will buy, and decide how they will buy it. This study aims to determine the effect of product quality on purchasing decisions for skin care for consumers of Larissa aesthetic center Kediri branch. This study uses quantitative methods, the instrument in this study is a questionnaire given to respondents in the study. As for the population in this study are Muslim Consumers Larissa Aesthetic Center Kediri Branch. Probability sampling is the sampling technique used in this study, especially the simple random sampling technique. By using the Slovin formula, the researchers took a sample of 336 customers of Larissa Aesthetic Center Kediri Branch. The data were processed using descriptive data analysis, validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that the regression equation formed was Y = 14.971 + 0.695X. According to the results of the t test it is known that the significance value of t (0.000 <0.05) with the results of t count 10.010 ≥ t table 1.6525 then H0 is rejected and H1 is accepted. This shows that product quality (X) has a positive and significant effect on purchasing decisions (Y). Based on the R square significance test that has been carried out, the results show that product quality has a significant effect on purchasing decisions by 0.530 or 53%. While the remaining 47% of purchase decisions are influenced by other variables not examined in this study, namely price, promotion and location.Keywords: Product Quality, Purchasing Decision, Larissa Aesthetic Center

scholarly journals INFLUENCE DIVERSITY OF PRODUCTS, PRICE, PROMOTION AND LOCATION TOWARDS CUSTOMER SATISFACTION WITH PURCHASE DECISION AT TRANSMART CARREFOUR PLAZA MEDAN FAIR

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Syilvana Dwi Novianti
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Location Factor ◽  
Purchasing Decision ◽  
Buying Decisions

<p>The research aims to know and identify: (1) The positive influence of product diversity on purchasing decisions, (2) The positive influence of price diversity on consumer buying decisions, (3) positive influence on the promotion of decisions Consumer Purchase, (4) positive influence of location against consumer purchase decisions, (5) positive influence of product diversity to consumer satisfaction through consumer buying decisions, (6) positive influence of price diversity towards consumer satisfaction Through consumer purchase decisions, (7) positive influence of promotion to consumer satisfaction through consumer purchase decisions, (8) positive influence of location towards consumer satisfaction through consumer buying decisions, and (9) positive influence Decision to purchase customer satisfaction. Research conducted at the Transmart Carrefour Plaza Medan Fair. Types of research is quantitative research with research methods is a survey method.  The population in this research is the consumer Transmart Carrefour Plaza Medan Fair as much as 100 respondents.  The data collection instruments used are polls. The analysis of the data used is path analysis. Research findings Show: (1) There is a positive influence of product diversity on consumer purchasing decisions with a coefficient of 0.204 so that it can be determined that a variation of 20.40% in the purchase decision is decided by Diversity of products, (2) there is a positive influence on the price diversity of consumer purchasing decisions with a coefficient of 0.297, so that it can be determined that a variation of 29.70% on the purchase decision is defined by a diversity of prices, (3) There is a positive influence on the promotion to the consumer purchase decision with a coefficient of 0.175, so it can be determined that a variation of 17.50% on the purchase decision set by the promotion, (4) there is a positive influence of location To the consumer purchase decision with a coefficient of 0.327, so it can be determined that a variation of 32.70% on the purchase decision is defined by an easily accessible location factor, (5) There is a positive influence of product diversity to customer satisfaction through a consumer purchase decision with a coefficient of 0.128 so that it can be determined that a variation of 12.80% on consumer satisfaction is defined by factors Product diversity through consideration of the purchasing decision factor, (6) There is a positive influence of price diversity towards consumer satisfaction through the decision of consumer purchase by coefficient. Amounting to 0.148 so that it can be determined that a variation of 14.80% on consumer satisfaction is defined by the price diversity factor through consideration of the purchase decision Factor, (7) there is a positive influence promotion to customer satisfaction Through a consumer purchase decision with a coefficient of 0.157 so that it can be determined that a variation of 15.70% on consumer satisfaction is defined by the promotion factor through consideration of the purchasing decision factor, (8) There is a positive influence on location to customer satisfaction through the decision of consumer purchase with a coefficient of 0.114 so that it can be determined that a variation of 11.40% in consumer satisfaction is defined by the location factor through Decision factor considerations, and (9) there is a positive influence on purchasing decisions positively affect the customer satisfaction with a coefficient of 0.548 so that it can be interpreted that there is a variation of 54.80% on satisfaction Determined by the purchasing decision factor.</p>

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