scholarly journals An Empirical Analysis on Why People Run Away from In-Feed Ads under Manufacturing Industry Innovation

CONVERTER ◽  
2021 ◽  
pp. 88-103
Author(s):  
Xiaobo Tao, Ziniu Jin

Thanks to the innovation in manufacturing industry,the rapid development ofdigital technologies such as mobile Internet and social media enables the appearance of up-to-date intelligent marketing methods. As one of them, In-Feed advertising becoming a fashionable approach due to its precise positioning and growing market share, problems such as loss of privacy and lack of trust arise which promote the avoidance behavior of consumer. Based on these facts, our study designs three experiments to explore the mechanism between the In-Feed advertising and the avoidance behavior of consumer. Furthermore, in order to give instructions on enhancing the communication effect of In-Feed ads, we tries to clarify the boundary conditions of consumers processing ads information. Experiment 1 examines the moderating effects of ad reviews between perceived relevance, threat appraisal and coping appraisal; Experiments 2 and 3 respectively examine the moderating effects of the connection strength and interaction frequency between consumers and ad-likers between the above variables. These three experimental results provide theoretical support and practical guidance for intelligent digital marketing and advertising.

2021 ◽  
Vol 904 ◽  
pp. 148-153
Author(s):  
Hong Qi Luo ◽  
Xia Liu ◽  
Po Wang

Lost foam casting has special requirements on the process performance of molding machinery, and the processing technology of Lost foam casting pattern is one of the core and key technologies of Lost foam casting. The research status of lost foam pattern and the safety problems existing in the process of lost foam casting were analyzed. The mechanical properties of lost foam pattern and its mechanical property model were studied, which provided theoretical support for the research of numerical control processing and safe casting of lost foam pattern. The development of Lost foam casting pattern NC processing technology is conducive to the use of information technology, digital technology to enhance the technological progress of traditional industries, promote the clean production of Lost foam casting, realize energy saving and emission reduction, and promote the rapid development of mechanical equipment manufacturing industry.


2020 ◽  
Vol 12 (16) ◽  
pp. 6333
Author(s):  
Chan Liu ◽  
Raymond K. H. Chan ◽  
Maofu Wang ◽  
Zhe Yang

Harnessing the rapid development of mobile internet technology, the sharing economy has experienced unprecedented growth in the global economy, especially in China. Likely due to its increasing popularity, more and more businesses have adopted this label in China. There is a concern as to the essential meaning of the sharing economy. As it is difficult to have a universally accepted definition, we aim to map the sharing economy and demystify the use of it in China in this paper. We propose seven organizing essential elements of the sharing economy: access use rights instead of ownership, idle capacity, short term, peer-to-peer, Internet platforms mediated, for monetary profit, and shared value orientation. By satisfying all or only parts of these elements, we propose one typology of sharing economy, and to differentiate bona fide sharing economy from quasi- and pseudo-sharing economy. Finally, there are still many problems that need to be solved urgently in the real sharing economy from the perspective of the government, companies and individuals.


2017 ◽  
Vol 2017 ◽  
pp. 1-10 ◽  
Author(s):  
Wen-Jun Li ◽  
Qiang Dong ◽  
Yan Fu

As the rapid development of mobile Internet and smart devices, more and more online content providers begin to collect the preferences of their customers through various apps on mobile devices. These preferences could be largely reflected by the ratings on the online items with explicit scores. Both of positive and negative ratings are helpful for recommender systems to provide relevant items to a target user. Based on the empirical analysis of three real-world movie-rating data sets, we observe that users’ rating criterions change over time, and past positive and negative ratings have different influences on users’ future preferences. Given this, we propose a recommendation model on a session-based temporal graph, considering the difference of long- and short-term preferences, and the different temporal effect of positive and negative ratings. The extensive experiment results validate the significant accuracy improvement of our proposed model compared with the state-of-the-art methods.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13 ◽  
Author(s):  
Yanni Liu ◽  
Dongsheng Liu ◽  
Yuwei Chen

With the rapid development of mobile Internet, the social network has become an important platform for users to receive, release, and disseminate information. In order to get more valuable information and implement effective supervision on public opinions, it is necessary to study the public opinions, sentiment tendency, and the evolution of the hot events in social networks of a smart city. In view of social networks’ characteristics such as short text, rich topics, diverse sentiments, and timeliness, this paper conducts text modeling with words co-occurrence based on the topic model. Besides, the sentiment computing and the time factor are incorporated to construct the dynamic topic-sentiment mixture model (TSTS). Then, four hot events were randomly selected from the microblog as datasets to evaluate the TSTS model in terms of topic feature extraction, sentiment analysis, and time change. The results show that the TSTS model is better than the traditional models in topic extraction and sentiment analysis. Meanwhile, by fitting the time curve of hot events, the change rules of comments in the social network is obtained.


1988 ◽  
Vol 41 (1) ◽  
pp. 125-139 ◽  
Author(s):  
SANDRA L. KIRMEYER ◽  
THOMAS W. DOUGHERTY

2017 ◽  
Vol 9 (4) ◽  
pp. 51
Author(s):  
Hongyan Liao ◽  
Xiaoqi Chen ◽  
Zilu Huang ◽  
Hanmin Qiao

With the over-exploitation of global resources and the increasing cost of developing land resources, marine resources have become the new choice for coastal countries to address resource problems. The development and utilization of marine resources encourages the growing of marine engineering equipment manufacturing industry. In this paper, we take Guangdong Province as the studied area, which has a natural advantage for the development of shipping and marine equipment industry, applying the mainstream industry competitive advantage theory – “diamond model” to build evaluation index system. And we calculate combining weights by AHP and variation coefficient method, as well as giving a comprehensive evaluation from the perspective of quantitative analysis for development of marine engineering equipment manufacturing industry in Guangdong Province. The results show that although Guangdong marine engineering equipment manufacturing industry achieves rapid development in recent years, the total scale amount of industry is small, shipbuilding industry development is slow, and professional technical personnel is inadequate. For these problems, this paper provides some suggestions for marine equipment manufacturing industry in Guangdong Province.


2016 ◽  
Vol 1 (1) ◽  
pp. 66 ◽  
Author(s):  
Qing Zhou

In the 21st century, with the rapid development of mobile Internet, people's reading habits have started shifting from the traditional paper-based media, to completely new media such as cell phones, eBook readers, tablet PCs and so on. "Shanghai Library’s Urban Digital Reading Service Platform" integrates all types of collections of digital resources to support eBook readers, tablet PCs, smart phones and other types ofmobiledevices. Thisplatformprovidesaconvenient,low-costandfriendlylearninginterfacetoonline users, providing one of the best reading experiences. This also creates a one-stop public library reading platform, and meets the reader’s need for reading on the go. By investigating and researching libraries’ experiences and requirements for digital reading platforms and its internationalization service, this paper will discuss its further development.


2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Shengli Yan

With the rapid development of information technology, facing the problems and new challenges brought by mobile Internet and Internet of things technology, as one of the key technologies of 5G, millimeter-wave mobile communication (28/38/60/70 GHz) which can realize gigabit (GB/s, or even higher) data transmission rate has also attracted extensive attention of wireless researchers all over the world, it has quickly become a research hotspot in the field of wireless communication. In the millimeter-wave massive MIMO downlink wireless sensor system, a block diagonal beamforming algorithm based on the approximate inverse of Neumann series is improved to obtain complete digital beamforming. Then, when designing hybrid beamforming, channel estimation and high-dimensional singular value decomposition are required for traditional analog and digital hybrid beamforming. A low complexity hybrid beamforming scheme is designed. An improved gradient projection algorithm is proposed in the design of analog beamforming, which can solve the problem of high computational complexity and less damage to guarantee and rate. Simulation results show that the hybrid beam terminal of the sensor reduces the number of RF links required for full digital beamforming and is as close to the spectral efficiency performance of full digital beamforming as possible. The results show that the performance of the designed hybrid beamforming scheme can still be close to that of the pure digital beamforming scheme without involving channel estimation and SVD decomposition.


2022 ◽  
Vol 2022 ◽  
pp. 1-10
Author(s):  
Liyan Jiang ◽  
Qiaoling Xie ◽  
Lingwei Chen

With the continuous deepening of medical reforms and the continuous attempts and explorations of various management models, the traditional health care model is undergoing tremendous changes, and patients’ needs for medical institutions are becoming more and more comprehensive. Medical institutions are meeting the needs of providing medical services to patients at the same time. It is even more necessary to change our thinking and enhance the service concept. This article is based on case-based deep learning hospital nursing business process reengineering and the application and feasibility study of integrated nursing information construction in nephrology nursing. This article uses the literature analysis method, the social survey method, and other methods to discuss the construction of integrated nursing information. On the one hand, the content of this article uses the concept of process reengineering to analyze the current development status and existing problems of the hospital care industry and find countermeasures to solve problems. On the other hand, the main research content of this article is the construction of integrated nursing information and its analysis of the application and feasibility of nursing in the nephrology department. At the same time, under the background of the rapid development of the mobile Internet, we will carry out extended thinking on the continuous transformation of the construction of nursing information. According to the survey results, 87.5% of patients in the nephrology department are dissatisfied with the current hospital’s work efficiency, and 85.7% of the nursing staff in the nephrology department are generally satisfied with the information management of the current department. After the implementation of the hospital information integration system, patient satisfaction is as high as 98.2%, and the satisfaction of medical staff reached 94.2%. The construction of integrated nursing information has played a great role in the application of nephrology nursing.


2021 ◽  
Vol 13 ◽  
pp. 101-108
Author(s):  
Yunfan Yang ◽  
Luyao Han ◽  
Bohan Zhang ◽  
Xiong Yang

The rapid development of economic globalization and the promotion of emerging technologies have spawned a Service-oriented logic that gradually dominates the contemporary industry, and the path for manufacturing companies to improve performance has become more and more complicated. Based on this background, the article uses the data of A-share listed companies in the manufacturing industry in the Yangtze River Delta and the Pearl River Delta in 2019, and uses the research method of fuzzy set qualitative comparative analysis to empirically study the core path and mechanism of multiple complex factors that affect corporate performance. The research results show that manufacturing companies can choose four paths to improve corporate performance (supply chain integration-driven based on internal control, servicing and market dual logic based on internal control-based integration-driven, relying on exploration and innovation-based integration-driven, Relying on the integration-driven type of dual innovation and balance), and found that the core role of supply chain integration and servicing level has become more prominent, becoming a key factor leading to high corporate performance. This research is helpful to identify the influence mechanism of supply chain integration, service level and other factors on corporate performance, and grasp the core of configuration, which has certain reference significance for corporate managers.


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