scholarly journals PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG

Author(s):  
Annisa Nur Muslimah Koswara

This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.

AdBispreneur ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Pratami Wulan Tresna ◽  
Arianis Chan ◽  
Tetty Herawaty

Pangandaran is one of the regions in Indonesia known as the City of Tourism because it has high natural and tourist potential. This potential is the basic material for a region in carrying out city branding so that it can achieve its brand equity The purpose of this study is to analyze how Pangandaran's city branding is viewed from a tourist perspective. In this study the method used is quantitative research. The sample in this study was 293 people obtained using accidental sampling withdrawal techniques. The data analysis technique used is the SEM method with the PLS approach. Research shows that Attitude has a direct and significant influence on Brand Preference. Brand Equity has a direct and significant influence on Brand Preference. Brand Image does not have a direct significant influence on Brand preference. Pangandaran merupakan salah satu wilayah di Indonesia yang dikenal sebagai Kota Wisata karena memiliki potensi alam dan wisata yang tinggi. Potensi ini menjadi bahan dasar bagi suatu wilayah dalam melakukan city branding sehingga dapat mencapai ekuitas mereknya Tujuan dari penelitian ini adalah untuk menganalisis bagaimana city branding Pangandaran ditinjau dari perspektif wisatawan. Dalam penelitian ini metode yang digunakan adalah penelitian kuantitatif. Sampel pada penelitian ini adalah sebanyak 293 orang yang didapatkan dengan menggunakan teknik penarikan sampling aksidental. Teknik analisa data yang digunakan adalah metode SEM dengan pendekatan PLS. Penelitian memperlihatkan hasil bahwa Attitude memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Equity memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Image tidak memiliki pengaruh signifikan secara langsung terhadap Brand preference.


2019 ◽  
Vol 19 (2) ◽  
pp. 129-135
Author(s):  
Ediset Ediset ◽  
Amrizal Anas

ABSTRAK. Penelitian dilaksanakan di salah satu daerah sentra peternakan sapi potong, yaitu Kecamatan Pauh, Kota Padang, Sumatera Barat, yang bertujuan untuk mengetahui pendekatan penyuluhan dalam diseminasi inovasi Inseminasi Buatan (IB) pada peternak sapi potong dan metode penyuluhan dalam diseminasi inovasi Inseminasi Buatan (IB) pada peternak sapi potong. Penelitian ini menggunakan pendekatan metode survei melalui observasi, wawancara, dan dokumen data. Populasi adalah peternak sapi potong yang sudah mengadopsi inovasi Inseminasi Buatan (IB), Sampel ditetapkan sebanyak 30 peternak dengan teknik Quota Sampling. Analisis data dilakukan secara deskriptif kuantitatif yang dihitung dengan menggunakan skala Likert. Hasil penelitian adalah penyuluh sudah menerapkan pendekatan persuasif, pendekatan pervasion dan pendekatan compulsion dengan baik, sedangkan pendekatan coersion tidak diterapkan dalam diseminasi inovasi IB. Metode kunjungan rumah / usaha tani dan metode demonstrasi sudah diterapkan dengan baik, sedangkan metode kampanye tidak diterapkan oleh penyuluh dalam diseminasi inovasi IB pada peternak sapi potong di Kota Padang.  (The application of extension approaches and methods in disseminating artificial insemination (AI) innovation to beef cattle farmers at Pauh sub-district in Padang) ABSTRACT. A survey was carried out at Pauh sub-district, Padang to understand extension approach and method in disseminating artificial insemination (AI) innovation to beef cattle farmers. A survey method approach was used through observation, interviews and data document. Primary data were collected from 30 farmers using quota sampling technique. Data analysis was performed descriptively quantitative which was calculated using a Likert scale. The results showed that the extension workers have applied a convincing approach in both persuasive and compulsion types. However they did not use coercion in conveying AI innovation. Farm visit as well as demonstration have been implemented well by extension workers, while the campaign method is not applied in disseminating IB innovations to beef cattle breeders in the city of Padang.


Author(s):  
Joseph Sudirwan

This research was aimed to determine the effect of quality management, organizational culture, and professionalism against the lecturer’s caring. The quantitative research approach using a survey method and technique of path analysis. The population was the lecturer of Bina Nusantara University and 166 lecturers were taken as samples and selected using stratified random sampling.  The result of data analysis showed that quality management, organizational culture, and professionalism have a direct positive effect on the lecturer’s caring. Quality management and organizational culture, have a direct positive effect on the professionalism and quality management, has a direct positive effect on the organizational culture. Therefore, to improve lecturer’s caring of Bina Nusantara University, the quality management, organizational culture, and professionalism should be improved.   Keywords: Quality management, organizational culture, professionalism, and lecturer’s                      caring.  


2021 ◽  
Vol 2 (3) ◽  
pp. 550-560
Author(s):  
Abdul Majid ◽  
Mega Barokatul Fajri ◽  
Elvina Assadam ◽  
Devi Febrianti

Work satisfaction and motivation have been believed to directly connect to employee performance. These two indicators are potential to either decrease or increase the level of performance, how many items an employee can meet in an accordance with company terms. Employee with well-satisfaction may be motivated to show up their maximum performance while working, which consequently increase company performance or organization after all. This study aims to analyze job satisfaction in moderating the effect of work motivation on employee performance. This research uses a quantitative research approach by means of a survey research. The population of this study were all employees of Hotel Paradise Batu, so that the sampling used total sampling technique. Descriptive data and moderated regression were used as data analysis. The results show that work motivation has an effect on employee performance, work motivation and satisfaction have a positive and significant effect on employee performance, and job satisfaction moderates the interaction of work motivation and employee performance


2015 ◽  
Vol 2 (2) ◽  
pp. 17-23
Author(s):  
Siren Siren ◽  
Erik Pranata

The research aims to understand how much the influence of work discipline has on employee productivity from Prudential City Palangka Raya employees. The research methods used in this study are quantitative research methods. Data collection in the form of observations and questionnaires. The data analysis technique in this study used the correlation analysis of the product moment according to Sugiyono (2012:212). The results concluded that the work discipline of Prudential insurance employees in the city of Palangka Raya is still lacking and not as expected. Judging from employees often come late, the salary received is improper, lack of appreciation, absence of written sanctions and lack of immediacy as Co-Office. Working discipline is very positive and significant towards the work productivity of insurance employees in the city Palangka Raya. From the results obtained by using the product correlation formula when the value is Rxy 0.995948.


Author(s):  
Putra Pratama Saputra ◽  
Nurvita Wijayanti ◽  
Panggio Restu Wilujeng

Announcement board in the city is somehow disturbing because of the illogical linguistic rules therefore it does not support the development of the smart city.The banned boards are indicated to have less educative meaning because they contain elements of swearing, diatribe, bad prayer, and spelling and writing errors. The role of the government in this matter that is responsible for making writing standards and the contents of prohibition boards and notice boards must be in line with the standard rules of language. Therefore, the researcher wants to collaborate with the City Planning Office, which in this case is responsible for arranging the prohibition and announcement boards in the municipal, regency, and sub-district cities in the Bangka Belitung Islands Province. Therefore, the view of Sociology studies is needed to recommend the concept of an ecology city based on smart city. The research method used is mixed method, namely qualitative research conducted  by interviewing the local community and quantitative research by conducting a questionnaire and counting the prohibition boards and announcements that are indicated not in accordance with the language rules.


2020 ◽  
Author(s):  
Abriham Ebabu Engidaw

Abstract The main objective of this study was to demonstrate the challenges of small businesses during corona virus pandemic in developing countries specifically in Ethiopia. Methodologically, the study deployed secondary data analysis followed descriptive research design. Also, this study was conducted through both qualitative and quantitative research approach. The secondary data analysis result shows that many small and large businesses are suffering challenges and this unprecedented coronavirus crisis has caused destruction for many businesses in the globe and it is challenging to survive with reduced revenue, jobs lost and life slowing down and weak marketing performance even difficult to keep a calm head and their business alive. To support these businesses the government should use different mechanisms by cooperating with wealthy peoples and other non-governmental organizations. Besides, the small business owners should manage expectations and communicate with staff, suppliers, banks, and customers throughout this coronavirus frightening. Reduce expenses, be open to their employees about their finances and keep marketing, use different alternatives to deliver their product and recover from the crisis.


Author(s):  
Sandra Moffett ◽  
T. M. McGinnity ◽  
M. Callaghan ◽  
J. Harkin ◽  
D. N. Woods

This chapter outlines the journey that the city of Londonderry (Derry), Northern Ireland, undertook when converting a traditional walled city to a technology-enhanced wireless city. The chapter presents an overview of the three project strands, namely wireless city (civic aspect), wireless walls (tourism aspect), and wireless campus (educational aspect), along with the contribution made by each partner organization. A detailed case study of the educational element is presented, employing a dual qualitative/ quantitative research approach. The case study focuses on the experience of one academic member of staff in using the wireless initiative via Tablet PC and SMART classroom. Quantitative analysis to gain insight into usability of wireless networking services and wireless technologies is presented from both a staff and student viewpoint and finally conclusions are drawn on the overall project experience. The project successfully, completed in December 2006, has received a number of awards for its innovative approach.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hamed Khatibi ◽  
Suzanne Wilkinson ◽  
Mostafa Baghersad ◽  
Heiman Dianat ◽  
Hidayati Ramli ◽  
...  

PurposeThis paper aims to develop a framework that could establish and further the terminology of smart city/resilient city discourse in that resilience could support urban “smartness”, a term that is widely argued being not easily measured nor quantifiably assessed.Design/methodology/approachThe qualitative approach was employed, and based on selected keywords, a systematic literature review was carried out to understand the main themes within the smart city and resilient city concepts databases. Upon screening, 86 papers were used and synthesised through the meta-synthesis method using both synthesis approach, meta-aggregation and meta-ethnography that systematically identifies both properties and characteristics, to build an innovative framework as an indicator-based smart/resilience quantification model.FindingsTwo novel frameworks are proposed, smart resilient city (SRC) and resilient smart city (RSC), as guidelines regulatory that establish a city's smartness and resilience.Research limitations/implicationsThe quantitative research phase is not provided as the framework builds on the exploratory approach in which the model is proposed through the postulation of data definitions.Practical implicationsAlthough the study's scope was limited to the city, proposed frameworks may be interpreted for other contexts that deal with the topic of resilience and smart.Originality/valueThe established framework proposal would encourage further exploration in context, serving as an inspiration for other scholars, decision-makers, as well as municipalities to keep strengthening smart city through resilience factors.


2021 ◽  
Vol 5 (2) ◽  
pp. 364
Author(s):  
Putri Srie Handayani

The purpose of this study was to determine the effect of Accountability and Functional Supervision on Regional Financial Management at the city Regional Financial Management Office (DPKD) in West Sumatera. This research is a type of quantitative research. The population in this study is the City Regional Financial Management Office (DPKD) in West Sumatera Province. The sampling method used judgement sampling as many as 4 cities, namely Padang, Padang Panjang, Bukittingi, and Payakumbuh and 250 DPKD employees as respondents. Data was collacted by distributing questionnaires directly to the 250 employees. The data analysis technique used multiple linear regression with t test. The result showed that Accountability and Functional Supervsion had an effect on Regional Financial Management.


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