scholarly journals Features of the choice of indicators in marketing research of the consumer market for publishing products

2020 ◽  
Vol 11 (4) ◽  
pp. 90-96
Author(s):  
Alexander A. Nechitaylo ◽  
Tatiana Yu. Deptsova ◽  
Anna A. Gnutova ◽  
Natalia V. Priadilnikova
Keyword(s):  
Latent Variables ◽  
Marketing Research ◽  
Survey Method ◽  
Consumer Market ◽  
Goods And Services ◽  
Number Of Factors ◽  
Scientific World ◽  
The Media ◽  
Search And Selection

In the scientific world, there has long been a debate about which of the methods of collecting primary information is the most flexible and reliable, but all attempts to reduce the assessment of the quality of the survey on average to a specific technique for collecting information, a research plan, the type of data analysis or the nature of the use of the information obtained did not justify themselves. The authors consider the survey method of J. Gallup, who was one of the first to use customer surveys specifically for market research. The Gallup method has certain advantages over other methods and has been continued within the framework of the theory of latent variables. The article describes two types of models with latent variables: models with effect indicators and models with cause indicators, which are used to effectively promote goods and services based on a survey of a certain sample of potential consumers. The rules for the search and selection of indicators are described when conducting marketing research in general, and, in particular, in the publishing market, taking into account the specifics of media products presented in this market. The authors highlighted a number of factors that must be taken into account when conducting marketing research on the publishing market and the media market.

scholarly journals Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

2020 ◽  
Vol 208 ◽  
pp. 07003
Author(s):  
Tatyana Solosichenko ◽  
Nadezhda Goncharova ◽  
Pavel Letov
Keyword(s):  
Price Competition ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Policy Formation ◽  
Survey Method ◽  
Main Hypothesis ◽  
Goods And Services ◽  
Marketing Policy ◽  
Return On Capital ◽  
High Level

The gist of this article boils down to improving the efficiency of the bank’s marketing policy in a pandemic. The growing needs of buyers, the growth of non-price competition and the supply of goods and services on the market indicate the relevance of the problem of forming a marketing policy. Factors such as imperfection of market relations, inflation, low population growth rate, high level of income differentiation of the population are characteristic of the Russian market. The article stresses that it is necessary to conduct a marketing policy competently in order to ensure the return on capital and a stable position in the market. The main hypothesis is based on changing consumer preferences. The marketing research was conducted by a survey method in the form of a survey of respondents. The aim of the study was to determine the strengths and weaknesses of the organization providing credit products. A survey of consumers of credit products made it possible to determine vectors and control points when choosing a product by a consumer. This, in turn, made it possible to determine the parameters of the loan products, which need to be changed in order to increase the degree of customer satisfaction. The criteria for choosing a loan, the preferred channels for obtaining a loan and the attitude towards credit institutions that provide loans have also been determined. The article presents the activities that determine the marketing policy for future periods.

Race and Ethnicity in US Media Content and Effects

2017 ◽  
Author(s):  
Dana Mastro
Keyword(s):  
Ethnic Groups ◽  
American Indians ◽  
Race And Ethnicity ◽  
Policy Positions ◽  
Psychological Determinants ◽  
Number Of Factors ◽  
The Media ◽  
Numeric Representation ◽  
Racial Ethnic

Research empirically investigating the influence of media exposure on issues of race and ethnicity has long documented that media use meaningfully impacts the cognitions, emotions, and behaviors of audience members. Certainly, media are only one among a number of factors that contribute to perceptions regarding (and actions toward) one’s own and other racial/ethnic groups. However, theory and empirical evidence consistently demonstrate that the manner in which racial/ethnic groups are characterized in the media can harm or benefit different groups, depending on the nature of these depictions (alongside other social and psychological determinants). Consequently, it is both practically and theoretically important to both identify how and how often different groups are portrayed across the media landscape as well as to assess the ways in which exposure to this content influences media audiences. What quantitative content analytic studies have revealed is that there is variation in depictions of race/ethnicity in US media depending on the group, the medium, and the genre. Thus, whereas Blacks have achieved a degree of parity when it comes to the quantity of depictions on primetime U.S. television, there is variation in the quality depending on the genre. Further, the same advances have not been seen for Blacks in news, in film, and across other media forms and platforms. For Latinos, little has changed across decades when it comes to numeric representation in the media. When it comes to the quality of these portrayals, although some of the more egregious media stereotypes have faded, other long-standing media definitions of Latinos remain persistent. For other racial/ethnic groups, few images are presented. Within these infrequent images, a constrained set of characterizations often predominates, such as spiritual American Indians, tech-savvy Asian Americans, and terrorist Muslims. Exposure to these representations has consequences. Consuming the images and messages associated with racial/ethnic groups in the media contributes to the formation, activation, and application of racial/ethnic cognitions. For racial/ethnic majority group members (i.e., whites), unfavorable media depictions can mean the perpetuation of harmful stereotypes: this can lead to outcomes ranging from unsympathetic policy positions to active or passive harming behaviors. When media characterizations are favorable, more auspicious outcomes emerge. For the racial and ethnic groups being depicted, the effects of exposure again depend on the quantity and quality of portrayals. Negative characterizations prompt shame, anger, and other undesirable emotions and lead to esteem problems. On the other hand, some research indicates that favorable characterizations can serve as a source of group pride, which boosts esteem.

Justification of the priority directions of structural transformations of the regional consumer market

2016 ◽  
Vol 10 (1) ◽  
pp. 31-41
Author(s):  
Екатерина Ветрова ◽  
Ekaterina Vetrova ◽  
Елена Литвинова ◽  
Elena Litvinova ◽  
Вероника Данилова ◽  
...  
Keyword(s):  
Structural Characteristics ◽  
Integrated Approach ◽  
Consumer Market ◽  
State Regulations ◽  
Development Indicators ◽  
Goods And Services ◽  
Market Participants ◽  
The One ◽  
Market Relations

studies. The most important development indicators of the level and quality of life of the population in the region are the state and tendencies of development of consumer market in the conditions of establishment of market relations. State regulations of the consumer market is performed, on the one hand, through automatic advantages, i.e. offering and demand, prices and competition, and, on the other hand, presents by the factors management appointments. Using administrative methods of influence, the regional governments regulate such processes as privatization, the deployment of new enterprises, and the attraction of foreign capital. The integrated approach allows ensuring the normal functioning of the regional consumer market. Trade is the most important sector of the consumer market. In this regard, the realization of the major areas of functioning and development of regional consumer market is closely connected with the strategy of trade development. Combined methods and forms of regulation should be the basis of the modern regulation of the market of consumer goods and services, therefore, in order to improve the effectiveness and implementation of unified state policy it is necessary to create the Concept of development of the consumer market of Moscow region The need for the development of the concept of marketing management is determined by the structural characteristics of the regional consumer market at present and observed change in the payment demand of the population. The article offers directions of implementation of this concept that will allow realizing the goals and objectives of all market participants. The necessity for using marketing tools in the regulation of the consumer market at the macro and meso-levels is caused by the goals of the state, among which the most important is the significance of its social policy, focused on improving the welfare of the population

scholarly journals Conducting marketing research of new products of the company

2020 ◽  
Vol 159 ◽  
pp. 03001
Author(s):  
Aigul Baimbetova ◽  
Madina Duisemaliyeva ◽  
Ainash Kurbanbayeva ◽  
Raigyl Esenzhigitova
Keyword(s):  
Information Needs ◽  
Marketing Research ◽  
Competitive Advantages ◽  
Product Price ◽  
Marketing Environment ◽  
Goods And Services ◽  
Economic Entity ◽  
Marketing Activities ◽  
Real State

The main principle of marketing is the slogan “production of the product being sold, not sale of the product being produced”. Therefore, planning and evaluating the effectiveness of marketing activities should be carried out as a result of marketing research in order to determine the degree of customer satisfaction with the quality of goods and services. .Marketing research is a systematic and objective process of identification, collection, analysis and dissemination of information aimed at increasing efficiency in identifying and solving a marketing problem. The main goal is to create an information and analytical base for reducing the level of uncertainty and making marketing decisions [1]. The task of marketing research is to provide objective, reliable, justified, timely information and assessment of the information needs of the business entity, reflecting the real state of the business entity [5]. Such research includes marketing activities in the market, as well as market processes that have any links to it. The object of the study is the economic entity itself, the marketing environment of its sphere of activity, the market that represents competitive advantages, as well as marketing advantages in the areas of product, price, communication and sales activities [2].

scholarly journals Disabled Mothering? Outlawed, Overlooked and Severely Prohibited: Interrogating Ableism in Motherhood

2019 ◽  
Vol 7 (1) ◽  
pp. 114-123
Author(s):  
Julia N. Daniels
Keyword(s):  
Disabled People ◽  
Consumer Market ◽  
Goods And Services ◽  
The Media ◽  
The Uk ◽  
Do So

The ideology of motherhood precludes disabled people in various ways: sometimes outlawing it completely, in the case of enforced or coerced sterilisation; sometimes condemning it through the sanctioned removal of children and/or adoption; and at other times complicating it severely through lack of access to accessible goods and services that all mothers require to function in their day-to-day lives—such as pushchairs/prams, baby-changing equipment and baby-wearing apparatus. Ableism, “compulsory able-bodiedness” (Campbell, 2009; McRuer, 2013), will be used as an interrogative tool to aid in the ‘outing’ of the ‘able’: to tease out the values and principles undergirding this exclusionary perception of motherhood. As such I will be drawing on autoethnographic material, in conjunction with a Studies in Ableism (SiA; Campbell, 2009) approach to analyse the bypassing of disabled mothers and to suggest tentative ways forward. In the UK 1.7 million parents identify as disabled (Morris & Wates, 2006) and perhaps many more would do so if there were no fear of censure (see, especially, Booth & Booth, 2005; Llewellyn, McConell, & Ferronato, 2003; Sheerin, 2001; Swain, French, & Cameron, 2003) and their requirements need to be recognised, heard and provided for in the consumer market. The following article will articulate how disabled mothers are barred from the sacred hallow of motherhood, and delineate the need for the media, governmental organisations and marketing corporations to address their culpability in this blatant discrimination.

scholarly journals Korelasi Antara Ketinggian Tempat, Sifat Kimia Tanah, dan Mutu Fisik Biji Kopi Arabika di Dataran Tinggi Garut

2016 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Handi Supriadi ◽  
Enny Randriani ◽  
Juniaty Towaha
Keyword(s):  
Chemical Properties ◽  
Correlation Method ◽  
Soil Chemical Properties ◽  
Organic N ◽  
Survey Method ◽  
Physical Quality ◽  
Arabica Coffee ◽  
Number Of Factors ◽  
Coffee Beans

<em><span>Altitude defines the climatic elements which in turn affect the soil chemical properties. Growth, productivity, qualities, and coffee flavor determines by a number of factors, one of which is the chemical properties in the soil. The research aimed to analyze the correlation between altitude, soil chemical properties, and physical quality of Arabica coffee beans in highland areas of Garut. The research </span><span lang="IN">was carried out in </span><span>Garut Regency, West Java, from April to Agustus 2014. The research used survey method with purposive random sampling from selected locations. Parameters observed were soil chemical properties, percentage of normal beans and the beans weight at the altitude of 1.000–1.600 m asl. The data were then analyzed using correlation method. The result showed a significant correlation between altitude with soil chemical properties and Arabica coffee beans physical quality in Garut highlands. The higher the altitude, the higher level of soil chemical properties, such as pH, C-organic, N-total, Na, and KTK, in contrary with total </span></em><em><span>P<sub>2</sub>O<sub>5</sub></span><span>. Higher altitude and chemical properties </span><span lang="IN">inline with higher</span><span> percentage of normal beans and the weight of 100 Arabica coffee beans.</span></em>

scholarly journals Previous Conceptions of Students on Virology and Biotechnology: The Need for the Understanding

2017 ◽  
Vol 4 (12) ◽  
pp. 116
Author(s):  
Lorena da Graça P. Macena ◽  
Nathália Regina P. Vieira ◽  
Roberta Pires Corrêa ◽  
Izabel Paixão ◽  
Helena Carla Castro
Keyword(s):  
High School ◽  
High School Students ◽  
Social Relations ◽  
Formal Education ◽  
Daily Life ◽  
School Students ◽  
Goods And Services ◽  
Viral Particles ◽  
The Media

Biotechnology is known as the set of processes and techniques that involves the manipulation of living beings, resulting in the production of a series of products useful to humanity. Virology is a science that studies viruses, sub-viral particles and prions and has enjoyed the benefits of biotechnology. However, although there is an increase and improvement in the productivity of goods and services including this area, the harmful potential of the virus is still highlighted, which favors the construction of negative conceptions that may make it difficult to learn subjects related to these beings or about Content in science, such as biotechnology. The theme Biotechnology and virology in high school is addressed, throughout the different series / years, in disciplinary contents that have a direct influence with the students' daily life and that, if well understood, can contribute to the improvement of their quality of life. Considering that students have knowledge prior to formal education and that such conceptions may become obstacles to the acquisition of new knowledge, this work sought to elucidate, through the application of a semi-structured questionnaire, the knowledge that high school students of a school State of São Gonçalo (RJ) have on topics related to biotechnology and virology. The results showed that students use a lot of information acquired in formal education, in the media and in social relations on the subject evaluated. It was evidenced a predominance of previous conceptions and little knowledge about the viruses and the biotechnological context present in our daily life through the use of products and services

scholarly journals An Overview of CSR Programs in Saudi Arabia with Reference to Select Organizations

2015 ◽  
Vol 5 (2) ◽  
pp. 282 ◽  
Author(s):  
Samia Magbool
Keyword(s):  
Public Image ◽  
Private Companies ◽  
Public And Private ◽  
Goods And Services ◽  
Number Of Factors ◽  
The Social ◽  
National Economic ◽  
The Media ◽  
Social And Environmental Change ◽  
Corporate Social

Corporate Social Responsibility (CSR) implies evaluation and taking the responsibility for the organization’s impact on the larger environment and eventually the social welfare aspects. It refers to the promotion of positive social and environmental change. Organizations are crucial players in the community as well as the national economic development because they control huge assets and can invest for socially conscious investments and programs. Moreover, though customers may buy goods and services but ultimately today the level of competition depends on a number of factors like the corporations social programs. A company’s public image is created mostly due to the CSR activities and how well-aware customers are of them. Employees like working for a company that has a good public image and is constantly in the media for positive reasons. This paper discusses the CSR activities of some select Saudi public and private companies and analyses the implications as well as the some of the positive suggestions and criticisms in the context of the kingdom.

scholarly journals Pengaruh Terpaan Iklan di Media Sosial Youtube terhadap Persepsi Konsumen (Studi terhadap Pelanggan Iklan Tiket.com di Youtube)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 179
Author(s):  
Rachel Febrida ◽  
Roswita Oktavianti
Keyword(s):  
Social Media ◽  
Consumer Perception ◽  
Survey Method ◽  
The Public ◽  
Goods And Services ◽  
Or Groups ◽  
The Media ◽  
Advertising Exposure ◽  
Consumer's Perception

Advertising becomes a very important promotional instrument, especially for companies that promote goods and services to the public. One form of advertising that the companies do is advertising exposure. Exposure can be interpreted as activity of hearing, seeing, and reading messages from the media or having an experience and attention to messages that happen to individuals or groups. Advertising exposure on youtube can build  consumer's perception. Perception is the process where consument choose, organize, and asume information to create a picture of life. This research wants to find out whether there is an influence of advertising exposure on social media especially Youtube on consumer’s perception. This research uses a survey method by distributing online questionnaires to 100 respondents. This research conducts research on Tiket.com customers who watch advertisements on Youtube. The results of this research is the effect of advertising exposure on social media Youtube on consumer’s perception. The advertisement has an influence on consumer perception by 34%, the remaining 66% is influenced by variables not examined in this research. Iklan telah menjadi salah satu promosi yang penting, terutama untuk perusahaan yang mempromosikan barang atau jasa kepada masyarakat luas. Salah satu yang dapat dilakukan perusahaan dengan cara menggunakan terpaan iklan. Terpaan dapat diartikan sebagai kegiatan mendengar, melihat, dan membaca pesan-pesan media ataupun mempunyai pengalaman dan perhatian terhadap pesan tersebut yang dapat terjadi pada individu atau kelompok. Iklan yang muncul bertubi-tubi pada Youtube menimbulkan munculnya persepsi pada konsumen. Persepsi adalah proses dimana individu memilih, mengorganisasi, dan mengartikan masukan informasi untuk menciptakan suatu gambaran tentang kehidupan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh terpaan iklan di media sosial Youtube terhadap persepsi iklan. Metode survei adalah metode yang digunakan dalam penelitian ini dengan menyebarkan kuesioner online kepada 100 sampel responden.  Penelitian ini menunjukkan bahwa ada pengaruh terpaan iklan di media sosial Youtube terhadap persepsi konsumen. Terpaan iklan memiliki pengaruh terhadap persepsi konsumen sebesar 34%, sisanya 66% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.

scholarly journals IMPROVING PUBLIC AWARENESS OF EARTHQUAKE-RESISTANT HOUSE USING FACTOR ANALYSIS

2021 ◽  
Vol 47 (1) ◽  
pp. 43-54
Author(s):  
Agus Dwi Hariyanto ◽  
Sugeng Triyadi ◽  
Andry Widyowijatnoko
Keyword(s):  
Factor Analysis ◽  
Latent Variables ◽  
Quantitative Research ◽  
Residential Buildings ◽  
Public Awareness ◽  
Residential Building ◽  
Ductile Material ◽  
Number Of Factors ◽  
Earthquake Resistant

Public awareness of earthquake-resistant houses can increase the region's resilience to earthquake disasters. This study aims to conduct a comparison of two different groups of people on their opinion of earthquake-resistant housing variables and actions to increase the quality of their house. For supporting public awareness of earthquake-resistant houses, the purpose also determines the latent variables of earthquake-resistant houses and actions from the public for improving the quality of the residential building. This quantitative research begins by collecting the earthquake-resistant house attributes through journal reviews.  This study used a closed-ended questionnaire to collect data on public experiences of earthquake disasters. For data analysis, it used correlation analysis to determine the level of relationship between two variables and utilizes factor analysis to reduce the variable to a small number of factors. The two groups that have different experiences of earthquakes tend to have similar opinions about the characteristics of earthquake-resistant houses and the actions for improving the quality of residential buildings. The five factors of the earthquake-resistant housing are safe structural construction, fixed architectural elements, open accessibility, lightweight-ductile material, and simple floor plan. Then the three factors represent the actions for improving residential quality, namely, to improve material and structure, build an earthquake-resistant house, and make accessibility easy and safe.

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