scholarly journals Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

2020 ◽  
Vol 208 ◽  
pp. 07003
Author(s):  
Tatyana Solosichenko ◽  
Nadezhda Goncharova ◽  
Pavel Letov
Keyword(s):  
Price Competition ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Policy Formation ◽  
Survey Method ◽  
Main Hypothesis ◽  
Goods And Services ◽  
Marketing Policy ◽  
Return On Capital ◽  
High Level

The gist of this article boils down to improving the efficiency of the bank’s marketing policy in a pandemic. The growing needs of buyers, the growth of non-price competition and the supply of goods and services on the market indicate the relevance of the problem of forming a marketing policy. Factors such as imperfection of market relations, inflation, low population growth rate, high level of income differentiation of the population are characteristic of the Russian market. The article stresses that it is necessary to conduct a marketing policy competently in order to ensure the return on capital and a stable position in the market. The main hypothesis is based on changing consumer preferences. The marketing research was conducted by a survey method in the form of a survey of respondents. The aim of the study was to determine the strengths and weaknesses of the organization providing credit products. A survey of consumers of credit products made it possible to determine vectors and control points when choosing a product by a consumer. This, in turn, made it possible to determine the parameters of the loan products, which need to be changed in order to increase the degree of customer satisfaction. The criteria for choosing a loan, the preferred channels for obtaining a loan and the attitude towards credit institutions that provide loans have also been determined. The article presents the activities that determine the marketing policy for future periods.

scholarly journals Preferences of People of Advanced and Gerontic Age in Diet Formation

2020 ◽  
Vol 50 (1) ◽  
pp. 176-184
Author(s):  
Natalya Ruban ◽  
Irina Reznichenko
Keyword(s):  
Functional Food ◽  
Dairy Products ◽  
Consumer Preferences ◽  
Scientific Information ◽  
Marketing Research ◽  
Decisive Role ◽  
Food Products ◽  
Survey Method ◽  
Female Population ◽  
Age Related

Introduction. Currently, the food market is replenished with new types of specialized food products intended for nutrition of certain population categories. Gerodietetic products are important in forming the diet for senior citizens. Therefore, gerodietetic foods are a factor of healthy lifestyle and active longevity. Functional food products should be based on age-related issues and consumer preferences. Aging weakens assimilative processes in organs and tissues, slows down the rate of redox reactions, and restructures the system of metabolism and body functions. Thus, people of advanced and gerontic age need to consume appropriate amount of vitamins and minerals, as their deficiency plays a decisive role in the development of age-related diseases. As a result, scientific justification and development of functional food products for this category is extremely important. The research objective was to study consumer preferences in relation to gerodietetic food products by collecting, processing, and analyzing marketing data. Study objects and methods. The research featured statistical data, as well as information obtained from consumers aged 60–77, residents of the Kemerovo region. The study involved methods of analysis, systematization of statistical and scientific information, comparison and generalization, as well as a marketing survey method. Results and discussion. The research started with an analysis of the structure and dynamics of the age-sex composition of the population in 2017–2019. The number of the elderly increased by 5% compared to 2017. The analysis also showed a stable quantitative prevalence of female population, i.e. 64.9% in 2017 and 64.8% in 2019. The daily diet of most survey participants included cereals, dairy products, and vegetables. The survey helped to identify the purchase factors. Price proved to be the main factor when choosing dairy products (72%). Most respondents (47%) consume dairy products daily. Conclusion. The marketing research defined the purchase factors for people of advanced and gerontic age in choosing food products. The obtained data can help to improve the gerodietetic products on the consumer market of Kemerovo.

scholarly journals METHODOLOGICAL ASPECTS OF FORSIGHT IMPLEMENTATION INTO THE SYSTEM OF DIAGNOSTICS OF MARKETING POLICY AT ENTERPRISES OF UKRAINE

2017 ◽  
Vol 19 (2(64)) ◽  
pp. 19-24
Author(s):  
N.M. Andryeyeva ◽  
D.V. Zinkovska
Keyword(s):  
Marketing Research ◽  
Policy Formation ◽  
The Political ◽  
Political Situation ◽  
Marketing Policy ◽  
Wide Range ◽  
Marketing Activities ◽  
Definition Of ◽  
Methodological Aspects

In this article was considered main approaches of different authors to the definition of "forsight". On the basis of the investigated approaches and developed taking into account modern trends was created own authors� interpretation of the term �foresight�. It was highlighted that foresight and expert forecast not identity terms. The main features of foresight which distinguish it from expert forecasting were highlighted. The authors considered the essence of the key principles of foresight, namely the focus on the future and the perspective directions of its development, involving a wide range of participants and creating a network of knowledge, planning and policy formation of the enterprise. The article proposed to consider foresight as a predictive, scenario and analytical component of the diagnostics of the marketing policy of the enterprise. Also, the article proposed the definition of "diagnostics of marketing policy of the enterprise". It was highlighted 3 main groups of methods of diagnostics of marketing policy: marketing research methods, mathematical and statistical methods, methods of research of strategic and operational marketing activities. The place of foresight in the system of tools of diagnostics of the marketing policy of the enterprise was investigated. In addition, the main features of the Ukrainian economy that will affect the process of implementation of foresight, namely the instability of the political situation affecting the country's socio-economic development, the use of mostly traditional marketing tools, low propensity to use innovative technologies, the inability to make too long-term forecasts (more 10 years), which is connected with the unstable situation in the country.

scholarly journals Features of the choice of indicators in marketing research of the consumer market for publishing products

2020 ◽  
Vol 11 (4) ◽  
pp. 90-96
Author(s):  
Alexander A. Nechitaylo ◽  
Tatiana Yu. Deptsova ◽  
Anna A. Gnutova ◽  
Natalia V. Priadilnikova
Keyword(s):  
Latent Variables ◽  
Marketing Research ◽  
Survey Method ◽  
Consumer Market ◽  
Goods And Services ◽  
Number Of Factors ◽  
Scientific World ◽  
The Media ◽  
Search And Selection

In the scientific world, there has long been a debate about which of the methods of collecting primary information is the most flexible and reliable, but all attempts to reduce the assessment of the quality of the survey on average to a specific technique for collecting information, a research plan, the type of data analysis or the nature of the use of the information obtained did not justify themselves. The authors consider the survey method of J. Gallup, who was one of the first to use customer surveys specifically for market research. The Gallup method has certain advantages over other methods and has been continued within the framework of the theory of latent variables. The article describes two types of models with latent variables: models with effect indicators and models with cause indicators, which are used to effectively promote goods and services based on a survey of a certain sample of potential consumers. The rules for the search and selection of indicators are described when conducting marketing research in general, and, in particular, in the publishing market, taking into account the specifics of media products presented in this market. The authors highlighted a number of factors that must be taken into account when conducting marketing research on the publishing market and the media market.

scholarly journals COMPETENCE APPROACH IN COMMAND MANAGEMENT OF THE ENTERPRISE IN THE CONTEXT OF DEVELOPMENT OF THE MODERN LABOR MARKET

2021 ◽  
Author(s):  
Valerii Plaksiienko ◽  
Mykola Zos-Kior ◽  
Iryna Hnatenko
Keyword(s):  
Labor Market ◽  
Human Resources ◽  
Team Building ◽  
Educational Services ◽  
Innovative Development ◽  
Employment Policy ◽  
Main Hypothesis ◽  
Goods And Services ◽  
Building Management ◽  
High Level

The article examines the competency approach in team building management in the context of the development of the modern labor market. A strong dialectical relationship between the labor market and innovative entrepreneurship has been identified. The labor market is a producer of innovative entrepreneurship due to the availability of human resources involved in the production and distribution of innovative goods and services. The main hypothesis in the current context is that without taking into account the trends occurring in the modern labor market, it is almost impossible to form a means of state support for innovative development of entrepreneurship. Taking into account the foresight of innovative changes in the national economy, possible promising changes in the labor market have been demonstrated which will create a fundamentally new labor market and destroy outdated trends. It is proved that the key challenges in the labor market that hinder an effective competency-based approach to team-building management of the enterprise are: a steady trend of depopulation; progressively high level of aging of the floor; low life expectancy; reducing the quality of secondary education; lack of connection between the needs of the real labor market and the market of educational services, etc. Particular attention is paid to the analysis of available human resources, which is represented in the modern labor market and can serve as a mobilization reserve that can be involved in innovation through the implementation of effective regulatory employment policy, through the formation of necessary competencies. It is concluded that in the domestic market of educational services there is an urgent need to take into account promising specialties in order to prevent unemployment in the labor market and increase employment of young people in the specialty. There is a need for thorough research of existing foresights in the labor market, taking into account the development of innovation and trends in the globalization of the labor market. Therefore, taking into account the study of labor market trends in the context of innovative development, it is necessary to determine the formation of priorities for the development of the labor market under the White World Scenario.

KEEFEKTIFAN SEKOLAHDILIHAT DARI DELAPAN STANDART NASIONAL PENDIDIKAN DI WILAYAH EKS KARESIDENAN SURAKARTA

2018 ◽  
Vol 2 (2) ◽  
pp. 199
Author(s):  
Parwanto
Keyword(s):  
School Effectiveness ◽  
Junior High Schools ◽  
Survey Method ◽  
Content Standards ◽  
Educational Standards ◽  
Probability Sampling ◽  
National Education ◽  
Management Standards ◽  
High Level ◽  
Sampling Approach

Abstrak:Penelitian ini bertujuan untuk mengetahui gambaran keefektifan sekolah dilihat dari delapan standar nasional pendidikan. mengetahui tingkat ketecapaian keefektifan sekolahdilihat dari delapan standar nasional pendidikan dan mengetahui dari kedelapan standartnasional pendidikan butir mana disetiap standart yang masih perlu mendapatkan perhatiansecara serius. Metode penelitian yang digunakan adalahmetode survai yakni upayamengumpulkan informasi dari responden yang merupakan contoh dengan menggunakankuesioner yang terstruktur. Populasi dari penelitian ini adalah jumlah satuan pendidikanSekolah Mengengah Pertama (SMP) sebanyak 349 sekolah yang bersatatus sekolah negeriyang menyebar di wilayah eks karesidenan Surakarta. Sampel diambil sebanyak 172 sekolahdengan pendekatan area probability sampling. Instrumen yang digunakan dalam penelitian inimerupakan kuesioner tertutup dengan skala likert. Setelah data terkumpul kemudian dianalisisdengan pendekatan kuantitatif secara deskriptif. Hasil penelitian menunjukkan bahwa dilihatdari standar isi; standar proses; standar kompetensi kelulusan; standar pendidikan dan tenagakependididkan; standar sarana dan prasarana ; standar pengelolaan; standar pembiayaan; danstandar penilaian sudah cukup baik. Ketercapaian delapan standar nasional pendidikan seluruhsekolah sampel sudah mencapai tingkat yang cukup tinggi yakni di atas 90%, kendati masihada beberapa dari sub butir standart yang masih perlu lebih diperbaiki Abstract:The aim of this research is to discover the school effectiveness seen from eightcomponents of standards of national education. From these eight components, we will find outwhich components still need to be regenerated. This research is using survey method bystructured questionnaire to gather information from respondents. The population is 349Government Junior High Schools in a region of ex Surakarta Residence. Total of samples frompopulation is 172 schools, using area probability sampling approach. To collect the data, weused closed questionnaire with Likert scale as the instrument. After all data collected, then weanalyze it descriptively with quantitative approach. The result shown that all the componentsof standards of national education, including content standards; process standards;competence of graduates standards; educational standards and human resource standards;facilities standards; management standards; funding standards; and assesment standards arefairly good. The achievement of eight standards of national education from all sample schoolsalready achieved high level, i.e. above than 90%. But still there are several sub componentsneeds to be regenerated.

PENGARUH CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT MITRA MEDIKA NAROM KABUPATEN BEKASI

2020 ◽  
Vol 7 (1) ◽  
pp. 41-49
Author(s):  
Ajat Sudrajat
Keyword(s):  
Patient Satisfaction ◽  
Health Services ◽  
Corporate Image ◽  
Ordinal Scale ◽  
Survey Method ◽  
Microsoft Excel ◽  
Analysis Techniques ◽  
Level Of Satisfaction ◽  
Verification Methods ◽  
High Level

Patient satisfaction at the hospital is a benchmark that is a benchmark for patients in getting health care. Each hospital must run a variety of strategies so that patients feel satisfied with health services, one of the strategies is through a good corporate image and trust, where a good corporate image can increase trust. So that affecting patient satisfaction Mitra Medika Narom Hospital Kabupaten Bekasi.             This research was conducted with descriptive and verification methods, namely knowing, analyzing, explaining and testing hypotheses, and making conclusions and suggestions. The sample in this study amounted to 240 respondents using the Eksplanary Survey method. Data analysis techniques used are ordinal scale techniques and path analysis using the Method of Successive Interval (MSI) tool, Microsoft Excel 2016 computer programs and SPSS 16.             The results of this study reveal that the company's image at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has built and made a good company image so that it is better known to all people. Furthermore, trust in Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has succeeded in building a good and optimal Trust so that patients trust Mitra Medika Narom Hospital to obtain health services. Then the patient satisfaction at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that the patients as respondents feel a high level of satisfaction after completing treatment at the Mitra Medika Narom Hospital. There is a positive, strong and two-way correlation between company image and trust variables of 0.646. There is a partial influence of company image on patient satisfaction at Mitra Medika Narom Hospital significantly by 11.98%. There is a partial influence of trust on patient satisfaction at Mitra Medika Narom Hospital significantly by 25.08%. Then there is a simultan influence of corporate image and trust on patient satisfaction at Mitra Medika Narom Hospital positively and significantly by 37.06% while the remaining 62.94% is contributed by other variables not examined

scholarly journals EXPRESS: Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

2021 ◽  
pp. 002224372199837
Author(s):  
Walter Herzog ◽  
Johannes D. Hattula ◽  
Darren W. Dahl
Keyword(s):  
Decision Making ◽  
Consumer Preferences ◽  
Research Question ◽  
Pilot Studies ◽  
Low Level ◽  
Marketing Managers ◽  
False Consensus Effect ◽  
False Consensus ◽  
High Level

This research explores how marketing managers can avoid the so-called false consensus effect—the egocentric tendency to project personal preferences onto consumers. Two pilot studies were conducted to provide evidence for the managerial importance of this research question and to explore how marketing managers attempt to avoid false consensus effects in practice. The results suggest that the debiasing tactic most frequently used by marketers is to suppress their personal preferences when predicting consumer preferences. Four subsequent studies show that, ironically, this debiasing tactic can backfire and increase managers’ susceptibility to the false consensus effect. Specifically, the results suggest that these backfire effects are most likely to occur for managers with a low level of preference certainty. In contrast, the results imply that preference suppression does not backfire but instead decreases false consensus effects for managers with a high level of preference certainty. Finally, the studies explore the mechanism behind these results and show how managers can ultimately avoid false consensus effects—regardless of their level of preference certainty and without risking backfire effects.

Transgovernmental Interaction in the International Monetary System, 1960–1972

1973 ◽  
Vol 27 (4) ◽  
pp. 431-464 ◽  
Author(s):  
Robert W. Russell
Keyword(s):  
International Monetary System ◽  
Policy Formation ◽  
Economic Policies ◽  
Interaction Patterns ◽  
Industrialized Countries ◽  
Actor Model ◽  
Main Hypothesis ◽  
Monetary System ◽  
Rational Actor ◽  
The Impact

The main hypothesis of this article is that transgovernmental interaction among central banks and finance ministries of industrialized countries was as significant in economic policy formation as intergovernmental interaction. Elite interview data indicate, however, that the international consultative process among deputy central bank governors and deputy finance ministers conformed more closely to the intergovernmental image of international politics than had been expected. Both interaction patterns within the deputies’ consultative group and the impact of international consultations upon national economic policies could be explained moderately well in terms of a unified rational actor model. Examination of the transgovernmental interaction does suggest ways to systematically modify and improve interpretations based upon the rational actor model. In addition, the degree of politicization of issues may prove to be a reliable guide when deciding whether the transgovernmental dimension of an issue requires detailed study.

THE SPECIFICS OF THE DEVELOPMENT OF ONLINE COMMERCE UNDER THE INFLUENCE OF CONSUMER BEHAVIOR OF INTERNET USERS

2021 ◽  
pp. 158-171
Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  
Keyword(s):  
Consumer Behavior ◽  
Customer Orientation ◽  
Consumer Preferences ◽  
Point Of View ◽  
Practical Skills ◽  
Electronic Format ◽  
Online Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Technical Innovations

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.

Innovation in Slovenian tourism organisations

2015 ◽  
Vol 21 (1) ◽  
pp. 51-62
Author(s):  
Maja Uran Maravić ◽  
Dejan Križaj ◽  
Miha Lesjak
Keyword(s):  
Design Methodology ◽  
Mean Value ◽  
Sample Survey ◽  
Research Activity ◽  
Main Hypothesis ◽  
Innovation Activities ◽  
Innovation Climate ◽  
High Level ◽  
Innovation Practices ◽  
First Time

The purpose – Slovenian tourism organisations must constantly focus on developing variety innovations for organisations. In this paper, we present a study conducted on innovation practices in Slovenian tourism organisations. Design/methodology – In a survey conducted on Slovenia tourism organisations, we obtained data and identified their innovation performance and the innovation climate in their area of business. There are three main hypothesis tested. Findings – The research sample of 41 organisations found that most innovation in tourism organisations came through the introduction of new services (90%), followed by innovation through new organisational methods (73%), and found a high-level climate for innovation. Worse was its assessment of research activity within organisations and cooperation with external institutions (eg. universities and research institutes) and investment in innovation activities within their research and development. Results obtained from the research showed a mean value for the innovation climate-instrument of 3.83 indicating a high innovation climate for the Slovenian tourism companies included in the sample survey. Mostly, (publicly known as) more innovative active organisations responded to our survey. From such results, we find that tourism organisations included in the survey are aware of the importance of innovation, teaching organisations to communicate well and network with other organisations, are adaptable to change and engaged with their own ideas in support of the organisation's management. Originality of the research – The contribution of the research is that it has applied the generic instrument for measuring innovation climate on tourism and the first time climate is measured in Slovenia.

Sign in / Sign up

Export Citation Format

Share Document