scholarly journals Consumer Preference for Attributes of Out & Jump Outer Products

2021 ◽  
Author(s):  
Shabrina Restu Damayanti ◽  
Tina Melinda
Keyword(s):  
Decision Making ◽  
Quantitative Research ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Product Attributes ◽  
Outer Product ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Attribute Levels ◽  
Design Attribute

This study aimed to identify the attributes that are considered most important for consumers of Out & Jump outer products. This research employed quantitative research using the conjoint method. The sample of 97 was recruited using purposive sampling. There were three attributes in purchasing an outer product that were studied, namely motif, arm design and fabric. Each attribute had several levels: the motif attribute levels were patterned and plain; the arm design attribute levels were the short arm design and the long arm design; and the fabric attribute levels were rayon fabric, maxmara fabric and chiffon fabric. The results indicated that the attributes that were considered the most important for potential consumers of Out & Jump were fabric and arm design, and the attribute that was considered less important was motif. Keywords: consumer preferences, product attributes, purchasing decision making

scholarly journals Analisis Konjoin Preferensi Konsumen terhadap Atribut Produk Kentang, Bawang Merah, dan Cabai Merah

2013 ◽  
Vol 22 (3) ◽  
pp. 292
Author(s):  
Witono Adiyoga ◽  
Nurmalinda Nurmalinda
Keyword(s):  
Decision Making ◽  
Conjoint Analysis ◽  
Skin Color ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Tuber Size ◽  
Survey Method ◽  
Medium Size ◽  
Product Attributes ◽  
Hot Peppers

<p>ABSTRAK. Pemahaman tentang preferensi konsumen sangat penting dalam proses pengambilan keputusan pemangku kepentingan utama, termasuk bagi produsen/petani serta berbagai pihak terkait yang beroperasi di dalam subsektor sayuran. Penelitian ini diarahkan untuk menghimpun informasi menyangkut preferensi konsumen atau optimalisasi utilitas atribut produk untuk komoditas prioritas/unggulan sayuran (kentang, bawang merah, dan cabai merah). Kegiatan penelitian dilaksanakan pada Bulan Juni sampai dengan September 2008 di tiga kota besar konsumen sayuran, yaitu Jakarta (DKI Jaya), Bandung (Jawa Barat), dan Padang (Sumatera Barat). Penelitian survai menggunakan kuesioner terstruktur dilaksanakan untuk mewawancarai 335 responden yang dipilih secara acak di ketiga kota tersebut. Atribut produk yang diamati mencakup atribut eksternal, internal, dan organoleptik. Preferensi konsumen diidentifikasi menggunakan analisis konjoin yaitu salah satu modul dalam program SPSS. Hasil penelitian menunjukkan bahwa konsumen mengekspresikan preferensinya terhadap kentang yang berukuran 6­–8 butir/kg, berkulit mulus, dan memiliki jumlah mata sedikit (&lt;10). Konsumen menganggap ukuran umbi kentang merupakan faktor terpenting dalam menilai atau membeli kentang, dan secara berturut-turut diikuti oleh faktor permukaan kulit serta jumlah mata. Sementara itu, bawang merah yang paling disukai konsumen ialah bawang merah dengan diameter umbi 2,5 cm, berwarna kulit merah-ungu tua, dan beraroma tidak menyengat. Urutan kepentingan atribut bawang merah menurut persepsi konsumen secara berturut-turut yaitu warna kulit, ukuran umbi, serta aroma. Sementara itu, konsumen lebih menyukai cabai merah yang besar, kulit berwarna merah terang, dan memiliki kepedasan agak pedas. Dalam konteks atribut produk cabai merah yang digunakan untuk mengukur preferensi, faktor terpenting yang berpengaruh dalam proses pengambilan keputusan yaitu warna kulit, dan secara berturut-turut diikuti oleh faktor jenis cabai serta tingkat kepedasan.</p><p>ABSTRACT. Adiyoga, W and Nurmalinda 2012. Conjoint Analysis of Consumer Preferences on Potato, Shallots, and Hot Pepper’s Product Attributes. Understanding consumer preferences is important in the context of decision-making of key stakeholders, including producers themselves, as well as development agencies that operate in the vegetable subsector. This study was aimed at collecting information on consumer preference or optimizing the utility of product attributes of vegetable priority crops (potato, shallots, and hot peppers). It was carried out in June-September 2008 in three big vegetable consuming cities, Jakarta (Capital Special-Region of Jakarta), Bandung (West Java), and Padang (West Sumatera). Survey method by using a structured questionnaire was implemented to interview 335 respondents randomly selected in the three cities. Parameters observed were external, internal, and organoleptic attributes. Consumer preferences were identified by using conjoint analysis – a module in Statistical Program for Social Sciences (SPSS). The results showed that consumers express their preference to potato that has some characteristics, such as medium size of tuber (6-8 tubers/kg), smooth-flawless skin, and few numbers of eyes (&lt;10). Tuber size were perceived as the most important factor affecting purchasing decision, and followed by skin and number of eyes. The most preferred shallots was the one that has a diameter of 2.5 cm in size, dark-violet red skin color, and least strong aroma. The rank of shallot’s attributes importance as perceived by consumers were skin color, tuber size, and aroma, consecutively. Meanwhile, consumers prefer hot peppers that has the characteristics of bright-red skin color, big-hot peppers type, and slightly hot. Within the context of measuring preference, the most important hot peppers attribute that influences consumer decision making were skin color, and then followed by hot peppers type, and hotness.<br /><br /></p>

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

scholarly journals MODEL PREFERENSI KONSUMEN TERHADAP PERBANKAN SYARIAH

2020 ◽  
Vol 12 (1) ◽  
pp. 79-95
Author(s):  
Purnamie Titisari ◽  
Arnis Budi Susanto
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Government Policies ◽  
Islamic Banking ◽  
Research Model ◽  
Level Of Understanding ◽  
Existing Data

This study aims to build a model of consumer preference in choosing Islamic banking. This study uses a comparative study between people's understanding of Islamic banking and conventional banking which is influenced by several factors. The sample in this study amounted to 200 people who had different backgrounds. Existing data were analyzed using Structural equation models (SEM). The research results show that there is a level of understanding and preference of the community towards different Islamic banking which is influenced by several factors developed in this research model. In the next research, it is expected to conduct an assessment of the decision to choose Islamic and conventional banking products that concentrate more on specific products in Islamic banking. In addition, further research is expected to take into account environmental factors and government policies as well as other factors that have not been studied in this study so that it is expected to enrich the knowledge in the field of management, especially consumer preferences and decision making using Islamic banking products

scholarly journals Pengaruh Komunikasi Pemasaran Word of Mouth terhadap Keputusan Pembelian Alowalo Indonesia

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 391
Author(s):  
Evelline Tando ◽  
Roswita Oktavianti
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Quantitative Research Methods ◽  
Purchasing Decision ◽  
Purposive Sampling

The process of making purchasing decisions by consumers is a process experienced by consumers when they want to buy a product. Word of mouth marketing communication is one of the factors driving consumers to decide to buy a product. Word of mouth marketing communication is cheap, effective, and efficient marketing for companies to increase sales of their products. Alowalo Indonesia is one of the local brands that has just been built in early 2020. This research was conducted to determine whether there is an influence between word of mouth marketing communication on purchasing decisions for Alowalo Indonesia's clothing products. If there is influence, how much influence does word of mouth marketing communication have on the purchasing decision of Alowalo Indonesia's clothing products. This research uses quantitative research methods with purposive sampling technique. The population in this study are people who have bought Alowalo Indonesian clothes, domiciled in Jakarta and aged 15-44 years. The data collected will be processed using the SPSS 25 application. The results reveal that word of mouth marketing communication has an influence on purchasing decisions.Proses pengambilan keputusan pembelian oleh konsumen adalah proses yang dialami oleh konsumen saat ingin membeli suatu produk. Komunikasi pemasaran word of mouth menjadi salah satu faktor pendorong konsumen untuk memutuskan membeli suatu produk. Komunikasi pemasaran mulut ke mulut merupakan pemasaran yang murah, efektif, dan juga efisien bagi perusahaan untuk meningkatkan penjualan produk mereka. . Alowalo Indonesia merupakah salah satu merek lokal yang baru dibangun pada awal tahun 2020. Penelitian ini dilakukan untuk mengetahui ada tidaknya pengaruh antara komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Jika ada pengaruh, seberapa besar pengaruh komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling. Populasi dalam penelitian ini adalah orang-orang yang pernah membeli pakaian Alowalo Indonesia, berdomisili di Jakarta dan berusia 15-44 tahun. Data yang terkumpul akan diolah menggunakan aplikasi SPSS 25. Hasil penelitian ini mengungkapkan bahwa komunikasi pemasaran word of mouth memiliki pengaruh terhadap keputusan pembelian.

scholarly journals Coordination Strategy of the Supply Chain with Consumer Preferences under the “Presale and Spot-Sale” Mode

2020 ◽  
Vol 2020 ◽  
pp. 1-15
Author(s):  
Xiaogang Cao ◽  
Hui Wu ◽  
Kebing Chen ◽  
Hui Wen
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Third Party ◽  
Equilibrium Strategy ◽  
Market Demand ◽  
Exogenous Variables ◽  
Coordination Strategy ◽  
Decision Making Model

In recent years, the market economy has been booming, and the demand of consumers has begun to become diversified. Consumers’ preferences for products, the sensitivity of product prices, and other factors can often affect the market demand and also make enterprises realize the importance of consumer preferences. The decision-making model of the supply chain with consumer preference composed of a retailer and a third-party presale platform is established, and we analyze the implementation of a single presale model, a single spot-sale model, and decision-making models under the “presale and sale” mode. The equilibrium strategy of centralized decision and decentralized decision under the mode of “presale and sale” is compared, and the influence of the proportion of informed consumers and the exogenous variables of cross-period discount on supply chain decision is further analyzed. The coordination strategy of the decentralized decision supply chain under the mode of “presale and sale” is put forward, and the coordinated operation among supply chain members is realized. The results show that compared with other sales models, the “presale and spot-sale” model is more beneficial to the profit of the supply chain.

scholarly journals ANALISIS INFORMASI KEUANGAN KOPERASI SYARIAH NURI (KSN) JAWA TIMUR SEBAGAI ALAT PENGAMBILAN KEPUTUSAN INVESTASI

2020 ◽  
Vol 3 (1) ◽  
pp. 82-100
Author(s):  
Devi Lestari Pramita Putri ◽  
Wahyu Maulana
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Quantitative Research ◽  
Investment Decision ◽  
Financial Sector ◽  
Financial Information ◽  
Economic Conditions ◽  
Purposive Sampling ◽  
Investment Decision Making ◽  
Decision Making Tool

Nowadays, economic conditions in Indonesia are unstable, with the result that it is needed to look forthe information from certain or credible sources. Especially in financial information because of that, itis very influential to those who play an important role in policymakers. Besides, the precise financialinformation is also needed by the investors and creditors who are used as a basis for consideration tomake profitable investments or vice versa. The objective of this study is to find out the financialinformation as an investment decision-making tool and to find out the level of health of cooperatives inthe financial sector as financial information to investors and creditors. Then, the object of this study isKoperasi Syariah Nuri in East Java. This study employed descriptive quantitative research. Thesampling technique is purposive sampling. The data sample used is in the form of financial statementsfrom 2015 to 2017. Based on the data analysis, the results show us that: capital ratio in healthycriteria, cash ratio in liquid criteria, ROA insufficient criteria, ROE insufficient criteria, Fewercriteria generated by the service operational independence ratio.

scholarly journals PREFERENSI KONSUMEN PADA MEREK PAKAIAN ROPU MENGGUNAKAN ANALISA KONJOIN

2020 ◽  
Vol 19 (1) ◽  
pp. 92-101
Author(s):  
Desy Permana Sari ◽  
Liliana Dewi
Keyword(s):  
Data Collection ◽  
Conjoint Analysis ◽  
Quantitative Research ◽  
Main Product ◽  
Quantitative Approach ◽  
Fashion Industry ◽  
Product Attributes ◽  
Purposive Sampling ◽  
A Company ◽  
Color Attribute

Wear Saoirse is a company that runs in the fashion industry. The main product of Wear Saoirse is a casual dress with Ropu brand. Wear Saoirse has not been able to maximize the existing opportunities and has experienced failure in running business. The purpose of this research is to determine what clothing product attributes whether are considered the most important for prospective consumers and determine what combination of clothing product attributes that are requested by prospective consumers in which those preferences are measured from the attributes of price, comfort, style, color, and fabric type. This research uses descriptive quantitative research with quantitative approach and conjoint analysis. The population of this research is the Tuban people, females, and age between 18 to 30 years old and the sample that taken is 97 people based on Wibisono formula. The sampling collection technique is purposive sampling. Data collection is done using questionnaire. The result of this research shows that clothing product attributes that are considered the most important by respondents are comfort attribute and color attribute and the combination of requested clothing product attributes, that is, clothing products from the price of 125,000 to 149,999, with comfort, that is, loose, the style that suits trend, soft color, and fabric type, that is, cotton.

scholarly journals Faktor yang Mempengaruhi Preferensi Konsumen Batik Tulis “Tanjung Bumi” Di Galeri Tresna Art Bangkalan

2021 ◽  
Vol 1 (1) ◽  
pp. 64-70
Author(s):  
Eilmiy Sabila ◽  
Esin Sintawati ◽  
Sri Eko Puji Rahayu
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Business Development ◽  
Product Attributes ◽  
Art Gallery ◽  
Price Perception ◽  
Consumer Expectations

The business competition for batik in Bangkalan is getting tougher because of the increasing business in batik, to be able to survive one way that can be used is to conduct business development by knowing consumer preferences. This research was conducted to determine the factors that influence consumer preferences of Tanjung Bumi batik in Tresna Art Gallery. Factors that influence consumer preferences can be seen from three things, that is based on product attributes, interests, and customer satisfaction. The sample of this study was 78 respondents with a period of data collection for 4 weeks. The results of the study say there are 3 factors that influence consumer preferences based on attributes that is esthetics, price perception, and price suitability with benefits. Consumer preferences based on interests are also influenced by 3 factors namely, lifestyle, profession, and family, while preferences based on customer satisfaction are only influenced by one factor, is the suitability of expectations. If viewed thoroughly, the factors that most influence consumer preference are conformity of expectations. Based on the results of the study it can be concluded that there are 7 factors that influence consumer preferences of Tanjung Bumi batik in Tresna Art Gallery, that is esthetics, price perception, price suitability with benefits, lifestyle, profession, family, and suitability of consumer expectations. Persaingan usaha batik tulis di Kabupaten Bangkalan semakin ketat karena bertambahnya usaha pada batik tulis, untuk dapat bertahan salah satu cara yang dapat digunakan adalah melakukan pengembangan usaha dengan mengetahui preferensi konsumen. Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi preferensi konsumen batik tulis Tanjung Bumi di Galeri Tresna Art. Faktor yang mempengaruhi preferensi konsumen dapat dilihat dari tiga hal, yaitu berdasarkan atribut produk, kepentingan, serta kepuasan konsumen. Sampel penelitian ini sebanyak 78 responden dengan jangka waktu pengambilan data selama 4 minggu. Hasil penelitian mengatakan terdapat 3 faktor yang mempengaruhi preferensi konsumen berdasarkan atribut yaitu keindahan, persepsi harga, dan kesesuaian harga dengan manfaat. Preferensi konsumen berdasarkan kepentingan jugan dipengaruhi oleh 3 faktor yaitu, gaya hidup, profesi, serta keluarga sedangkan preferensi berdasarkan kepuasan konsumen hanya dipengaruhi oleh satu faktor saja yaitu kesesuaian harapan. Jika dilihat secara menyeluruh faktor yang paling mempengaruhi preferensi konsumen ialah kesesuaian harapan. Berdasarkan hasil penelitian tersebut dapat disimpulkan terdapat 7 faktor yang mempengaruhi preferensi konsumen batik tulis Tanjung Bumi di Galeri Tresna Art, yaitu keindahan, persepsi harga, kesesuaian harga dengan manfaat, gaya hidup, profesi, keluarga dan kesesuaian harapan konsumen  

scholarly journals TINGKAT KEPUASAN WASIT SEPAKBOLA DALAM MENGAMBIL KEPUTUSAN BERDASARKAN TINGKAT PENDIDIKAN

MEDIKORA ◽  
2020 ◽  
Vol 19 (1) ◽  
pp. 40-45
Author(s):  
Hikmat Kodrat ◽  
Nurlan Kusmaedi ◽  
Ahmad Hamidi
Keyword(s):  
Decision Making ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Education Level ◽  
Satisfaction Scale ◽  
Level Of Education ◽  
Purposive Sampling ◽  
Level Of Satisfaction ◽  
Decision Satisfaction ◽  
Causal Comparative

Pengadil dalam pertandingan sepakbola yang dinamakan wasit/referee. Awalnya pengadil atau pengambil keputusan dilakukan oleh masing-masing kapten tim, kemudian peran ini di delegasikan kepada seorang umpire. Akhirnya, seorang yang dianggap netral dinamai referee (wasit) bertindak sebagai orang yang akan menyelesaikan permasalahan dalam pertandingan. Pengambilan keputusan harus berdasarkan pada fairplay, sportivitas, objektivitas, dan konsisten. Oleh karena itu peneliti ingin melakukan penelitian ini untuk mengetahui tentang tingkat kepuasan wasit sepakbola dalam mengambil keputusan berdasarkan tingkat pendidikan. Dalam penelitian ini menggunakan penelitian kuantitatif adapun metode yang digunakan dalam penelitian yaitu Deskriptif dan desain penelitian yang digunakan dalam penelitian ini adalah causal comparative. Populasi dalam penelitian ini adalah Wasit PSSI Kota Bandung yang memiliki Pendidikan SMA, S1, dan S2. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Purposive Sampling  Metode rendem menggunakan kriteria yang telah dipilih  pengambilan sampel secara sengaja sesuai dengan persyaratan sampel yang di perlukan. Instrument yang  digunakan dalam penelitian ini adalah menggunakan angket Soccer Referee Decision Satisfaction Scale (SRDSS) yang dikembangkan oleh Andrew et. al. (2006). Berdasarkan hasil pengolahan data maka terdapat perbedaan antara tingkat kepuasan wasit sepakbola dalam mengambil keputusan berdasarkan tingkat pendidikan dengan hasil angket yaitu tingkat pendidikan S2 lebih puas dalam mengambil keputusan di bandingkan dengan S1 dan SMA. Maka tingkatan pendidikan wasit berpengaruh terhadap pengambilan keputusan semakin tinggi Pendidikan wasit maka semakian puas dalam mengambil keputusan. FOOTBALL REFEREE SATISFACTION LEVEL IN MAKING DECISIONS BASED ON EDUCATION LEVEL AbstractThe judge in a soccer match called the referee / referee. Initially the court or decision maker is carried out by each team captain, then this role is delegated to an umpire. Finally, a person who is considered neutral is called a referee acting as the person who will solve the problem in the match. Decision making must be based on fair play, sportsmanship, objectivity, and consistency. Therefore the researcher wants to do this research to find out about the level of satisfaction of the football referee in making decisions based on their level of education. In this study using quantitative research while the method used in research is descriptive and the research design used in this study is causal comparative. The population in this study is PSSI Referee in Bandung City who has a high school, bachelor and master's education. The sampling technique used in this study is Purposive Sampling The rendem method uses criteria that have been chosen deliberately sampling in accordance with the required sample requirements. The instrument used in this study was a Soccer Referee Decision Satisfaction Scale (SRDSS) questionnaire developed by Andrew et. al. (2006). Based on the results of data processing, there is a difference between the level of satisfaction of football referees in making decisions based on the level of education with the results of the questionnaire, namely the education level of S2 is more satisfied in making decisions compared to S1 and SMA. Then the level of referee education influences the decision making the higher the referee education, the more satisfied in making decisions.

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

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