scholarly journals https://www.puntoorginternationaljournal.org/index.php/PIJ/article/view/90

2021 ◽  
Vol 6 (1) ◽  
pp. 37-48
Author(s):  
Enrico Battisti ◽  
Evira Anna Graziano ◽  
Yam B. Limbu ◽  
Gian Paolo Stella
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
New Ventures ◽  
Research Approach ◽  
Online Forums ◽  
Equity Crowdfunding ◽  
Financing Mechanism ◽  
Small Investors ◽  
Equity Model

Thanks to fundraising from small investors, principally through social media and online forums, equity crowdfunding (EC) is emerging as an important new financing mechanism for new ventures. However, the literature about equity crowdfunding and social media is still scarce, and no studies have jointly investigated these topics in Italy. As a result, this study aims at investigating, through an exploratory quantitative research approach based on social network analysis (SNA) methodology, the role that equity crowdfunding platforms have on social media, specifically on Twitter. The results of our study indicate that higher numbers of tweets and users spoke about equity crowdfunding following the introduction of Consob Regulation no. 20264 (17/01/2018) on equity crowdfunding and the growth of the use of this instrument in the first quarter of 2019. The study contributes to the literature on crowdfunding and social networks, shedding light on specific aspects typical of an equity model.

scholarly journals The Effectiveness of Using Social Media to Teach Writing Hortatory Exposition Text at Eleventh Grade of SMAN 1 Ngadiluwih

2021 ◽  
Vol 3 (1) ◽  
pp. 77
Author(s):  
Nila Sari ◽  
Agus Amroni
Keyword(s):  
Social Media ◽  
Research Design ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
T Test ◽  
Teaching Writing ◽  
Learning Activity ◽  
Research Approach ◽  
Writing Test ◽  
The Mean

The aim of this research was to motivate students by using social media to teach writing hortatory exposition text. The researcher chooses two media such us Instagram and Facebook. The application of teaching writing of hortatory exposition text at eleventh grade of SMAN 1 Ngadiluwih by using social media Instagram and Facebook to hold the interesting and enjoyable learning activity. This research was quantitative research approach, whereas the research design used true experimental. This research chosen randomly in Instagram class (social one class) and Facebook class (social two class). The instrument used in the research was writing test. The procedure lasted 4 meeting and 1 meeting to do test. The result of t-test showed that: the mean score of Instagram class (M= 68.79) is lower than Facebook class (M= 77.07), and independent sample t-test which values of the sig-2 tailed is 0.000 and 0.000<0.005. Thus, it can be concluded that Facebook is more effective than Instagram in teaching and learning English Hortatory Exposition Text.

scholarly journals Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

2020 ◽  
Vol 12 (4) ◽  
pp. 1506 ◽  
Author(s):  
Joan-Francesc Fondevila-Gascón ◽  
Marc Polo-López ◽  
Josep Rom-Rodríguez ◽  
Pedro Mir-Bernal
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
Quantitative Research ◽  
Online Marketing ◽  
Mobile Telephony ◽  
Media Influence ◽  
Web Traffic ◽  
The Social ◽  
Significant Difference

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.

scholarly journals The Usage of Emoji in Tourism-Related Instagram Posts: Suggestions from a Marketing Perspective

2022 ◽  
pp. 134-145
Author(s):  
Viktoria Distel ◽  
Roman Egger ◽  
Ugljesa Petrovic ◽  
Viet Linh Phan ◽  
Simon Wiesinger
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Positive Emotions ◽  
Online Survey ◽  
User Interaction ◽  
Social Media Marketing ◽  
Research Approach ◽  
Experimental Setting ◽  
Online Platforms

AbstractThe relevance of emoji in social media marketing has attracted tremendous interest from academics and marketing professionals alike ever since emoji became a fixed component in user-to-user and business-to-user communication on online platforms such as Instagram and Facebook. Using a quantitative research approach in the form of a self-administered online survey in an experimental setting, the purpose of this study is to investigate what type of emoji positively impacts consumer behaviour, purchase intention, and user interaction in tourism-related Instagram posts. This research is novel in that it bridges the usage of emoji in the context of social media and tourism. The findings support tourism managers in the practical use of emoji for social media marketing campaigns on Instagram and show that (positive) face emoji evoke more positive emotions than non-face emoji.

scholarly journals AWARENESS AND USE OF WHATSAPP FOR BANKING AND FINANCIAL SERVICES: A STUDY OF SOCIAL MEDIA USERS IN NORTH-CENTRAL NIGERIA

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Silas Udenze ◽  
Edmund Chukwuma Onwuliri ◽  
Bibian Ugoala
Keyword(s):  
Social Media ◽  
Financial Services ◽  
Quantitative Research ◽  
Banking Sector ◽  
Economic Life ◽  
Research Approach ◽  
Technological Advancement ◽  
North Central ◽  
The Social ◽  
Potential Customers

Social media have become a fundamental ingredient in both the social and economic life of contemporary society. Social networking platforms have become an interesting vehicle for the banking sector to manage contact and interaction with their existing and potential customers. This study investigates users' awareness and the use of WhatsApp for banking activities in North-Central Nigeria. Based on a quantitative research approach, the study surveyed 400 respondents who have adopted WhatsApp Banking. The study's significant findings revealed a low level of awareness of this banking method among social media users. Besides, the percentage of users that utilised the platform for banking-related activities corroborated the deficient awareness as discovered in the study. Nevertheless, the audience is sceptical that the country's poor internet infrastructure might not permit the innovation to thrive. Hence, the study recommends that the banks concerned should endeavour to create more awareness about WhatsApp Banking, and there is a need for an urgent improvement in the internet facilities in the country in order to engender seamless technological advancement

Social media in disaster response: COVID-19 and Bangladesh perspectives

2021 ◽  
Vol 19 (7) ◽  
pp. 165-176
Author(s):  
Musabber Ali Chisty, MDM, BDM ◽  
Nawshin Afrose, BDM ◽  
Mourupa Mohima, BDM
Keyword(s):  
Social Media ◽  
Disaster Management ◽  
Disaster Response ◽  
Quantitative Research ◽  
Systematic Research ◽  
Research Approach ◽  
Research Survey ◽  
People’S Perception ◽  
Social Media Platforms ◽  
Use Of Social Media

The main purpose of this study was to explore people’s perception on using social media for crowdsourcing both information and support as part of COVID-19 response. Also, the study tried to find the possibility of social media contributions to disaster management activities. A systematic research survey has been conducted using a quantitative research approach with a sample of 437 respondents. The results indicated that social media played an important role in crowdsourcing information and support during the COVID-19 pandemic. People regularly depended on social media platforms to get updated information and to contribute to different disaster management response activities. According to the findings, social media can greatly contribute to all the phases of disaster management. Use of social media can be more comprehensive for managing disasters in future.

scholarly journals An empirical investigation of banks employees’ interactions and workflow influence during social media advent: a case study of two commercial banks

2016 ◽  
Vol 11 (4) ◽  
pp. 90-96 ◽  
Author(s):  
Khulekani Yakobi
Keyword(s):  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Jel Classification ◽  
The Body ◽  
Human Interaction ◽  
Major Influence ◽  
Research Approach ◽  
Team Management ◽  
Body Of Knowledge

The primary aim of this study is to investigate commercial banks employee’s interactions in the advent and eminence of social media, thus, depict the major influence which is made by social media in two commercial banks (ABSA and Standard Bank) workflow. This study has employed a quantitative research approach whereby structured questionnaires were distributed respectively to two commercial banks’ employees. A self-developed and administered questionnaire was distributed to a population size of 194 employees with 102 returned and completed successfully, thereby generating a response rate of 53%. Findings in this study revealed the extent to which social media has changed workflow in commercial banks (54% agree, 23% were undecided, and 24% disagreed). Among other major findings that this study reflected, social media among commercial banks employees’ has totally transformed channels of communication (60% agreed, 25% were undecided, and 24% disagreed). Despite the positive advancements revealed in this study, social media has not allowed openness of emotions among commercial banks employees’ (49% agreed, 28% were undecided, and 24% disagreed). This study is expected to contribute to the body of knowledge, as there is a paucity of published studies on commercial banks employee’s interactions in the advent of social media. This study will also help the bank managers to intensify online team management and supervision. Keywords: collaboration, communications, employees’ emotions, human interaction, supervision, team management. JEL Classification: G21, M30, M54

Self-Congruity, Social Value, and the Use of Virtual Social Networks by Generation Y Travelers

2018 ◽  
Vol 58 (3) ◽  
pp. 398-410 ◽  
Author(s):  
Gonzalo Luna-Cortés ◽  
Jesús Manuel López-Bonilla ◽  
Luis Miguel López-Bonilla
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Generation Y ◽  
Structural Equation ◽  
Quantitative Research ◽  
Social Value ◽  
Equation Modeling ◽  
Revisit Intention ◽  
Managerial Implications ◽  
Use Of Social Media

This study presents a literature review and an empirical research to analyze the connection between self-congruity, perceived social value, and use of social media by Generation Y tourists. To contrast the hypotheses of the study, a quantitative research was carried out among young Spanish travelers. As a result, 444 valid surveys were collected during February of 2016. Structural equation modeling (SEM) was used to estimate the connection between the constructs. The results show that self-congruity leads to perceived social value and the use of virtual social networks. In addition, perceived social value leads to satisfaction, and satisfaction leads to revisit intention and positive WOM. Finally, positive WOM intention influences the intensity of the use of virtual social networks by Generation Y travelers. As a part of the conclusions, the article presents the managerial implications of these relationships.

Assessing SME Perceptions of Using Green Social Media Marketing

2021 ◽  
Vol 6 (1) ◽  
pp. 65-72
Author(s):  
Shelley B Beck ◽  
Ayanda P Deliwe ◽  
Elroy E Smith
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Jel Classification ◽  
Green Marketing ◽  
Social Media Marketing ◽  
Research Approach ◽  
Eastern Cape Province ◽  
Eastern Cape ◽  
Nelson Mandela ◽  
Marketing Social

Objective - SMEs often fail to market their business and their green marketing initiatives effectively. This paper assesses how the promotion of green social media marketing could provide a possible solution to SMEs failed marketing efforts within the metropoles of Nelson Mandela Bay and Buffalo City in the Eastern Cape Province of South Africa. Methodology/Technique - An empirical study was conducted following a descriptive quantitative research approach in which 150 self-administered structured questionnaires were distributed to respondents. Findings - It was found that most SMEs do not make use of green social media marketing but are aware of the benefits it could offer. Novelty - The study provides guidelines to the owners of SMEs on how to successfully implement green social media marketing. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Green marketing; social media marketing; green initiatives; social media; SME’s Reference to this paper should be made as follows: Beck, S.B; Deliwe, A.P; Smith, E.E. (2021). Assessing SME Perceptions of Using Green Social Media Marketing, Journal of Management and Marketing Review, 6(1) 65 – 72. https://doi.org/10.35609/jmmr.2021.6.1(7)

scholarly journals Social Capital in Social Media Networks

2018 ◽  
Vol 29 (2) ◽  
Author(s):  
Jurgita Jurkevičienė ◽  
Eglė Butkevičienė
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
Research Study ◽  
Virtual Space ◽  
Web Based ◽  
Social Media Networks ◽  
The Social ◽  
Capital Development

New social media such as Facebook and Google+ are web-based communication platforms that enable socially meaningful interactions between contacts in the virtual space (Ellison et al. 2014). Studies show that new social media are particularly conducive to social capital development, as they offer its users the possibility of creating heterogeneous, extremely large electronic social networks (Hampton et al. 2011). This article presents the results of a quantitative research study on the social capital and trust of the Lithuanian population in the electronic social networks. The study used an adapted D. Williams’ Internet Social Capital Scale (2006).

Understanding the Influence of Social Media on Individual’s Quality of Life Perceptions

1970 ◽  
Vol 2 (3) ◽  
pp. 1-9
Author(s):  
Eva Brlek ◽  
Jelena Škoda ◽  
Biljana Marković ◽  
Darijo Čerepinko
Keyword(s):  
Quality Of Life ◽  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
Business Environment ◽  
Self Assessment ◽  
Abstract Term ◽  
Mind Set ◽  
The Impact

Social networks are an integral part of our everyday lives, becoming an indispensable medium for communication in personal and business environment. New forms and ways of communication change the general mind set and significantly affect the quality of life of individuals. Quality of life is perceived as an abstract term, but often people are not aware that they directly affect the quality of their own lives, making minor but significant everyday choices and decisions. Quality of life can be defined broadly but in the widest sense it involves a subjective sense of satisfaction with one's life. Scientific knowledge about the impact of social networks on self-assessment of the quality of life of individuals is only just beginning to be researched. Available research indicates potential benefits as well as a number of disadvantages. In the context of the previous claims, the focus of the study conducted by the authors of this paper focuses on analysing the impact of social networks on individual’s self-assessment of quality of life and the correlation between time spent on social networks, and the choice of content that individuals choose to share to present themselves. Moreover, it is aimed to explain how much and in what ways they critically judge the lives of others online. The research aspires to show the positive as well as negative aspects that social networks, primarily Facebook and Instagram, have on creating a picture of individuals and how they compare themselves with others. The topic of this paper is based on quantitative research conducted on a representative sample. An analysis of the results of the survey conducted online has elaborated a hypothesis which claims that content shared by individuals on social networks influences the image they create about themselves. A comparative analysis of the results obtained with the results of similar research has led to the conclusion about the synergistic influence of social networks on the feeling of the quality of life of respondents. The originality of this work is reflected in the approach of conducting research by examining attitudes about an individual's life satisfaction, the way he or she creates a picture of himself/herself through social networks, the extent to which he/she compares herself/himself with others, and what social media applications he/she uses. At the cognitive level, scientific contributions were made through the development of information concepts on quality of life, and at the methodological level through the development of an original methodology for qualitative alignment of respondents' attitudes using statistical analysis. Furthermore, at the practical level through the application of concepts in assessing the creation of self-image and the image of others through social networks.

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