scholarly journals TOXIC AND HAZARDOUS WASTE (B3) MANAGEMENT AT PT. PAL INDONESIA (PERSERO)

2021 ◽  
Vol 16 (3) ◽  
pp. 449
Author(s):  
Nur Lina
Keyword(s):  
Waste Management ◽  
Toxic Waste ◽  
Silica Sand ◽  
Shipbuilding Industry ◽  
Used Oil ◽  
Environment And Health ◽  
Waste Storage ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
Descriptive Method

ABSTRACTPT. PAL Indonesia (Persero) is a state-owned enterprise (BUMN) engaged in the shipbuilding industry. Disposal of hazardous and toxic waste (B3) produced by PT. PAL Indonesia can cause negative impacts on the environment and health if special handling procedures are not taken. In order to avoid this, PT. PAL Indonesia (Persero) carries out B3 waste management. The purpose of this study was to provide an overview of the implementation of B3 waste management in PT. PAL Indonesia (Persero), including identification of B3 waste, packaging and labeling B3 waste, storage, collection and transportation of B3 waste. The research method used was the qualitative descriptive method with data collection techniques of observation, interviews, and documentation. The instrument in this study was a questionnaire. The results of the study show that in the production process, PT. PAL Indonesia (Persero) produced hazardous and toxic (B3) waste in the form of solid and liquid B3 waste in the form of used TL lamps, contaminated cotton waste, silica sand from sand blasting processes, used oil, and sludge oil. The B3 waste contained heavy metals such as Pb, Cu, Hg, Fe, and Zn. The conclusion of this research is that the implementation of B3 waste management in PT. PAL Indonesia (Persero) has not complied with implemented regulations. This study suggests the supervision of B3 waste management in PT. PAL Indonesia (Persero) as well as increased awareness of workers to wear protective equipment in managing B3 waste. Keyword: B3 waste management, PT. PAL Indonesia (Persero), B3 waste content.

scholarly journals Evaluasi terhadap Pelaksanaan Rencana Kelola Lingkungan - Rencana Pemantauan Lingkungan di Rumah Sakit Umum Daerah Tgk Chik DiTiro Kabupaten Pidie

2021 ◽  
Vol 20 (2) ◽  
pp. 90-96
Author(s):  
Mashadi Mashadi ◽  
Mahidin Mahidin ◽  
Mariana Mariana
Keyword(s):  
Environmental Management ◽  
Waste Management ◽  
General Hospital ◽  
Management Plan ◽  
Government Hospital ◽  
Monitoring Plan ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
Waste Handling ◽  
Descriptive Method

Latar belakang: Rumah Sakit Umum Daerah (RSUD) Tgk DiTiro, yang telah terakreditasi B sejak tahun 2014, merupakan milik Pemerintah Kabupaten Pidie. Aktivitas RSUD yang sangat kompleks tidak hanya memberikan dampak positif, namun juga berdampak negatif bagi masyarakat sekitarnya. Dampak negatif yang ditimbulkan antara lain adalah pencemaran lingkungan dari berbagai aktivitas Rumah Sakit terutama dalam pengelolaan limbah Rumah Sakit yang belum menenuhi standar. Tujuan penelitian dalah untuk menganalisis tingkat komitmen manajemen dalam melaksanakan rekomendasi yang tertuang dalam Dokumen Rencana Pengelolaan Lingkungan - Rencana Pemantauan Lingkungan (RKL-RPL) di RSUD Tgk DiTiro Kabupaten Pidie.Metode: Penelitian menggunakan metode deskriptif yang bersifat kualitatif, berupa hasil observasi, wawancara, pengisian kuisioner dan dokumentasi. Kuisioner atau angket yang disebarkan sebanyak 30 kepada responden yang dianggap paling memahami tentang pelaksanaan RKL-RPL. Data hasil kuisioner dan wawancara dikorelasikan dengan teori pendukung dan pengelohan data uji statistik yang relevan.Hasil: Dari hasil analisis diketahui bahwa RSUD Tgk DiTiro Kabupaten Pidie dalam sistem pengelolaan lingkungan sudah terlihat baik, terutama penanganan limbah, pemantauan kualitas air dan biota air.Simpulan: secara keseluruhan pengelolaan lingkungan di RSDK Tgk DiTiro diimplementasi dengan baik, namun tingkat pengelolaannya perlu  ditingkatkan lagi seperti terutama limbah medis. ABSTRACT.Title: Evaluation of Environmental Management and Monitoring Plan at The Regional General Hospital Tgk Chik DiTiro, Pidie RegencyBackground: Tgk Chik DiTiro Regional General Hospital (RSUD), which has been accredited B since 2014, belongs to the Pidie Regency Government. Hospital activities that are very complex not only have positive impacts but also negative sides to surrounding people. Negative impacts include environmental pollution appeared from various activities at the hospital, mainly hospital waste management which still not comply the regulation standard. The aims of this study are to analyze the commitments of the management in running the recommendations written in the Document of Environmental Management Plan - Environmental Monitoring Plan (RKL-RPL) at the Tgk Chik DiTiro Regional General Hospital in Pidie Regency.Method: The study uses qualitative descriptive  method, including observations, interviews, filling out questionnaires and documentation. About 30 pieces of questionnaire were distributed to people who were considered understanding RKL-RPL implementation. The results and interview were correlated with supporting theories and elaboration of relevant statistical test data. Conclusion: This research concluded that The Tgk Chik DiTiro Regional General Hospital is considered good at its enviromental management system, especially at waste management and the monitoring of water quality and water biota. Although overall environmental management is well implemented, the level of management needs to be improved, such as medical waste handling.

scholarly journals Digitalisasi Komunikasi Penggiat Backpacker (Studi Kasus Terhadap Komunitas Backpacker)

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 29
Author(s):  
Nadya Febylia ◽  
Gregorius Genep Sukendro
Keyword(s):  
New Media ◽  
Digital Media ◽  
Phenomenological Approach ◽  
Digital Era ◽  
Use Of Technology ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Times ◽  
The Impact ◽  
Descriptive Method

Along with the times, technology is something that we often encounter around us, including in the world of backpackers. In this digital era, backpakers are divided into two types, namely backpackers who use traveling applications and backpakers who don't. This study aims to determine the positive and negative impacts of digitizing communication on backpacker activists. The formulation of the problem is to determine the positive and negative impacts of new media on the backpacker community, therefore researchers will conduct research on the Jakarta backpacker community. Therefore, the researcher wanted to examine the impact resulting from the use of digital media on the backpacker community by using a qualitative descriptive method and using a phenomenological approach to find out firsthand the experiences of backpacker activists, the research location through zoom from their respective homes. From the results of the research that the researchers have done, the researcher can draw the conclusion that the use of technology in the backpaker world is more positive because the informants whom the researchers interviewed through zoom felt very helped by the current travel applications.Seiring dengan perkembangan zaman, teknologi merupakan sesuatu hal yang sering kita jumpai disekitar kita, termasuk kedalam dunia backpacker. Pada era digital seperti ini, para backpaker menjadi dua tipe yaitu backpacker yang menggunakan aplikasi traveling dan backpaker yang tidak menggunakan aplikasi. Penelitian ini bertujuan untuk mengetahui dampak positif dan dampak negatif dari digitalisasi komunikasi terhadap penggiat backpacker. Rumusan masalahnya adalah untuk mengetahui dampak positif dan dampak negatif dari media baru yang masuk ke dalam komunitas backpacker, oleh karena itu peneliti akan melakukan penelitian terhadap komunitas backpacker Jakarta. Maka dari itu peneliti ingin meneliti tentang dampak yang dihasilkan dari penggunaan media digital terhadap komunitas backpacker dengan menggunakan metode deskriptif kualitatif dan menggunakan pendekatan fenomenologi untuk mengetahui secara langsung pengalaman yang dilakukan oleh para penggiat backpacker, lokasi penelitian melalui zoom dari rumah masing-masing. Dari hasil penelitian yang telah peneliti lakukan, peneliti dapat menarik kesimpulan bahwa penggunaan teknologi pada dunia backpaker lebih mengarah postif karena dari informan yang peneliti wawancarai melalui zoom merasa sangat terbantu dengan aplikasi traveling yang ada saat ini.

scholarly journals Aplikasi Pestisida Nabati Umbi Gadung (Dioscorea hispida) untuk Mengendalikan Hama Ulat Grayak (Spodoptera frugiperda) pada Tanaman Jagung (Zea mays) di Laboratorium Pengamatan Hama dan Penyakit Tanaman (LPHP) Banyumas

2021 ◽  
Vol 2 ◽  
pp. 150-155
Author(s):  
Eka Wihartati ◽  
Arif Prashadi Santosa ◽  
Ardiana Kartika B
Keyword(s):  
Mortality Rate ◽  
Spodoptera Frugiperda ◽  
Negative Impact ◽  
The Body ◽  
The Third ◽  
Environment And Health ◽  
Qualitative Descriptive ◽  
The Difference ◽  
Negative Impacts ◽  
Corn Plants

One of the pests that attack corn plants in Banyumas is the armyworm pest (Spodoptera frugiperda) which has been endemic since early 2019. This pest can cause damage to up to 70% of the total land area of the corn crop. Generally, pest control is carried out using chemical pesticides which have a negative impact on the environment and health. Therefore, to overcome these negative impacts it is necessary to do better control such as control using vegetable pesticides or biopesticides. One of the plants that can be used as vegetable pesticides is the gadung tuber which contains diosgenin, steroid, saponin, alcohol, and phenol compounds. This study aims to determine the difference in the effectiveness of the vegetable pesticides of the gadung tubers which were extracted using two different methods, namely by blending and boiling. The resulting vegetable pesticides were applied to 25 samples of the pest Spodoptera frugiperda. The method of analysis used a qualitative descriptive method. The results showed that after the application of vegetable pesticides twice the samples of the caterpillars used were dead, which was indicated by the visual death appearance of Spodoptera frugiperda where the body turned stiff and secreted fluid, the color of the body turned blackish brown (burnt). The difference in the effectiveness of the results of the application of vegetable pesticides was seen in the mortality rate of caterpillars where for the caterpillars that were applied with boiling of 25 samples, 12 caterpillars that died on the second day, the third day 5, the fourth day 4 caterpillars and the fifth day 4 caterpillars. Meanwhile, for the death rate of caterpillars that were applied with blending of 25 samples, the caterpillars that died on the second day were 10, the third day 7, the fourth day 6, and the fifth day as many as 2 caterpillars. The application of both gadung tuber vegetable pesticides made by blending and boiling is considered equally effective in controlling armyworm pests but seen from the faster mortality rate using vegetable pesticides made by blending.

scholarly journals Rencana Sarana Pengolahan Limbah B3 Covid-19 di Kota Ambon

2021 ◽  
Vol 23 (1) ◽  
pp. 151-158
Author(s):  
Adnan Affan Akbar Botanri ◽  
Rinaldy Makatita ◽  
Vivi Sopacua
Keyword(s):  
Waste Management ◽  
Toxic Waste ◽  
Area Function ◽  
Waste Production ◽  
The World ◽  
Qualitative Descriptive ◽  
Research Findings ◽  
Development Plans ◽  
The Government ◽  
The Ideal

Corona Virus or Covid-19 has taken over all the world, including Indonesia. This virus outbreak has become a pandemic because of its lightning-fast spread and greater number of death rate. Ambon as one of the cities in Eastern Indonesia is also affected by Corona Virus.The higher the positive cases in Ambon, the higher the hazardous and toxic waste production (B3). Now, the government of Maluku province is preparing B3 waste management facilities, so that this research aims to investigate the appropriate location for this waste management. This research was a qualitative descriptive by applying a SIG method, that was analysing the area function with the parameter of slope, soil type, and rainfall. The area function could be used to consider the development plans of an area. Then, the data of buildings was used as a basic to determine the ideal area with the service range of 500 meter in accordance with the standard distance of B3 waste management facilities from surrounding buildings. The research findings show four alternative areas of B3 waste management facilities in Ambon. These four areas are safe to be built hazardous and toxic waste (B3) management facilities since these are located far away from the settlements. 

scholarly journals PARTISIPASI PEDAGANG KAKI LIMA DALAM PENGELOLAAN KEBERSIHAN LINGKUNGAN DI KOTA SOLOK ( Studi kasus di Beberapa Ruas Jalan Utama Kota Solok )

JURNAL BUANA ◽  
2018 ◽  
Vol 2 (5) ◽  
pp. 360
Author(s):  
Dido Nurheri ◽  
Paus Iskarni ◽  
Hendry Frananda
Keyword(s):  
Data Collection ◽  
Waste Management ◽  
Research Method ◽  
Street Vendor ◽  
Street Vendors ◽  
Environmental Hygiene ◽  
Hygiene Management ◽  
Qualitative Descriptive ◽  
Thesis Writing ◽  
Descriptive Method

ABSTRAK Penelitian ini bertujuan untuk mengetahui bentuk dan tingkat partisipasi pedagang kaki lima dan upaya pemerintah dalam mengoptimalkan partisipasi pedagang kaki lima dalam pengelolaan kebersihan lingkungan. Metode penelitian yang digunakan dalam penulisan Skripsi adalah metode diskriptif Kualitatif, akan tetapi tidak kualitatif murni. Hasil penelitian menunjukkan ada empat bentuk partipasi pedagang kaki lima beserta tingkat partisipasinya yaitu penanganan sampah kategori tinggi, penanganan air limbah kategori rendah, membersihkan lingkungan kategori tinggi, dan untuk pembayaran uang retribusi kebersihan tergolong rendah. Upaya mengoptimalkan partisipasi pedagang kaki lima antara lain penambahan fasilitas penunjang, pengawasan berkala, mendata pedagang, pemungutan uang retribusi kebersihan kepada seluruh pedagang, dan mengadakan sosialisai program kebersihan. Kata kunci : Partisipasi, Pedagang Kaki Lima, Pengelolaan ABSTRACT This study aims to determine the form and level of participation of street vendors and government efforts to optimize the participation of street vendors in environmental hygiene management. The research method used in thesis writing is a qualitative descriptive method, but it is not purely qualitative. The results showed that there were four forms of street vendor participation along with the level of participation, namely high waste magement, low waste management , cleaning high environments, and low paying retribution fees. Efforts to optimize the participation of street vendors include the addition of supporting facilities, periodic supervision, data collection of traders, collection of cleaning retribution money to all traders, and holding a socialization of cleaning programs. Keywords: Participation, Stereet vendors, Management 1Artikel ini ditulis dari skripsi penulis dengan judul Partisipasi Pedagang Kaki Lima Dalam Pengelolaan Kebersihan Lingkungan di Kota Solok. Untuk wisuda September 2018 dengan 2Pembimbing I Dr. Paus Iskarni, M.Pd dan Pembimbing II Hendry Frananda, S.Pi, M.Sc.

scholarly journals PELAKSANAAN PERKAWINAN NYENTANA NYEROD WANGSA DI DESA JEGU, KECAMATAN PENEBEL, KABUPATEN TABANAN PERSPEKTIF PENDIDIKAN AGAMA HINDU

2018 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Agung Rai Aditya Krismayana ◽  
Gusti Nyoman Mastini ◽  
I Made Dian Saputra
Keyword(s):  
Religious Education ◽  
Ethics Education ◽  
Structured Interview ◽  
Value Theory ◽  
Literature Study ◽  
Research Activities ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Impact ◽  
Descriptive Method

<p><em>Ceremony Nyentana Nyerod Wangsa Marriage found in Pakraman Jegu village including a ceremony that is very unique and very strange done by the Hindu community in general. This uniqueness can be seen from the ceremonial procession. Where a man who has a higher caste than the woman would perform the Mapatiwangi ceremony in order to perform the marriage ceremony Nyentana with the girl he loves. This fact prompted the writer to explore the problem through research activities entitled: Implementation Marriage Nyentana Wangsa in Jegu Village Penebel District Tabanan (Hindu Religious Education Perspective). Starting from the background of the problem can be formulated problems, namely: (1) How to Form the Implementation Nyentana Nysa Ceremony In Jegu Village Penebel District of Tabanan Regency? (2) How the Impact From the Implementation of Nyentod Wangsa Ceremony In Jegu Village, Penebel District, Tabanan Regency? (3) The Value of Hindu Religious Education What Is Conceived In Nyentana Nysa Dynasty Ceremony In Jegu Village Penebel Sub-District Tabanan?</em></p><p><em></em><em>Theories used to analyze the above problems are: the theory of symbols and value theory. In addition in obtaining and analyzing data used several methods, namely methods of observation, interview and literature study. This research uses semi structured interview technique. The collected data was analyzed by qualitative descriptive method with reduction steps, data display and conclusion.</em></p><p><em></em><em>Based on the results of analysis and discussion, this research includes the form of Marriage Nyentana Nyerod Wangsa, where in the form of marriage is to discuss the process Nyerana Nyerana Wangsa Marriage. Beginning with mebyakala, then performed the ceremony mapatiwangi for groom, followed by the table, then carry out the ceremony madengen - dengenan and end with natab in bale so that the ceremony Nyetana Nyetana Nysa has finished. After three days carried out muluh anten called tugtug katelun the female family to visit the home of men. The impact of Nyentod Wangsa Nyentana marriage has positive and negative impacts. Besides Nyentana Nyerod Wangsa ceremony there are values - values contained therein include: the value of tattwa education, the value of social education, the value of education upakara, the value of aesthetic education, the value of ethics education.</em></p>

ANALISIS WACANA PADA BERITA NONTON FILM SAKINAH, MAHASISWA UIN YOGYAKARTA BERI PUJIAN (ANALISIS MIKROSTRUKTURAL)

2019 ◽  
Vol 7 (4) ◽  
pp. 57
Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari
Keyword(s):  
Data Analysis ◽  
Online News ◽  
Analysis Method ◽  
Literature Study ◽  
Lexical Cohesion ◽  
News Discourse ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Method Analysis ◽  
Descriptive Method

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).

ANALISIS IMPLEMENTASI PENCEGAHAN PENCUCIAN UANG MENGGUNAKAN CUSTOMER DAN ENHACED DUE DILLIGENCE DI BANK SYARIAH MANDIRI JAKARTA

Paradigma ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 72-86
Author(s):  
Siti Noviatun ◽  
Isfandayani
Keyword(s):  
Money Laundering ◽  
Data Retrieval ◽  
Data Display ◽  
Suspicious Transaction ◽  
Qualitative Descriptive ◽  
Proceeds Of Crime ◽  
The Government ◽  
Transaction Services ◽  
Data Reductions ◽  
Descriptive Method

Abstract             The main fuction of the Bank as an funding and lending activities by offering various types of financial transaction services an attractive choice for people who do money laundering to hide money proceeds of crime. Because of that the government and Indonesian Banks make regulations related prevent money laundering that contains Customer Due Dilligence and Enhanced Due Dilligence. Bank Mandiri Syariah has implementation Customer Due Dilligence and Enhanced Due Dilligence as an effort to prevent money laundering. This analyze aims for knowing implementation Customer Due Dilligence and Enhanced Due Dilligence that has been applied by Bank Syariah Mandiri. In this study using a qualitative descriptive method. Data retrieval is done by observation, interviews and documentation to three sources of informants Bank Syariah Mandiri KCP Bekasi Timur and one sources of informants that specifically handles money laundering prevention program that is SKAP( Satuan Kerja APU PPT) Bank Mandiri Syariah. Data analysis will be done by doing three steps, they are; data reductions, data display, and verification.The observation result shows that implementation Customer Due Dilligence done at the time prospective customer open the account and the Bank doubt information customer by doing identification and verification. implementation Enhanced Due Dilligence is done to customers Politically Exposed Person/ High Risk open the account, but in practiceat Bank Syariah Mandiri KCP Bekasi Timur done when there is suspicious transaction or there is a case. Reporting process suspicious transaction through the system SIAP (System Aplikasi APU PPT) to Satuan Kerja APU PPT (SKAP) Bank Syariah Mandiri then SKAP reports to PPATK (Pusat Pelaporan Analisis Transaksi Keuangan). From implementation Customer Due Dilligence and Enhanced Due Dilligence Bank Mandiri Syariah has been prevent money laundering enter the financial system at Mandiri Sharia Bank.

EFEKTIVITAS PENDIDIKAN DAN PELATIHAN DALAM MENINGKATAN KINERJAAUDITOR DI INSPEKTORAT KABUPATEN LAMONGAN PROVINSI JAWA TIMUR

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Ely Sukmana
Keyword(s):  
Training Programs ◽  
Positive Impact ◽  
Education And Training ◽  
Technical Training ◽  
Functional Training ◽  
Inductive Approach ◽  
Direct Observations ◽  
Qualitative Descriptive ◽  
And Training ◽  
Descriptive Method

Effectiveness of Education and Training in Increasing Auditor Performance at the Lamongan Regency Inspectorate of East Java Province. This study aims to find out and analyze education and training to be the driving factors for improving the performance of auditors at the Inspectorate of Lamongan Regency, East Java Province. The researcher used a qualitative descriptive method with an inductive approach. The conclusion of this study is the effectiveness of education and training carried out through technical training programs held by the Lamongan District Inspectorate and the implementation of functional training and technical training outside which aims to improve the performance of the Lamongan District Inspectorate auditors, including being effective. This can be understood from the results of the overall study through interviewing the author with sources and direct observations. The indicators of effectiveness of auditor participation to carry out technical training carried out by the Inspectorate and functional training and technical training held outside of stating that, every implementation. Education and training can have a positive impact on the auditor of the Lamongan District Inspectorate in improving performance to carry out their duties and functions as internal government supervisors.

STRATEGI PRODUK BORDIR DI KAPALO KOTO, KOTO TANGAH SIMALANGGANG, KOTA PAYAKUMBUH (Studi Kasus di Usaha Bordir Limpapeh”s Kebaya)

2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati
Keyword(s):  
Rapid Development ◽  
Secondary Data ◽  
Export Market ◽  
Product Strategy ◽  
Analysis Techniques ◽  
Product Service ◽  
Qualitative Descriptive ◽  
The Subject ◽  
The Times ◽  
Descriptive Method

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.

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