STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM

Social Media is an internet-based application that is currently the most widely used by the people of Indonesia. Many cases state that social media not only used for socializing but also used for marketing strategies. The purpose of this paper is to find a social media strategy that can be applied to the small businessso as to expand the marketing area. The process of data collection is by interview, observation, and literature studies in which steps using Lardi Social Media Strategy Framework. This research is expected to generate a social media strategy that can be applied to the small business so as to expand the marketing area.

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STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM

Jurnal Terapan Teknologi Informasi ◽

10.21460/jutei.2018.22.125 ◽

2019 ◽

Vol 2 (2) ◽

pp. 159-170

Author(s):

Maria Nila Anggia ◽

Muhammad Rifki Shihab

Keyword(s):

Social Media ◽

Data Collection ◽

Small Business ◽

Marketing Strategies ◽

The People ◽

Marketing Area ◽

Social Media Strategy

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Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan

PERSPEKTIF ◽

10.31289/perspektif.v8i1.2541 ◽

2019 ◽

Vol 8 (1) ◽

pp. 20

Author(s):

Muhammad Wahyu Effendi ◽

Yan Hendra ◽

Armansyah Matondang

Keyword(s):

Social Media ◽

Data Collection ◽

Public Perception ◽

Theoretical Description ◽

City Government ◽

Structured Interviews ◽

News Reports ◽

The People ◽

New Information ◽

Qualitative Descriptive

<h1>This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection techniques were conducted by semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.</h1>

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ASPEK NILAI MORAL DALAM AKUN FACEBOOK JOKOWI

Jurnal Penelitian Humaniora ◽

10.23917/humaniora.v18i2.5190 ◽

2017 ◽

Vol 18 (2) ◽

pp. 38

Author(s):

Joko Santoso ◽

Atiqa Sabardila ◽

Agus Budi Wahyudi ◽

Dwi Haryanti ◽

Naimul Faizah ◽

...

Keyword(s):

Social Media ◽

Data Analysis ◽

Data Collection ◽

Negative Emotion ◽

Control Device ◽

Self Control ◽

The People ◽

Linguistic Unit ◽

Distributional Method ◽

Method Substitution

This study aims at (1) identifying the lingual form of disfemism in Joko Widodo's Facebook account; (2) describing the addressing form containing sarcasm in Joko Widodo's official Facebook account; and (3) identifying the sarcasm expression used by the operator and the uploader of the account. The object of this study is polite expressions. Linguistic unit of the expressions can be in the form of word, phrase, clause, and sentence. The data of this present study are sentence or sentences in Jokowi's official Facebook account that contains positive connotation words. The data contexts of this research are discourse containing positive connotation sentences, the topic of discourse written by people in Jokowi's account, the identity of the participant, and the context of extra-lingual that is based on the importance of the operator of the president's social media account. The data collection was conducted through documentation technique. The data in Jokowi's official account were copy-pasted. Then, the data were being read intensively to note the positive connotation utterance. The data analysis was conducted through referential (identity) method, pragmatic (identity) method, translational (identity) method, and articulatory phonetic (identity) method. The referential (identity) method was used to identify the topics that were stated by the uploader of the account. The pragmatic (identity) method was used to identify the background of (profession, organization etc) that appeared in their writings. The translational (identity) method was used in describing the origination of the language they use. It is possible that through the use of this method, this study finds the register on that account. Finally, the phonetic (identity) method was used to identify the utterance characteristic they stated. The positive or negative emotion of the speaker, usually, marked by the special pronunciation. To establish the data analysis, this study uses distributional method: substitution technique and paraphrase technique. Based on the data analysis, this study shows several results. First, the euphemism utterance in Jokowi's official Facebook account using any levels, i.e. word, phrase, clause, and sentence. Through those levels, the writer presents suggestions and critics to the owner of the account Joko Widodo. Second, the functions that are stated through that account are expression device, communication relationship to the leader, integration device, and self-control device. Third, the topics stated by the people in that account are about the depiction of Joko Widodo that in their opinion, Joko Widodo shows pretending, the existence of Megawati in the election of Joko Widodo as a president, the increasing of IDR currency and other things at the beginning of his leadership. The expression shows hatred towards the elected president. Furthermore, they also express about Jokowi's unability to establish the IDR currency and his leadership is judged as not good. In addition, to the people, especially netizen are invited to disbelieve to his leadership.

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Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

Jurnal Manajemen Bisnis ◽

10.38043/jmb.v16i4.2250 ◽

2019 ◽

Vol 16 (4) ◽

pp. 58

Author(s):

I Putu Lugra Agusta Pranawa ◽

Agus Putu Abiyasa

Keyword(s):

Social Media ◽

Data Collection ◽

Marketing Strategy ◽

Social Factors ◽

Reference Group ◽

Sampling Technique ◽

Marketing Strategies ◽

Digital Marketing ◽

Purchasing Decisions ◽

Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

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Community knowledge of Amorphophallus muelleri Blume: Cultivation and utilization in Central Java, Indonesia

Biodiversitas Journal of Biological Diversity ◽

10.13057/biodiv/d220722 ◽

2021 ◽

Vol 22 (7) ◽

Author(s):

Baiq Farhatul Wahidah ◽

Norma Afiati ◽

Jumari Jumari

Keyword(s):

Social Media ◽

Data Collection ◽

Medicinal Plant ◽

Qualitative Method ◽

Economic Value ◽

Public Knowledge ◽

Food Ingredient ◽

Community Knowledge ◽

Central Java ◽

The People

Abstract. Wahidah BF, Afiati N, Jumari. 2021. Community knowledge of Amorphophallus muelleri Blume: Cultivation and utilization in Central Java, Indonesia. Biodiversitas 22: 2731-2737. Porang (Amorphophallus muelleri Blume) is a member of the Araceae edible family currently popular on Java island, Indonesia. In the last five years, this plant which has high economic value due to its various benefits as a food plant and medicinal plant has been cultivated in Central Java. This study aims to determine the knowledge of the people in Central Java about porang plant, its cultivation, and its use in people's lives. The method used is a qualitative method by applying data collection techniques through interviews, observation and documentation. Besides general interviews, this study gains more information from some informants whose purposively chosen amongst the respondents as people knowledgeable about porang in general, and in particular A. muelleri. Results showed that people in Central Java do have knowledge about porang plant even though it was not used as food ingredient. Public knowledge about porang cultivation is obtained from various sources including social media and people who strive for porang with success. Therefore, since the community is currently aware of the potential and economic values of porang, they have started to cultivate it. Porang has enormous potential to be developed in the future and provide welfare for the community.

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Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency

International Journal Papier Public Review ◽

10.47667/ijppr.v2i4.117 ◽

2021 ◽

Vol 2 (4) ◽

pp. 56-69

Author(s):

Asmawaty Asmawaty

Keyword(s):

Social Media ◽

Qualitative Approach ◽

Marketing Strategies ◽

Tourist Attraction ◽

Promotion Strategy ◽

Research Instrument ◽

The People ◽

Beach Tourism ◽

Tourism Destinations

The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can significantly cut costs used for promotions

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ANALISIS SIKAP DAN NORMA SUBYEKTIF TERHADAP PERILAKU KONSUMEN UNTUK MEMBELI SEPEDA MOTOR HONDA ABSOLUTE REVO (Studi Kasus: Masyarakat Kelurahan Bantan, Kecamatan Medan Tembung-Medan) Oleh:

Jurnal Manajemen dan Bisnis ◽

10.54367/jmb.v18i2.426 ◽

2019 ◽

pp. 134-149

Author(s):

Ria Veronica Sinaga

Keyword(s):

Data Analysis ◽

Consumer Behavior ◽

Data Collection ◽

Fuel Consumption ◽

Behavioral Intention ◽

Subjective Norms ◽

Marketing Strategies ◽

Analysis Method ◽

Community Attitudes ◽

The People

This study aims to determine and analyze the subjective attitudes and norms of consumer behavior to buy a Honda Absolute Revo motorcycle for the people of Bantan Village, Medan Tembung Sub-District. The benefits of research are to provide input for companies in order to formulate marketing strategies and contribute to researchers in the field of marketing science. Number of samples 96 respondents. Data collection techniques used were interviews, questionnaires and documentation. The data analysis method used is the Behavioral Intention (BI) Model. Based on the results of the study obtained the equation of interest in behavior (BI) as follows: BI = W1Ab + W2SN = 0.61Ab + 0.39SN. This means that greater behavioral interest is influenced by community attitudes of 0.61 (61%) from subjective norms of 0.39 (39%). Based on the description, it can be concluded that subjective attitudes and norms influence the behavior of the community in Bantan Village, Medan Tembung-Medan District in buying a Honda Absolute Revo motorcycle. We recommend that manufacturers of Honda Absolute Revo need to pay attention to the attitude of the people in buying motorbikes, especially affordable motorcycle prices, high resale prices, the excitement of fuel consumption, and ease of maintenance. Because these four attributes are the most dominant attributes affecting the attitude of the people to buy a Honda Absolute Revo motorcycle

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Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses

Journal of Social, Behavioral, and Health Sciences ◽

10.5590/jsbhs.2020.14.1.15 ◽

2020 ◽

Vol 14 (1) ◽

Author(s):

Crystal Lupo ◽

Jason R. Stroman

Keyword(s):

Social Media ◽

Small Business ◽

Small Businesses ◽

Low Cost ◽

Business Owners ◽

Marketing Strategies ◽

Social Media Marketing ◽

Small Business Owners ◽

Multiple Case

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This study incorporated a qualitative, exploratory multiple-case study design to explore how landscape industry small business owners use social media marketing strategies to help ensure business viability. Results indicated that successful marketing strategies tended to incorporate Facebook as the primary social media tool and included content such as service, education, and holiday posts. Benefits of social media marketing primarily centered on low-cost marketing options for improved visibility, while challenges included a trial-and-error learning curve. Results of this study might help small businesses improve their long-term viability through social media marketing strategies.

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COVID-19 DATA MANAGEMENT STRATEGY BY DISKOMINFO BOGOR CITY

Jurnal Media dan Komunikasi Indonesia ◽

10.22146/jmki.67596 ◽

2021 ◽

Vol 2 (2) ◽

pp. 92

Author(s):

Shafa Tsamara Nugraini ◽

Abdul Kholik

Keyword(s):

Social Media ◽

Data Collection ◽

Data Reduction ◽

Management Strategy ◽

City Government ◽

Management Technique ◽

Research Approach ◽

Message Management ◽

The People ◽

Collection Data

This research aims to know the message management strategy conducted byDiskominfo Bogor City in managing COVID-19 data through social media. Messagemanagement is carried out so that the message to be delivered can be understood andthere is no misperception to the people of Bogor City. Government public relations takesa role in managing messages, with the strategy of managing messages before themessage is published minimizing unwanted things happening.In conducting this research using qualitative research approach and the methodused is descriptive method. The techniques used in compiling this research areobservation, interview, and documentation. Technical data analysis used is the technicalanalysis of interactive data, consisting of data collection ( data collection), data reduction (data reduction), presentation of data (data display), and conclusion (conclusion).Based on the results of the research that the message management strategy used is an informative management technique and a persuasive management technique. This strategy is carried out by Diskominfo Bogor City to build understanding to the public on information or news published through social media. The conclusion of this study is Diskominfo Bogor city conducts several message management strategies to manage COVID-19 data uploaded to social media Diskominfo Bogor City in order to achieve its goal in delivering messages to the people of Bogor City.

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Social Media Marketing Strategies: Air Arabia as a Study

Addaiyan Journal of Arts, Humanities and Social Sciences - Volume-1: Issue-10 (December, 2019) ◽

10.36099/ajahss.2.4.5 ◽

2020 ◽

Vol 2 (4) ◽

pp. 55-74

Author(s):

Fatima Qambar Al Maazmi

Keyword(s):

Social Media ◽

New Technology ◽

Marketing Strategies ◽

Social Media Marketing ◽

Target Market ◽

Customer Base ◽

The Social ◽

Use Of Social Media ◽

Media Channels ◽

Social Media Strategy

Social media marketing is one of the best tools used by different companies to reach targeted customers. The main objective of the research was to assess social media marketing strategies in Air Arabia airlines and its productivity in interacting with potential and loyal clients. The study objectives include: to determine the social media marketing strategy used by Air Arabia and to assess the effectiveness of social media marketing strategic plans for current and future clients. The study adopted a qualitative approach. In order to attain the target, content analysis was used as the data collection method, which was taken from the social media channels reports provided by air Arabia social media executives. The data were thematically analyzed to gain a better understanding of the data collected. The study findings indicated that the company’s social media strategy is based on posting regular content that is mainly videos and photographs, with increased interaction on photos. The company’s Facebook account has the highest number of subscribers. The main reason for using social media marketing was to tap the new technology in their business, thus drawing in a pool of customers online. The study concluded that Air Arabia gained a competitive advantage over other airlines due to its strategic use of social media. Air Arabia’s main strategic plan for communicating with its customers was to build loyalty, thus increasing its competitive ability in the traveling industry. The main recommendation from the research is for Air Arabia to create its brand to the target market and listen actively to their clients online to expand its customer base. Overall, the social media strategy of Air Arabia is effective in achieving its goal.

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