COVID-19 DATA MANAGEMENT STRATEGY BY DISKOMINFO BOGOR CITY
This research aims to know the message management strategy conducted byDiskominfo Bogor City in managing COVID-19 data through social media. Messagemanagement is carried out so that the message to be delivered can be understood andthere is no misperception to the people of Bogor City. Government public relations takesa role in managing messages, with the strategy of managing messages before themessage is published minimizing unwanted things happening.In conducting this research using qualitative research approach and the methodused is descriptive method. The techniques used in compiling this research areobservation, interview, and documentation. Technical data analysis used is the technicalanalysis of interactive data, consisting of data collection ( data collection), data reduction (data reduction), presentation of data (data display), and conclusion (conclusion).Based on the results of the research that the message management strategy used is an informative management technique and a persuasive management technique. This strategy is carried out by Diskominfo Bogor City to build understanding to the public on information or news published through social media. The conclusion of this study is Diskominfo Bogor city conducts several message management strategies to manage COVID-19 data uploaded to social media Diskominfo Bogor City in order to achieve its goal in delivering messages to the people of Bogor City.