scholarly journals Analisis Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Santri Pondok Pesantren

At-Taqaddum ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 75
Author(s):  
Al Haq Kamal ◽  
Nasirothut Thoyyibah

<div><table cellspacing="0" cellpadding="0" align="right"><tbody><tr><td align="left" valign="top"><p>This research is aimed to find out the factors such as the social media, surrounding, intelligence, personality, and individual motivation influenced to entrepreneurship interest of students of Al Munawwir Islamic boarding school, Q complex. This type of research is quantitative descriptive. Data sources in this research are primary data in questionary and secondary data likes the number of student and history of Al Munawwir Islamic boarding school, Q complex, Yogyakarta. Population in this research is female students Al Munawwir Islamic boarding school, Q complex, Yogyakarta. The Sample obtained with sampling quota technique that sample total is 63 students.The result indicate that the social media, intelligence, personality, and individual motivation have positive influence on the entrepreneurial interest of students. Only the environment doesn’t effect the student entrepreneurial interest in the Al Munawwir Islamic boarding school, Q complex, Yogyakarta.</p></td></tr></tbody></table></div>

2020 ◽  
Vol 19 (2) ◽  
pp. 351-378
Author(s):  
Siti Isnaniah ◽  
Tiya Agustina

ABSTRACT The objective of this research is to reveal the meaning of Covid-19 memes in social media using study of Roland Barthes semiology. In addition, this research also explains the social representation in Covid-19 memes. The method of the research is qualitative descriptive using technical analysis of Roland Barthes semiology. The technique of collecting data is based on two resources. The primary data are collections of memes about Covid 19 in some social media, such as Instagram, Facebook, and Web Blog. The secondary data are references supporting the topic of the research. In validity technique, the primary data are collected based on the topic of the discussion. After that, the data are processed descriptively by explaining, and comparing the information gained from many resources. Then, the data are reduced and presented. The result of the study shows that the creators tried to reveal social condition through Covid-19 memes. The social conditions were presented in some types of memes, namely critical memes, parodist memes, and motivational memes. In relation to meaning presentation, some social problems were revealed Covid-19 memes. Keywords: Meme, Covid-19, Social Media, Roland Barthes Semiology


Author(s):  
Lakhvinder Singh ◽  
Dinesh Dhankhar

The chapter assesses the social media usage by tourists during their visit to religious tourism destinations and evaluates rationale and challenges faced by religious tourism establishments and other stakeholders in using social media as tools for marketing of religious tourism. The study used secondary data sources for getting a theoretical understanding of social media and religious tourism. Primary data conveniently collected through field survey from tourists and tourism establishment at religious tourism destination to know the extent of social media usage. The chapter indicating increased use of social media by tourists in searching, planning, booking, and sharing experiences about different products and services. The study identifies a crucial role of social media in the marketing and development of religious tourism along with certain challenges related to using as a mechanism to promote destination. Finally, implication and recommendations for different stakeholders were given to ensure adequate presence on social in more effective manner.


Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 60
Author(s):  
Hendy Suryawijaya ◽  
Farid Rusdi

The attractiveness of advertising can be assumed as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create consumer buying interest towards a brand. buying interest is an impulse in a person to pay attention without coercion on a product and lead to a purchase. This study aims to measure the effect of the attractiveness of advertising on social media on consumer buying interest. This study uses quantitative techniques with survey methods and uses Brodo as an observation unit. Primary data was collected through distributing questionnaires to 105 young respondents in the West Jakarta area who had seen or known Brodo shoes advertisements in the form of posts or stories on Instagram social media. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 17 application. Based on the results of the study, it is known that there is a positive influence between the attractiveness of advertising on social media on consumer buying interest in products from Brodo shoes. The attractiveness of advertising has an influence of 66.6% on buying interest. If the attractiveness of advertisements increases, consumers' buying orders will also increase. Conversely, if the attractiveness of advertising decreases, consumers' buying orders will also decrease.Iklan memiliki daya tarik. Melalui iklan orang dapat “tergerak” untuk berbicara baik tentang keinginan maupun kebutuhan mereka, dan pada akhirnya membangun ketertarikan terhadap produk tertentu. Daya tarik iklan dinilai penting karena dapat menghasilkan komunikasi yang sukses dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan minat beli konsumen terhadap suatu merek. minat beli merupakan dorongan dalam diri seseorang untuk menaruh perhatian tanpa paksaan pada suatu produk dan berujung pada pembelian. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan di media sosial terhadap minat beli konsumen. Teknik yang digunakan dalam penelitian adalah kuantitatif tepatnya metode survey, dan menggunakan Brodo sebagai unit observasi. Data penelitian didapat dengan membagikan kuesioner kepada 105 responden anak muda di daerah Jakarta Barat yang pernah melihat atau mengetahui iklan sepatu Brodo baik dalam bentuk postingan atau story di media sosial Instagram. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 17. Berdasarkan hasil penelitian, diketahui bahwa ada pengaruh yang positif antara daya tarik iklan di media sosial terhadap minat beli konsumen terhadap produk dari sepatu Brodo. Daya tarik iklan berpengaruh terhadap minat beli sebesar 66,6%. Artinya, jika daya tarik iklan meningkat maka mendorong meningkatnya niat beli konsumen. Sebaliknya, jika daya tarik iklan menurun maka mendorong turunnya minat beli konsumen.


2020 ◽  
Vol 6 (2) ◽  
pp. 207-222
Author(s):  
Isman Iskandar ◽  
Sri Widyastri

 الملخصاجتذبت ظاهرة المساواة بين الجنسين في إندونيسيا في الآونة الأخيرة اهتمام الجمهور ، على الصعد المحلي والإقليمي والوطني والدولي. أصبح هذا الخطاب خطابًا يعتبر حاسمًا في النظام الاجتماعي. بعض المجموعات المؤيدة للمساواة بين الجنسين تسمى النسويات ، وبعضها يتصرف بشكل متواضع ولكن هناك أيضًا من يرفض هذا الخطاب ويواصل الكفاح من أجل المواقف الأبوية والمحافظة. ظاهرة مثيرة للاهتمام هي ظهور امرأة تحصل على غرفة قيادية في شبكة السلطة في مؤسسات التربية الإسلامية مثل المدارس الداخلية الإسلامية. يركز هذا البحث على قيادة المرأة في مؤسسة تعليمية إسلامية ، وخاصة في مدرسة نور المدينة الداخلية الإسلامية. وأظهرت النتائج أن مدرسة نور المدينة الإسلامية الداخلية كانت تقودها امرأة تُعرف باسم بو نياي. هو عنوان الاحترام الذي يمنحه المجتمع الاجتماعي للمرأة التي لديها معرفة في مجال الدين ، سواء الفهم الحرفي لآيات القرآن وكذلك القدرة على حفظ آياته المتقين وكذلك الفهم اللاهوتي القوي. هذا النوع من البحث هو بحث نوعي وصفي يحاول تحليل نطاق أوسع من موضوع الدراسة بحيث يحصل على فهم أشمل ، بينما النظرية المستخدمة هي النظرية النسوية وتدمجها مع الإسلام. في حين أن مصادر البيانات في هذه الدراسة هي بيانات أولية وثانوية. البيانات الأولية ، أجرى المؤلفون المقابلات والملاحظات المباشرة. البيانات الثانوية في شكل: مقالات وكتب تتعلق بمفهوم القيادة. تقنيات تحليل البيانات هي تقليل البيانات وعرض البيانات واستخلاص النتائج والتحقق.الكلمات المفتاحية: القيادة ، والجنس، واللاهوتية ، والاجتماعية والثقافية  AbstractThe phenomenon of gender equality in Indonesia in recent times has attracted public attention, both at the local, regional, national and international levels. This discourse has become a discourse that is considered crucial in the social system. An interesting phenomenon is the appearance of a woman who gets a leadership space in power networks in Islamic educational institutions such as Islamic boarding schools. This research focuses on the leadership of women in an Islamic educational institution, especially in Nur Medina Islamic Boarding School. This type of research is descriptive qualitative research which tries to parse a wider range of the object of study so that it gets a more comprehensive understanding, while the theory used is feminist theory and integrates it with Islam. While the data sources in this study are primary and secondary data. Primary data, the authors conducted interviews and direct observations. Secondary data are in the form of: articles and books related to the concept of leadership. The data analysis techniques are data reduction, data presentation, drawing conclusions and verification. The results showed that the Nur Medina Islamic boarding school was led by a woman who was familiarly called Bu Nyai. A title of respect given by the social community to a woman who has knowledge in the realm of religion, both the literal understanding of the verses of the Koran as well as the ability to memorize His verses mutqin as well as strong theological understandingKeywords: Leadership, Gender, Theological, and Socio-Cultural. AbstrakFenomena kesetaraan gender di Indonesia dalam beberapa waktu terakhir telah menarik perhatian publik, baik di tingkat lokal, regional, nasional dan internasional. Wacana ini telah menjadi diskursus yang dianggap krusial dalam sistem sosial. Beberapa kalangan yang pro terhadap kesetaraan gender disebut kalangan feminisme, beberapa juga yang bersikap biasa-biasa saja tetapi ada juga kalangan yang menolak wacana tersebut dan tetap memerjuangkan sikap patriarkal dan konservatif. Fenomena yang menarik adalah dengan tampilnya seorang perempuan yang mendapatkan ruang pemimpin dalam jejaring kekuasaan di lembaga pendidikan Islam seperti di Pondok Pesantren. Penelitian ini memokuskan pada kepemimpinan perempuan dalam sebuah lembaga pendidikan Islam khususnya di Pondok Pesantren Nur Medina. Hasil penelitian menunjukkan bahwa ponpes Nur Medina dipimpin oleh seorang perempuan yang akrab disapa Bu Nyai. Sebuah gelar penghormatan yang diberikan oleh masyarakat sosial kepada seorang perempuan yang memiliki keilmuan dalam ranah agama, baik pemahaman terhadap literal ayat-ayat Al-Qur’an juga kemampuan menghafal ayat-ayat-Nya secara mutqin serta paham teologis yang begitu kuat. Jenis penelitian ini yaitu penelitian kualitatif deskriptif yang mencoba mengurai lebih luas objek kajian sehingga mendapatkan pemahaman yang lebih komprehensif, sedangkan teori yang digunakan adalah teori feminis dan mengintegrasikannya dengan Islam. Sedangkan sumber data dalam penelitian ini yaitu data primer dan sekunder. Data primer, penulis melakukan wawancara dan observasi lansung. Data sekunder berupa: artikel dan buku yang berkaitan dengan konsep kepemimpinan. Adapun teknik analisa data dengan reduksi data, penyajian data, penarikan kesimpulan dan verifikasi.Kata kunci: Kepemimpinan, Gender, Teologis, dan Sosial-Kultural


Author(s):  
Bidyut Kumer Balo ◽  
Niaz Mahmud Shawon

Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior.


2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Thoriq Tri Prabowo

The use of social media for public institutions during the covid-19 pandemic is a necessity. In its use, social media brings both opportunities and challenges at the same time. Monitoring and evaluation of the use of social media for institutions finds the right time to be implemented immediately. This study aims to describe the types of content uploaded on the social media of the archive of UGM during the covid-19 pandemic and to describe the opportunities and challenges of using social media during the covid-19 pandemic at the archive of UGM. This research is a combination of qualitative and literature research. Primary data was collected through observations on uploading the Archive of UGM Instagram account (@arsipugm). Data collection on uploads in the last three months (September-November 2020). The data were verified with secondary data obtained through documentation in scientific publications and information channels related to the Archive of UGM. Data analysis was conducted by reducing the findings from the observation and documentation process. Data were presented in the form of tables, figures and narration. The results of this study indicate that during the covid-19 pandemic there were only two types of uploads from @arsipugm. They are archival material and reports. The percentage of uploads with archived material was 89.29% and report-type uploads was 10.71%. The use of social media for the archive of UGM during the covid-19 pandemic finds its opportunities, includes: socialization of archival services during the covid-19 pandemic; cooperation between unit and parent institutional accounts; and creative media uploads. Meanwhile, at the same time it has some challenges, includes: unoptimal use of Instagram's features; lack of interaction between the admin and the audience; the variant and volume of uploaded material has not been maximized; and monotone time lines.


2021 ◽  
Vol 16 (1) ◽  
pp. 53
Author(s):  
Wifkil Mu'tamiroh ◽  
Bagong Suyanto

The Covid-19 pandemic has had an impact on people around the world, including in Indonesia, particularly regarding the social and economic aspects of life, including the online economic agents. This study looks at and analyzes the hegemonic practices carried out by online economic agents in relation to the consumer so then they can survive and benefit during the Covid-19 pandemic. The theory used is hegemony according to Antonio Gramsci. This study used a qualitative research design. The research subjects were the owners of online local fashion brands that have developed in East Java. The primary data was collected from interviews and secondary data is from books and journal articles. The results of this study show that the local brands had a good level of performance during the Covid-19 pandemic, as seen from the observations conducted on Instagram. Hegemonic practices by online economic agents consist of three methods. First, there is using the social media platform Instagram. Second, there is always being productive. Third, there is collaborating with social media influencers (endorsement). The hegemonic practices happened by the social media so that it can influence people to follow their Instagram accounts and buy the products offered.


2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizki Maghfiroh Hidayat ◽  
Muhammad Luthfie ◽  
Bu Agustini

For students learning the message of the yellow book is a process that can produce changes in the ability to read, translate, write, and actualize the contents of the yellow book contained therein. Through this context, effective and efficient delivery learning techniques must be applied to support the learning process of the yellow book. One method that can be done is through the sorogan method for learning is more effective, because it can adjust to the level of understanding of each santri. Research to find out the message of learning the message of the yellow book conducted at Daarus Shofwah Bojonggede Islamic Boarding School, Bogor Regency. The method used is quantitative descriptive. According to (Ananto, 2013) a method that only provides an overview or description of the variables of a phenomenon under study. The population of this research is the students who study at Daarus Shofwah Bojonggede Islamic Boarding School in Bogor Regency, amounting to 40 male students. The sample in this study was taken using a sampling technique of saturated 40 male students in the Islamic Boarding School. Data collection techniques in research using primary data questionnaires and interviews, secondary data using literature studies such as books and documentation. The results of the study, the message of the yellow book through the sorogan method is very good and can help students in understanding the contents of the yellow book. From reading and translating the contents of the yellow book in Arabic without harakat on students so that there are messages of learning through the sorogan method properly. Keywords : Message of the YellowBook; The Sorogan Method; students of               Islam; Islamic boarding school;


Author(s):  
Angelyn Angelyn ◽  
David Sukardi Kodrat

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.


Author(s):  
Erni Ratna Dewi

Children are valuable assets for parents, children become a reflection of how their parents themselves. Social media as a social structure that comes from individuals and organizations that comes from individuals and organizations that are bound by the similarity of users. The research method used is a combination of qualitative and quantitative descriptive or commonly reffered to as mixed methods. Data sources consist of primary and secondary data. The population in this study were parents of class IV to class VI at 4 Elementary Schools. The sampling technique used was random sampling method which was obtained by 124 respondents. Data analysis techniques are descriptive statistics and Chi-Square analysis. The results found that the social media is determined by the application, content and effects caused in the formation of children’s characters. Social media applications have a relationship in shaping the character of children. The application is tailored to the needs of children such as applications than can help the child’s learning process, increase their knowledge and socialization. Social media content has a relationship is shaping the character of children. The content is tailored to the needs of children who sould be a concern of parents to provide supervision of what children do with gadgets. The effect of social media has a relationship in the formation of children’s character. This shows that social media as a whole has a bad effect on the formation of childred’s characters. This is because social media not only has positive values, but also negative ones depending on the application and the content they have.  


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