scholarly journals Analisis Pengaruh Variabel Bauran Pemasaran terhadap Keputusan Pembelian Minuman Milktea oleh Mahasiswa Universitas Padjadjaran di Jatinangor

2021 ◽  
Vol 5 (4) ◽  
pp. 1095-1106
Author(s):  
Raissa Putri ◽  
◽  
Totok Pujianto ◽  
Selly Putri
Keyword(s):  
Decision Process ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Process Data ◽  
Product Price ◽  
Descriptive Research ◽  
Independent Variable ◽  
Quantitative Descriptive

This research aimed to analyze the effect of marketing mix variabels on purchase decision for milktea in students of Padjadjaran University Jatinangor. Milktea is ready-to-drink that mix tea and milk, and this makes milktea quite popular. This research is classified as quantitative descriptive research. The independent variable in this research is the marketing mix variable that consisting four variabels, which is, product , price, location, and promotion, that affect the dependent variabel that is, purchase decision process. Data was gathered with distributing questionnaires. Analysis of the data used is multiple linear regression analysis with the help of software Statistical Package for Social Science (SPSS) 23.0 for windows. The result of this research indicate that marketing mix variabel simultaneously and partially have a significant effect on purchase decision, as evidenced by the value of F test and T test. The effect given from marketing mix variabel on the decision purchase of milktea drinks for students at Padjadjaran University Jatinangor is included to moderate category,which is equal to 42,3%

scholarly journals Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Indomarco Pratama Denpasar Bali

2020 ◽  
Vol 2 (2) ◽  
pp. 69-80
Author(s):  
Gde Indra Surya Diputra ◽  
Gede Agus Dian Maha Yoga
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Quality Of Services ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Quantitative Descriptive

This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002 <0.05, with a dominant product, price, and promotion indicators, starting to look for indicators of other places, people, physical evidence, processes. PT. Indomarco Pratama Denpasar Bali is 0.003 <0.05, with dominant Empathy, Reliability, Responsiveness indicators, then tangibles indicators, guarantees accepted. Simultaneously the marketing mix and service quality influence the purchasing decision of 0,000 <0.05. These results also answer the three hypotheses of this study. The results show that the marketing mix and the quality of services offered are positive and significant for purchasing decisions. The results have the meaning of increasing marketing mix and service quality, so the purchasing decisions at PT Indomarco Pratama Denpasar Bali will also increase.

scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk Olahan Burung Belibis (Dendrocygna arcuata) di Rumah Makan Melati Amuntai

2014 ◽  
Vol 4 (2) ◽  
pp. 254-263
Author(s):  
Azwar Saihani ◽  
Aghrei Chisasmi
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Independent Variable ◽  
Processed Products

       This aims  research to (i) determine how much of the marketing mix to influence purchasing decisions of  products especially processed products of grouse. (ii) Determine which of the marketing mix factors that include product, place, promotion and price that has a dominant influence the purchasing decisions of processed product of grouse. The theory used is the Marketing Management coneerning  Marketing Mix Strategy and Consumer Behavior. The approach in this research is a case study that supported the survey. Type of this research is descriptive quantitative. The population in this research are 1500 consumers in one month. The sample size in this researt are 94 consumers. The data were collected by questionnaire. The hypothesis testing using multiple linear regression analysis, the F test (in unison), t test (partial) sought to determine simultaneously and partially the effect of independent variables on the dependent variable at the 95% confidence level (α = 0.05). The results show that the strategy of marketing mix consists of product, price, place, and promotion simultaneously significantly influence to purchasing the decisions of prossed products of grouse by consumers in Amuntai. Partially only one independent variable are not significantly influence to purchasing the decisions, the price variable. Most dominant variable is promotion (25.7%). The coefficient of determination (R2) indicates that the independent variable under study is able to explain 41.1% of the purchase decision variable while the remaining 58.9% is explained by other independent variables were not included in this research

scholarly journals The Influence of the Application of Marketing Mix on the Purchase Decision of Prospective Consumers of Grand Cempaka Housing

2020 ◽  
Author(s):  
Gesang Sudrajad ◽  
J.E Sutanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to examine the effect of simultaneous and partial marketing mix on the purchase decision of prospective consumers of Grand Cempaka Housing.This research uses quantitative methods, and is a survey research from the types of explanatory research whose focus is placed on relational research: studying the relationship of variables. The object of research is the residents of Pasuruan City and the sample in this study is the Prospective Consumer of Grand Cempaka Housing. Data analysis uses multiple linear regression analysis methods.The results of the analysis show that Products, Prices, Places and Promotions simultaneously have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. This shows that the marketing mix is one of the marketing strategies that should be considered so that the implementation of the marketing strategy can run successfully because the elements in the marketing mix influence each other. Variables in the marketing mix which include Products, Prices, Places and Promotions partially have a significant effect on the Decision of Purchasing Prospective Consumers of Grand Cempaka Housing. Keywords: marketing mix; purchase decision; property; housing

scholarly journals THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON THE PURCHASE DECISION OF GOLD LABEL WHIP CREAM at PT. RICH'S PRODUCT INDONESIA

2021 ◽  
Vol 8 (2) ◽  
pp. 72-83
Author(s):  
Intan Angelina Hulu ◽  
Nurmaidah Ginting ◽  
Ika Yesika Rajagukguk
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Validity And Reliability ◽  
Relevant Effect ◽  
Gold Label ◽  
Quantitative Descriptive

ABSTRACT Researchers conduct research to analyze and determine the effect of Product Quality, Price, and Promotion on Purchase Decisions Rich's Gold Label Whip Cream at PT. Rich's Product Indonesia, using quantitative descriptive method. According to the survey, the customer population of the at Medan city's Rich Gold Label Whipped Cream is 200 people. The sample obtained 133 customers and tested the validity and reliability of 30 respondents. Simple random sampling method used for sampling. The test is done by using multiple linear regression analysis technique. The results of data testing indicate that, Product Quality, Price, and Promotion as a whole have a significant and significant effect on the Purchase Decision of Gold Label Whip Cream products at PT. Rich's Products Indonesia. The results of the research are Product Quality of 17,159 significant 0,000 which has a partial effect on Purchase Decisions, Price of 2,503 significant 0,014 has partial effect on Purchase Decisions, and Promotion of 2,947 significant 0,004 partially affects Purchase Decisions. Product quality, price and promotion of 104,241 significant value of 0,000 is simultaneously have a relevant effect on purchasing decisions.  Keywords: Product Quality, Price, Promotion, Purchase Decision.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PARFUM DI AZZWARS PARFUM LUBEG PADANG

2018 ◽  
Author(s):  
Alfanda Andika ◽  
Febsri Susanti
Keyword(s):  
Qualitative Research ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Analysis Method

Influence of Marketing Mix Buying Decision Against Perfume at Perfume Azzwars Lubeg Padang". Research was conducted on Azzwars Perfume Lubeg Padang. The purpose of this study were: 1) to analyze the influence of the effect of variable products, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 2) to analyze the influence of variables influence the price, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 3) to analyze the influence of variables influence the place, Decision to purchase perfume at Azzwars perfume Lubeg Padang, 4) to analyze the influence of variables sale, the purchase decision perfume fragrances Azzwars Lubeg Padang. This type of research is qualitative research. The object of this study is Azzwars Perfume Lubeg Padang. Data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results obtained the following conclusions: 1) The product does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang. 2) The price does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 3) place significant effect on the purchase decision of consumers Azzwars Perfume Lubeg Padang, 4) Promotion does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 5) Marketing Mix effect positive and significant impact on consumer purchase decision Azzwars Perfume Lubeg Padang.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BELI MINUMAN BERKARBONASI BIG COLA

2013 ◽  
Vol 8 (1) ◽  
pp. 61
Author(s):  
Singgih Santoso ◽  
Hardo Caesar Mual
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Price Distribution ◽  
Five Factors ◽  
Variable Influence

The purposes of this study is to test the effect of marketing mix variables (product, price, distribution, and promotion) to Big Cola purchase decision as the dependent variable. Using survey as a data collection method, a questionnaire was distributed to 125 respondents using purposive random sampling method. Data analysis tools are factor analysis and multiple regression analysis. From factor analysis, there is found five factors that influence Big Cola purchasing decisions, while from multiple linear regression analysis obtained result that from four marketing mix variables only distribution variable influence Big Cola purchasing decision. Keywords: marketing mix, factor analysis

scholarly journals IMPLEMENTASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA PULAU PASUMPAHAN

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 205
Author(s):  
Henryanto Abaharis ◽  
Elsa Meirina
Keyword(s):  
Positive Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Product Price ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Place Promotion ◽  
Convenience Sampling ◽  
New Jobs

ABSTRACT The development of tourism business can have a positive impact in the effort to contribute to the country's foreign exchange earnings, increasing business opportunities and new jobs, increasing government and community revenue. The purpose this study is to determine whether the influence of the implementation of service marketing mix (product, price, place, promotion, people, process and physical evidence) affect the decision of tourists visiting the tourist object of Pasumpahan island. In this study this population refers to tourists who have visited the tourist object Pasumpahan Island, samples taken as many as 100 respondents using convenience sampling techniques. Data analysis techniques used are observations, questionnaires and documentation. Method used in this study is multiple linear regression analysis , the results obtained show that the product, price, place, process has no significant effect on the purchase decision, while promotion, people and physical evidence significantly influence the purchase decision. Keywords : Product, Price, Promotion, Place, People and Physical Evidence influence the purchase decision.

scholarly journals Efek Ratchet terhadap Anggaran Pemerintah Daerah: Studi pada Pemerintah Kota Se Sumatera

2020 ◽  
Vol 20 (1) ◽  
pp. 183
Author(s):  
Vinna Novita Sari ◽  
Suhairi Suhairi ◽  
Nini Syofriyeni
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
City Government ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Regional Budget ◽  
Quantitative Descriptive ◽  
The Relationship ◽  
The City

This study aims to determine the Ratrchet Effect on Local Government Budgets in the City Government of Sumatra and find out which cities have the highest level of Budget Ratcheting. The research in this research is quantitative descriptive research. The data used are secondary data in the form of Regional Budget Revenue and Expenditure Reports of the City Government of Sumatra. The analysis technique in this study calculates and analyzes the Ratcheting budget with multiple linear regression analysis methods. The results of this study indicate that the Regional Original Revenue of the City Government of Sumatra Affects Regional Expenditures, Budget Ratcheting as a moderating variable strengthens the Relationship, and Palembang City is a city that has the highest Budget Ratcheting level with a percentage of 65%.

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