scholarly journals Management of Regional Development of Green Tourism Facilities

2021 ◽  
Vol 7 (6) ◽  
pp. 2006-2012
Author(s):  
Serhei Kalchenko ◽  
◽  
Serhei Karman ◽  
Aleksandr Arabadzhyiskyi ◽  
◽  
...  
Keyword(s):  
Rural Communities ◽  
Marketing Strategies ◽  
Practical Implementation ◽  
Economic Significance ◽  
Material Component ◽  
Peasant Farm ◽  
Green Tourism ◽  
Methodological Approaches ◽  
Positive Effect ◽  
Stable Development

The article deals with the socio-economic aspects of economic activity of the subjects of the green tourism sphere in Ukraine. The socio-economic significance of this sectoral direction has been substantiated to ensure the stable development of regions, in particular, rural communities. Furthermore, the article proves the feasibility of improving methodological approaches to assessing the efficiency of family forms of management in the field of green tourism. The necessity of considering the material component of the motivational system of members of a peasant farm for further participation in these projects has been substantiated. Models for organizing a green estate based on a peasant farm have been developed for several marketing strategies. A positive effect has been proven for the socio-economic development of rural households based on the results of the practical implementation of the proposed recommendations.

MANAGING THE SOCIO-ECONOMIC DEVELOPMENT OF SMALL FORMS OF GREEN TOURISM

2021 ◽  
Vol 14(63) (1) ◽  
pp. 141-152
Author(s):  
Serhiy V. KALCHENKO ◽  
Andrii O. HUTOROV ◽  
Liudmyla S. BEZUHLA ◽  
Olena A. LEUSHINA ◽  
Tetiana V. POPOVA ◽  
...  
Keyword(s):  
Positive Impact ◽  
Information Support ◽  
Entrepreneurial Activity ◽  
Social Aspects ◽  
Alternative Form ◽  
Practical Implementation ◽  
Self Actualization ◽  
Peasant Farm ◽  
Green Tourism

This paper considers the economic and social aspects of organizing the functioning of small forms of green tourism. The importance of developing this type of recreational business as a form of self-realization of peasant farms has been proven. The role of rural entrepreneurship as a factor of regional development has been substantiated. The paper proposes the means to improve the procedure of estimating the efficiency of small forms of entrepreneurial activity. It has been recommended to use indicators that imply an alternative form of estimating the costs of labor by the members of a peasant farm. This paper has proposed a model of a green farm as a form of alternative self-actualization of peasant farms. The positive impact on the level of income of peasants in the case of its practical implementation has been substantiated. The need has been indicated to create a system of appropriate information support for subjects of green tourism at the regional level.

Risk perception and visit intention on Olympic destination: Symmetric and asymmetric approaches

2021 ◽  
pp. 135676672199598
Author(s):  
Yeongbae Choe ◽  
Hany Kim
Keyword(s):  
Risk Perception ◽  
Risk Perceptions ◽  
Demographic Factors ◽  
Marketing Strategies ◽  
Destination Choice ◽  
Target Marketing ◽  
Negative Perceptions ◽  
Methodological Approaches ◽  
Mass Marketing

Tourists’ risk perceptions have been studied extensively in tourism literature and are considered an important factor influencing destination choice. However, despite the extensive research, many earlier studies using symmetric approaches have not adequately succeeded in addressing the contrarian case – high visit intention despite having negative perceptions. Therefore, this study utilised both symmetric and asymmetric approaches to address the effects of tourists’ perceptions (i.e. risk perception, image, and attitude) and demographic factors on their visit intention. While the symmetric approach showed that Zika-related perceptions did not have an impact on destination visits, in the asymmetric approach, these same perceptions significantly influenced both high and low visit intentions. This study contributes to the existing knowledge of risk perceptions by highlighting the differences between the two methodological approaches. Destination marketers could utilise these findings to develop both mass marketing and target marketing strategies.

scholarly journals Innovative sources of increasing the competitiveness of rural green tourism enterprises

2020 ◽  
pp. 38-45
Author(s):  
Oleksandr Adamchуk
Keyword(s):  
Rural Communities ◽  
Knowledge Economy ◽  
Strategic Alliances ◽  
Social Life ◽  
Local Governments ◽  
High Speed ◽  
Business Economics ◽  
Modern Business ◽  
Green Tourism ◽  
Tourism Enterprises

The subject of research is the theoretical and practical aspects of the definition and implementation of innovations, forms and directions of innovation in order to increase the competitiveness of rural green tourism enterprises. The aim of the work is to identify innovative sources of increasing the competitiveness of rural green tourism enterprises and substantiate the factors, components and tools for innovation in a knowledge economy, digital technologies, non-cash payments, high-speed Internet. The methodological basis of the article were the theoretical and methodological provisions of modern business economics, historical and monographic methods of scientific knowledge, as well as system-structural analysis and synthesis of the study of phenomena and processes, problem-based approach in justifying types, forms and directions of innovation. Results of work. The sources and offered components, directions and tools of introduction of innovations in work of the enterprises of rural green tourism, including in the form of organizational and administrative, marketing, product groups of them are revealed; in the form of IT startups, touring and digital systems and backup networks; timesharing, clustering, strategic alliances and clubs; smart Internet projects, software organization and management of the actual agro-villages and tourist enterprises in the countryside to increase their competitiveness. Field of application of results. Conclusions and results can be used in the work of rural green tourism enterprises, rural communities, public organizations, local governments; in the educational and scientific process of economic faculties of universities, colleges of tourist specialization, other institutions of higher education. Conclusions. Innovative activity in the system of strategic goals, priorities and guidelines for increasing the competitiveness of rural green tourism enterprises in the era of knowledge economy and digitalization will take a leading place. The realization of their important socio-economic functions, as well as other subjects of social life is becoming increasingly associated with an innovative type of development. In turn, it is based on a continuous and purposeful process of finding, preparing and implementing innovations. The possibility and motivation to obtain higher incomes and the need to increase the efficiency of financial and investment resources forces the participants of the tourism business in the countryside to purposefully create new tastes, interests and needs, introduce fundamentally new products, products, services and technologies. All this is also connected with the acceleration of innovation processes.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

scholarly journals EXPRESS: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

2020 ◽  
pp. 1069031X2097318
Author(s):  
Hao Liu ◽  
Klaus Schoefer ◽  
Fernando Fastoso ◽  
Efstathia Tzemou
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategies ◽  
Brand Preference ◽  
Review Of The Literature ◽  
Global Trends ◽  
Psychological Mechanisms ◽  
The Past ◽  
Methodological Approaches ◽  
Theoretical Foundations

Extensive research has investigated how perceived brand globalness (PBG) and perceived brand localness (PBL) affect brand preference since Steenkamp, Batra, and Alden’s (2003) landmark article. In this systematic literature review, we organize and synthesize the literature on PBG and PBL by analyzing 95 articles published in the past 17 years. We identify similarities, inconsistencies, and omissions in the literature by investigating different conceptualizations of PBG and PBL, boundary conditions of PBG and PBL effects on brand preference, psychological mechanisms through which PBG and PBL affect brand preference, the theoretical foundations underlying PBG and PBL research, and methodological approaches used in the literature. The study outlines avenues for further research based on prior research and current global trends, such as hybridization/glocalization marketing strategies, antiglobalization trends, and digitalization.

scholarly journals Digital Maturity and Corporate Performance: The Case of the Baltic States

2019 ◽  
Vol 5 (3) ◽  
pp. 54 ◽  
Author(s):  
Yulia Eremina ◽  
Natalja Lace ◽  
Julija Bistrova
Keyword(s):  
Marketing Strategies ◽  
Annual Reports ◽  
Sales Growth ◽  
Assessment Methodology ◽  
Financial Indicators ◽  
Process Automation ◽  
Stock Performance ◽  
Online Business ◽  
The Baltic ◽  
Positive Effect

Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good they are at keeping or improving their competitive advantage, we have developed a digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia, and Lithuania. This methodology allowed us to detect certain digital maturity trends, such as the significant growth of the attention paid towards concepts related to ‘process automation’. Further, it was clear that many companies are concerned with online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of the company’s digital maturity to its financial and market performance. We have concluded that, although there is a positive relationship between several financial indicators (e.g., sales growth), it is too early to see the positive effect of digital maturity on a company’s stock performance.

scholarly journals The Impact of Marketing Mix and Market Orientation on Export Performance

2012 ◽  
Vol 4 (1) ◽  
pp. 66-71
Author(s):  
Muhammad Usman ◽  
Muhammad Bilal Kayani . ◽  
Faisal Haroon . ◽  
Muhammad Aslam Khan .
Keyword(s):  
Market Orientation ◽  
Positive Impact ◽  
Export Performance ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Practical Implementation ◽  
Conceptual Base ◽  
Size Information ◽  
Future Success ◽  
The Impact

The study focuses on the marketing mix and market orientation on export performance due to the significance of foreign businesses. Theory posits that marketing mix and market orientation have a positive impact on export performance. Although the paper is conceptual base and the model proposed is required to check their reliability that firm with size, information system, and commitment with availability of market mix and market orientation formally. However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of export’s marketing strategies identically facilitated the companies for future success.

scholarly journals Development of students' communicative abilities in the process of teaching foreign languages at Kazan University (1804-1917)

2021 ◽  
Author(s):  
Ф.Л. Ратнер ◽  
О.И. Донецкая
Keyword(s):  
Foreign Language ◽  
Language Teachers ◽  
Foreign Languages ◽  
Practical Implementation ◽  
Present Stage ◽  
Foreign Language Teachers ◽  
Methodological Approaches ◽  
Reasonable Choice ◽  
Communicative Abilities ◽  
Development Of Students

Актуальность исследования обусловлена тем, что позволяет проследить развитие коммуникативного подхода в обучении иностранным языкам студентов классических университетов, его трансформации и особенности практической реализации на современном этапе, а также пути решения проблемы индивидуализации обучения в рассматриваемом периоде. Основная цель статьи – выявление научных методических подходов к обучению иностранным языкам в вузах, содержащих элементы, не потерявшие своей актуальности и сегодня. На основании архивных материалов доказано, что преподаватели Казанского университета обладали обширным репертуаром методов, технологий, форм и средств обучения, знакомство с которыми поможет современному преподавателю в осуществлении их обоснованного выбора, целесообразного и креативного сочетания и эффективного применения. Статья предназначена для преподавателей иностранных языков. The relevance of the research is due to the fact that it allows to observe the development of the communicative approach in the process of teaching foreign languages to students of classical universities, its transformation and peculiarities of practical implementation at the present stage, as well as the ways of solving the problem of individualization of learning in the concerned period. The main purpose of the article is to identify scientific methodological approaches to the teaching of foreign languages at universities that contain elements that have been still relevant. On the basis of the archive materials, it is proved that the teachers of the Kazan University had an extensive “repertoire” of methods, technologies, forms and means of teaching, the knowledge of which will help a teacher to make the reasonable choice, appropriate and creative combination and effective application. The article is intended for foreign language teachers.

scholarly journals Directions of introduction of innovation-investment and marketing strategies for effective development of rural green tourism enterprises

2020 ◽  
pp. 35-40
Author(s):  
Iryna Romaniuk
Keyword(s):  
Rural Areas ◽  
Marketing Strategies ◽  
Low Incomes ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Virtual Sales ◽  
The One ◽  
Main Components ◽  
Effective Development

 The subject of the research is the theoretical and practical aspects of defining and implementing innovation, investment and marketing strategies to increase the competitiveness of rural green tourism enterprises and the reproduction of rural areas. The purpose of the work is to substantiate the main components and directions of implementation of innovation, investment and marketing strategies to ensure the effective development of rural green tourism enterprises, taking into account others, including problematic factors of their locations. Methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists in economics, marketing and management of tourism enterprises. Results of work. The importance of using innovation-investment and marketing strategies for the effective development of rural green tourism enterprises is substantiated in the work. Their main components and directions are determined. The main problems were identified and the forecast of the expected results of involvement was made. The field of application of results. The results can be used by rural green tourism enterprises, united territorial communities, regional and state authorities. Conclusions. Innovations are of paramount importance in increasing the efficiency of rural green tourism enterprises in the knowledge economy. Therefore, it is important to group them by areas of implementation. Investing in the development of rural green tourism enterprises is recognized as one of the main problems hindering their spread due to the low incomes of the vast majority of the rural population on the one hand and housing and other conditions that need improvement on the other. Therefore, determining their sources and reserves is of paramount importance. Marketing strategies are of paramount importance for the development of rural green tourism enterprises. Their main tools are brands and trademarks; virtual sales; advertising and PR-technologies, detailed by enterprises and agro-villages; tourist goods, unique and inherent in certain rural areas (food, cosmetics, crafts); attractions and services.

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